₦airaland Forum

2025, in perspective

2025 was a year of sustained, deliberate work.

For most of the year, my focus was on developing the Nigeria Health Workforce Profile—a long, iterative process of consolidating fragmented datasets, aligning indicators, and translating workforce data into something usable for planning and policy. It was the kind of work that rewards consistency more than urgency.

Toward the end of the year, I served as a Data Analyst on the Nigeria Health Labour Market Analysis (HLMA). Closing the year with this work was fitting—it brought together many of the analytical, policy, and systems-level skills I’d been building throughout the year.

Alongside this, I taught 300+ learners across 10 countries and delivered multiple local and international trainings and engagements, reinforcing the importance of practical, context-aware use of data in public health.

I also valued the opportunity to work and exchange ideas with professionals across FMOH, CHAI, and WHO—exposure that strengthened how I think about evidence, institutions, and decision-making.

2025 wasn’t about intensity; it was about continuity.
Doing the work thoroughly, finishing strong, and setting a solid base for what comes next.

"Exciting News!
We are thrilled and proud to announce a strategic partnership between Startechone Nigeria Limited and the 3MTT Program!
This collaboration marks a significant milestone in our mission to empower entrepreneurs and drive innovation in Nigeria. Through this partnership, we aim to Enhance the entrepreneurial growth in the country
Foster innovation and technology adoption
Provide access to resources, mentorship, and funding opportunities
Together, we will unlock the potential of Nigerian entrepreneurs and drive economic growth.
Stay tuned for more updates on this partnership and how you can benefit from it!
#Startechone #3MTTProgram #Partnership #Innovation #Entrepreneurship #Nigeria"

INTRODUCTION
In the dynamic world of coffee sales, keeping a pulse on customer trends and sales data is essential. The latest report presents a comprehensive analysis of our sales performance, offering a glimpse into the factors driving customer engagement and revenue growth. As we navigate through various challenges and opportunities, understanding these key patterns will be crucial to our continued success.
This report highlights significant findings that can inform our business strategy and operational decisions. We explore the changing dynamics of customer behavior, uncovering unique patterns in sales timing and volume. With this information, we can tailor our approach to meet the needs of our customers while optimizing our resources to maximize productivity and profitability.
By delving into these insights, we are positioned to make informed decisions that can improve customer satisfaction, enhance operational efficiency, and drive revenue. This report provides the groundwork for a more strategic approach to our coffee sales business, helping us to stay ahead of market trends and customer expectations.
TOOLS USED
Power Bi , Spss
OBJECTIVES
How have Maven Roasters sales trended over time?
Which days of the week tend to be busiest, and why do you think that’s the case?
Which products are sold most and least often? Which drive the most revenue for the business?
DATA SOURCE
#https://mavenanalytics.io/data-playground?page=4&pageSize=5
DATA CLEANING AND PREPARATION
1. Loaded the dataset into PowerQuery to check for data consistency and accuracy.
2. Created a new measure for total sales using the following:.
Total Sales = SUMX(Transactions,Transactions[unit_price]*Transactions[transaction_qty])
3. Created a new measure for number of transactions
No of Transaction = COUNTROWS(Transactions)
4. Created a date table with
calender = CALENDAR(MIN(Transactions[transaction_date]),MAX(Transactions[transaction_date]))
and also generated the following columns on the date table
a.Day number = day no = WEEKDAY(calender[Date],2)
b.month name = FORMAT(calender[Date],”mmm”)
c.Month no = MONTH(calender[Date])
d.week name = SWITCH(TRUE(),calender[day no]=1,”Monday”,calender[day no]=2,”Tuesday”,calender[day no]=3,”Wednesday”,calender[day no]=4,”Thursday”,calender[day no]=5,”Friday”,calender[day no]=6,”Saturday”,calender[day no]=7,”Sunday”)
e.year = YEAR(calender[Date])
INSIGHTS
1). Monthly Sales Trends
June had the highest total sales ($166,486), with sales more than double (118.64% higher) those of February, which had the lowest total sales ($76,145).
2). Daily Transaction Times
The majority of transactions occur between 7:00 am and 10:00 am, indicating a morning rush hour for coffee sales.
3). High Transaction Days
Fridays, Thursdays, and Mondays are peak days for transactions, suggesting higher customer engagement at the beginning and end of the workweek.
4). Product Contribution
Coffee contributes to nearly half (42.47%) of the total transaction quantity, indicating its significant role in sales.
5). Statistical Difference in Sales by Location
The Kruskal-Wallis test reveals a statistically significant difference in total sales across all locations, suggesting that some locations perform better than others.
RECOMMENDATIONS
1). Leverage Morning Rush Hour:
Given that most transactions occur between 7:00 am and 10:00 am, consider offering special promotions or bundled deals during this time to attract more customers. You could introduce a “Morning Special” with discounts on popular items like pastries or breakfast sandwiches when purchased with coffee.
2). Target High-Transaction Days:
Fridays, Thursdays, and Mondays are the busiest days for transactions. Design targeted marketing campaigns for these days to further increase customer engagement. Consider loyalty programs, “happy hour” discounts, or themed events to encourage customers to visit more frequently.
3). Promote Coffee Sales:
With coffee accounting for 42.47% of the total transaction quantity, there’s an opportunity to focus marketing efforts on this product. We should experiment with different coffee blends, limited-time flavors, or specialty drinks to increase customer interest. Additionally, consider offering coffee-related merchandise, like mugs or coffee accessories, to boost sales.
4). Enhance Customer Experience:
Since high transaction times coincide with morning rush hours, we could consider ways to improve the customer experience during these periods. Streamline the checkout process, offer mobile ordering, or set up additional staff to reduce wait times. A positive experience during busy times can lead to repeat business and customer loyalty.
5). Cross-Selling and Upselling Opportunities:
With coffee being a key product, identify opportunities for cross-selling or upselling. For example, suggest breakfast items to customers purchasing coffee, or offer add-ons like flavored syrups or extra shots of espresso. Train staff to recommend complementary products to boost average transaction value.

Nigeria: Population Dynamics from 2006 to 2023

This project delves into the changing population dynamics of Nigerian states between 2006 and 2023. Leveraging the power of Power BI, I crafted intuitive visual representations to demystify the data for both analysts and the general public.

Here's a sneak peek into my discoveries:

1. Overall population shift: Contrasting the total population figures from 2006 to 2023, unveiling Nigeria's overall population growth.
2. Evolving landscape: Pinpointing the top 5 most populous states in both 2006 and 2023, shedding light on which states maintained their positions and which ones underwent significant changes.
3. Growth patterns: Crunching the numbers to unveil the growth margins for each state, offering insights into the diverse population growth rates across different regions.
4. Underpopulated states: Contrasting the least populated states in 2006 and 2023, spotlighting any alterations in population distribution.

These visualizations provide a clear understanding of:
1. Population trends within our nation.
2. How our state stacks up against others in terms of population size and growth.

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Below are among the top 6 ICT skills in Nigeria.

Written by Alade Temidayo Sunday

GRAPHIC DESIGNING
A graphic designer is a visual communicator, somebody who makes visual concepts by hand or by utilizing computer program. They communicate thoughts to motivate, educate,
or charm customers. These skills are exceptionally vital in an organization that bargains with item showcasing.
A Graphic Designer, you work with several software like Adobe Photoshop, Adobe Illustrator, CorelDraw, Adobe InDesign, and Adobe Lightroom. A graphic Designer will be required to be creative/imaginative and have the ability to create something from nothing.
Most firms and organizations are now not willing to outsource their graphic design service out, making them utilize graphic designers in numbers. Having this skill can either permit you to work from home or to work for an IT school as a tutor or work for an organization.

Video Production/Editing
This is often among other things, tied to marketing. Companies will continuously need marketing videos for their products and/or services and you’ll be required.
You will be most looked for in the media world if you have this skill. This skill would certainly alter the fortunes of your accounts because it is one of the most in-demand skills in Nigeria.

DIGITAL MARKETING
A digital marketer is an expert who using modern media or digital technologies, markets products and services and realizes marketing goals.
A digital marketer is capable of utilizing digital channels/mediums to generate leads and build brand awareness. Digital channels/mediums include:
• Company websites
• Social media
• Search engine rankings
• Email marketing
• Online display ads
• Corporate blogs
The competition among companies and organizations has constrained them to take most of their promoting campaigns online. These days, a lot of companies are moving their attention to social media because of the tremendous amount of reach they will have. Facebook, alone, gets more visits than the world’s biggest search engine, Google.
You ought to learn how to target certain sections of your country’s populace to boost sales, as well as improve people’s awareness of the brand you’re a representative of. Due to this, companies have been constrained to contract/hire Digital Marketers who will lead them through this campaign. Having this ICT skill as a youth ensures you a job no question and your chances of getting something doing are on the high side.
An average social media manager can earn about N50,000, while a senior social media manager would earn at least N200,000.

SOFTWARE DEVELOPMENT
A software developer is somebody who develops software. Your capacity to write codes utilizing several programming languages like PHP, Java, Python and a whole lot of other languages to create and implement computer software. Software Development is one of the leading ICT skills in 2020 because of its complexity, thereby creating a tremendous gap within the supply level of software programmers. Once you obtain this skill, there is a sure guarantee that you are going to be picked up by a top-level company or organization.

WEB DESIGN AND DEVELOPMENT
Much gratitude to the web, the world, as we know it, is getting to be progressively interconnected. These days, companies utilize websites to extend their brand to the worldwide community. Knowing how to setup a website is a plus, as most companies incline toward utilizing their workforce for services like these. You may moreover improve your Skill in Search Engine Optimization (SEO) since numerous companies spend a fortune optimizing their websites for search engines. Equipping yourself with skills in website building and SEO will make strides your esteem in the eyes of potential bosses. You’ll offer assistance to them that will save funds that would have been spent somewhere else. This skill also makes your chances of getting something doing on the high side.
The range for starters earning at about N70,000-N100,000, junior role (N150,000), middle level (N300,000- N400,000), and senior level at about N500,000 and above.

UI/UX Design
UI stands for User Interface and UX stands for User Experience. Both are interrelated and are the processes involved in making an app or product of a company simple and easy to use by clients or new users. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.
The average earning of ui/ux designer on a regular is ₦200,000 per project
Data Analysis
Data Analytics refers to the utilization of functional procedures and modern softwares to gather and process a wide range of information from different online interactions of your target market. These online interactions could be in the form of content consumed, online transactions, search queries and other relevant footprints relevant to your business. With number of online tools now available to measure data across different platforms, it becomes relatively easier for marketers to analyse and make relevant marketing decisions. Marketers need to understand the concept of data cleansing which refers to the process of getting rid of incorrect, duplicated or incomplete data from the database. It is recommended to constantly update the database and get rid of unwanted data to make effective decisions.

In conclusion, Nigeria is advancing at a very fast pace in the area of Information Communication Technology. Any of the listed ICT skills stated above that you have obtained or learned that’s not being utilized at the moment isn’t a waste, since you’ll never know when you will be called upon to save the day. Companies are fond of skilled, versatile youth/graduates and that’s what they look out for during their recruitment.
To be most valuable among the rest, get trained in the various ICT skills listed above at various ICT Training Centers, one of the well-known and distinguished ICT Training centers in Nigeria is Startechone Nigeria Limited
Start learning these ICT Skills today!!!!!!

Data analytics is all ablout solving problems. it involves looking at the data you have and using it to solve a problem that you are either facing currently or you anticipate to face in the future.

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we offer both offline (classroom) and online trainings.

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for once, am proud of the Nigeria senate.

Aladetemidayo7@gmail.com

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Hello

Visit suite 101ff, MKK plaza for more enquiries

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as a matter of fact, the university just moved to their permanent site.

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