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dogstyle007:
Hmmmm nice one

you are welcome, please feel free to ask any question relating to SEO and Digital marketing. we will kindly get back to you with answers.

we can also help you audit your website for SEO for FREE. You can message us here on your or send us a mail at info@bigfielddigital.com

you can also contact us on linking bulding , just send us a mail at[b] info@bigfielddigital.com[/b]

SEO not working right? In one of Neil Patel publications on Kissmetrics he did mention of something very important in which a lot of  people

don’t really take note of while building their website. ‘He said and I quote, every website built with cognizance for SEO will definitely do better

on search engine’.

So sad to see a lot of people build website without focus on optimization.  A beautifully designed website might rank badly if not optimized.

Every part of your website should be optimized for search engine if you really want to break new grounds in business.

In today’s edition of our SEO guide, we’ll be looking at how we to do SEO for our website with site structure.

I will also be giving tips on how to get our website crawled and indexed better by search engines with a perfect site structure.

Now before we delve in too much on how to go about creating that perfect site structure for your website. Let me quickly intimates us with

some of the pros of having a perfect site structure



Pros of having a fully optimized site structure



An awesome site structure simply implies a great user experience. The more appealing your website is to we human the more appealing it

becomes to search  engine such as Google  as it uses website user experience as one of its criteria while ranking websites during search queries

With a great site structure, your bounce rate will be greatly reduced as users tend to spend more time surfing through pages of your website.

With a great site structure your websites will often get crawled by search engines



Cons of having a poorly optimized site structure



Bounce rate will skyrocket in no time

You might not rank organically

Having known this, you should by now be aware of the significance of a fully optimized website site structure. Now here are a few ways in which

you can fully optimize you website for SEO with a great site structure.

1. Hierarchy Development Must Come Before Web Development

A lot of developers this days tend to delve into development without cognizance for site hierarchy. Every developer must as a rule comes up

with a site structure before delving in into development.  A decent site structure makes the development very easy.

We should at least have a mental picture of how the site should look and pen it down on a white board.

There are a lot of software’s that can help with the developing of a site structure.

Google Spreadsheet, and Visio just to mention a few should might be of help. For those of us who are un – aware of what a site structure

should look like, it should take form in the picture given below.

Photo credit: Moz

Basically, on any website, you will have headings and sub headings. Here is how to go about creating the perfect heading and sub heading.

It must be simple and logical

Simplicity is the key, do not over complicate your website with too many headings and sub headings. Every of your headings should be distinct

and unique.

Every sub category should at least have a relationship with the main category under which it is listed.

Keep the number of your headings down

Unless you are Konga.com the number of your headings should at least be a minimum of two and a maximum of seven. If your website main

heading is more than seven.

Then, you may need to find a way to keep it down to less than seven or at most ten. But, be sure to back up your website before you proceed

on streamlining the numbers of your subheading.

Keep the number of sub headings even

Be sure that there is a balance in the number of sub heading. This concept has been clearly depicted in the picture given above by Moz.

2. Be sure the site URL structure is in line with the site navigational hierarchy


Photo credit: Kissmetrics

Let’s say the above diagram is my site structure. Then my URL(s) should be in the form

www.bigfielddigital.com/our-services/

www.bigfielddigital.com/our-blog

www.bigfielddigital.com/contact-us

Now, this is how my site URL should look. This simply implies that my URL will always come with real words without symbols.

Doing this make the website more user friendly and Google often leverage on user experience in ranking most of the time.

3. Your Website Navigational Systems  Should be Developed Using  HTML or CSS 

Be sure to develop your website navigation with HTML or CSS as it gives more flexibility to search engines to index your website better.

Developing a website navigation with Java and Ajax just to mention a few, sometimes impedes the ability of search engines to properly crawl.

Take note of this

4. Always Opt For Shallow Depth site structure 

While developing header for our website, we should be sure that the header describes and summarise the website.

I should contain a list of the main headings or pages and it must be as shallow as possible. Doing this prevents contents from staying buried

during search engine query.

A website with a deep site structure impedes crawling be a search engine. Even from user’s perspective, most users prefer to surf through

websites with shallow depth navigation structure as it gives more fluidity during query/surfing.

5. Do Inbound Link Building 

The following reasons are why internal link building is very important

It gives the flexibility of navigating better through a website

Internal links building is one the criteria considered by search engines while ranking during a search query.

You do not need to go complicated with this, just be sure to have links on the website that will take user to some parts of the website.

In summary

Leverage on hierarchy development

Leverage on user-friendly URL(s)

Develop your site navigational systems with HTML or CSS

Shallow depth site structure is preferred

Be sure to link several pages of your website (Internal link building )

The best time to go about creating a decent site structure is before development. After development, we can now proceed with implementation

of the site structure. Irrespective of how solid your site structure is, you must however still need to leverage of SEO for optimum performance.

There are a lot of things that comes to play while optimizing a website for a search engine, site structure has an important role to play and

that’s why it must be done properly. Please do well to subscribe to our mailing list for more marketing tips.

WANT MORE TRAFFIC?

CLICK HERE : http://bigfielddigital.com/seo-not-working/
http://bigfielddigital.com/seo-guide-startups/

Landing pages have become an essential part of sales and marketing strategies in the digital age. Its importance cannot be underrated because it determines your conversion rate.

However, there are factors that make great landing pages – these factors determine which landing page converts the most based on the results of A/B testing many landing pages.

Without further ado, let’s get to the factors now…

Offer

For a landing page to attract traffic there is a need for clear, compelling and relevant offers.

Did you target the right people with the right offer? Even at that, is the offer so clear that the reader understands exactly what you are selling?

That said, is the offer congruent with the Ad that referred the lead to the landing page? The importance of this is to avoid confusing the reader of the landing page – for this; you need to ensure that your ad and the landing page have the same colour, headline and imagery feel.

Did you describe the offer enough to someone who does not understand ‘big words’? Would a high school student understand the offer’s description? This is crucial…

The next thing is to check the form…

Form

Is your headline compelling? Does it tell about the benefit of your offer?  How is the form on the page too? Can the reader scrolls to and from the form easily without hassles?

Is the call to action clear and noticeable?

It is important to have a well-designed landing page that ensures optimum user experience, from the fonts, colours, call to action buttons and format.

The reader must not miss anything because everything that goes into a landing page is as important as the conversion.

Trust

Why should the reader trust you? Have you proved your credibility? You can do this with testimonials that have names and possibly pictures in it.

Do you have return policies they should know about? What guarantee do you have and what do they have to do if they want to undo their subscription or return your product?

Do you have social proof? That is, what companies have you worked with? Have you said about you biggest wins? These things help people trust you as it is important that you inspire their trust before they buy from you.

Simply, give them all the reasons in the world they need to but from you… Build trust.

Visual Hierarchy

Your landing needs to be visually compelling and the way to do that is to ensure that the page maintains the ad scent – that is a resemblance to the ad you ran traffic to.

Have you checked that the layouts and imagery are not competing with your primary call to action? (Never let this happen)

The essence of visual hierarchy is to ensure that the most important content on the page is easily visible as this also impact on conversions.

Persuasiveness

Apparently, as important as the above factors are, the content of your landing page is the ultimate determinant of your conversion rate.

To this end, you need to apply the principles of persuasion to get maximum results.

By this I mean you need to write a copy that bond with the reader so that they feel understood and trust you enough to accept your solution to their problem – which is your offer.

Have you emphasized your authority and social proof? Did you inspire scarcity in their minds by letting them know that your offer lasts for a limited time?

You need people to act now, so do not give them forever to decide. Put a limitation of time and the ones who really want it will act now.

These factors will help you make the most of your landing page for maximum results if you applied, however, as a bonus, note this – Never Ever Make More Than One Offer on Your Landing Page.

Like? Please share now!

http://bigfielddigital.com/factors-that-mak…at-landing-pages/

eezeribe:
OK

you can add your own points lets educate ourselves

Having your own business might be the most rewarding thing life will bring to your table. Now, here is the question you must ask yourself. Why

are you starting a business? What drives you to start your own business?

A lot of elements comes into play. In any case, whatever your thoughts are to starting your own business, everyone that starts a business for a

reason or the other will definitely wind up to accomplishing something similar and that is rendering services in exchange for money.

Starting a Business for Money

Why do you want your own business ? Is it to make a profit? There is literally nothing bad about starting your own business just because you

want to  make some extra cash.

Money and passion are inseparable if you really want to succeed in business. Envision that I have the energy and enthusiasm of helping the

youth and motherless in the general public. Now that is my obsession. However, if I really desire to help this set of people, I need money.

Why wouldn’t I consider starting a business for the sake of making a profit? Seriously, it’s not a terrible Idea having it in mind that your

enthusiasm towards helping the poor drove you towards starting your own business with the aim of making money.

However starting a business so as to make money comes with its own challenges. Starting and growing a business takes a lot of time and

energy. You should also bear in mind that if you’re’ not cutting corners, breaking even will definitely take some time most especially if you are

starting from scratch.

You need to be patient and consistent in your business else you’ll lose the drive to continue once the money is not forthcoming.

There are a lot of individuals that went into business with  no other reason other than to make money.

Donald trump and Bernie Maddoff are great examples. Be that as it may, there must be something you must believe in before venturing into

business.

Pros of starting a business for money

1. The drive to make more money and live comfortably might help propagate your business to the next level

2. You tend to be more focused

Cons of starting a business for money

1. You may settle in on a business choice for the wrong reason, which may hurt your notoriety and your business development potential.

2. You may pass out on the joy that comes with doing that which you really love.

3. You may have irrational desires of getting rich overnight.

Starting a business for passion

Starting a business out of the energy and passion for what you do might take you to noteworthy places in life. Steve Jobs, Bill Gates, Oprah

Winfrey, and the Wright brothers all began their own business out of the passion and love for what they adore doing.

Today, some of these guys are the wealthiest individuals to have ever lived on the face of the earth. So it’s not a bad idea to start a business

out of the passion for what you love doing.

However, starting a business out of a passion for what you love doing without prioritizing on profit making might lead to the collapse of such a

business.

Indeed, I agree with the assumption that energy and passion are required to succeed in business, yet enthusiasm alone cannot keep the

business going.

You have to profit and expand the business. Perhaps if your own reason for starting your own business is out of the passion you have for what

you love doing without prioritizing on profit making, then you may need to reevaluate your decision to starting it in the first place.

The passion for what you love doing will see you through the stormy days in business. Agreed, but then money has to be made, bills has to be

settled.

However, when there are no green lights on profit making in business, the passion gets you going.

pros of starting a business out of passion

1. Your enthusiasm sails you through the stormy days.

2. You don’t get to miss out on the inborn joy that comes with doing what you love.

Cons of starting a business out of passion

1. You may need to yield a considerable measure, even for the little benefit you are making.

2. You may go bankrupt in the blink of an eye if the business is not returning profit.

3. You are probably going to experience the ill effects of passionate difficulties and enthusiasm when you discover it will require investment to

end up plainly rich.



Starting a business either for the money or passion may not be enough to see you through a business or even get you wealthy. Your passion for

what you love doing coupled with the motive to make money should be the basis for starting your own business.

http://bigfielddigital.com/starting-business-passion-vs-money/

Do you know you can sell your products with a Facebook shop you can do with an e-commerce website?

That's what we had when Facebook launched their Shop Section a few years back. The feature lets you replicate your store on your page, where people can buy directly.

In fact, on Facebook Shop for US users, you can integrate a payment system and other features that close the sale without involving human efforts. The only task will either be to make the delivery of the products or anything else your conversion implies.

If you're still wondering about how this helps you, let's take a baby wares store as an example.

When you set up the Facebook Shop, you can upload your products there, while your audience can easily go there to make a purchase.

In countries outside the US, the button with products is "Message to Buy" instead of buy now. Notwithstanding, it represents the peak of conversion.

So, your audience is on Facebook, and they would be glad to meet their needs that easily without further hassles

Now, the question is, how do you go about this to make it work for you?

This article will help you answer that.

After reading this, you will understand how to create a functional Facebook Shop and drive massive sales.

Create or Optimise your Facebook Page
You shop is an extension of your page. So, you need to have a Facebook page for your brand. That is if you don't have one yet.

Then, even if you have one already, you might need to optimise it.

One of the things to look into while optimising your page is its appearance. Ensure you have clear and attractive graphics.

Your description should be clear about who you are, and all buttons should be rightly placed. You can read more in this article on having a perfect Facebook page.

I recommend that you review your competitors' profiles to pick out best practices. Look at the appearance and content flow on their pages. They've tested and come up with best practices, so you can avoid the stress to an extent.

If you have done that, move over to the "Settings" button at the top of your page. Then, you will click on "Edit Page" at the upper-left corner. You will find "Tabs" option and click on "Add Tab" beneath it.

It will bring a pop-up that lets you choose to add a "Shop" tab. It has some settings where you choose the conversion step. You can have the audience message you to buy or visit your website to buy.

That gets you started.

List Your Products
Having added a Shop, the next step is to list your products on it. The Facebook shop makes it possible to add as many products as you want. But, of course, you will want to add products with high attention only.

So, you can list your best selling products on your shop, add their details and allow Facebook to approve it. This won't take time, much like an ad approval. You can also read their policies here to avoid pitfalls.

Promote Awareness
Like you can't expect people to know about your physical store if there is no sign post, you should take steps to make people aware of your shop.

You can start by sharing the listed products on your page's timeline. With a note telling people to purchase directly from the page, you've put your audience in the conversion funnel.

Without such, hardly will anyone know there's even something to buy.

Also, you can tag your posts with one of the products in the shop. So, if you're giving a tip or mentioning a solution, you can tag your perfect product for it. The sale just got easier.

To make this faster, you can run ads to the shop itself or a related post. This can scale your conversion metrics faster and easier.

Keep Your Audience
The moment you activate the Shop feature on your Facebook, it becomes an e-commerce of some sort.

This implies that you should treat the people engaging with your products and product-related contents like website visitors.

So, like you installed Facebook Pixel to keep a list of your warm audience, you should do the same on your new native e-commence.

You can do this in your Facebook Ads Manager.

Click on Audience at the upper-left corner. It will bring up a page where you can "Create New Audience." So, click on the arrow beside it and choose "Custom Audience." You will have a pop up similar to the one below.



Select "Engagement." Then, It will ask you to choose the specific "Engagement" action, as seen in the picture below.



Get it on from there.

Sell to Them
From the above step, the custom audience will begin to populate, and you can run ads to them or target posts to them subsequently.

Whether you're just starting out, or you've been online for long, this helps you focus on sale-qualified audience alone.

You can be sure to drive people who are more likely to buy from you, based on their earlier interactions with your contents.

Each of the earlier steps has an important role to play in preparing your audience for sales. So, this is the appropriate stage to sell.

You can bet that, if these principles are applied correctly, you make your conversion easier, and that's a boost to your business.

Conclusion

While a Facebook shop can boost your conversion and help you make the best of Facebook marketing, it is not all there is to your digital marketing efforts.

You should engage different concepts, like conversion funnel, content marketing, and social media marketing expertise to make this a success.

I believe this article can also guide you on launching an effective digital marketing campaign.

If you find this article helpful, please share with friends.

And of course, it's not too exhaustive not to need your input. Do share your thoughts and questions with the comment box.


http://bigfielddigital.com/sell-products-facebook-shop

Do you want to get more from your Facebook marketing? These Facebook marketing tools are what you need.

The social media space continues to grow, with new strategies to get the best of them. If you want to increase your return on investment (ROI) in Facebook marketing, the company has tons of inbuilt tools you should take advantage of.

Let’s dive right in.

16 Facebook Marketing Tools

1. Ads Manager (Facebook for Business)

This is where your Facebook marketing journey starts.

There is a lot you can simply do on your business profile, like start ads and check metrics, but the ad management tool is a much more comprehensive platform. Log on to facebook.com/business to get started.

2. Custom Audiences

Perhaps one of the most important Facebook marketing tools. Custom audiences let you target a specific group of people who have connected with your company in a way.

It’s a step higher than the normal targeting.

These people might have visited your website or a landing page. The #2 tool is what you need to set up that. Again, you can even upload an email list to your Facebook ad manager, and push ads to the profiles with the emails.

A step further with that; you can have a lookalike audience. If you have a custom audience populated with your website visitors, you can target your ads to people with similar Facebook profiles.

So, let’s say your audience is made up of snowballers. They have a couple of things that depict their hobby on their profile. What the lookalike ad will do is to reach other people like this, who are not on your list.

This can help you sweep the market. Sounds nice, right?

3. Pixel

Have you seen a website pop-up a notification about cookies in the past? Web cookies keep your prospect’s IP address or device as intelligence. That’s what Facebook Pixel does too.

When a prospect visits your website or a landing page, the pixel leaves a bug with their device. This is mainly to build custom audiences and for retargeting. You would have visited a company’s website, only to get on Facebook and see an ad from the company.

You can set up your pixel in the ad manager, and add it to the webpage you want to track. Let your developer help you out if you can’t get into the backend of your website.

4. Power Editor

As with the name, it’s the powerhouse of Facebook marketing. If you’re running ads at an enterprise level, it’s a must have. You can find it on Facebook’s dedicated Ads Manager for businesses.

Power Editor allows you to edit copies, links and your ad materials in bulk. So, if it happens that you need to change some links. It makes it faster and easier.

5. Conversion Lift

Many marketers can’t get an accurate hold on their ROI. The reason is that, when you run Facebook ads, we attach conversion to clicks or form fills. However, that can’t capture the whole impact of an ad.

So, Facebook came up with conversion lift. It splits your audience into those who see your ad without clicking, and those who click. There are tendencies the people who ordinarily sees your ad will convert (perhaps, though direct website visits).

This helps you understand that your post reach is not a waste and that conversions are beyond engagement with ads.

6. Lead Ads

How does it sound if you don’t always have to use landing pages to generate leads? Just like Twitter cards, you can generate leads without your prospects having to leave Facebook.

When people click on your ad about an offer (could be any lead magnet of your choice), they are shown a pre-filled form with the information they’ve shared on Facebook.

Right there, you close the lead.

7. Messenger Bot

Before now, Facebook marketing has been passive. You pushed your ad or content, and your audience will engage with it.

What if we’re able to have a conversation? Surveys showed that 53% of people will likely do business with a company they can message. So, we have Facebook Messenger Bot.

With your Facebook page, you can run ads that bring your prospect to Messenger. This works at every stage of your conversion funnel; brand awareness, lead generation and conversion.

However, you don’t necessarily have to close this by yourself. Check out chat bots like ManyChat to see how you can automate responses and broadcasts.

8. Instagram Ads

If you use Instagram, you would have come across promoted contents and profiles. It’s all set up on Facebook.

Go to your Facebook page settings and connect your Instagram account. From then, you can choose to run your ad to Instagram while setting it up.

9. Ad Objectives

Let’s get a little deeper into your ad setup. Ad objective is where you define what you’re really paying for. It’s also on your ad’s optimization page.

Many marketers don’t know about this. Ad objective is where you choose to either pay per each click or impression. It’s right there on your ad setup page.

10. Audience Insights

This is equally great. To be successful with Facebook marketing, you need to have an understanding of your audience; their interests, location and a lot more

You might have some ideas about that. But, how do you validate your thoughts? Facebook Audience Insights is where to go.

For example, if you sell beauty products in Lagos, you want to know the number of women there. Audience Insight will also provide information on their demography, interest and purchasing preferences. This article on HubSpot explains further.

11. Polls/Contest Apps

Do you know you can run polls on Facebook? Polls can be one of your best bets for engagement on Facebook. It’s available in groups, and you can do it with your Facebook page also.

If you intend to run a contest, look no further. You can automate the entire process on Facebook. Check it out here.

12. Canvas

Canvas is Facebook’s proprietary platform for building multimedia stories for mobile. It could be a mix of videos, still images, text, and testimonials. It lets you make an optimized use of images for the best experience on mobile.

You should check it out.

13. Offer Claims

This type of Facebook ad lets you convert in one step. If you want to boost product sales, you can advertise a discount or coupon which your audience can directly claim. It is one of the facebook marketing tools I recommend personally.

14. Facebook Blueprint

Let’s call this Facebook Academy. It has 52 different courses on Facebook marketing.

Apart from the expertise gain, you also earn a certification at the end of each course. You might not go into all, but there will always be one specific to your need and it’s free.

15. Compass

You’ll agree that data analysis is as important as your marketing itself.  Although this is an external tool, it could help you make a clear sense of your metrics. It digs into your data for demography, devices and other bits of information you need for decision making. Check out more on compass.

16. LikeAlyzer

You’ve spent some money to build a social following. So, what happens next?

LikeAlyzer monitors activities on your business page, thereby helping you to measure its efficiency. It has a Facebook analytics tool which will provide detailed information and explanation of identified issues, tips on how to address these issues and much more. You should check it out.

Facebook is putting in a lot to ensure their platform serves all users the best way. I believe knowing about these tools will make a superstar of your Facebook marketing efforts.

Please do share with your networks.

Now, let’s get the talk going. Which efficient Facebook marketing tools have you found out too?

 leave a your comments here :http://bigfielddigital.com/facebook-marketing-tools/

Anybody can do content marketing but you’ll agree with me that developing an effective content marketing strategy that works may be a daunting task. You may not know where to start from. You may also get frustrated because you aren’t seeing any positive results. Not to worry! After reading this article, you will understand how it works because, with a well planned and effective strategy, it won’t take long to get going.

First, what is Content Marketing? According to Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

The above definition is the reason why more businesses are delving into content marketing because of its overwhelming benefits. Some of which include increased organic search engine rankings, more social media traffic, increased domain authority, wider audience reach and ultimately more conversions.

A content marketing strategy becomes ineffective if it is unplanned. As the saying goes, what is worth doing at all is worth doing well which means you need to develop a really good and effective strategy to constantly create, publish and promote relevant, interesting and engaging content.

Here are the top 7 must-dos for an effective content marketing strategy:

1. DEVELOP A CONTENT MARKETING STRATEGY PLAN

53% of marketers say blog content creation is their top inbound marketing priority (HubSpot). This shows how extremely important content marketing is. A content marketing strategy has to be well planned to have a clear direction of what it aims to achieve on the long run.

Planning includes researching and identifying your target market, having clear goals, creating a content calendar, and getting your resources, tools available. For example, you run a weight loss program. Your target market will definitely be identified as people who want to lose weight.

The goal will be to provide various quality and relevant weight loss contents that can help them. Also, create a content calendar to plan and organize your marketing activities, to schedule posts and visualize how your content is going to be shared for a period of time. You will need to get other resources and tools ready to kick start the project. You see! planning makes the process easy and organized.

2. PRODUCE VALUABLE, SIGNIFICANT AND COMPELLING CONTENT

Another thing you must do is understand the nature of content your brand needs to produce. A content has to be significant, compelling and interesting. In addition, it must add value and engage the readers.

Still using the weight loss example above, the kind of content to be produced must add value to the reader such that they know they have learned something important after reading it. It should have them nodding their heads in agreement, giving you thumbs up or thanking you for sharing such article.

This way, they engage more with your content and share it with others. It must also be visually attractive enough to get more people to read it which brings us to the next point.

3. INCREASE THE USE OF VISUAL CONTENT

There has been an 800% increase in searches for infographics on Google in just the last two years (Unbounce). Readers like to interpret a difficult-to-process written content into a visual content that has the same or a greater value than a written content.

This means they are more likely to engage in your visual content than your written content. You should endeavor to increase the use of visuals in your content creation. Visuals can include images, infographics, cartoons, animations, videos etc. Remember, a picture equals 1000 words.

4.DIVERSIFY YOUR CONTENT

Producing different formats to deliver your content makes your brand more attractive to your audience. You can make use of infographics, images, videos, animations, podcast, slides, white papers etc. to produce content. Usage of only text format for your content can make it boring to audiences.

For example, you can write a blog post on how to create an effective content marketing strategy, design an infographic for it, make a video on it, create slides, podcasts etc. Creating different content formats will definitely appeal to different audiences which will definitely reach a wider audience.

5. KNOW WHO YOUR AUDIENCE IS AND SOLVE THEIR PROBLEM

Every reader has a problem or faces a challenge they want to get rid of. Therefore, instead of advertising your products, it is a good practice to create contents that engage audiences by identifying their problems. As a result, once the audience is able to relate to it, there will be a serious interest in finding out the solution. By including a call to action, there is every tendency they respond to whatever you action you have asked them to do.

Using analytics, you can know the demography (age, gender, location, interests etc.) of your audience and use it to create useful and relevant contents. This is to help them identify solve their problems.

6. DON’T WRITE FOR SEARCH ENGINES WRITE FOR AUDIENCES

To get your content ranked by higher, you don’t have to strictly abide by search engine rules like keyword density and minimum length. What’s the use of creating content if people don’t find it relevant?

Readers will definitely read, like, share, email, refer and most likely contact you (provided you are selling a product) as long as your content is interesting and engaging. Search engines will definitely promote quality contents.

7.PROMOTE YOUR CONTENT

Okay, you spent hours or even days researching, reading, writing, editing, proofreading and you have come up with a great content. Congrats! What next? You publish it, do nothing and wait for people to read it. Trust me, nobody will even notice you wrote anything.

The biggest mistake online marketers make is they spend more time writing content but less time promoting it. The best strategy is to obey the 30-70 rule. That is 30% content creation, 70% promotion. As written earlier, you can create different formats of content so as to have different platforms to post.

There are a lot of places you can share and promote your content such as Facebook, Instagram, YouTube, Twitter, LinkedIn, Google+ etc. Write, post and promote more! You can also ask people to help you share your contents.

There you have it. Seven must-dos for effective Content Marketing Strategy. Make sure it is innovative and changing. You can only succeed in content marketing, by strategizing.


Source:http://bigfielddigital.com/effective-content-marketing-strategy/