₦airaland Forum

Even when you have the best product and this 3 key elements are overlooked

It can cost you sales online

And you would keep wondering while the sales aren't coming in and checking for loopholes

This same procedure can be applied even if you sell offline or you render services like graphic design, website design

It pushes you ahead of your competitors who aren't aware of the elements

3. Create offers

When the perceived value outweigh the price, sales is inevitable

People no longer buy product, what they buy is offer

Product is- selling rice only

Offer is- selling fried rice, with plantain, garnished with chicken and a chilled bottle water

Who can resist that combination

Hope you get the gist

Nothing kills a product fast than placing it in front of the wrong audience

2. Pressing problem

What problem is your product solving?

People are in search of solution to their problem

They seek transformation

Your job as a marketer is to uncover customers problem

What makes them awake at night

Their pains

Then make sure your product can really solve their problem

Imagine someone in the desert

Haven't tasted water for 5 days

His throat already dry and earnestly in search of water to quench his taste

Now two marketers approach him

One selling cream

The other marketer sells chilled teeth removing bottle water and he price it for 2k or there about

The first marketer sells his own cream for 100naira

Now tell me which one would you think the thirsty guy would go for?

For you to sell online and make money

These 3 keys can carry you a long way

1. Starving audience

If you are an online marketer

40% of your sales is dependent on your audience

You need to locate hungry , starving and right audience that are capable of buying what you have to offer

The mistake have seen most online marketers make is targeting the wrong audience

One of the coolest ways of making money online is by selling other peoples product and getting paid for each sales

It saves you stress of creating product from scratch

If you've heard of the slogan work smart

Earn more

But you know it takes money to get more money

And one of the best way you can earn more online as a marketer is by selling product

Best part you don't have to create from scratch

If you can copy and paste, then you can start earning online

I want to give a few persons 1 million worth of digital marketing asset

✔️30+ digital marketing niches

✔️330+ digital marketing courses

✔️100k worth of ebooks

✔️promotional materials(just edit, copy and paste)

✔️unknown secret to getting premium courses from top site

✔️marketing toolkit

✔️content cheat sheet

And many more


With full 100% resell right

Apply these seven psychological techniques to maximize your sales and increase the response rate of your ads.

Trigger #4: Fear to Lose Something

People are most likely to buy from you if they are motivated by fear to lose something than if they are motivated by desire to gain something. That's why deadlines and limited production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the number of products you want to sell. Make people act now by letting them know that it is a limited time offer.

Trigger #5: Questions

Ask questions. By asking questions you get people involved, they automatically start to think to answer your question and become more responsive to your message.
What headline would grab your attention?

"You are wasting money on ezine advertising" or "Are you wasting money on ezine advertising?"

Trigger #6: Stories

Nothing can be better than a good story. It's easy to influence people just by telling them a good story.
A lot of famous writers used this method in their sales letters. You can tell a true story about your customer. Or about yourself.

A real life story about something the product has done to improve someone's life will build your credibility and motivate people to buy.

Trigger #7: Facing a Problem

Every product is a solution to particular problem. Don't rush into presenting the solution you have, make sure you first make your visitors to face the problem.

Present the problem and agitate it so people would feel the pain of situation. Spell out the problem, tell them how it feels. Only after you've got readers interest present your product that provides the solution.

Here Are 7 Psychological Triggers That Make People Buy?


Trigger #1: Reason Why

Tell people WHY you're doing something. People are more likely to buy from an ordinary person they know something about.
Are you giving 25% discount on your product? Give the people honest reason why. Are you limiting the number of products you want to sell? Tell people why.

If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you.

Trigger #2: Specifics

Tell the specifics. "How I made $1,057 in a week" sounds more believable than "How I made $1,000 in a week".
People are sceptic. If you include specifics people will be more likely to believe you.
If you state a fact, make it specific. General numbers never sounded plausible.

Trigger #3: Curiosity

We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what's inside.

Headlines like "Discover the hidden secret of free offers" are always producing great results. You immediately want to know "What secret?".

Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like the title of this article: "What Are 7 Psychological Triggers That Make People Buy?"

I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in spotting what their USP is. And even if they have a USP, sometime they find their competitors doing the same thing.

So instead of forfeiting sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We have a 24 hour delivery service" The ESP would be - "You'll be enjoying our product the day after ordering it"

A USP - "Our prices are very competitive" The ESP - "You'll feel you've received value for money if you buy this"

As all good sales people know, we don't sell a feature (USP) we sell a benefit (ESP).

Its a common copywriting formula

Sell benefit,not feature


Start to think what your ESP is. What does your product or service do that makes your customers feel secure, comfortable, acceptable to others, admired, stylish, wealthy, important, happy, relaxed or sexy.


So there you have it - always remember that a customer will make an emotional decision before a logical one, whatever they're buying - so what's your ESP?

8 POWERFUL
MARKETING WORDS




Some words are just so powerful that they work like magic

And they outperform other words

Here is why?

They have to do with the human emotion

And emotion is one of the motivational factors that makes people buy

If you can pull the trigger, then you got yourself a sale

As a marketer, understanding the human behavior, why people buy

Are very crucial to sales

These words are scientifically proven and can increase conversion online when you use them in your sales copy, marketing campaign ,advertising


Here are a few of them

QUALITY

SHOWS THE PRODUCT IS Of high value


FREE

WHO CAN RESIST A FREEBIE?

YOU

MARKETING IS ALL ABOUT THE CUSTOMER

RISK - FREE

THE CUSTOMER FEELS MORE
SAFE AND SECURE


SECRET

EVERYONE WANTS IN ON A SPECIAL
TIP OR TRICK

INSTANT

EVERYONE NEEDS A QUICK SOLUTION


EASY

NO ONE WANTS TO DEAL WITH A HASSLE


Don't MISS OUT

Capitalise on THE FEAR OF
MISSING OUT

Start shipping them

Like,comment, share if you found this helpful

In the next post I would share some phycological triggers that makes people buy

You know what coming

Don't even wait for reply

Marketing has gone beyond just spamming people with. unsolicited messages or trying to manipulate and play on peoples intelligence

If you are not well grounded , you might be drown in the ocean by your competitors who knows their onion

Those who know their onion don't cry when slicing the onion😏

Or as a guy while walking down the street

Here comes a beautiful young lady

Nice curve

Factory fitted

Cute smile

Straight and sexy leg

You just can't resist her

You run towards her to approach her

On getting there

She gives you an audience hoping you have a good messages to pass across

After few seconds

You open the floor and say

Hey beautiful, would you marry me

Marketing, sales doesn't have to be a do or die affiars

In fact you dont need to keep bombarding people with annoying promotional messages if you really master your craft

Imagine someone slide to your Dm for the first time and says something like

Hey man,

E get one update I want to show you

Promise me you would give me 30% of the share

The problem with most marketers is that they dont really know how to present their product and services to prospect in such a way prospect would find their product as such a good match for them and the perfect solution to their problem

An average marketers goes about chasing prospect and slamming sales pitch at them

Think of it this way

Do you know how many sales pitch your prospect have to deal with everyday

On every corner is an ad asking for their hard earned money

They go to YouTube to watch a video

An Ad pops up

They try to search on google, another ad pops up

And other social media

[b][/b]


Are you in search of digital skills you can learn online without breaking the bank

In this guide I would show you how you can access over 35+ premium udemy courses for free

Yes you heard that right!

If you are an entrepreneur or online marketer who sell anything online

Either physical or digital

Or you are service based

Who works with client

You definitely know the importance of having skills like graphic design,copywriting, website design, Facebook Ad,etc

The ability to market yourself and product in such a way your prospect is attracted to you like magnet

Position yourself as an expert in your field

You are able to help your prospect solve their pressing problems with your skills

Not only does it give you an edge over your competitors

You would also be attracting prospect/customers like bees

Looking back at the journey so far
There were days when i almost gave up
Days when my plans didn't work out
Days when i felt shattered and completely broken.
Through all the shallow and trials,test of time
I can stand tall,beat my chest and boldly say God made made
I wouldn't have come this far if God was not on my side
My foes would have consumed me and made me a prey to feast on

I know we a have our own unique stories or lesson 2022 taught you

If you think you lost something,what of those who lost everything and never recovered from the shock

If you think you didn't make enough money,what of those who never made a dime and turned beggar

Accept my message wrapped with sincererity of heart and love

you shall dance into the new year with joy and gladness

And all your pains,sorrow,anger,lack shall drown and vanish with 2022

Thanks to all who have been following this thread

Wish you a prosperous new year in advance

Describe 2022 in one word

DAILY REMINDERS:

• Do your absolute best.
• Keep a positive mindset.
• Embrace new challenges.
• Worrying gets you nowhere.
• Be thankful for your blessings.
• Use your time and energy wisely.
• What you believe, you can achieve.

If you have been following this thread
Well i guess by now you have an idea of what the new currency is all about and why it is important for you as a business owner to master the art of getting attention

if you want people to listen to you or read your ad online
One mistake have always seen most marketers make online is
Coming under other peoples post and promoting their product and services

Or sending irrelevant links

This is actually a wrong marketing approach
And here is why you should stop the act if you are found of doing that always

1. It makes you look salesy and desperate

People can sense it that you just want to make sales and you haven't even given people reasons why they should patronise you or buy your product

Have been banned twice while trying to post so as to continue this thread

Am not really sure where i got it wrong

Hope you guys are cool

Am glad you guys are finding this thread of value

Thanks to those who have been following

We would continue as i would be sharing more ways to command attention online since you now know that is the new currency

It you master how to get attention online

People would want to listen to you more

And you would soon become an authority in your niche

Next episode i would be sharing how to use stories to capture peoples attention

Maybe you don't know story also sell

Talk to you soon

Kindly like,comment and share lets make this thread go viral