So how can a fashion marketer stand out among the competition? We’ve compiled an extensive list of 31 fashion marketing tips—for better ads online and offline—to become the most fashionably popular clothing brand around.
1. Keep your brand’s look consistent across all your marketing efforts
The most successful fashion brands have a style that remains consistent. Take Ralph Lauren, for instance. The brand’s look has remained consistent over my entire lifetime: Navy blues, whites, reds, polo, preppy, and classic all come to mind when I think of this brand. The company has a done a phenomenal job at keeping their brand style and marketing consistent year after year.
2. Focus on your best sellers
This might seem like an obvious tip, but fashion marketers are often tempted to hop on new trends or new styles they have coming out. While these can be successful strategies, as well, never forget who the real stars are. After all, your best sellers are deemed “best sellers” for a reason!
3. Invest in your website
Well, duh! But you would be surprised how many fashion marketers allow their websites to sit on the back burner. It is important to treat your website with the same love and care that you would treat your child.
… Okay, perhaps that’s a bit dramatic. But the point is this: The look, feel, and functionality of your website are so critical because your site serves as your brand’s virtual storefront. Ensure you are continuously updating, testing, and keeping your website looking completely fabulous at all times—just like you would for your store window display.
4. Remind your shoppers about their shopping carts
Did you know that roughly 70% of online shoppers abandon their shopping carts? I’m frequently one of those shoppers. With so many distractions each day, it’s easy to understand why. That means that YOU, the fashion marketer, need to implement ways to remind these distractible shoppers of what is still in their cart. Whether it’s an email campaign, remarketing ads, or social reminders, set up a system (or several) to get these shoppers to finish what they started!
5. Instill DEAL FOMO as often as possible
Okay, “Deal FOMO” may be a term I just made up, but it is truly a thing! If one of your favorite brands is running a 50% off sale, handing out free shipping, or including a surprise gift with your next purchase, you DO NOT want to miss out on the opportunity to take advantage of these special offers.
Take the example below for GILT with their 24-hour special prices for Father’s Day.
This ad has multiple signals that it’s a fleeting offer: “24-hour,” “special prices,” “final chance.” Use similar tactics to stress the DEAL FOMO to your target market.
6. Create style guides
Being in the fashion marketing industry, pairing shoes, clothing, and accessories might feel like an easy and natural thing to you. However, your audience likely does not have the same level of fashion ease. To help your shoppers look their best, create style guides. These will not only serve as helpful, educational tools for shoppers—they will also be great tools to use on your websites, email marketing campaigns, and social ads. With all the potential uses, creating some well-put together style guides is definitely worth the effort!
7. Use video whenever possible
It is not secret that video is hot, hot, hot. Marketers who use video grow revenue 49% faster than those who do not! So if you are not using video, then get on the video marketing train! There are so many ways to use video in the fashion world. Whether it be modeling your best sellers, showing off your Summer collection, or giving a sneak peak into a new line. Video marketing can be helpful for social media ads, your website, email marketing campaigns, and the list goes on.

Read full post: https://www.101tipslite.com.ng/2019/07/31-fabulous-fashion-marketing-tips.html