₦airaland Forum

How does digital marketing change? What revenue streams can publishers rely on in the future? What should advertisers do when designing campaigns for native advertising? About these and other questions are begging for answers everyday.

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Native advertising has more potential, Unlike classic display advertising; such advertising forms, primarily based on content, have clear advantages. Experts in the marketing industry have come out clear that native advertising are target-oriented, data-based, more effective and more scalable than aging marketing concepts.

The conversions are more valuable and the prices in comparison to the low banner CPM significantly more pleasant for the players of the digital value chain. With native advertising, even not only publishers, marketers and agencies would win, but especially the readers.

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Also Read>>> Digital Coupon Applications

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Some marketing giants, Google for example, ensure ads are served to the right audience and the trend now is to ensure that advertising do not to annoy potential clientele, but to provide useful content.

Now, marketing has gone beyond using tools like articles, interviews or videos, but multiple engagement formats are becoming indispensable nowadays. To do this, companies need to create high-quality advertising or advertisement with informative and entertaining content. We've seen big brands in communication doing this and some other brands are already following the trend.

Some brands use 'catoonized' videos, comedy, mimic of a memorable event, life experience situations etc to market their products in order to gain the attention of the readers to their promotion with keen persuasion and reinforcement.

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An investment of advertising companies in a brand-conscious storytelling is indispensable, believes Benedict; and it's important to match the content with advertising medium. What I mean is that, your advertising framework in print media should be different from non-print media.
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Also Read>>> Phone Apps that are Capable to Weigh Object
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With a meaningful storytelling, users are more consciously grappling with the brand. In the context of a native advertising, users would spend an average of two minutes with the brand.

Native advertising industry has presented itself confidently but without proper planning, conception and success evaluation, native advertising cannot work. Native advertising is the place where content, in combination with data on user engagement with the advertising content makes up the soul of the new form of advertisement.

The industry therefore needs to provide full and creative content, information with added value and, of course, an advertising character. Some farsighted marketers who can really see into the future are already voting for native advertising to be the future in the online advertising market.

The young industry is confident of the home-made problem in the classic online advertising market. Thanks to native advertising, advertisers are likely to look forward to valid advertising effects, which have so far only been delivered moderately by classic marketers and media agencies.

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Also Read>>> Applications to Append Your Signature Online
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The necessary interaction between content and advertising inevitably leads to native advertising and the control of ad-serving systems in the editorial environment makes it easy to analyze the campaign data deeply.

Finally, since there's more transparency in native advertising and better conversion, marketers, agencies, advertisers and publishers have finally laid the foundation to fight together for changes in the online advertising market and pave the way for an attractive advertising future for all industry players and especially for users.

Runtastic is one of the most popular apps for athletes, which is compatible with IOS, Android, Windows Phone and Blackberry phones and can be downloaded free (Runtastic lite) or going for advanced features in the premium version for few dollars.

Runtastic app interface is very clear and simple, it has information about the rhythm, the distance, the calories burned and the speed, as well as a map where your route is shown.

Also Read>>> Best Golf Learning Apps

How Runtastic Works
The operation of Runtastic is very simple. Just download the application, set up your own account and register the required fields. Your account is already created. Once you access your account dashboard, select the sport you want to perform, there are many and varied: running, basketball, aerobic, diving, treadmill, climbing, skiing, golf etc..

At the beginning of the Runtastic session, you will begin collecting the data from your workout session. If for example you are running or walking, with every kilometer, a voice will be indicating your progress.


What Runtastic app does is to simulate a "personal trainer" to do all kinds of sports or outdoor activities for you and you can track and analyze your workouts statistics.

As a fitness expert, discipline is very much important to achieve fitness or any other psychomotor skill but been under guidelines can not be left out.

Although, this is a virtual athletic trainer but I can assure youthat, you can easily practice the skills and principles observed from your virtual personal athletic trainer.

Also Read>>> Latest Akpor Jokes App Download


Runtastic app is not designed for sprinters only by you can also setit up for your bike routes, motorbike, or other physical activities such as basketball, aerobics, scuba diving, treadmill, climbing, skiing, golf, hiking, tennis, yoga, etc. The app is fully loaded with sports games you can acquire some technical skills.

I remember the year we learnt tennis in school, despite having poor tennis racket, I was able to apply the skills acquired in Gameloft tennis game, exploit the poor stance and footwork of my opponent player just like I did after I've become a professional in the mobile tennis game app on my phone then.

The features of Runtastic app are many and they're the following Getting the analysis of your workouts in real time on a map, designed with GPS function to monitor your progress in terms distance covered, speed, rhythm, calories burnt ,altitude, etc.

You're equipped with Staff Training journal and Metric on Weekly, monthly and annual basis.

You get detailed live mapping and historical cartography of previous sessions on Google maps.

You are able to configure the app inter Interface and modify the settings to show you the preferred statistics.

Your accomplishments of altitude, pace, speed and heart rate information are also analyzed on charts to easily understand the result.

You will be able to configure the way in which real-time information is presented to you, which can be by voice. Another interesting thing is your real-time performance details which can be shared with your friends on social networks like Facebook, Twitter etc.

Also Read>>> How to Clean your Computer System

Runtastic app has Auto pause feature in which you can stop to tie your shoelaces, stretch your arms or legs and the clock will automaticallystop, without having to open the app for pausing and then restart.

You also get pointer to the Heart rate Zone, where you can strengthen your workouts, train in a certain way in the right heart rate zone in order to strengthen your cardiovascular system, burn fat in the body and optimize your workout. You can as well set the amount of calories you want to burn.

You can get live weather information that will be automatically saved in your activities to guide you in you're training. If the weather is cloudy, then you need to concentrate more on driving to avoid accident.

You can Geo tag your activities. For example, you can take pictures during any sports session and the application will keep the exact location of where you take the picture.

This app is more than sports practice game but just like in sports, you're bound to learn the traits to become responsible in the social settings and also learn to be efficient and productive in your calling.

With Runtastic Music you can easily navigate by selecting genre, artist or album and also allows you to create playlists that will help you motivate yourself.

You can also create custom routes, set goals, check your speeds, calories burnt in the body, etc, and if you think you can win, share with your friends. After completing each training session, your statistics are uploaded directly to your Runtastic account on the Web, and you can also share your data on the networks

oswaggiee:
aahn ahhn...is it by force??

What do you mean.

This board may not be as active as others, because, people that are coming here want to have solution to their challenges. As bloggers and freelancers, it's important to soft the pedal sometime, go off the internet, shut the system or do something else to refresh the brain system.

Anyone who has been into blogging for sometime must have experienced a scenario whereby you lose a well-written blog post/articles before it's published. After spending hours on the article and you find out that you've not saved the latest draft.

How do you feel when you lose your article or didn't save the recent update?

This board may not be as active as others, because, people that are coming here want to have solution to their challenges. As bloggers and freelancers, it's important to soft the pedal sometime, go off the internet, shut the system or do something else to refresh the brain system.

Anyone who has been into blogging for sometime must have experienced a scenario whereby you lose a well-written blog post/articles before it's published. After spending hours on the article and you find out that you've not saved the latest draft.

How do you feel when you lose your article or didn't save the recent update?

Chop and clean mouth for MU

Dygeasy:
It been a long time coming!! It is now here!! The most celebrated online event on Africa's cyberspace!! The Miss Nairaland Contest 2017 Edition.

I am your host DYGEASY and we all want to have fun right? I welcome you all to the 8th edition of this contest.

Let's get right to it.

Have you got what it takes to take the crown of of the most beautiful girl on this prestigious forum this year?

Do you think you have what it takes to take home the HUGE cash prize this year?


Do you know someone who you think has what it takes?

You don't have to post the answers here.

All you need to do is Nominate someone. Could be yourself too.


Nominations end on Thursday 14th September 2017, 18:00 (West African Time)


And please while nominating, endeavour to post the profile links of your nominees.

CC: LALASTICLALA, DOMINIQUE

Is this program to sponsorship?

Job Done Application Closed

@rayyspark, contact through WhatsApp with the number above, I can not reply your PM

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I have a job for php programmer here https://www.nairaland.com/4029614/good-php-familiar-wordpress-come#60079874

I have a job for you here https://www.nairaland.com/4029614/good-php-familiar-wordpress-come#60079874

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Kowor:
Wonderful! I only need to hack an illiterate politician's phone

laughs...

A speaker can make tones that fool a sensor and cause a microprocessor to accept the sensor readings.
A security loophole that would allow someone to add extra steps to the counter on your Fitbit monitor might seem harmless. But researchers say it points to the broader risks that come with technology's embedding into the nooks of our lives.
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On Tuesday, a group of computer security researchers at the
University of Michigan and the University of South Carolina will demonstrate that they have found a vulnerability that allows them to take control of or surreptitiously influence devices through the tiny accelerometers that are standard components in consumer products like smartphones, fitness monitors and even automobiles.
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In their paper, the researchers describe how they added fake steps to a Fitbit fitness monitor and played a "malicious" music file from the speaker of a smartphone to control the phone's accelerometer. That allowed them to interfere with software that relies on the smartphone, like an app used to pilot a radio-controlled toy car.

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"It's like the opera singer who hits the note to break a wine glass, only in our case, we can spell out words" and enter commands rather than just shut down the phone, said Kevin Fu, an author of the paper, who is also an associate professor of electrical engineering and computer science at the University of Michigan and the chief executive of Virta Labs, a company that focuses on cybersecurity in health care. "You can think of it as a musical virus."

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The flaw, which the researchers found in more than half of the 20 commercial brands from five chip makers they tested, illustrates the security challenges that have emerged as robots and other kinds of digital appliances have begun to move around in the world.
With dozens of start-ups and large transportation companies pushing to develop self-driving cars and trucks, undetected vulnerabilities that might allow an attacker to remotely control vehicles are an unnerving possibility.
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Still, computer security researchers said the discovery was not a sky-is-falling bug but rather a revealing window into the cybersecurity challenges inherent in complex systems in which analog and digital components can interact in unexpected ways.
"The whole world of security is about unintended interactions," said Paul Kocher, a cryptographer and a former executive at the chip company Rambus.

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Accelerometers are instruments that measure acceleration and are frequently manufactured as silicon chip-based devices known as microelectromechanical systems, or MEMS. Accelerometers are used for navigating, for determining the orientation of a tablet computer and for measuring distance traveled in fitness monitors such as Fitbits.
In the case of the toy car, the researchers did not actually compromise the car's microprocessor, but they controlled the car by forcing the accelerometer to produce false readings. They exploited the fact that a smartphone application relies on the accelerometer to control the car.
While toy cars might seem like trivial examples, there are other, darker possibilities. If an accelerometer was designed to control the automation of insulin dosage in a diabetic patient, for example, that might make it possible to tamper with the system that controlled the correct dosage.
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Dr. Fu has researched the cybersecurity risks of medical devices, including a demonstration of the potential to wirelessly introduce fatal heart rhythms into a pacemaker.
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He said the current research was inspired by a discussion in his group about a previous study in which drones were disabled with music. He added that earlier research demonstrated denial-of-service attacks that used sound to disable accelerometers.

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In the case of the research by the University of Michigan and the University of South Carolina, scientists stopped the accelerometer from functioning and changed its behavior.
In testing 20 accelerometer models from five manufacturers, they affected the information or output from 75 percent of the devices tested and controlled the output in 65 percent of the devices.

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Source: https://www.techpally.com/hacking-phone-via-sound-waves/
Credit: NYTIMES
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lalasticlala , Obinoscopy

Battywonder:
My temporary url page is showing server not fould

Open a ticket with whogohost and lodge your complaint. NB: I've not used the registrar

ayufun: I started a campaign recently to make Nigerian bloggers to seeing the reasons they should be linking to quality local contents rather than European blog contents, and to follow this journey, I'm giving quality contextual dofollow backlinks to all Nigerian bloggers in all niches.

I've been linking to local contents recently and I've been working with home-based bloggers. I'm making this a big move and a group is coming up soon where bloggers can promote their contents for free by creating synergy with other bloggers with mutual promotion on blogs and social networks.

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What you need to do is to submit your blog and email and I will give you one contextual dofollow backlink and in return, you give any type of backlink to my blog or mention of any article on my blog.
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NB: I'm linking to your contents with phrase (anchor text) that matches the content on my blog and all niches are welcomed because My Tech Blog covers tech in all industries.

Mynd44 lalasticlala

The actual aim is the emboldened, to bring bloggers together and connect them for mutual benefits. Later, upcoming bloggers will say they don't get help. This only happen in Nigeria. I learnt a lot from BHW community and the spirit to help always radiate.
No wonder, jidetheblogger said recently that, "successful bloggers don't help and earn more". People will always piss off good minds whenever they want to contribute their smallish effort.

Talk constructively, but once again, I will throw you wisdom that you lack. DA, PA or whatsoever you're crying out loud
can easily be hacked. I can throw "shitty" links to a page and hike the metric but it will not have value in Google serp since the big G has moved from quantity to quality. If Google dropped her PR metric more than 3 years, why can't you observe your daftness and stop been fooled about third party metrics. What parameters do you even know are been used to to calculate these values.
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However, it's very unfortunate to log it with a mediocre blogger who has never earned online and can not earn $100 while I throw bucks to SEO agencies at will.
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Do you ever rank any page at all?
Bloggers that rank their pages know that it takes time to rank in serp after building links. You can't compare premium audience and competitive terms with your shits.

RapportNaija:
"DA, PA and whatever are metrics by MOZ and do not influence ranking whatsoever."

Stop talking trash. Agreed, I am a noob, but you are an SEO nonsense! SEO that has to wait for 6 months before 16,000 backlinks get indexed... Lol bloody balderdash SEO.

If you are waiting 6 month, why offering others your zero quality backlink? Taah.

Away with you already.

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All those metrics checking tools you're using will only get get the authorities after Google has already redirected the power. Knowing fully well that it will take 6+ months before Google will index our backlinks to the new domain (techpally.com), we already have about 16,000 backlinks within one month and we hope to have hundred of it after everything is fully redirected since 6% of pages are indexed right now.

It's very difficult to educate mediocre mind and unfortunately, you don't know what SEO is and I don't blame you since you only know what has been drilled to your skull.
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Also, to the emboldened, you've problem understanding English, so, I've helped you to copy the lines for you to read between the lines as regards backlink indexation, especially in redirection.
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Redirection is a SEO term that's a problem for you here. Go and learn what it takes to pass page-power through redirection. It's not the same with link indexing. The earlier you stop exposing your emptiness, the better for you since you've made the biggest mistake for opening your gut in SEO matter with me.

stormV:
ah why

It's sad I've forfeited the journey. We're sorry.
To someone who's unfortunate in blogging, I've always been around on Nairaland to help. Some of the threads where I reached out to Nigerian app developers to promote their works are :
https://www.nairaland.com/3343781/good-news-app-developers-famous
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https://www.nairaland.com/3343578/promote-self-made-app-software
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https://www.nairaland.com/3343555/showcase-promote-ur-apps-free

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https://www.nairaland.com/3343758/come-lets-promote-ur-app

and I never request anything in favour.

RapportNaija:
Lol, you must think all blogger on here are fools!

1.I just showed you your MOZ DA and PA rankings, and you are crying lol!

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2.Which SEO pays bucks for backlinks with DA 1, PA 1

Lol... Keep selling your backlinks to USA firms oh.

I just scrapped more of your websites data... It still doesn't look good. The wificalling is... Lol.

Correct Guru! Carry your backlink and go.

And what software are you using to send USA traffic to your site?

Maybe your clients fell for the fake US views!

Alexa says you have 70% plus Nigeria visitors. Similarweb says 58% US visitors. See conflict! Haha

Stop exposing your ignorance! to the emboldened 1, I'm sure you will be forced to close your account if you talk these shits on BHW or digitalPoint as these metrics don't have correlation with ranking on Google. BTW, if you have all the hell of backlinks, a few weeks domain can't have the fucking high DA and PA you're shouting all this while.

To the emboldened 2, don't kill yourself because you've seen requests from PR firms presenting their offers and you should try to embrace wisdom because those companies don't use your metric checking tools to get what they want.

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To the emboldened 3, let me throw you some intelligence, these traffic estimation tools only guess about traffic and here you're crying about the conflict in data. I'm sure you hear from me for the first time that all these tools are not accurate.
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If you want to expose how noob you're in SEO industry, I will help you. Whenever you redirec a domain, the domain will loose value and that's the case with the old domain and no matter how great you make a new domain, its page power would only accumulate gradually.
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Just keep quiet since you don't know SEO or you counter my input constructively and stop talking like a dropout.

RapportNaija:
For real? 2016 emails?

Bro, I have no problem with you. But, as a Nairalander, I have to let others here know whats up... What is high quality content when your site has no domain authority or pagerank? Why offering zero value backlinks to unsuspecting site owners?

Good day.

Try to ask questions before making judge, I don't shout about my success online but I just want you to know we've been in it for a while and it prompted me to show previous mails of some PR firms I worked with last year. DA, PA and whatever are metrics by MOZ and do not influence ranking whatsoever. I've gone beyond putting SEO Bullshits in my skull. The authority of our domain and pages are with the domain we're using before rebranding and search engines will definitely pass the page power to the new page. All those metrics checking tools you're using will only get get the authorities after Google has already redirected the power. Knowing fully well that it will take 6+ months before Google will index our backlinks to the new domain (techpally.com), we already have about 16,000 backlinks within one month and we hope to have hundred of it after everything is fully redirected since 6% of pages are indexed right now.

Get this right, even a noob in SEO don't wanna give out link and i'm sure many Nigerian bloggers that earn pennies from their blogs will never want to give free dofollow, yet i'm giving it out to fellow Nigerian bloggers and collecting bucks from foreign bloggers. Never you think "Cheap is low value". I intentionally want to mingle with naija bloggers.

Get it right once again, it takes time before Google pass link juice and authority and the same thing applicable for a rebranded domain.

olamil34:
send me your number

I would prefer email for now. c h a k t t y at g m a i l dot com

If PR FIRMS in USA are partnering with me and paying me hundreds of dollars for linking to big service companies and I now decide to give that same link to local bloggers because of my ideology of promoting local contents and, Only what I get is to be demotivated; it's a pity. I run blogs in my network with budget and without AdSense, so mediocre bloggers should keep off.
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Btw, I'm calling on moderators: Slyr0x , adewasco2k , lalasticlala and myd44 to hide this Thread as I felt embarrassed and to prevent further Bullshits.

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***** I HEREBY END THIS OFFER *****