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The world is going mobile and business websites are gradually moving from eCommerce to mCommerce. In fact, it has become mandatory for brands to build apps.
Fortunately, the advent of WooCommerce to android app builders have made the feat easier to achieve. There is no reason left to not build an app in today’s day and age.

As an eyeglasses or optical lenses store owner, you must complement your website with an app. Explore the article further and find out more about the strategies that you can adopt.

Integrate features that attract eyeballs

The features listed below can complete your app. Integrate and implement them to offer a holistic solution:

#1: Effortless on-boarding
Make it easy for users to register with your app and use it. Offer multiple sign up options like Facebook, Phone, Email, Google, etc.

#2: Tempting products
Add endless number of tempting products with vivid descriptions. Include high-quality images and attributed specifications (category, brand, price, etc.) for more clarity and ease.

#3: Easy shopping & checkout
Enable easy sorting, filtering, and other relevant tools to help consumers find whatever they want. Integrate multiple payment options and make the checkout process simple.

#4: Checkup appointments
Help people book appointments for eye-check ups to make their purchase journey safer and more informed. You can also schedule automated reminders and send in-app push notifications.

#5: Expert consultation & support
You can also broaden the spectrum of your app and think of some out of the box features. For instance, you can partner with ophthalmologists and other experts to provide consultation and support to consumers.

Suggested Read: Create an app for your clinic and operate more efficiently

Build your own app without coding!

Intrigued by the idea of having an app? Do not waste any minute. Create an app now and take a lead amidst your competitors.
Sign up for AppMySite mobile app creator and build your own Android and iOS apps without coding. Enter the mCommerce league and claim your space without any hassle.

The proliferation of smartphones and easy access to the internet has turned the entire web-ecosystem into a market. As a result, new avenues are opening up for businesses.

In fact, all businesses, however big or small, are getting ample opportunities today. The escalation from eCommerce to mCommerce has been particularly benefitting for such businesses.

They can now set up stores, engage customers and endorse their businesses to the smartphone generation without the help of any external infrastructure or system.

Evidently, ‘mobile apps’ have become the success mantra of small businesses. Brands are readily converting WooCommerce sites to native mobile apps. Why and how, let us explore the article further and find out.

Apps have become the most profitable investment

It is time to unravel and discover ‘why and how’ apps have become the most profitable investment for small scale businesses.
It is so, because apps can help you in achieving the following milestones, and a lot more:

#1- Building and conquering your niche market:
Setting up a store online and taking it to the app does not require much infrastructural investment. Therefore, it becomes easier to build your market and reach customers.

Besides, you can also choose your specific audience based on several demographic attributions. You can reach your potential customers using geo-targeting.

#2- Boosting brand visibility and recognition:
Apps are helping small businesses in becoming over night sensations. You can get maximum visibility using various tools and platforms if you have an app.

Besides, it has become mandatory for established brands to have an app. Consumers connect better with brands that have wholesome solutions and are accessible through multiple platforms.

#3- Increasing customer engagement and repeat sales:
While websites can help in creating awareness, apps can keep customers connected to your brand. Eventually, easy access boosts consumer engagements and repeat sales.

Besides, marketing also becomes easier for businesses that have apps. It powers up your endeavors for expansion and also boosts the CLV (Customer Lifetime Value).

Build it with a bankable and affordable solution

The one emerging and trending secret of the mobile app industry is ‘DIY mobile app builders.’ Businesses are ditching the traditional and custom methods of app development and adopting these.

Such app builders like AppMySite enable you to build your own app without coding. You can easily create, customize and publish your app for Android and iOS users.

It can definitely turn out to be a productive and advantageous investment for your business and even prepare you for the future market that will go completely mobile. So, go ahead and claim your space now!

More Details @ https://www.appmysite.com/woocommerce-mobile-app-builder/

Emails are the best tool that businesses can use to woo their customers in the best possible ways. Once you have made your own app on https://www.appmysite.com, you can keep them posted with your latest content, products, or services.
However, creating productive e-mail campaigns is not as easy as it seems. You might have lots of subscribers, but if they are not opening and clicking your emails, it’s of no use.

The majority of businesses develop sales funnels with one purpose in mind, i.e., sales. It is because the entire operation is purposely being done to bring in revenues through sales.

If you create optimized emails, it will simply lead to optimized results. By optimizing email campaigns, you can get closer to your desired results.

If, for example, you are expecting to make five sales a day consistently and only making an average of three, you are in need to change something. The first thing you need to look at is your email sequence. You need to tweak your email sequence a bit to make it more influential.
With A/B testing, you can tweak your e-mails. From creating variations to changing the perspectives, to figuring out what works best for your users, all can be achieved.
Your testing can vary because of the complexity, depending upon the goals you set. 
For example, you can change the subject lines of your emails and send the same content to your email subscribers. 
In this post, we will guide you about the basics of e-mail A/B testing. This way, you can establish your own e-mail A/B testing campaigns.

Identify the problem & establish the goals

If you are experiencing a drop in your conversions, or something is clogging your e-mail sales funnel, you need to look at two important metrics:
Open Rates: this metric helps you statistically show how many email subscribers are opening your emails. 
Click-Through Rates (CTR): this metric shows the ratio of your email subscribers who click on the links, the emails comprises of. 
You can test these two metrics to check the performance of your overall conversion. With this understanding, you can easily tweak something to develop your CTR rates.

Determine what you can tweak

Now that you have identified the problem in your email campaigns, start analyzing them and consider modifying them a bit.
If you make a small change in your emails, it will undoubtedly influence the long-term result that you’re aiming with your email campaigns. The cause and effect principle applies here.
Here are a few points that you can take into consideration:

- the subject line of your email campaign
- the headlines/titles of your emails
- the call-to-action, you have included in your campaigns
- the structure and the layout of your mails
- the number of testimonials you need to add in the emails
- the way you address your email subscribers
- the way you close the emails
- the body style personalization
- the specific offers combined in the emails 
- the images you are using in your emails

Each of these elements influences your email conversions.

Test each subscriber or just a few

If you want to get the accurate results about how your audience reacts to your new email campaign, you'll need to test each subscriber. However, there are some specific situations in which you should not test your complete list of subscribers, but just a part of it.

If, for example, you are offering a discount or deals to everyone, it will no longer be a prize. 
You need to decide on a number of subscribers who will receive it. Make different email campaigns for your different subscribers, and then start sending accordingly. 
Once you get the insights of your subscribers, decide the best campaign version you’ll be sending to them. Assure that you are tweaking emails just for a limited number of subscribers.

Analyzing the results

The two metrics: open rates and click-through rates that you are tracking, are the first steps of A/B testing. However, there is another element of the email campaigns that needs to be analyzed, called the conversion rate. 

While there is a myth that you cannot analyze the conversion rate simply by testing e-mails, but it is not true. 

The conversion rate is severely influenced by your mobile app design, user experience, and marketing strategies. In this respect, your email campaigns probably hold the most important part in the conversion process. However, if you are neglecting the conversion rate while you are analyzing your A/B testing results, it would be a severe mistake.

With your split testing campaigns, you need to start tracking the conversion rates of your emails. You may have noticed that some campaigns lead to a better CTR but have lesser conversions. It is because the ultimate goal is to make sales, not to get clicks. 
Use some A/B split testing tools that will help you with the analytics process. 

Wrapping up
Optimizing email campaigns is the best way to influence your users towards your brand app. And, it will gradually improve your marketing and sales performance of the business.

Email campaigns are complicated. But there will never be the same issue or the same solution for each campaign. You need to invest some time to analyze, tweak, and change the sales funnel of your campaigns. This way, you will likely improve your open rates, click-through rates, and eventually conversion rates.

If you want to have a successful e-mail campaign, analyzing your campaigns with A/B testing is the first thing you need to do.

If you are overwhelmed with the idea of optimizing your email campaigns, just go through the points listed above. These points will help you understand the benefits and consequences of the campaigns at the same time.

However, for an optimized email campaign, you must have a mobile app that helps you bring in more users to your brand.

If, by any chance, you are looking for solutions to build an app, you can make your own app via AppMySite and give your business a new height.

When you decide to convert your WooCommerce website to a mobile app, it starts with excitement and vision. If you are proceeding in this direction, you may already have a design of your app in mind. However, wireframing your mobile app early in the planning process will make all the difference.

Technically, wireframing is a schematic blueprint in mobile app development. It is a visual guide that represents the layout of the app, the flow between the app screens and its functional representation.

Wireframing your mobile app lets you explore your thought process for building an app. This way, you can enable easy navigation and increase the utility of your app with a tint of simplicity. In simpler words, it bridges the gap between your initial, raw thoughts and the final product before the development of the app begins.

With wireframing, you can simply visualize a complete app experience. This will lead to a deeper exploration of multiple layout ideas, concepts, and workflows in the app. Similarly, you will be ready to build a fully functional, intuitive and user-friendly mobile app.

Do not just jump-start with mobile app development, without wireframing your app. It will help you avoid as many unanticipated obstacles as possible, and also save your time, money, and effort.
Let’s dive into its benefits – 

Deeply understand your use case (s)

https://www.appmysite.com/public/assets/images/woocommercebannerimg.png

The primary step is to define the purpose of your app as it is the groundwork for your app’s success. Moreover, the purpose of your app should be specific enough to encourage users to download and use the app. 

The design of your app should not just be impressive. It should be effective enough to help the user to solve a problem or achieve a goal. Else, people will ultimately forget it or delete it from their phone. 

The best way to define the purpose of your app is by documenting its use cases.

A use case is a list of actions that your user will take to achieve a goal from start to finish. However, depending on the goal (s), the number of use cases may vary.
Let’s say: 
- A weather app’s only goal is to disclose the weather conditions for a specific location.
- A taxi app’s goal is to let users hire a taxi.

However, a mobile app for your HR department will have many goals. From one-on-one chat communication to company-wide communication, employee reviews and feedback to training, defining company policies to their management, and more.

Wireframing your mobile app ensures clarity in each step of the app planning and development process. Also, it allows you to invest your resources in the most value-added elements.

Therefore, you need to define your use cases and use them to lead all future decisions, development, messaging, and updating.

Get in your user's shoes

While it is crucial to understand the context behind the use case, you also need to focus on what your users will have in mind when they are downloading your app.
With wireframing, you can think about the context and the motivation behind your users’ actions that help you to adjust to it. Moreover, it can be easily modified and you will have opportunities to explore and define the most common conditions of the user.

For each of the context, you can easily analyse the process, the limitations, and the app’s utility and ability to fulfill the user’s needs before you start making your own app.

A railway app, for example, permits the user to access train schedules and book tickets. With the user log in and available menu, users can access the search fields and their settings.

In this case, if you think about the context, users are likely looking for a quick solution and in haste. Therefore, the app suggests the best options based on their current location that immediately reflects on their home screen.

Users on-the-go have easy goals to achieve. Hence, navigating them through multiple steps to reach their objective can eventually make them abandon your app.
Be clear about your users’ journey with the app. 

Optimize the number and order of app screens to reach the goal

Users often need information in a few seconds. Therefore, your app screens should be limited and comprise of crisp and clear information about your app.
If you add more screens per session, it could indicate that your user is struggling to find what they are looking for. It is possible if the path of your app is not as clear and intuitive. Also, if the users prefer a different order of actions from what you have imagined - these scenarios will annoy your users and make them look for other options.

It is simple, and no one likes to tap the extra number of steps, or back button a dozen times, just because they are unable to find a logical path. 
In that sense, wireframing your app helps you display the right information on the app, and put the exact transition time between screens. It will easily prevent annoyances for the user with minimum resources.

Most importantly, with this vision in mind, you can build your app via the WooCommerce mobile app builder. 
Wireframing will help you tackle the screen flow, the content of the screen, and its layout when it costs you nothing to make changes.

Make efficient use of high-level design and dummy resources

Wireframing helps you efficiently focus on the app’s skeleton, where no coding or design work needs to be done. The key organizational elements of an app from the app menu to call-to-action buttons and main functionalities are all designed with complex elements at the stage of app development. 
This, in particular, saves time and effort because the wireframe defines how your app will work rather than what it will look like. With wireframing, it is much easier to move between its core elements to make changes.

Once the wireframing is complete, you can engage resources such as a mobile app builder for WooCommerce, and others to work on the app prototype. This way, you can implement better resource distribution that will simplify your work and help you fetch what you are trying to achieve with the app.

Learn the optimal flow by testing multiple wireframes

For each use case, you can test several wireframes, such as positioning of a button, menu layout, and more. 
Multiple wireframes help you make subtle tweaks in the app and will pay off later. With these frames, you will open up many possibilities to test various functional flows of your app.

For using multiple wireframes, you need to be mindful while using use cases for your app’s ultimate value and purpose. Moreover, you also need to make sure that you do not switch between your chosen use cases when you are creating wireframes that will be tested against each other. If, for example, you did that, you will not be able to test against the same user journey and screen flow.

Consequently, when you are creating multiple wireframes for a single-use case, you should ideally tweak a few elements at once, that will help you measure the genuine feedback between the versions. However, if you change too many functionalities simultaneously, you may not identify which one ‘works’ and which one is off the track.
Multiple wireframes should include tweaks in the visual hierarchy, navigation structure, labels, tabs and buttons, positioning, size, or more. It may affect the user experience and make preliminary testing more meaningful.

Wrapping up

Wireframing is the first step in the app development process. It helps you test the actual design and building to submission, launch, promotion, and analysis of your app.
Be creative and practical because wireframing is a simple, low-investment task. It helps you make sure that you will have excellent output in all the following steps in the app development process.

If you are short on time and resources, you might consider engaging a WooCommerce app builder to build your app. It will help you design your app more effectively and efficiently.  
What are you waiting for? Get in touch with us today! https://www.appmysite.com/woocommerce-mobile-app-builder/

A mobile application is also referred to as a smartphone application. These applications are simply handled on mobile devices like Android phones, tablets, iPhones, and iPads. These smartphone applications benefit us in various ways.

Businesses develop mobile apps for many different purposes. One of the key points is to increase the availability of their products and services and make them handy for each consumer. These businesses want to reach to a much larger and wider consumer market. Developing these mobile apps help them to make an instant connection with their potential buyers.

Following are some of the benefits of having a mobile app through a mobile app builder for WooCommerce –

Improve company standards
With the advent of technology, businesses are looking forward to catching up every possible way to increase customer engagement in their business and to improve returns. Creating a mobile app can be the first step in the success of your business.

Increase revenue
A successful mobile app gains more popularity and revenue from users. There are many people out there to use your app, primarily, if your application is unique and rich in feature and functions. All you need to start upgrading it through a mobile app builder for WooCommerce.

Easy access to bank
You can have your app linked with many bank accounts. By this way, you can ask your user to stay where they are and just log into your account using their phone. Also, you need to provide them some authentication using your app that will increase their trust in you and your business.

Put your application on sale
You can have your application uploaded on Google play store to help your customers to download it without spending a penny. By using that application, your customers will have a convenience to order anything with a few clicks.

Place ads on your apps
Believe it or not, placing ads on your apps is an excellent way to encourage people to join you, which in turn, helps you generate profits. However, you need to make sure that these applications should be focused on your target market. Catch the attention of a user is not that easy as you need to research more by sneaking out the other options available for your target consumers.

Summary
If you are running a consumer-based business, whether small or large, you can get benefits from building your mobile app. App My Site is a mobile app builder for WooCommerce that not only develop your app but make it useful and attractive for your target users.

By incorporating functionality that attracts the user to download and even market it to their friends and family provide you the best ROI (return on investment). There are a few of these ROI-oriented features, for example, one-touch calling, easy push notifications to your customers, QR rewards, loyalty programs, social integration, mobile commerce, in-app purchasing and payments, mobile scheduling, mobile ordering, shopping cart integration, email autoresponder integration, music and video integration, gallery features, blog integration, business info integration, one-touch calling, and many more to consider.

Need a mobile app for your business? App My Site provides you a feature-rich mobile app that will take your business to the next level.

If you wish to take your business online or already have a website and wish to create an app to enable your customers to shop with you regularly through their mobile devices, then you should first shortlist the operating systems which are popular among your customers.

You need to know the most used operating system to create an app for that OS. Different native apps are developed for different platforms to ensure that all the features of different mobile devices can be utilized effectively to create an engaging user experience through the app.

The most popular operating systems for mobile phones are Apple iOS, Google Android, BlackBerry OS, Symbian by Nokia, and Windows Phone OS.

How do businesses decide which of these platforms to build an app for? Businesses can study their customer base and target market to check the operating systems they are using.

Here’re two ways to identify the right OS to build an app for:

1. Website analytics
If a business has a website, then they can study the visitors coming to their website to identify the top mobile operating systems visitors are using. For example, Google Analytics offers valuable insight about the type of operating systems being used by the Audience of a website. Google Analytics classifies Audience data between computer and mobile users, and then further breaks down mobile user data into operating systems used.

This data can be highly valuable for businesses to assess if it’ll be profitable for them to create a business app for shopping. If a business has 30% or above users coming from mobile phones, they should definitely build an app.

2. Market trend
It’s also important to study the market trend of operating systems. Businesses should check which mobile devices are gaining popularity in the market and which OS those mobile devices use.

These days, the most popular operating systems are iOS and Android. Android has the largest share among all mobile users.

These parameters can be studied to identify the top or top two-three operating systems among the customers or potential customers of a business. Instead of spending large sums of money on developing a lot of apps, businesses can develop one or two apps to cover 80-90 percent of their users who prefer buying through mobile phones.

If you have a Woocommerce website, you can cost-effectively develop any App for Woocommerce with AppMySite.

AppMySite develops, tests, publishes and maintains iOS and Android apps for its subscribers.

More Details @ https://www.appmysite.com/woocommerce-mobile-app-builder/