₦airaland Forum

Show don't tell

Instead of just telling people your are selling xyz or you are a real estate agent

Show them

Let me sight this example

I hope you would get the logic

So lets assume you sell physical products,maybe like cream and make up kit

Instead of saying come and buy our cream

Or we do make up..please patronise us

You could show them how your product would transform their live

"New facial cream that would leave your face spotless and make you look 5x younger than your age with no side effect"

This alone would stir peoples attention

Most especially the people who really need it

What most people crave for is to look younger

They go in search of different ways they could achieve that

Why do people go for face transplant

Face surgery

Face upliftment

Face restructure

Or even use different cream to change their facial complexion

Simple..they want to look good,younger and enjoy more out of their life

The internet is littered with information

We are bombarded daily with different advert from marketer

The attention span is short

There are distraction that keeps people from paying much attention to write up online

They try to read an information online,their phone beeps

Different news pop up on their phone while scrolling through the net

Some just scan through write up,they find it boring they snooze and move on to the next content

Over 500,000 advert are posted daily on Facebook

You go to YouTube to watch videos

You are disrupted by advert

Other social media platform same applies

Even here on naira land

So many business owners trying to market their business

So what makes you stand out

How do you intend to compete with the various advert slammed daily on viewers faces

How do you make them see you as not just some old rookie who just want to rip them off of their hard earned money

Few weeks ago i was reading a thread here in the forum

A business owner was complaining of running ad here on this forum and it didn't convert

While he might want to shift the blame on the platform rather than on his marketing tactics

I know we human love to defend ourselves when things doesn't work out as planned

Instead of accepting total responsibility for things not working out and troubleshoot why the strategy wasn't effective so as to re structure and spot where the crack is

We shift the blame on others

Marketing has gone beyond just telling people what you do or what your business is about

Such techniques are now obsolete and no longer in vogue in today's world of marketing

Using a strategy that worked in 2005 in your campaign would only mer your marketing campaign and leave you wondering why it woefully bomber

If you have the book by akin alabi

How to sell to Nigerians

Then you would really understand how the whole concept works

Nigerians are great people

But they can be difficult to deal with in business matters

Some customers would try to frustrate you and make you question yourself asking why you even are into business

Or if you are the service oriented type who provide services

Some client can just be so annoying,troublesome,uneasily satisfied yet they offer to pay you peanut or under pay for what you are truly worth

Sometimes you question yourself in your mind,why you accepted the offer in the first place and wished you never proceed with the job

[b][/b]The right catch



The story of peter in the bible is a great lesson

He toiled all day just to catch fish even as an experience fisherman

Used all the tricks and techniques he knew
Yet it was zero

Until he met the master

As a business owner,you go about marketing your product and services all day and no one even ask you what you are selling

Or people only ask you of price and that is all you hear from them

You hear stuff like i would get back to you

That's a customers way of saying goodbye

If you are a business owner and you are not promoting your business online

Especially using social media platforms

Them you are leaving a lot of money on the table and you are giving an edge to your competitors

95% of Nigerians are on one social media platform or the other

Facebook has over 1.9billion users

WhatsApp is even a hot cake now for business owners to promote their business and bank money into their account

But here is the problem

1. 90% of business owners don't really know how to reach and attract the right set of audience that would be interested in their business and what they have to offer

It like you selling properties and promoting your properties to graphic designers who earns 10k -50k monthly

Or you sell luxury goods,and you are promoting your business to people who cant afford your product or who might not even be interested in what you sell

2. You are sending the wrong message
The internet is about attention and attraction

There is a way you send captivating messages that would make customers embrace your messages and relate with what you have to offer

Make them see you as an expert in his field and not just some rookie who just want to swindle them of their hard earned money


Have seen too many business owners posting on social media or their WhatsApp status

"Abeg patronise me

"Dm me to get xzy product

And so on....

Why should people buy your product?

How would your product better or transform their lives?

If you cant always address that question

Then no one see reasons why they would buy from you

There are 3 types of audiences you are dealing with online

1.cold audience

This are people who don't know you,have not heard about you or your product

2. Warm audience

This are people who have heard about you,they might even know you,but haven't bought from you

3. Hot Audience

This are your loyal customers
Who have bought from you,they are enjoying your product or services and are even referring people to your business

But wait if you are relying on this category of people alone you are limiting your sales capability

You need to setup a system of how you can catch the 1st two category of audience(cold and warm audience)

Make them know you,like you and trust you

Build relationship him them

And convert them into customers so they can become hot audience

And this is what you need to keep doing everyday so as to keep your business running

You need people to be aware about your business

You need more people to know about what you do

But you cant just go online and start announcing yourself

There is a process of how you can get the attention of people online

Make them interested in your business

And later become customers that would pay you consistently

And that's is why am organising this free training for business owners,entrepreneur who want to master this process of attracting quality people that would be interested in what they have to offer

Make them like and trust you

And convert them into paying customers

There is a customers ladder you need to make them climb

If you have been following this thread

By now you know that Attention is the new currency

And if you cant command peoples attention online,no one is going to mind you

Am sure by now,you might be asking what this one mistake is

Stop spamming people

Learn how to get people attention

Too many people see it as an opportunity when they see a post that has a high view and engagement online

They see it as an avenue to post their business and services and send irrelevant links

What makes you think people are interested

If you want to market your business the best way is to create your own post and let people know about your business and services

Rather than coming under other people post and spam

one mistake every business owner should avoid

If you want to make more sales and get more customers

You want people to take you serious and believe what you say

Have seen so many marketers make this mistake

they think that is the best way to market their business

You might see other people doing it,but don't join them

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Many are called,but few are chosen

Why many would see this and ignore

Few would want to have a taste of how it feels

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[b][/b]
One source of income is no longer enough

As humans our desire and needs are endless

We want to acquire new stuff

Pay bills without letting it get pile up

Drive around in fancy cars

Flaunt our expensive gadget on social media

Go to grocery and store just to threat ourselves and family to a nice fit

But trust me,depending on salary alone cant get you all this

Or just having one source of income or business is no longer enough

The price of goods and commodities skyrocket everyday

Naira to dollar keeps rising and falling everyday

Our so called government now says everyone should go into farming

Well for those who cant farm

This business model would actually save you the stress of going in search of farm lands

What would an extra 100k,200k do for you?

Imagine earning extra 200k apart from your main earnings in your business

Am sure you would want to have a nice time

Go shopping

Tour your favorite places

Or just add a few changes or innovation to your business

Like buying and changing your outdated equipment and tools you use for business

The list goes on

There are so many online business you can do right now and earn a good fortune from it

One of the cool thing about this online business is

You need little or no capital to start up

No shop required

You can learn within a short period of time

Implement and start earning

Here are 5 of them

1. Affiliate marketing

This business model involves selling other peoples product and getting commission

You indirectly do this business everyday
You don't know and you are not even paid

Lets say you sell a shirt and someone comes to your shop and ask for shoe

You don't sell shoe,but the shop besides you sell shoe

You direct the customer to the shop
And he/she buys the shop

But you don't get any commission for referral

This is one the easiest way to make money online

Here is why

All the job has already been done for you

You only need to market the product


2. Sell courses and information product

This is another business that can bank money into your account

People are seeking for information

People want transformation

Many are battling with various problem and are desperately in need of solution

Someone you want to japa from Nigeria to canada

And he reads an information on how to japa to Canada and at the end of the information

The writer place a price tag to get the complete step by step process of how to become a Canadian citizen

Will such person buy or not

This business model requires little or no capital

You only need to spend on marketing so as to make more sales

3.E commerce store

You can become an ecommerce store owner

Import products from different countries like Egypt,China,Korea etc

You only need to learn from an expert in the field

So you can understand how the business model works and how to get huge profit from the business

4.service provider

You can provide services like designing graphic,website design,creating content for others

One cool thing about this business model is that you can also leverage on other peoples brain

What this means is that even if you don't have any service you can provide or have no knowledge

You can consult people who have this knowledge and make them do the work

All you have to do is find client/customer

You would be the middle man between the client and the service provider

5.saas or software

This is also relating to the previous business model

If you are a developer

You can simply sell software,apps and male your money

But don't worry i have a short guide that you can read to learn more on this business model to understand how it works

Am giving it out for free to those who are interested

If you want to start earning extra income

Ps- This free guide is only available to the first 15 persons that shows interest

8 people were reading WhatsApp status

5 were trying to update their status

3 were replying messages on WhatsApp

2 were on Facebook

WhatsApp has now become a huge tool for business owner

Yet most business owner don't still know hoe to fully utilised their WhatsApp for maximum profitability

In January 2022, WhatsApp was reported to be the most used social media platform among age 16-65

Am sure your customers fall within that age range

If you run a business, and you have a WhatsApp business on it

And you are not still making sales

Then it your fault