₦airaland Forum

Let me paint a picture we all know too well.

You and your guy are chilling after a long week. Music is playing, vibes are right, and someone opens the fridge to bring out the Guinness. It’s cold. It’s calling your name. But then - you both freeze.
Only one can.

You look at him. He looks at you. Suddenly, everybody wants to be “generous” by saying, “You can have it.” But deep down? You both know one can is not enough to go around. And sharing sip-by-sip? Abeg, we’ve seen enough shege this year.

Well, Guinness must have been watching this struggle because they just dropped a game-changer: the new Guinness FES 440ml can, and honestly, it couldn’t have landed at a better time.

Now There’s More to Share. More to Enjoy. More Guinness.

This new 440ml can is literally the answer to that awkward “who will drink it?” moment. With more Guinness in one can, nobody has to act like a hero and sacrifice their enjoyment again. There’s now enough to share, enough to go around, and enough to keep the vibe flowing.
And the timing? PERFECT. Because if there’s any season when we all need more to enjoy and more to share, it’s this festive period.
A Bigger Can for the Biggest Season
The launch is rolling out right in time for all the iconic December experiences we’ve been waiting for:
Guinness Matchday – where football meets stout-powered energy.
Calabar Carnival – the biggest street party in Africa.
Johnny’s Room Live – intimate, emotional, and always unforgettable.
Seyi Vibes Concert – where every beat hits differently.
Abacha Festival – good food, good music, and now…more Guinness.

Imagine showing up to any of these events with a bigger can of Guinness; trust me, you’ll instantly become the friend everybody wants to stand beside.

Don’t Miss Out on All the Fun

There’s a lot lined up this season, and Guinness is clearly in the mood to spoil us. If you want to keep up with all the festivities, surprises, and premium December groove coming your way, make sure you’re following @guinness_africa.

Because December is now upon us ... There’s more to enjoy. More to share. More Guinness.

Leading communications agencies in Nigeria, Chain Reactions Africa, Integrated Indigo, YD Company, and RedWolf, have partnered with Pitch Perfect, an emerging talent initiative designed to bridge the employment and experience gap for young communication graduates.

The collaboration aims to create a direct pathway for aspiring professionals to gain industry experience and exposure through internships, mentorship, and practical learning within top-tier PR and integrated marketing agencies.

Pitch Perfect was founded by three master’s students of Pan-Atlantic University, Abdulai Kareemat, Olujide Oluwadamilola, and Hope Idume-David in response to the challenges faced by undergraduates and fresh graduates who struggle to secure entry-level roles despite strong academic performance and potential.

Through the initiative, participants tackled real-life communication briefs and presented their strategies in live pitches before an esteemed panel of industry judges, including Ayoola Ogunyomi, Group Strategy Director, Chain Reactions Africa; Jesujoba Popoola, Deputy Creative Director, Noah’s Ark Communications Limited; Adaobi Nwabuisi, Strategy Consultant, Chain Reactions Africa; Anita Nwaezeapu, a marketing consultant and Samuel Adesola, Creative Art Director, RedWolf.

Top performers are awarded internship placements, mentorship, and hands-on experience within partner organisations, ensuring they gain relevant skills that strengthen their employability and professional readiness. “Pitch Perfect gives young communicators a platform to prove themselves and learn directly from industry leaders by demonstrating capability right in their presence," said the conveners.

In addition to the agency partnerships, Purple360 has joined as the official training partner, delivering a workplace-readiness clinic for selected candidates. The one-day intensive session covers workplace etiquette, client management, creative problem-solving, and effective communication further equipping interns to thrive in fast-paced agency environments from day one.

The support from the partner agencies underscores the industry’s growing commitment to nurturing emerging talent and strengthening the future of communications in Nigeria. By collaborating with Pitch Perfect, agencies are helping to shape a more inclusive, skilled, and industry-ready generation of professionals.

Pitch Perfect plans to expand its network of partners and continue fostering collaboration between academia and the industry, ensuring sustainable talent growth across the communications ecosystem.

This project was carried out as the author’s Project Based Internship (PBI) as an MSc Media and Communication student of the SMC, Pan-Atlantic University.

Football fans across five cities enjoyed the Guinness Match Day viewing experience. The screenings brought people together for top Premier League fixtures powered by ice-cold Guinness. Reactions across all venues showed strong interest in the games and the activities.

What Fans Enjoyed
Guests received one free Guinness for every two bottles purchased. The Predict and Win activity gave fans the chance to win jerseys and VIP cards. Emcees drove engagement with quick games and branded merchandise. Online fans also played through Predict and Win on Instagram Stories.

Energy Across the Cities
Each city contributed to the energy with over a thousand football and Guinness lovers enjoying an elevated viewing experience. Lagos recorded heavy attendance. Ibadan delivered strong match reactions. Jos fans stayed active throughout the night. Owerri showed tight community spirit. Enugu wrapped up the experience with steady fan involvement.

Guinness Match Day Epic
The next stop is on November 30 Guinness with an Epic Match Day experience at Owerri (Landmark Events Center) & Abuja (Papiee’s Meatro). Fans should expect a bigger experience, more giveaways, and epic match engagement. Entry is free but fans would have to register at www.GuinnessMatchDay.com to participate. Follow @Guinness_Africa for the full update.

Nigerian campuses recently came alive as Malta Guinness and Trace Naija joined forces to ignite a wave of creativity, energy, and self-expression through the Trace In The City Campus Tour. The tour, which spanned multiple universities across the country, turned student grounds into vibrant spaces of expression, connection, and Refreshing Goodness.

From Falz to Qing Madi, Shoday, and Pocolee, the lineup of performances lit up every campus with contagious energy. Students sang along, danced without restraint, and soaked up every moment. The atmosphere in each location was nothing short of electric, and at the heart of it all was Malta Guinness, refreshing the crowd and fueling every burst of enthusiasm with its rich, revitalising taste.

The University of Ibadan kicked things off, setting a powerful tone for what would become an unforgettable journey. The tour then moved to UniAbuja, UniCalabar, and UniUyo, with each stop raising the energy and excitement to new heights. It all culminated in a grand
finale at Yabatech, Lagos, where the celebration reached its peak in true youth culture fashion.

A major highlight of the tour was the Goodness Challenge, a friendly contest designed to see which campus could bring the most energy and turnout, and saw Yabatech coming in first, UniCal in second place, and UniIbadan in third place.

Across every stop, students immersed themselves in engaging activities, from rap battles and dance competitions to board games and spontaneous games that kept the spirit alive. Prizes, cheers, and laughter filled the air, creating unforgettable moments.

In the end, the Trace in the City Campus Tour wasn’t just about entertainment; it was a movement powered by the youthful spirit of Nigerian students and fueled by the Refreshing Goodness of Malta Guinness. From Ibadan to Abuja, Calabar to Uyo, and Lagos, one thing was clear: when young people come together with passion and optimism, the energy is unstoppable, and every moment becomes a celebration of life, creativity, and connection.

From October 4th to 6th, Lagos didn’t just buzz, it simmered with excitement (and Indomie), as Indomie lit up the city with a three-day celebration for Indomie lovers that stirred up joy, connection, and pure nostalgic magic.

ICM Became Indomie Central
If Lagos was lit, Ikeja City Mall was the flame, and Indomie was the spark. The energy peaked at Ikeja City Mall, where Indomie turned the space into a full-on carnival.
Think music, dancing, endless games, and of course, bowls and bowls of Nigeria’s most loved noodle brand. Kids were running around winning branded merch and coupons, moms were reliving their childhood cravings, and even the dads couldn’t resist jumping in line for a taste.
The energy? Unmatched. The aroma? Irresistible. The vibes? Straight 10s.

An Upside-Down House and Right-Side-Up Smiles
Then came the upside-down Indomie house, yes, a real photo zone where the plates were on the ceiling, the chairs hung mid-air, and everyone was snapping pics that made Instagram feeds look like something out of a noodle dream. If you’ve seen floating bowls and levitating forks lately, now you know where they came from.

Tomike Pulled Up, and the Crowd Went Wild
Adding even more spice to the day was everyone’s fave lifestyle queen, Tomike, who turned up to dance with the kids, laugh with moms, and remind us all why Indomie is more than a meal — it’s a moment, a memory, a movement.

Indomie Took It to the Streets
Not one to keep all the joy in one place, Indomie hit the road with Asherkine, the content king and Indomie stan. From markets to neighbourhoods, he shared noodles, cooked with fans, and dropped love bombs in the form of warm cartons and warmer hugs. You could say he took World Indomie Day straight to the people, one bowl at a time.

It Wasn’t Just an Event. It was a Feeling, a celebration of Indomie Lovers
Across Lagos, something special was in the air, and it wasn’t just the smell of Indomie. It was connection, community, and the kind of joy that only food (and shared memories) can bring.
Because World Indomie Day isn’t just about celebrating noodles, it’s about celebrating us.
The families who gather around dinner tables. The friends who bond over their cravings.
The kids who know that joy often comes in a warm, slurpy bowl of Indomie.
So, here’s to the flavour, the fun, the family, and the feeling that only Indomie brings.
Until next year, stay spicy, stay smiling, and never underestimate the power of a good bowl of Indomie.

The Malta Guinness Vitality Experience returned to NYSC camps nationwide in 2025, turning routine camp life into a bold celebration of energy, culture, and community. After an electrifying debut in Lagos, the iconic non-alcoholic malt brand (is) expanded (expanding) its presence across Nigeria from July 30 to August 19, bringing with it beats, bants, and cans of boldness.
Right from the first day, corps members will be welcomed with ice-cold Malta Guinness (to keep them refreshed and revitalized after the journey that seemed like it was never going to end. The Mami Market will transform into a vibrant brand hub where corps members would be engaged in refreshing experiences, with corp members confident enough walking away with exciting gifts.
Malta-themed nights would be a bold upgrade with ready spirits. Amazing soundtracks and an atmosphere of celebration.
Rooted in the Yoruba philosophy of “Àdùn l’ounje”, flavour is everything—Malta Guinness isn’t just bringing bold taste; it brings a cultural experience that resonates deeply. From Lagos to Akure, the brand becomes more than a beverage; it becomes the spirit of the camp itself.
Malta Guinness shows that when tradition meets innovation, and youth meet vitality, something unforgettable happens. It’s not just in the camp. It is the camp. Bold in taste, bold in presence—Malta Guinness!

Enugu Agog As Guinness™ Brings Famed Premier League Trophy to Coal City
…Governor Mbah lauds Guinness™ Nigeria for its imprints in sports development

Guinness™, the iconic flagship brand of Nigeria’s foremost total beverage company, Guinness Nigeria Plc., on Friday May 16, 2025 lived up to its promise of delivering unforgettable moments to football fans and consumers in the country when it brought the famed Premier League Trophy to the city of Enugu, thrilling thousands of passionate football lovers with an unforgettable celebration of the beautiful game.

This historic stop in Enugu marks the first leg of the Guinness™ Trophy Tour, a three-day, two-city celebration that gives fans up-close access to the prestigious Premier League™ Trophy, the ultimate symbol of football excellence.

Welcoming the trophy to the state, His Excellency, the Governor of Enugu State, Dr. Peter Mbah, expressed his delight at the occasion and commended Guinness Nigeria for choosing Enugu as the starting point of this tour.

“I am delighted to receive the iconic Premier League trophy today, courtesy of our esteemed partners at Guinness Nigeria. This is more about Enugu’s legacy as the home of football in Nigeria and our future as a hub of sporting excellence,” he said.

Like Guinness™, Mbah said, his administration sees sports as a powerful force for unity, inspiration, and growth. “That is why we are not just talking; we are acting. From the total reconstruction of the Nnamdi Azikiwe Stadium to the revival of the Awgu Games Village, we are laying the groundwork to host the 2026 National Sports Festival and position Enugu on the global sports map,” he added.

Giving reasons for the choice of Enugu as one of the two cities for the Guinness™ Premier League Trophy Tour, the Corporate Relations Director, Guinness Nigeria Plc, Rotimi Odusola, said it was an easy decision given the football history of the state. He described the State as the spiritual home of sports in Nigeria, noting the exploits of Rangers International FC.

Odusola highlighted that beyond football, Guinness Nigeria has maintained a deep, longstanding relationship with Enugu and the wider South-East through impactful social investment initiatives.

“This Trophy Tour is more than just football—it’s a tribute to the communities we serve and our legacy of partnership. Over the years, Guinness Nigeria has supported Enugu through various initiatives—from empowering 50 women in Iwollo, Ezeagu LGA with tools and training for micro-businesses, to providing clean water solutions through our Water of Life program and celebrating the cultural vibrancy of the state with activations like Smooth Homecoming. This is our way of honouring a region that continues to inspire us,” he said.

According to him, the Trophy Tour is an opportunity to reinforce Guinness Nigeria, being a business that has been involved in the fabric of Nigeria for 75 years, while also using the opportunity to create magical moments for its consumers and football fans through the collaboration between Guinness™ globally and the Premier League.

“At Guinness Nigeria, we believe that football goes beyond the pitch—it’s about identity, pride, and unforgettable moments shared with fellow fans. By bringing the Premier League Trophy to Enugu, we’re not only honouring our consumers’ passion for football but also putting them at the heart of the action,” Odusola said.

Also speaking at the event, the Enugu State Commissioner for Youth and Sports Development, Hon. Barr. Lloyd Ike Ekweremadu Jr emphasized the importance of the occasion. “It’s inspiring to see a global brand like Guinness™ invest in sports development and fan engagement at the grassroots. We hope this visit sparks more collaboration between public and private sectors in promoting football excellence.”

Alongside the trophy showcase, fans enjoyed a signature Guinness™ MatchDay experience, a multi-sensory football hub featuring large viewing screens, highlight and replay corners with noise-cancellation headsets, on-site jersey customization booths, and a striking 360-degree Guinness™ bar serving exclusive cocktails inspired by the iconic stout.

The Guinness™ MatchDay which was held at the popular New Berries Park saw numerous fans win items like free drinks, Guinness™ MatchDay T-shirts, footballs, signed Premier League club jerseys, among other gift items. There were also live performances by notable artistes and DJs, including Slow Dog, Lord EI and DJ Youngest.

The Guinness™ Trophy Tour will continue its journey to Lagos on May 18, 2025, where fans can anticipate another unforgettable Guinness™ MatchDay celebration.

Guinness has partnered with the Premier League™ to bring the Premier League™ Trophy again to Nigeria.
The iconic silverware will be on display in Enugu on May 16 and Lagos on May 17 and 18, offering Nigerian fans a rare opportunity to experience football history in person.

In both cities, Guinness will also host the Guinness MatchDay — an immersive football viewing experience featuring large-scale match screenings, interactive football zones, 360-degree Guinness bars, jersey customisation booths, entertainment, and appearances by football personalities.

To further enrich the event experience, a lineup of artists and entertainers will feature in each city. In Enugu, rapper Slow Dog will headline the event, supported by DJ Youngest, Lord El, and host Suo Chapele. The Lagos edition will include performances by DJ Consequence, Blue Crystal, Melody Not MIA, and the acclaimed Alternate Sound, with hosting duties by Yubby Nduonofit, Kiibati Bankole, and Suo Chapele.

Marketing Director, Olayinka Bakare, noted that this partnership reflects the brand’s long-standing commitment to celebrating football as a force for connection and community. “This is more than a tour. It’s a moment that only Guinness can create,” he said.
Fans can secure their spot now by getting tickets via

Lagos → https://tix.africa/guinnessmatchday
Enugu → https://guinnessmatchday.com/enugu-reg/


You can also follow @GuinnessNGR for details and updates on the tour.
For adults 18+. Drink responsibly.

The festive season is here, and a big part of it is reflecting on the year, those we love, the moments we shared, and the people in our lives we are most grateful for. For Indomie Noodles, we believe this Christmas culture is at the heart of Nigerians and set out to make it even bigger and special for various individuals and communities!
This year, for Christmas, we launched our Season to Show Some Love campaign with one goal in mind—to spread warmth and gratitude and create unforgettable moments with our beloved customers and their loved ones.
To kick off our festive campaign, we launched a heartwarming TV commercial celebrating the spirit of the season and capturing the essence of our Christmas campaign. In this TVC, we introduced the Indomie Santa, who quickly became a central figure across all our branding this festive season.
To extend the excitement, Indomie Santa launched a digital engagement, asking our amazing Indomie family on social media: "Who has shown you love this year?"
He asked fans to celebrate their loved ones by sharing heartfelt photos and messages of gratitude, appreciating the one person who had shown them love in 2024. The reward? A surprise visit from Indomie Santa and his cheerful team of elves. The goal was clear, for Indomie Noodles to help them show love to the person who has shown them love this year!
After going through over 300 touching stories, 4 winners stood out—two from Lagos and two from Ibadan. Our first winner was Tochi Ibe, who shared a heartfelt story about her uncle, Julius Chibueze. When life got difficult after the loss of her father, Mr. Julius stepped in assuming the role of her father, seeing her through school, paying all her bills, and being present to support, love, and care for her.
Our next winner, Busayo Enilari wrote about Olapeju Arisoyin, a kind stranger, and one-time neighbour, who ended up being the god-sent angel, taking care of her younger sister, feeding her housing her, after she ( Busayo) gained admission into school, and was burdened with the responsibility of raising funds for school.
In Ibadan, Olalade celebrated her mother, whose strength and wisdom have been a guiding light through every stage of life. Our final winner, Temidayo Ifeolu, chose to celebrate his parents, expressing gratitude for their endless love and sacrifices.
The Indomie Santa Claus team didn’t waste any time! On December 21st, we kicked off the celebrations in Lagos. With trumpets blaring, drums beating, and joyful melodies as our Santa and his elves danced their way into the homes of Mr. Julius and Mrs. Olapeju. The look of surprise and joy on their faces was priceless!
Mrs. Olapeju couldn’t hold back her emotions, saying, "Sincerely, I was not expecting this at all. I am so happy, from the depth of my heart, I am just so happy."
The magic continued on December 22nd in Ibadan. Indomie Santa Claus and his lively elves brought the same energy, lighting up the homes of Ms. Olalade and Temidayo’s mother. With music, dance, and heartfelt laughter, the moments were nothing short of magical. Mrs. Ifeolu joyously announced,
"I am so grateful and happy that my son nominated me for this Indomie celebration. Thank you, Indomie, for showing me this massive love during this Christmas celebration." Turning to her son, she added, "D1, thank you so much for this, I love you massively."
But the love didn’t stop there. The entire community came out to join the celebration! They danced, took pictures, and enjoyed steaming bowls of delicious Indomie Noodles. Because the impact of great individuals in every community has a ripple effect on the community at large. We at Indomie celebrated the individual and extended the celebrations to the entire community.
Reflecting on the campaign, Rahmotallahi Adeniyi, our Digital Marketing Manager, shared her excitement:
"Our Digital approach was the heartbeat of the Indomie Santa Surprise campaign, leading the launch with a captivating TVC across Indomie Nigeria’s platforms and bringing Santa to life on Instagram, Facebook, X, YouTube, and TikTok. Indomie Santa not only took over every digital space, starting from display pictures to heartfelt DM responses but also sparked meaningful engagement by asking fans to celebrate those who had shown them love. This digital strategy helped to keep our audience informed, engaged, and connected, making the festive season truly unforgettable".
Jamui Shobajo, our National BTL Manager, added, "The goal of this campaign, for the BTL team, is that we want to strengthen the bond between Indomie and its communities by creating memorable personal moments with them, by engaging them on a personal basis such as this, they will truly feel the love and will be excited to show it to other people."
Before Santa and his team wrapped up their visits, they made sure to leave behind packs of Indomie Noodles as a token of love and appreciation for all the winners.
Showing love comes in different ways and for Indomie Noodles we look to make it as impactful as possible to the lives of our customers. We are so proud to have shared this festive season with so many amazing people. Here’s to more love, more joy, and more Indomie moments!

Why does the FG think it has the power to tell private companies how to manage their businesses in a harsh economic situation? The economic situation they have done absolutely nothing to improve but rather continue to worsen it. Many businesses have had to lay off staff and slash salaries just to keep afloat during this pandemic and also in light of all the new harmful government policies. Did the FG give palliative to private broadcasters to lessen the impact of COVID on them? Has the FG ever provided a good operating environment or it's unaware that Nigeria is a very high-cost economic environment?

The Federal Goverment is asking private businesses to not increase thier prices, and then this same federal goverment goes ahead to increase prices in various sectors. They increased VAT, approved increment in electricity tariffs, 100% increment in train fares on the Abuja-Kaduna route, approved FAAN hike in Passenger Service Charge by 100 % and 300%hike in yearly toll at the MMIA toll gate, , increased price of fuel and watched as commodity prices sky rocket. The Nigerian economy isn't making businesses easy and these organisations have to survive. Government has done absolutely nothing to make it easier for businesses to operate but they go about frustrating private busineeses the more. The FG really has no clue what its responsibilities are.

I believe GOtv is the best in terms of pricing and content. You get more content in sports, kiddies channels and entertainment all at an affordable rate. One gets to enjoy the best of TV without breaking the bank. . Plus different packages for different pocket sizes. The reduction in price is much appreciated.

I know for a fact that MultiChoice Nigeria's subscription prices is still one of the lowest in Africa. Generally the prices of things in the country increases daily and nobody decides to protest or boycott the companies that produces them. I agree with their reasons. We need to Focus on developing the economy rather than attacking companies that help the citizens by providing jobs.


In other news, Premium sports and kiddies channels will now be available to all bouquets on both DStv and GOtv for a month and the open window is entirely free of charge.