₦airaland Forum

[b][/b]


Are you in search of digital skills you can learn online without breaking the bank

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If you are an entrepreneur or online marketer who sell anything online

Either physical or digital

Or you are service based

Who works with client

You definitely know the importance of having skills like graphic design,copywriting, website design, Facebook Ad,etc

The ability to market yourself and product in such a way your prospect is attracted to you like magnet

Position yourself as an expert in your field

You are able to help your prospect solve their pressing problems with your skills

Not only does it give you an edge over your competitors

You would also be attracting prospect/customers like bees

Looking back at the journey so far
There were days when i almost gave up
Days when my plans didn't work out
Days when i felt shattered and completely broken.
Through all the shallow and trials,test of time
I can stand tall,beat my chest and boldly say God made made
I wouldn't have come this far if God was not on my side
My foes would have consumed me and made me a prey to feast on

I know we a have our own unique stories or lesson 2022 taught you

If you think you lost something,what of those who lost everything and never recovered from the shock

If you think you didn't make enough money,what of those who never made a dime and turned beggar

Accept my message wrapped with sincererity of heart and love

you shall dance into the new year with joy and gladness

And all your pains,sorrow,anger,lack shall drown and vanish with 2022

Thanks to all who have been following this thread

Wish you a prosperous new year in advance

Describe 2022 in one word

DAILY REMINDERS:

• Do your absolute best.
• Keep a positive mindset.
• Embrace new challenges.
• Worrying gets you nowhere.
• Be thankful for your blessings.
• Use your time and energy wisely.
• What you believe, you can achieve.

If you have been following this thread
Well i guess by now you have an idea of what the new currency is all about and why it is important for you as a business owner to master the art of getting attention

if you want people to listen to you or read your ad online
One mistake have always seen most marketers make online is
Coming under other peoples post and promoting their product and services

Or sending irrelevant links

This is actually a wrong marketing approach
And here is why you should stop the act if you are found of doing that always

1. It makes you look salesy and desperate

People can sense it that you just want to make sales and you haven't even given people reasons why they should patronise you or buy your product

Have been banned twice while trying to post so as to continue this thread

Am not really sure where i got it wrong

Hope you guys are cool

Am glad you guys are finding this thread of value

Thanks to those who have been following

We would continue as i would be sharing more ways to command attention online since you now know that is the new currency

It you master how to get attention online

People would want to listen to you more

And you would soon become an authority in your niche

Next episode i would be sharing how to use stories to capture peoples attention

Maybe you don't know story also sell

Talk to you soon

Kindly like,comment and share lets make this thread go viral

Show don't tell

Instead of just telling people your are selling xyz or you are a real estate agent

Show them

Let me sight this example

I hope you would get the logic

So lets assume you sell physical products,maybe like cream and make up kit

Instead of saying come and buy our cream

Or we do make up..please patronise us

You could show them how your product would transform their live

"New facial cream that would leave your face spotless and make you look 5x younger than your age with no side effect"

This alone would stir peoples attention

Most especially the people who really need it

What most people crave for is to look younger

They go in search of different ways they could achieve that

Why do people go for face transplant

Face surgery

Face upliftment

Face restructure

Or even use different cream to change their facial complexion

Simple..they want to look good,younger and enjoy more out of their life

The internet is littered with information

We are bombarded daily with different advert from marketer

The attention span is short

There are distraction that keeps people from paying much attention to write up online

They try to read an information online,their phone beeps

Different news pop up on their phone while scrolling through the net

Some just scan through write up,they find it boring they snooze and move on to the next content

Over 500,000 advert are posted daily on Facebook

You go to YouTube to watch videos

You are disrupted by advert

Other social media platform same applies

Even here on naira land

So many business owners trying to market their business

So what makes you stand out

How do you intend to compete with the various advert slammed daily on viewers faces

How do you make them see you as not just some old rookie who just want to rip them off of their hard earned money

Few weeks ago i was reading a thread here in the forum

A business owner was complaining of running ad here on this forum and it didn't convert

While he might want to shift the blame on the platform rather than on his marketing tactics

I know we human love to defend ourselves when things doesn't work out as planned

Instead of accepting total responsibility for things not working out and troubleshoot why the strategy wasn't effective so as to re structure and spot where the crack is

We shift the blame on others

Marketing has gone beyond just telling people what you do or what your business is about

Such techniques are now obsolete and no longer in vogue in today's world of marketing

Using a strategy that worked in 2005 in your campaign would only mer your marketing campaign and leave you wondering why it woefully bomber

If you have the book by akin alabi

How to sell to Nigerians

Then you would really understand how the whole concept works

Nigerians are great people

But they can be difficult to deal with in business matters

Some customers would try to frustrate you and make you question yourself asking why you even are into business

Or if you are the service oriented type who provide services

Some client can just be so annoying,troublesome,uneasily satisfied yet they offer to pay you peanut or under pay for what you are truly worth

Sometimes you question yourself in your mind,why you accepted the offer in the first place and wished you never proceed with the job

[b][/b]The right catch



The story of peter in the bible is a great lesson

He toiled all day just to catch fish even as an experience fisherman

Used all the tricks and techniques he knew
Yet it was zero

Until he met the master

As a business owner,you go about marketing your product and services all day and no one even ask you what you are selling

Or people only ask you of price and that is all you hear from them

You hear stuff like i would get back to you

That's a customers way of saying goodbye

If you are a business owner and you are not promoting your business online

Especially using social media platforms

Them you are leaving a lot of money on the table and you are giving an edge to your competitors

95% of Nigerians are on one social media platform or the other

Facebook has over 1.9billion users

WhatsApp is even a hot cake now for business owners to promote their business and bank money into their account

But here is the problem

1. 90% of business owners don't really know how to reach and attract the right set of audience that would be interested in their business and what they have to offer

It like you selling properties and promoting your properties to graphic designers who earns 10k -50k monthly

Or you sell luxury goods,and you are promoting your business to people who cant afford your product or who might not even be interested in what you sell

2. You are sending the wrong message
The internet is about attention and attraction

There is a way you send captivating messages that would make customers embrace your messages and relate with what you have to offer

Make them see you as an expert in his field and not just some rookie who just want to swindle them of their hard earned money


Have seen too many business owners posting on social media or their WhatsApp status

"Abeg patronise me

"Dm me to get xzy product

And so on....

Why should people buy your product?

How would your product better or transform their lives?

If you cant always address that question

Then no one see reasons why they would buy from you

There are 3 types of audiences you are dealing with online

1.cold audience

This are people who don't know you,have not heard about you or your product

2. Warm audience

This are people who have heard about you,they might even know you,but haven't bought from you

3. Hot Audience

This are your loyal customers
Who have bought from you,they are enjoying your product or services and are even referring people to your business

But wait if you are relying on this category of people alone you are limiting your sales capability

You need to setup a system of how you can catch the 1st two category of audience(cold and warm audience)

Make them know you,like you and trust you

Build relationship him them

And convert them into customers so they can become hot audience

And this is what you need to keep doing everyday so as to keep your business running

You need people to be aware about your business

You need more people to know about what you do

But you cant just go online and start announcing yourself

There is a process of how you can get the attention of people online

Make them interested in your business

And later become customers that would pay you consistently

And that's is why am organising this free training for business owners,entrepreneur who want to master this process of attracting quality people that would be interested in what they have to offer

Make them like and trust you

And convert them into paying customers

There is a customers ladder you need to make them climb

If you have been following this thread

By now you know that Attention is the new currency

And if you cant command peoples attention online,no one is going to mind you

Am sure by now,you might be asking what this one mistake is

Stop spamming people

Learn how to get people attention

Too many people see it as an opportunity when they see a post that has a high view and engagement online

They see it as an avenue to post their business and services and send irrelevant links

What makes you think people are interested

If you want to market your business the best way is to create your own post and let people know about your business and services

Rather than coming under other people post and spam

one mistake every business owner should avoid

If you want to make more sales and get more customers

You want people to take you serious and believe what you say

Have seen so many marketers make this mistake

they think that is the best way to market their business

You might see other people doing it,but don't join them

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