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QUESTION:
What are the common mistakes a real estate industry practioner should avoid at all cost

Being Overly Exuberant

Many newbies are very excited to have
discovered the world of real estate
investing. They should be as it can change
their lives. But this excitement can lead to
an over-exuberance, which in turn can lead
to poor decision making. They will want
to get started so badly that a mediocre or
poor ojodu berger out skirts deal will begin to look good. Many will
think that they just need to get their first
deal and then things will flow from there.
And while there is some truth to that
statement, you cannot let your guard down
and take any deal just to “get one done.”

Being Too Trusting

Many first timers are simply way too
trusting. The sad part of this business especially in Nigeria is the fact that you get to see a totally different
side of people when dealing with tenants,
contractors, and other investors. These
dealings often leave us more experienced
folks with a discerning eye.
I hate to say it, but you sort of have to come
into this business thinking everyone is
trying to get into your pocket and pull one
over one you. Not everyone is, of course,
but there are many out there who are.
Always remember that if the story sounds
too good to be true, it likely is. “Shine ya eye” is a good mantra to use. Remember
to get everything in writing and to be very
careful about who you give your money to.
It can be very hard to get it back.

Not Doing Basic Research

Most newbies(JJCs) understand that they have to
run the numbers on any deal, but there is
also some other basic research that can and
should be done to prevent a potentially
serious mistake. The internet has made this
so simple now. Simply running the property
and the seller through Google is one simple
thing that may yield interesting results. You
never know what you might learn.

Forcing the Numbers

Perhaps this is a bit related to item number
one above, but I have seen new investors
think that they can bend the numbers to
their will. That they can force the deal to
work. The thing is, they can’t. The numbers
do not lie, and if they are telling you that a
deal is not there, believe it is not there and
move on. Sure, run your numbers again,
look for mistakes, and even ask for advice
from a trusted investor friend. But if the
numbers still say no, then move on. Nothing
will end your career more quickly than
getting into a bad deal.

Underestimating Rehab Costs

This is the most famous of them all if you see a nigerian man who invested in real estate and lost all his money, ask him he probably made this mistake as Nigerians we always want Return on investment quickly but
Underestimating a rehab can quickly lead to
a busted budget and a problem. Rehabs
can be very tricky and very complex. There
are a lot of things that can be hiding and
things that a newbie can easily miss. Your
best bet when starting out is to find a
simple, patch and paint rehab. Otherwise,
be sure to get estimates from trusted
colleagues or from contractors. Again, if the
numbers do not work or if you are just not
confident on the costs, move on to the next
deal.

Thinking Real Estate Investing
is Easy

"E dey always sweet when alao alakija or robert kiyosaki is talking about investing in real estate" however, Real estate investing is not easy. There is no
simple, clear cut formula that will bring you
instant success. Do not believe what many
of the gurus say, and do not be so quick
to purchase the
dream they are selling. That is all it is: a
dream. I can assure you that you will
quickly get discouraged and end up
thinking real estate investing is a scam. Yes
Everyone will make mistakes. You will too,
no matter how hard you try not to. I hope
those mistakes will be small and end up
good learning experiences. The moral of the story is that people
survive and learn from them. You can as
well. But let’s try our best not to make them
in the first place.

QUESTION:
good afternoon, i'm having a hard time finding a job as a broadcast journalist so i've decided to take up podcasting how beneficial is this decision and can you provide me with a scope of podcasting in general?

You made the right decision, in any occupation one ventures into it's always important to stay active and never idle and you're stepping in the right direction as podcasting is on it's way of becoming the new blogging and it's good to be ahead in a trend
Working as a Podcaster
When you think about radio, one
never takes into account the online
world that we now live in and the
prevalence of broadcasting
opportunities that we can find on the
internet.
Online radio and internet radio
stations are popping up all over the
world and the wonderful thing about
these is that everything is done and
can be done online. Each radio
broadcast and live streaming radio
session is handled independently
most of the time, which is great news
if you are looking for radio jobs online.
You can even start your own work-at-
home online radio show and create
podcasts everyday on your own.
For an internet radio station, you
don’t have to necessarily have a full
production team and crew like at a
local radio station. You have the
chance to be your own sound
engineer, DJ, producer, station
manager, script writer and
advertising executive in one. With
your own radio show you can talk
about whatever you like and play
whatever kind of music you like. Your
live streaming radio can be a huge
success with very little capital to start
it off. You will soon find that a course
in marketing and advertising will be
helpful as well as voice over course.
Online radio jobs are ones that you
generally make yourself, but now and
again, you may find online radio
stations looking for voice over artists
for various radio commercials that
they want to produce for clients.
Sometimes they will even look for a
great station manager to handle all of
the admin, finances and corporate
side of things. With podcasts taking
the world by storm and giving
ordinary people a voice, you can now
be involved in online radio and find
radio jobs online without any formal
degree most of the time.Most of the
radio jobs online will be freelance
positions. Take note, if the Internet’s
your thing then consider blog writing
jobs as a way gain a presence online.
Get in good with a blog owner and
then offer to add a podcast or radio
channel!
Podcasts are syndicated downloads
meaning that instead of having live
streaming radio online, you can
download the radio show or online
radio clip, interview or announcement
that you are interested in hearing.
The podcasts enable listeners to
subscribe and the content will be
automatically downloaded for them
each time, which means that your
radio jobs online just got a whole lot
easier.
Starting your own internet radio
station is much easier as you can
attract regular listeners for your radio
show or radio broadcast.
Any radio broadcast that you create
for online purposes can also be
shared through the many video and
audio file sharing websites. This will
help to give you a much larger
database of listeners and thus attract
more and more people to advertise
on your internet radio station. The
radio jobs online are endless and you
can set your own rates and salaries as
you see fit running your own radio
shows and podcasts over the
internet.

QUESTION:
hello, i wanted to ask how do charity events and community involvement help in marketing your restaurant

Well there are lots of Marketing concepts one can exploit however one of the most effective ideas is the community involvement idea

Community involvement sets your restaurant apart as a pillar in your community.
The successful restaurant differentiates itself from
the crowd. The savvy restaurant owner devises a
plan to keep his restaurant in the forefront of
people’s minds.
A great way to set your restaurant apart and
establish yourself as a community brand, is to get
involved in community events. You can reach out
to your partners and event holders in your
community.
Hosting branded events or getting involved with
other community events creates an emotional
connection with your customers. Diners are
influenced by their emotions when choosing a
place to eat. Whether they know it or not, how
they feel about your brand enhances their
decision to choose your restaurant.
While traditional marketing certainly works,
incorporating a community arm to your
marketing will pay for itself several times over.
The Strategic Business Network says, “Networking
is the single most powerful marketing tactic to
accelerate and sustain success for any
organization!”
Getting involved in more community events is a
great way to network in your city. (tweet this)
Sound complicated? It’s not. It, like most
marketing, takes a bit of creativity and some
planning.
Here’s how to get your restaurant involved in
more community events.
Use Your Chamber of
Commerce
Create community partnerships, and you’ll
stimulate business at your restaurant, garner free
publicity and promote your restaurant without
spending money on costly advertising. How?

Contact your local Chamber of Commerce.

Here are some avenues that your Chamber can
help you pursue:
Tell them you are willing to offer a meeting room,
host events or cater dinners to business
associations.
Ask about ways you can partner with businesses
to help local charities.
These generate
great publicity.
Participate in Local Events
Get a city-wide calendar and look for community
events.
benefits and festivals. You’ll increase your brand
awareness with your presence. Plus, these events
will often feature you in their advertising
materials.
Set up a booth, and you can sell sample sizes of
your best dishes. This gets you out in the
community and helps put a real face to your
restaurant.

Host a Charity Event

Hosting a charity event is a win-win for your
restaurant. Sit down with your staff and choose
an organization that means a lot to you. Decide
how you’ll support them. Here are some ways:
Hold an event at your restaurant to benefit the
charity.
Offer a space for monthly board meetings.
Pick a day and advertise that 10% of every tab
goes to the charity.
Designate a special menu item. Give the
profits from the dish to the charity.
If money allows, offer to sponsor a charity event.
This often means shelling out some money to
have your logo on their T-Shirt or a center-stage
booth.

Host Cooking Demos and
Classes in the Community

You should be familiar with this e.g maggi family menu etc Holding cooking classes or demos is one avenue, but consider hosting them
out and about around town.

Keep your eyes open for opportunities to feature
your food and your chef. It’s all about staying in
front of the community so you can subtly
promote your restaurant.
Building relationships in your community gets
more people in the door of your restaurant.
charities gives
People an emotional connection with your
restaurant. This helps you stand out in their mind
and reminds them that your restaurant is the
place to eat.

Eapps:
I think dawn of justice is Fine where it is on my list, DC is yet to really do anything impressive green lantern was a flop, dark knight trilogy only had one good movie out of three and man of steel is horribly polarizing what makes it worse is that they are competing with marvel instead of creating their own thing, really i wish them luck

Actually i disagree with you on that one,the dark knight trilogy was a perfect 3/3, all villains were well received as well as the performance, man of steel was also a good movie and an exciting new look at superman i can't think of any thing that went wrong with that movie as for green lantern well it may have been bad but there are tons of marvel movies that weren't good either,DC is usually a trend setter when it comes to movies its not trying to copy marvel i just can't wat to see what they will do with superman vs batman

How can you rank gambit over superman vs batman? That is really sacrilegeous
Abeg re-arrange your list

1.Batman vs superman
2.Captain america
3.Xmen apocalypse
4.Suicide squad
5.Deadpool
6.Gambit
7.Doctor strange

QUESTION:
Hi my name is debbie, and i'm an aspiring event planner but i don't want to blend into the countless bodies of wedding planners and office function planners i was wondering what other unique type of event planner can i be?

How To Stand Out As An Event Planner

Well it's good to stand out from the crowd although i would suggest at your level you make a little compromise and handle some of the generic events you mentioned this could help you understand the industry and train you for the bigger jobs.
However,the big ticket items in event management are exhibitions.
How does it work
- You familiarize yourself with tradeshows and grand exposition events
- You meet firms and interest them in displaying their products and services in these events
-Then convince them to make you the contractor to manage their exhibition
- You make quotations,hire the staff, Pick the designs and add other creative ideas to the list to make your exhibition a success

While being an exhibitor can be quite fulfilling, it can also be quite tricky even the most professional of event planners fail when it comes to holding exhibitions
Time and time again I witness exhibitors
making these same common mistakes at
exhibitions, perhaps you may learn a thing or two from here

1.Not Reading the Exhibitor Manual

Ensure you read and digest every piece of
information the exhibition organiser sends to
you. Don’t just presume that everything will
be provided – check the specifics. Likewise
ensure that you return all the paperwork by
the deadline to help ensure a positive
streamlined exhibiting process and avoid last
minute panic and unnecessary stress.

2. Not Thinking About Your Objectives

How can you know if exhibiting has been
successful for you and the return on your
investment unless you know what you want
to achieve and plan accordingly for this
beforehand? What are your reasons for
exhibiting at the show? How many leads are
you looking to achieve? How can you quantify
the resulting business?

3.Being Shy

Choose confident friendly staff that are happy
talking to strangers and comfortable
‘interrupting’ people passing by in a cheerful,
friendly manner. These staff are representing
your brand so warm people skills are essential
to ensure a lasting impression for all the right
reasons.

4. Your Exhibition Booth Doesn’t
Communicate Clearly What You Do

Think carefully about your stand design and
graphics to ensure it effectively
communicates what you do. Always presume
that people have no prior knowledge of your
company. Pictures really do tell ‘a thousand
words and so ensure your graphics clearly
illustrate your offering.
Get into the mind-set of the consumer. How
does your product or service make their life
easier/simpler/more pleasurable? What
problems can you solve for them? What are
the key features and USPs? Is this information
communicated through your exhibition
booth?

5. Not Making an Effort or Giving Enough
Thought to your Presence

On the busy exhibition floor it is vital that you
make a good first impression (many say
within 7 seconds) and encourage people to
pause, engage with you and cross that
threshold.
Why should people visit your stand? If you
have a lot of money to invest in your stand
this can definitely be money well spent but
even if you are working on a shoestring
budget there are lots of simple inviting
touches which can make a difference such as
offering refreshments or small-chops on your
stand, running a fun competition and
theming your stand.

To be continued...

For Photographers Only

QUESTION:
Hello Koboheights i'm a young and ambitious
fashion photographer, i feel like i've stylist flair
and i'm trying to break into the competitive
fashion industry of Nigeria,it's really feeling
frustrated right about now. But i'm not giving up
so any Advice or inspirational quotes for me

Yes i will also like to add a few things to the list
Focus on not becoming a starving artist.

Many young creative types really romanticize this idea of being a starving artist or hustler, but it’s only tolerable for about a year. After that it becomes an unbearable weight on your shoulders. There’s nothing romantic or glamorous about remaining in a spot when your peers are at TY bello level, especially when you’re working in the Nigerian fashion industry! Every so often, you’ll want to package yourself and look good. The fact is, becoming a pro photographer takes money, lots of it. So you’ll need a solid long-term plan in place. You may need to supplement your career with less glamorous gigs (weddings? corporate portraits? Elance?) until you refine your craft and make some solid industry connections.

Oh, you’re just not that into social media?

The world is changing, and although word of mouth is still a powerful (and viable) way of getting noticed, it’s also the hardest and least likely way. As a fashion photographer your goal is to have your work seen by as many people as possible. If you’re doing your job right, you will quickly learn that taking pictures, and editing them are the smallest part of your job. Marketing should take up about 75% of everything you do, with social media being the most important of these. There’s simply no better way to become insanely successful than to use your social networks.

Home is where your dream job is.

They say, do what you love and never work another day in your life. There’s no denying that loving your job, and being passionate about your career is one of the greatest blessings in life. It is therefore important to understand and be aware that the place you call home may be holding you back. If your dream is to be the next AY.com, you’ll need to move to buzzing places like lagos or Abuja. Though other cities have their own flourishing fashion scene or movie scene –  a scene is not a proper industry. A scene is not enough to build a thriving career on. That’s not to say you can’t do it, but you will likely end up frustrated by the lack of resources and community support available to you.

Simplicity

The old saying that “simplicity is the ultimate sophistication” holds true. All you need to create beautiful images is a beautiful model, a single dramatic element and literally nothing else. No crazy "derenle" like accessories or hair and makeup all laid over intense poses and voodoo lighting. When deciding how to style a shoot, between dramatic makeup + hair + sets/lighting + dramatic clothing, aim to choose only two out of these four options, otherwise you’ll have a circus on your hands and of course you know how mean Nigerian consumers can be

Your thoughts and feelings don’t really matter to the world. Only your actions have value.

Of course your thoughts and feelings matter! At least to those that know you personally. As far as the rest of the world is concerned, your internal world barely exists. We know it sounds harsh, but it is an essential lesson in becoming a successful adult. The world turns on the currency that is action. If you try to convince someone that you’re an amazing, talented and compassionate individual that’s going places, but have nothing to show for it you’ll be wasting your breath. Your greatest contribution to this world and to your own life will be through the actions you take. If you want to stand out professionally, stop talking and go out and do something (anything) productive that will have a positive effect in the world.

Working for Free = Practice.

This is a very controversial topic because there are a lot of people out there who will take advantage of you and just turn you into a glorified errand boy who gets them rice from the nearby canteen or pick up their kid from school. But there is another word for free work, and it’s called practice. Fashion photography is not accounting, it’s not computer science, it’s art. Unlike these other fields, in fashion Nigeria there are little to no educational facilities for Photography so most of your learning should be simply having enough time to practice your craft. And don’t tell us that you’ve been shooting since you were a child. Pointing your camera at something is different from creative direction, production, casting and directing a team. One requires nothing but your creativity, while the other requires a certain level of leadership, maturity and professional experience. But beyond practice is the matter of creative control. Starting out, working for free allows you to be as creative as you wish and to pour your passion into a dream project. When you’re working for a paying client they hold all the creative control, which often translates to work that is less than you’re capable of. If you’re focusing on just getting paid clients from the onset, it will take you a very long time to create the kind of portfolio that will get you noticed by high-paying clients.

Work with the best, even if it’s not financially rewarding.

Another thing to consider is that fashion is a career path where the division between big companies and small companies is extreme. There are very few in the middle. So basically, if you’re new to the game you’re stuck between not being good enough for the big boys yet, and volunteering your time to the smaller companies that are just barely staying afloat. When you’re just starting out in the fashion industry, it is extremely important that you pay more attention to working with talented people instead of getting paid. Trust that the money will come in due time. For now focus on collaborating with talented no-bodies and bobo seguns on your street who will one day be big somebodies (like you!).  Fill your portfolio with quality work, publish in quality magazines and associate yourself with quality people. Newbie artists that think they’re going to be getting paid from the get-go are in for a rude awakening. Unless you were born into this industry, you’ll be crawling your way to the top like everyone else.

For Models Only

QUESTION:
In response to your earlier reply how do we do it? Photographers will often tell you to think of a time in your life that will bring your emotions to the surface. How do we as models learn to not take it way too literally or give an underwhelming performance it's a bit confusing

Thank you for reading my post, well i must admit, it isn't very easy to make all these leap during photoshoots however,If the image you’re creating is one of solace, sadness or loss, perhaps basic advice is to recall a memory from your own life that will put you in the appropriate mood. However I feel i should caution you because there is, I believe, a difference between “model acting” and “actual acting.” Perhaps you've often heard about models demonstrating a distinct look, they however “lose their model.” And perhaps their appeal It’s so easy to take an emotion too far and forget your angles, lose your light, or be careless in your poses. What I suggest is to not fully go to “that place” of dark emotions. Dip your toe in the pool. Do not dive in. Do not “forget your model!” Practice in the mirror as often as you can. Try different expressions and study your angles in various lighting.

It is your job as a model to think about the key aspects of what you’re hired to express.

Consider Your Surroundings

Are you in a beautiful lush forest? Are you in a smelly danfo bus garage? Echo your surroundings in your emotions. Stop for a moment to breathe in your location and let it speak to you. Take in the view, smell the air, touch your surroundings…how does it all make you feel?



Consider the Brand

What does the company have in mind for how they want to be perceived? Speak with the owner of the brand or whoever is directing you about what their brand represents. Not only will this help you in posing, but it's the type of will or "over-sabi" that impresses them that you want to represent their product to the best of your abilities. In addition to speaking with someone, you should also do homework (even if it is just Googling or nairalanding the company) and read every material you can about the brand.

Know Your Audience

Who will be viewing this image? Is it a genevieve magazine or complete fashion Nigeria? Carefree poses and a friendly gaze may be appropriate or get creative in your poses. Your eyes, pose and expression can tell the viewer everything they need to know.

Photographers will forever be telling you that the story is in your eyes. Listen to that and take it to heart. It’s your job as a model to discern what that story is. Get lost in that story and express yourself in a way that feels right. It should be organic, but I assure you it does become easier over time. As with every column I write, I want to stress that asking questions is completely acceptable and should be encouraged. A great relationship with a photographer is born this way. If you’re having trouble with emotions in your photos, I also strongly suggest acting classes. Does this mean you should switch careers? Not necessarily. But I encourage any exercises that will get you out of your shell, so to speak, so that when you are called upon to play a character you have the mental tools to be free in your expressions. With every shoot simply ask yourself, “Who am I today?”

Wishing you luck in the amazing and, most importantly, meaningful images you will create. It is art, after all. Never forget that.

QUESTION:
hi, i had a plan to be employed by the end of this year but it's just three months away and i haven't even been called for an interview is there something i'm not doing? Or something i should stop doing?

Well it depends on when you apply, perhaps the best time to apply is when the year is coming to a close so the year begins with your application being viewed, it's usually refreshing that way needless to say, sorry they won't be too much recruiting by this period let's keep our fingers crossed for next year. Employment trends is very important for job seeking
2015 is coming to an end and one can assume that 2016 will be in full swing,
and a new group of soon-to-be job seekers will be hitting the job market
looking for new positions. It’s your job to be up to date on the trends you to know to land a job.
To take advantage of the 2016 job market,
You should be informed about these emerging hiring trends:

The evolution of social recruiting

Social media has played a role in the job search for
years. It’s nothing new. But social media is
increasingly becoming more important to
recruiters and job seekers alike.
In fact, over 50 percent of recruiters are using social
media to source potential hires, and 26 percent of
them are using Facebook,
Social recruiting is evolving, becoming more
sophisticated, and taking on greater significance.
Hiding unsavory social media profiles, instead of crafting a well-rounded online presence won’t cut it anymore. Recruiters are beginning to use social
media in new ways, to identify and select top candidates.
For example, a job seeker’s “likes” on Facebook can
provide recruiters with an accurate snapshot of his
or her personality and in reality
judgments, based on Facebook likes, are more
reliable than personality judgments made by
respondents’ Facebook friends. assessments
are based on predicting personality traits like
openness, conscientiousness, extraversion,
neuroticism and agreeableness.
As social recruiting gets smarter, job candidates
will need to spend more time managing their social
profiles and communicating through social
platforms, to find more opportunities.

The move to mobile hiring

The power of mobile is allowing job seekers to look
for jobs any time, any place. professionals
search for new positions on their way to work, at
work, and even in the bush canteen.
Recruiters are hopping onboard, using mobile
options to connect with candidates. More
recruiters are texting job seekers and, job seekers aged 45
and younger consider this method of
communication to be professional.
As a Job seekers you should be prepared to communicate
with recruiters through traditional phone calls,
emails, text messages and social media.
As a job seekers you should remind yourself that your favorite devices are powerful job
search tools that make the process easier, and
more convenient for you and your employers. You should also keep an open mind about
freelancing and temporary positions, and especially with the current Economic situation in the country and
the opportunities may help you find a
more permanent role down the road.
The referral reliance

Recruiters are flooded with applications, resumes
and emails from potential employees each day, and
don’t have time to consider each job seeker. To
identify the best candidates, recruiters turn to
those they know, or those who know someone they
know.
Networking is more important than ever. Making
connections with industry professionals should be
a habit for you job seekers, but you need to take it one
step further and actually leverage your network.
Reaching out to connections is a critical part of the
job search, and those who fail to do so can easily
get lost in a sea of similar candidates.
Although job seekers may feel shy about asking
their connections for referrals, it is a necessary
part of today’s job search.

QUESTION:
Good evening,please i would like to know what's all the hype about having a talent manager? From all i've heard they tend to be very exploitative and whatever they do i feel a real enterprising upcoming musician like me can do without stress so what good reason is there to have a talent manager?

Ah ah bros cool down na lol, i'll make this brief do music producers, artists, and bands need
managers to succeed in music? Maybe, maybe
not. It depends on where you are currently in
your career. This question will come up sooner or
later regardless of where you are.
Before signing any contracts here are a few
things to consider.
1. “Making money” is not a satisfactory answer
when considering what you want from your music
career. There are lots of ways to make money…
how do you want to make money? That can help
you determine what kind of manager you need,
or if you need one at this point in your career.
2. A manager isn’t someone who takes a nobody
and turns him or her into a somebody.
3. Can you afford a manager?
When you take these questions into consideration not only will you know what you need and when you need it but it will also help you set goals and give you foresight. As for doing the managers work yourself, well it may be a good idea however when you get too large, you just need to put your career in the hands of a good talent manager and not a rip-off agency like many of our unfortunate artistes do, don't worry you'll be fine it all depends on timing and dedication, cheers.

QUESTION:
Hi, i've got this idea to run a sort derserts and snacks only restaurant, is there any advice to give to get more customers through the dood apart from location etc

Well there is location, there is customer service, vision and alot of things to pay attention to in order to boost your business and sales, however i assume you know all these so i'm going to just tell you about your product i.e. How to blow everyones mind away with good snacks
, it's not easy i agree and It will take alot of commitment and effort to
build snacks sales. Of course, every
part of this business takes commitment and
effort. Here are a few tips to turn effort into
results.
Go the Extra Mile

Ever notice most casual fast food joints in Nigeria have the same cast of snacks? Sure, they may have a different twist on the same standards – maybe they serve the meatpie with carrots and minced meat or spice the donuts with cream icing – but the usual suspects are all there.
To really sell snacks, it takes something spectacular to get the guest’s
attention. Most adult/very hungry guests have a predisposition
about snacks prior to coming in
the door. If they’re hungry, they may get an
appetizer; if they have a sweet tooth, they may get dessert.
Restaurants who sell snacks win these guests over with eye-catching items that
taste great and pop off the page. They may be
appetizers that sizzle or have unique ingredients.
They may be desserts that are flambéd tableside
or prepared to order. The appetizers simply have
to be creative and delicious. The desserts must be
decadent and mouth-watering, and neither of
them can be typical or too traditional.
I'm talking about the creativity that brought the trend setter called "small chops"

Train Your Servers
As much as it may pain us to say sometimes, the
servers really drive the guest experience in most
restaurants. While server training is always
essential, having a staff full of servers who know
how to sell snacks takes real
training and dedication. There should be constant reminders of this emphasis in the kitchen and on
the floor, and servers should be required to name
a specific example of each at the right time.
Training servers on suggestive selling should start
during a new hire’s training period and be
ongoing. A few helpful strategies include:
• Sales contests
• Posting total sales in the kitchen
• Re-training sessions
• Observing servers on the floor
• Letting servers try the product periodically
Managers only get a few priorities to emphasize
for servers. It’s worthwhile to make appetizer and
dessert sales one of them. This is especially true
for servers who generally struggle with sales, and
in environments where the entrees sell
themselves.

Don’t buy Pre-packaged
items

There are multiple reasons for avoiding pre-
packaged snacks or snack ingredients. They don’t
taste as good as homemade items e.g: have you seen packaged meat and vegetables at the supermarket? Certainly doesn't smell like home and they
always cost more if they are any good. Guests are
savvier than they used to be, and they know
when something is homemade. Pre-packaged
items send a bad signal to guests, especially
when their appetizers at the start of a meal.

Know Your Guests

There are a finite number of opportunities to sell
guests on anything, which means it’s important
for servers to target their guests at the right time.
Generally speaking, guests joining the restaurant
for business or corporate events are more likely to
buy your products. The same can be said for diners
who arrive later in the evening.
Guests enjoying a special occasion or a night out
are more likely to order dessert. Combining the
right occasion with servers who know how to
merchandise the products and mouth-watering
options can quickly build sales.

Give them Away

Giving away products for birthdays and
anniversaries should be a standard procedure at
most restaurants. This is a low-cost way to thank
guests and get them thinking about your snacks the
next time they walk in the door. snacks are
also a good item to give away, especially to
regular customers as a surprise after they have ordered their entrées.
Occasional giveaways are an important strategy,
but they only work when the products are
creative and appealing, and when servers are
trained to sell them correctly. This multi-step
process takes commitment and effort from
everyone in the building. But it’s a worthwhile
step, especially if your restaurant has hit the
revenue plateau

QUESTION:
Hi i'm seyi and i'm into property please what medium do realtors use to reach a larger audience?

Although not very popular in Nigeria,
the real estate industry is actually
one of the most tech savvy
industries around today. The
necessity to cover numerous
territories and the demand to
provide all inclusive services makes
the real estate professional almost
dependent on the technologies
available to them.
This dependency has pushed many
real estate professionals to jump on
new technologies and quickly
become familiar with the various
ways to maximize their time and
build their businesses by attracting
new buyers, sellers and investors.
The bi-product of this trend has
been a strong demand from the real
estate industry for technology
companies to continue pushing the
envelope to build faster, more
efficient and more effective real
estate marketing technologies.
Sorry to disappoint, but
don’t expect Twitter or
Facebook tips from this
post.

New Marketing Technology for Real Estate Professionals

Technology for the real estate
industry has evolved so quickly. We can still
remember nokia 3310 and the siemens "green light phones" being ‘high-tech’.
Every Realtor seemed to have had
one as it allowed them to be even
more accessible than most real
estate professionals probably
intended. These types of
technologies changed the way we
thought of and worked with a
Realtor. Now, our real estate agent is
more accessible than ever, which
leaves them with less time in the day
to focus on important aspects of
their business, like marketing their
business and their clients’
properties.
Welcome new marketing
technologies that make a real estate
agent’s job more about inbound lead
generation and less about call
volume and how many business
cards can be passed out in one day.
Real Estate Technology Goes Local

Searching for Real Estate Made Easy:
It is rumoured that Geo-Fences maybe coming to nigeria soon. We
feel that technologies like the one
we’re about to mention will help to
change the way real estate is
marketed and discovered by
prospective buyers, sellers and
investors.
The real estate technology market
has been flooded in recent years
with “location-based” applications to
help buyers find properties in their
area. With little variation, they all
work in about the same way:
Start an application on your
mobile phone;
Utilize your phone’s GPS to
determine your location; and,
Have the application retrieve
location-based real estate
data.
What if a prospective real estate
buyer didn’t have to initiate an
application to get real estate data?
What if the data just came to their
phone automatically?
Sound far-fetched? Well it isn’t.
Advertising company, deal dey, has
developed services and we think it has very
interesting implications for the real
estate industry. These sevices allows
users to opt in to receive marketing
messages on their phone from retail
stores that are nearby. For example,
a person would sign up for alerts
from kotangoa and would
automatically receive tailored text
message marketing notifications
each time they were close to kotangoa market(google alert may also be useful)
This could work in the same manner
for the real estate industry. Users
could opt in to receive alerts about
specific types of properties. And
when they near those properties,
they cross a “geo-fence” which
prompts an automatic notification to
be sent to their mobile phone.
Essentially, a person lives their life
and in the meantime, receives
notifications about properties they’re
close to that match what they want.
Is this ideal marketing or what?
Where Is Real Estate Marketing
Technology Headed?
The way we see it, real estate
marketing is going to continue to
evolve and improve to a point where
just about every step of the
marketing process becomes so
automated that a Realtor can literally
start and complete an effective
marketing campaign in minutes
from their phone or computer. We
are a long way off from this
currently, but with the addition of
new technologies like the one
mentioned above it will not be long
before homes start marketing
themselves.

QUESTION:
Hello Koboheights i'm a young and ambitious Comedian, i feel like i've stylist flair and i'm trying to break into the competitive fashion industry of Nigeria,it's really feeling frustrated right about now. But i'm not giving up so any Advice or inspirational quotes for me

Network

Networking is the #1 marketing strategy in stand-up comedy. Every one of your paid gigs is going to be as a result of who you know. A fellow comedian will enjoy your set on an open mic and invite you to perform on a showcase or a paid Job. A recommendation can get you in the door of a comedy club much faster than the best promo video. Network with fellow comedians. Then use your network. Use the Social Media effectively although you shouldn't do everything on Social Media . In fact,
don’t even (publicly) post on Social Media until you have a solid set. It’s fine to share them with
friends and family privately. But remember, bookers will find you and do their research. If they want to book you for a big show and the first video they find of you is your very first
performance you’re not going to book it.

Use Social Media

Social media is your friend. Befriend every comedian around. Those comedians will often post which shows they’re performing on, giving you more ideas of what shows you can hit in the future. It also helps your offline networking. Instead of being a stranger you’ll be someone they’ve heard of… even if it was just online. Be professional there are ghastly stories about hilarious comedians being rude and malicious. Each time the booker says
the same thing “they were hilarious, but I can’t book them anymore.”And of course trust the Nigerian entertainment industry, there is a replacement willing to take your place It might surprise you, but
bookers for professional venues actually rank professionalism above humor.  A comedy club would much rather have a B-level
comedian that’ll be at the show on time and treat their employees with respect than an A-lister that
might forget to show up. Being professional means being on time, not being a nuisance, and being easy to work with.

Start an open mic in your town

to get more stage time
Depending on what city you’re in there might not be many Stand up Nigeria to perform on. If that’s the case,
start your own show and book fellow comedians.
Not only does having your own show help you network with other comedians (you now have
something valuable that they want), but you also
have a show you can control. You can choose to emcee the show, book yourself in an ideal spot,
or take the night off… the choice is yours. You can even end up earning money.

Be unique

If you want the audience to remember you after the show, give them a reason(a good one o). The more unique you are as a comedian the more successful
you’re going to be in the long-run. The
comedians that obtain the ultimate success all have one common trait… they were unique. It’s held true since before comedy was even an
industry and will be true long after stand-up comedy perishes. Audiences love uniqueness. Once you meet a minimum standard of quality,
uniqueness becomes much more important to your success.

Don’t let your fans grow cold
I really don't know how fans act outside the country but in Nigeria fans are to be treated with care
Once you have a fan, be it a Facebook fan, an email list sign up, or a YouTube subscriber, don’t let them forget who you are. The fan was excited
enough about your material to opt-in. That means they want to hear from you. If it takes you 6 months to write them an email they’ll completely forget who you are and mark it as spam. Once they love you, keep them loving you.

Use your network

When you have a network in place, start using it
to get yourself booked. That means asking your
friends to book you on their shows, not just
passively waiting for them to ask you. If their
show is any good they likely have tons of great
comics that are continually asking them for
spots. It’s not that they won’t give you one, it’s
that they’re busy juggling everyone else.

For Photographers Only

QUESTION:
Hello Koboheights i'm a young and ambitious fashion photographer, i feel like i've stylist flair and i'm trying to break into the competitive fashion industry of Nigeria,it's really feeling frustrated right about now. But i'm not giving up so any Advice or inspirational quotes for me

Awww that's nice there's nothing like a person who have found his direction career wise.
For all artists out there the path to success and financial security is fraught with uncertainty, and there is no sure-fire business plan that will light the way and no straightforward strategy that will lighten the load. We can completely sympathize! And if you’re just starting out, you’re likely facing one of the most difficult professional periods in your life – that critical moment when you get on your feet and get the ball rolling. We’re here to help you make the most of it. Here is our list of ultimate career advice for aspiring fashion photographers, stylists, makeup artists and anyone else working in the fashion industry. Here Goes!



You can’t ask for your big break, you have to earn it.

If we had a nickel for every time a photographer contacted us with no experience, barely anything to call a portfolio, and said something along the lines of, “If you give me a commission letter I’m going to make you something amazing, just trust me.” We don’t mean to be harsh, but in the insanely competitive rising Nigerian fashion industry , no one is just going to give you a break because you seem passionate and sure of yourself. In the social sphere that stretches beyond your friends and family who believe in you because they love you, everyone else will be really really hard on you. If “just trust me” is all you have to go on, you really don’t have much. When hundreds of competitors are applying for the same jobs as you with polished portfolios of work that really highlight what they’re capable of, you better have more than just promises and passion to go on. As a general rule of thumb in fashion, show don’t tell. Take big risks with the work you create, work hard and you won’t need to sell yourself because your work will speak for itself.

Consistency

That’s it, the magic word that will get you through the door and onto the other side. The one piece of career advice that’s probably more important than any other. CONSISTENCY. It’s the one quality that separates a successful fashion professional from a struggling artist. No one expects you to hit a home-run every time, but clients do expect a consistent level of quality in your images. And be aware that there are a few things clients will always watch out for. Your website, for one. Unless you have a large amount of high quality published work in there, clients will be wary of your portfolio because they know you’ve selected only the very best of everything you’ve ever created. What about the stuff that doesn’t make it in? How long did it take you to get that perfect shot? Can you do it again? Was it just blind luck? If you can prove to a client that you can consistently reproduce your best quality work, you’re in!

Don’t just follow the trends, create them.

Every aspect of the fashion industry (and every industry for that matter) is affected by trends. We all seem to fall in love with the same things at the same time. There’s nothing wrong with that! But you need to be very aware of trends in your work, and be calculating about how you choose to incorporate them into your photography or design. Our advice is to rework trends, add unexpected elements to make your work stand out and to show the world that you’re one step ahead of the game.

Don’t ignore the details!

Wrinkled clothes? A dirty backdrop? Polyester fabrics? Don’t think others won’t notice! It’s a fashion editorial for tori'olorun. As they say, the devil is in the details, and in this case, overlooking the finest details will result in mediocre work. It’s as simple as that.

You’re never hired for the reasons you’d expect.

Ok, so your portfolio is gold. You’ve got the creative vision of a young Picasso and the flair of Liberace. Naturally you’d assume these are the top reasons why you’d get hired for a campaign or editorial job, right? Wrong. Although these are extremely important, your actual job is to be the logistical brains behind every creative project. In other words, you need to have a cool head and learn how to problem solve your way out of any situation. Don’t ask too many questions, don’t hesitate for a second because everyone is counting on you to figure it all out. This holds equally true for creative problems like how to pose a model or style a shoot, as it does for logistical problems.

Stop comparing yourself to the competition.

You should only ever compare yourself to yourself, as you were six months ago. It’s like Clarence peters said in that episode of the jara show, the magic number of true expertise is ten thousand hours. That is, it takes ten thousand hours of practice to become truly great at something. You don’t know where other people lie on that scale. If they’re better than you, it’s likely simply because they were busy practicing while you were busy flipping through Nairaland “looking for inspiration.”(We love you Nairaland this isn't about you) Comparing your own work to top photographers is crazy. They have a life time on you. By that same token, looking back at your own body of work, you should see a noticeable improvement. If you don’t, you’re doing it wrong.

QUESTION:
Hello koboheights, i'm studying to be
a Professional event planner and i will like to ask, what is a check list and how do check lists work?

Pre-event checklists, day-of
agendas and post-event wrap
sheets are essential to the
success of events. So how can
you ensure your event checklists
are productive and beneficial to
you and your staff?
Often times this continuous
series of to-do lists can be
overwhelming and mundane,
but as an event managers, you should rely on checklists to assist you in your
planning process. As you should
know, events evolve during the
planning stages and every event
is different, so although you are
attempting to stay on task with
your checklists, sometimes
these lists become more trouble
than they’re worth.
Here are a few tips to set you on
the right track to start making
the most of your event
checklists:

Create Official Checklists

Event planners all have their own process in place for planning events and while they may not feel the need
to have formal checklists in
place, they can provide many
different benefits. Increased
organization, improved
productivity and better staff
communication can all be
attributed to a great checklist
system.
Before you start working on
your next event, sit down and
organize out everything you
need to do. Once you have a full
to-do list, categorize the tasks
and start a fresh formalized
event checklist. Although this
might sound like a tall task now,
it will pay great dividends in the
long run!
Ensure that your staff are aware
of the checklist and integrate it
into your planning routine.
Having well-presented and
organized documents makes
everyone’s job easier and keeps
your team on the same page
with what has been
accomplished and what still
needs attention.

Compare Your Checklists

There are hundreds of event
checklists on the web and,
although they may not be
tailored specifically for your
event, they can provide you with
a great starting point. Begin by
finding one that aligns well with
your type of event, such as a
wedding, corporate outing, or
charity fundraiser and expand
on it to further fit your needs.
You could also speak with your
event planning colleagues or
coworkers and compare notes.
You may already be a member
of an event planning association

where many other planners are
available and willing to help you.
You could make it a collective
effort and review each other’s
event documents. Collaborating
like this is a great way to build
your relationships in the
industry and expand your
knowledge as a planner. It is
always nice to have a fresh set of
eyes on any aspect of your
event. Taking a look at other
planners’ checklist can provide
you both with new ideas and
help you to remember
something you may have initially
left off of your list.

Proper Checklist Layout

When creating your checklist
make sure that you use a layout
that works well for you. Some
planners organize their lists by
category such as attendees,
BUDGET, venue, and
transportation, while others may
prefer to have the checklist in a
timeline format.
You can also integrate the two
by having your checklist sorted
by timeline, while also utilizing
tags or color codes to signify
specific categories. This will
allow you to see your list in
multiple views at a quick glance.
You will know where you stand
on your timeline and also what
categories may need additional
support or attention.

Assign Tasks To Your Checklist

You can easily use your
checklists to delegate tasks to
your staff. Beside each task,
include an assignment section
and write in the name of the
lead person. This provides
accountability for your staff and
gives them an added sense of
responsibility and ownership. In
addition, this provides you with
a big-picture look at how many
staff members you may need
and how much everyone has on
his or her plate.
You can also make this a fun and
interactive process for your staff
by rewarding them as tasks are
accomplished. Small bonuses
such as special
recognition etc can go a long way in
keeping your staff motivated and
dedicated to your event!
Assigning tasks will also give you
the opportunity to decide WHICH
TASKS CAN BE DELEGATED and
which tasks must be completed
by you as the lead planner.
Letting go of certain tasks can be
a challenge, but when you see
everything on your checklist you
will have a clear picture of how
much needs to be accomplished.
Assign yourself to the priority
tasks and delegate the
supplementary items.

Planning

As each event progresses, you
should add to your checklist and
continue building upon your
system. You will gather more
items as each event is
completed and your checklist
will grow into an essential part
of your planning process.
Following your events you may
hold a recap meeting to review
your successes and possible
areas of improvement. During
this event review, be sure to not
only look at what occurred
during your event, but also take
time to evaluate your planning
process and checklist system. Be
sure to look at what went well
and what can be improved in the
future. With each event, your
checklists will become more
helpful and integral to you and
your team.

In Conclusion

Checklists can become
overwhelming if you don’t take
the time to organize and prepare
them. Starting out on the right
foot with your event checklist
will set the tone for your
planning process and drive your
productivity.
In the end, you will become
more efficient as an event
planner and your events will
improve, because you have an
organized and focused process.
This extra bit of organization
provides for less wasted time
and more energy to focus on
making your events EXCITING
AND ENJOYABLE FOR YOUR
ATTENDEES!

QUESTION:
hello, i have a job interview scheduled for next week i've prepared my dressing, my CV and my competency for the job so what else can i do when preparing for a job interview?

Wow! You've been busy you're prepared in every sense
But, there’s another thing to consider when preparing for a job interview. Employers have had some memorable interview experiences, both good and bad. And they don’t always give news except it's good(i mean who wants to be bearer of bad news)

If you want to leave a good impression at your job interview, be aware of what information the employer is looking for and what you shouldn’t bother saying. They often won’t tell you directly.

Here are a few things you might never hear an interviewer say, but you can bet they’ve thought:

1. “Please don’t beg for the job.”

Of course you want the job. It's Dangote, its Nestle, its shell yes You've applied and you’re showing interest by being there. But until you know about what the job really entails, don’t start a monologue about why you’re the perfect fit. Get to know the company and what you're looking for. You can talk about your relevant qualifications as you talk about different aspects of the position.

2. “You have great qualifications, but your lack of confidence makes me doubt you.”

No matter how good your qualifications look on paper, if you don’t present yourself as a confident, capable individual during the job interview, I won’t consider you. Moreover, I’ll question why there seems to be a big disconnect between the person on paper and the person in front of me especially since we are in Nigeria where people just go all copy and paste on their resume. A person with valuable experience and accomplishments shouldn’t be looking down and speaking with such uncertainty.

3. “I don’t see what makes you different from everyone else.”

Dear lagbaja, you’re my tenth interview this week. After seeing so many candidates, they all start to blur together. If nothing about you stands out, I probably won’t remember you. So tell me something interesting about yourself. Maybe you have a unique hobby or side interest (keep it professional, please). Even better, tell me how it influences your personal values and will make you a good fit for this company.

4. “I don’t want to hear about your cheating boyfriend or your love life.”

Sure, I may ask a few questions about your interests outside of work, to assess whether you’ll get along with the team, but the conversation should always come back to your professional background and goals. Remember, this is a job interview, you’re not guest star on soundcity

5. “Please follow up, and be genuine.”

I appreciate when you thank me for my time. Send a thank you note — paper or email, it doesn’t matter — but be genuine and specific. Help me remember who you are. Mention something we talked about during the job interview that intrigued you. Mention an upcoming industry event I might be interested in, and ask if I’m going. Show me you’re committed and engaged in the industry, regardless if you get the job.

During your interview, you want to stand out as a memorable candidate, but not for a negative reason. Just remember, when preparing for a job interview, you’ll want to stay on topic, be confident in your abilities and, of course, follow up. You’ll be called in for a second interview in no time!

For Fashion Designers Only

QUESTION:
Good evening, i'm gathering options here and i would like some detail on what a typical fashion designers day is like

Starting from the top, a fashion designer creates clothing and
accessories for people to wear and enjoy. A designer's apparel can be as simple as a piece of wrapper or as elaborate as a custom-made
Iru and buba (and all your fancy attires ). A fashion designer stays on top of all trends and changes in the world of fashion, and also has a hand in developing and popularizing new trends. It is helpful for a designer to have some knowledge of pattern making and sewing, but this is not required especially if you can tip the local tailor on your street to stitch a thread.
However, it is imperative that a fashion
designer have artistic talent and a spark of creativity as well as the ability to sketch her designs and communicate her ideas effectively
to others. Most people interested in pursuing a career in fashion obtain some formal training or
a four-year degree in fashion merchandising.
Some colleges offer two-year degrees in the same major although this depends on your Pocket because there aren't many Facilities like that in Nigeria and Perhaps you may just wing it and tag along with an established designer instead

Typical Workday

A fashion designer's workday can be extremely long, often lasting up to 12 or 14 hours.
Fashion designers usually produce at least two full collections a year: one for the first 6 months
and one for the other 6 months. Workdays are
busiest around the creation of a new collection.
The designer arrives to work around 9 a.m. The early part of the day consists of answering work e-mails, setting up meetings with fashion buyers or catching up on the day's fashion
news via magazines, newspapers,nairaland etc.
Sketching and coming up with new designs may take up most of the designer's workday,
but this is an essential step in getting the collection off the ground.

Later In The Day

After sketching out some designs, the fashion designer pays a visit to the local garment store to pick out fabrics, embellishments, bindings such as zippers and buttons and sewing
material. Back at her showroom, the designer spends the rest of the workday making the pieces in the collection from scratch. This
process includes making patterns, cutting and draping the cloth, sewing the materials together and adding embroidery, beading and any other embellishments to complete the
look. It may take several weeks or months to complete one collection, at which point it is ready to be unveiled to the public. The designer either shows her collection on the runway, at a trade show or at her personal showroom. Fashion buyers from boutiques and
department stores attend these showings to decide whether they'd like to purchase any pieces to be sold at their respective stores.

For Fashion Models Only

QUESTION:
Hello,i was at a photoshoot sometime ago and i was told by the photographer that i'm too stiff and cannot communicate well with the picture, sure i know what this means i would just like to know, how effective is your emotion on a Photograph

Well my friend short way to put it Nollywood is both still and motion picture Infact if anyone ever tells you that there is a distinct separation between models and actors, I invite you to challenge this theory . It is usual that Photographers will suggest finding inspiration in fashion magazines. I’d like to further explore this subject and explain what to do after you’ve found your inspiration. My favorite thing about modeling has always been telling a story. It is not your job, but your privilege, to portray a character in every photo you take. The beauty of photography is capturing an image that will evoke an emotion in the viewer. In speaking with models over the years, I’ve heard that it’s often hard for some to channel their emotions onto film(the stiffness the Photographer talked about). Is it a mental block? Is it an unwillingness to go that extra mile? Whatever it is, I believe every model should try their best to avoid the dead-body look at all costs. Nothing is more unfortunate than a well-produced, expertly Ty bello styled photo shoot ruined by a model who doesn’t connect with the story. I look at countless advertisements in both fashion magazines from million Naira companies and smaller publications. Why are the big-budget advertisements the ones that resonate with us? Sure, it doesn’t hurt that the models are wearing the sickest clothing on the planet( i mean that in a good way) or some of the most exotic, beautifully lit locations on planet Earth. But what I believe really makes the photo is the model. The models who are hired for big campaigns have proven themselves (some over decades) to carry an entire brand’s message with only a look. So let me not waste your time with a long epistle you really need to loosen up and evoke those emotions

Question: I'm new in the real estate market, the residential division, i know the economy is difficult at the moment but tough people are still able to sell at such hard times and i would like to know what system they use

There is no time when poor economy affects the market to drastic measures it may perform slowly but there's always a system that works for every situation, first of all you should debunk the two popular myths associated with generating leads in real estate marketing

MYTH #1:Visitors are most interested in who YOU are.

Well, yes, they do care, but not right away.

Real estate prospects who come to your website generally want to see what they searched for. If they like what they see, then they will check out your profile.

However, if you don’t have the information, resources or tools they are looking for, then you can bet that they will be moving on before even looking at that pretty face of yours.

TIP: Don’t make your website primarily about YOU.

Include your personal information and qualifications in the “About” section of your website, but don’t clog up your homepage with it.


Focus your website around resourceful content, user-friendly home search tools and strong calls to action to create a winning formula for quality web lead generation.

MYTH #2:Lead generation trumps lead management.

We have found that this is a very common disbelief among not just real estate agents, but many business owners who lack experience with online marketing.

You might have 500 leads, but if only 10 convert, that’s only a 0.02% conversion rate, and this is not enough to support your business.

Conversion rates this low usually lead to a poor lead management system – one that can waste all of your hard work and money spent on marketing.

TIP: Guide each visitor all the way through the conversion funnel.

Once you get visitors to your website and are able to get them to provide their contact information, your creativity and hard work must continue.

Segment your web leads by any and all information you have collected about them (source, location, interest, stage, etc). Once your lists are segmented then create communications to these lists that specifically target each of these segments.

Lastly, don’t give up on a lead or disregard it just because it is “cold”. Cold leads become “hot” leads at some point….IF you spend the time and effort necessary to properly nurture it.

There you have it, common myths have been debunked and specific tips have been provided. Remember, there are many pieces to the puzzle of mastering your leads generation efforts.

Successful real estate web lead generation and management comes from ongoing processes and hard work….not one off projects that have no follow through.

Lead Generation & Management Takeaways

Two things we would like for you to take away from this article are centered around two main questions to ask yourself:

1) Why would anyone want to visit, and more importantly, remain on my website?

Create personas and develop your website to cater to them. This will guarantee your visitors will like what they see and increase the chance of conversion.

2) Do I really have an effective lead management / nurturing system in place?

Don’t just rely on automatic response emails to follow up with leads. Your customers will really appreciate a personal email from you every once in awhile, which will develop stronger relationships. Demonstrate patience and interest and follow up with the needs of each customer.

Follow these two things, at the very least, and you will begin to see results.

Question: i've heard a lot of times that the quality of your tone will probably have a more immediate impact on listeners than any other feature of your execution the question however is how do i achieve this?

6 Ways to Cultivate Expressive Tone

Performers know the power of tone quality. Sweet tones can charm, almost like magic, and harsh sounds quickly put people on edge.

Nonetheless, many students don’t pay close attention to tone production nor the emotional language of tone color, so here are six tips for building mastery.

Understand Tone Production

Be sure that you grasp the inner workings of tone production with your instrument or voice and that you can readily alter your sound by significant amounts. If not, consult a teacher for guidance.

Vary Tone in Scale Practice

Refine your tone-producing skills by employing tone color variations in your scale practice, experimenting across registers and keys.

Explore the Expressive Grammar of Tone

In your repertoire practice, use tone colors to enhance expressive gestures, going beyond your habitual patterns. Compare, for instance, how passages comes across when you make your tone bright versus dark. Here’s an illustration of how brighter tone enhances echoing passages


Attune Your Listening


Bring fresh attention to the density, color and shape of your sound in each phrase you play or sing, opening new avenues for creative expression. Also listen to recordings of master artists and scrutinize how they use tone color.


Perform for Colleagues


As you expand your tone-color vocabulary, do practice performances for colleagues and request their feedback.

Record Yourself


Good-quality digital recorders will enable you evaluate your work objectively and make your practice optimally productive.

Question: Hello i read your articles and i will like to own a restaurant but unfortunately i'm financially constrained where do i go next
Tunde.o

Hi tunde if you are short on cash then perhaps you get your self a food truck this is a retaurant actually attached to a truck, i believe you shall fair well in this business

How to Start a Food Truck Business



In more developed countries
It’s hard to drive around these days without seeing a food truck business.

Food trucks have been around for ages. It’s a great way for budding restaurants when you are low on cash on a location while going right to the customers. It beats paying high prices for a physical location and doing all you can to get customers to walk through the door.

If you’re looking at starting your own food truck business you’ve come to the right place.

I to go over the basics and include some bonus tips for marketing your food truck with a website.



How to Start a Food Truck Business
Starting a Food Truck Business

Food Truck Business 101

The Basics

Food trucks are a different kind of mobile business. Food trucks get on the road and go to the customer. There is no waiting around. It’s an inspiring form of business.

Running a food truck business is different from a regular restaurant in two big ways. First, you’re mobile. You don’t have a physical location with an address. Second, you go to the customers. You don’t wait for them to come in your front door.

But food trucks are the same as restaurants in many other ways. Service still needs to be top notch. The truck needs a little niche so people have a reason to purchase. It’s also important to be consistent. People go to restaurants because they know what to expect whether that’s consistent service or consistent meals.

These basics remain important for any food truck business.

Now let’s get into some details about how to start a food truck business.

Truck and Equipment

Bootstrapping can be better than going into debt.

Food trucks come in all shapes and sizes. You’ve seen the delivery-type trucks on TV, but trucks come in all sizes. Some are as big as a bus or semi while others are trailers pulled behind trucks or even cars.

The cost varies with the type and size of truck. A basic used food truck with bare bones equipment and lots of miles could run you as little as N100,000 while a full equipped truck could run you several hundred thousand Naira

If you’re looking to bootstrap the business it’s best to look for a used truck. You could find one from another food truck business that is maybe moving up to the next level and getting a new truck. They probably started out just like you with a regular truck and after some success moved up to something newer and bigger.


Equipment works much the same as the actual food truck. You’ll need the equipment you need to make your food speciality and from there you have to figure out if it’s possible to put in a truck or trailer.

Most trucks run on gas just like your average outdoor grill. Your average food truck can use around 1,000 gallsons of propane a year, but it all depends on the amount of business you’re doing.

Expect to pay thousands for equipment for the truck if the truck you’re buying doesn’t already come equipped.

Licenses, Permits and Legal Requirements

First, like any Nigerian vehicle, you need insurance and it can be expensive. You’re not running a typical Toyota Corolla so be prepared to insure the truck for all the equipment costs and potential loss of revenue if something were to happen. It doesn’t have to be much more than a regular vehicle, but the more you leave off the more risk you take on.


Finally, there might be local requirements for inspection and where you can park the truck. You’ll want to look for public parking areas because private parking can be tricky unless you’re buddies with the owner.

General Business Suggestions

You can go in full guns with a business, but bootstrapping might be the better option. Tweet This

You can go in full guns with a food truck, but bootstrapping might be the better option. So many businesses that fail don’t even worry about finding a customer before investing tons of cash.

Find your customers first before getting a truck or equipment. Ask a local business if you can bring some of your food to their break room for lunch. See if anybody will give you cash for your food.

Get your first few customers and build from there. There is nothing wrong with bringing food to businesses for a few months in the backseat of your minivan before finally stepping up to a truck.


As your food truck business grows you’ll want to start attracting more customers. After all, you’re only one truck and you can’t be in more than one place at once so eventually you’ll want to get more people to come and visit you instead of you going to them.

A website is a great way to get people to visit your truck.

As your business grows you’ll want to build on the word of mouth that’s likely building your business. When people like your food and service they’ll tell their friends. Create an area where people can leave comments on your site. Make it easy for people to email or message friends.

List your typical locations on the website so people can find you.

Have a responsive website. People looking for lunch or quick meal ideas are likely using their smartphones. Having a website that is mobile-friendly will give them a great experience on the site, which reflects well on your food truck business.

Integrate social media into your website. Include photos from Facebook and Instagram on the site. Stream tweets from your Twitter account on the website so people can see that others are buying your food.

Capture email addresses on your site with a signup form. This list is an asset you can use to bring in business on a regular basis.

Conclusion
Food trucks aren’t a new business idea, but there is still tons of opportunity. If you have a unique product to offer and you know there is demand you have a great chance of succeeding.

400billionman:
What is this boy saying ?

I'm not a boy

I'm a man


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