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So how can a fashion marketer stand out among the competition? We’ve compiled an extensive list of 31 fashion marketing tips—for better ads online and offline—to become the most fashionably popular clothing brand around. 1. Keep your brand’s look consistent across all your marketing efforts The most successful fashion brands have a style that remains consistent. Take Ralph Lauren, for instance. The brand’s look has remained consistent over my entire lifetime: Navy blues, whites, reds, polo, preppy, and classic all come to mind when I think of this brand. The company has a done a phenomenal job at keeping their brand style and marketing consistent year after year. 2. Focus on your best sellers This might seem like an obvious tip, but fashion marketers are often tempted to hop on new trends or new styles they have coming out. While these can be successful strategies, as well, never forget who the real stars are. After all, your best sellers are deemed “best sellers” for a reason! 3. Invest in your website Well, duh! But you would be surprised how many fashion marketers allow their websites to sit on the back burner. It is important to treat your website with the same love and care that you would treat your child. … Okay, perhaps that’s a bit dramatic. But the point is this: The look, feel, and functionality of your website are so critical because your site serves as your brand’s virtual storefront. Ensure you are continuously updating, testing, and keeping your website looking completely fabulous at all times—just like you would for your store window display. 4. Remind your shoppers about their shopping carts Did you know that roughly 70% of online shoppers abandon their shopping carts? I’m frequently one of those shoppers. With so many distractions each day, it’s easy to understand why. That means that YOU, the fashion marketer, need to implement ways to remind these distractible shoppers of what is still in their cart. Whether it’s an email campaign, remarketing ads, or social reminders, set up a system (or several) to get these shoppers to finish what they started! 5. Instill DEAL FOMO as often as possible Okay, “Deal FOMO” may be a term I just made up, but it is truly a thing! If one of your favorite brands is running a 50% off sale, handing out free shipping, or including a surprise gift with your next purchase, you DO NOT want to miss out on the opportunity to take advantage of these special offers. Take the example below for GILT with their 24-hour special prices for Father’s Day. This ad has multiple signals that it’s a fleeting offer: “24-hour,” “special prices,” “final chance.” Use similar tactics to stress the DEAL FOMO to your target market. 6. Create style guides Being in the fashion marketing industry, pairing shoes, clothing, and accessories might feel like an easy and natural thing to you. However, your audience likely does not have the same level of fashion ease. To help your shoppers look their best, create style guides. These will not only serve as helpful, educational tools for shoppers—they will also be great tools to use on your websites, email marketing campaigns, and social ads. With all the potential uses, creating some well-put together style guides is definitely worth the effort! 7. Use video whenever possible It is not secret that video is hot, hot, hot. Marketers who use video grow revenue 49% faster than those who do not! So if you are not using video, then get on the video marketing train! There are so many ways to use video in the fashion world. Whether it be modeling your best sellers, showing off your Summer collection, or giving a sneak peak into a new line. Video marketing can be helpful for social media ads, your website, email marketing campaigns, and the list goes on. Read full post: https://www.101tipslite.com.ng/2019/07/31-fabulous-fashion-marketing-tips.html |
We’ve all heard it said—content is KING! And yet, coming up with new content and blog post ideas day after day after day can sometimes feel impossible, especially when your brain is being pulled in 1,000 different directions. Luckily, this list can help! It contains 120 blog post starters that will work for any niche or genre, and help you brainstorm more really good blog post ideas than you know what to do with! ALL ABOUT YOU, YOUR BLOG, & YOUR BUSINESS 1 the story of how you got started. 2 a post about what your blog or business name means to you. 3 the story of why you are interested in the field you’re in. 4 a post about what you did before starting your blog, and how it relates to what you do now. 5 a post about what drew you away from what you were doing before. 6 a post about how your life changed after you began your business . 7 a post about what you find rewarding about your business or chosen field. 8 a post about how you relate to your customers or readers. 9 a post about your future plans and dreams. 10 a story about a person or people you’ve met and the places you’ve been. 11 stories about bumps in the road and how you overcame them. 12 share a case study from yourself or one of your readers or customers. COLLECTIONS OF PRODUCTS THAT FIT YOUR BLOG 13 a list of your favorite technology products 14 a list of your favorite productivity tools 15 a list of your favorite organizing tools 16 a list of products to decorate a nursery with 17 a list of products to style a home with 18 a list of products to use for a party 19 a list of products that make you think of a certain season 20 a list of products that remind you of a favorite place 21 a list of products all in a certain color 22 a list of gift ideas for types of people (moms, sisters, dads) 23 a list of gift ideas for holidays (valentine’s, mother’s day, sibling appreciation day) 24 create a checklist post of items needed for HOW TO’S OR TUTORIALS 25 share how to make one of your products 26 give people a DIY project to go with one of your products, or something you love 27 give people a DIY project that uses supplies you sell or can use an affiliate link for 28 share step by step for layering jewelry, styling an outfit or dressing well 29 show people how to do something technical that they might not know (such as how to get accurate body measurements) 30 teach people the smart way to shop for a product related to your niche (or something that you sell) 31 printable foot size chart for kids’ shoes 32 how to display your type of product in a room 33 how to save time and/or money by using your product 34 how to enjoy time with family using your product 35 how to set a beautiful table 36 how to throw a fun party 37 create a problem/solution post that identifies a common problem related to your subject matter and shows how to create a solution THINGS THAT INSPIRE YOU 38 share mood boards and color schemes 39 share your favorite music playlists or favorite podcasts 40 share what books and blogs you’re reading 41 share your favorite inspirational quotes 42 share photos you’ve taken that inspire your work 43 share a list of places you’ve traveled, or would like to go to 44 share art that makes your heart sing 45 share a style board based on a movie FREEBIES 46 share printable inspirational quotes 47 share downloadable desktop wallpapers 48 share PDF tutorials 49 share printable cards 50 share printable crafts 51 share art prints to download and frame 52 share an e-book 53 share catalogs or look books 54 share printable bookplates or gift tags 55 share graphics to print and cut out of sticker paper 56 share coupons or other discounts Read full post here: https://www.101tipslite.com.ng/2019/12/120-awesome-blog-post-ideas.html |
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