₦airaland Forum

Ebook stands for Electronic book. It is a book in a digital form. Ebooks have multiple pages that can be navigated by people with different devices ranging from computer to mobile devices.



Benefits of Publishing an Ebook

1) When it comes to traditional publication of books, there is a stipulated time designated to the author before he can have access to the printed copy of his book. Unlike an ebook which is easily accessible almost immediately by the author.



2) There is no shipping fees associated with the production of an ebook.



3) Ebooks are portable and can be accessed on various devices.



4) The reader can increase the font sizes or read aloud with text-to-speech depending on his or her preferences.





Different File Format of Saving an Ebook



a) PDF (Portable Document Format) : This is the most common type of ebook. This format is appropriate for ebooks that would be read on a computer.



b) EPUB ( Electronic Publication): Epub books are more flexible i.e they can adapt to various mobile devices and tablets. The text move on and off on different pages depending on the size of the device screen.

c) MOBI: This format has some limitations i.e it doesn't support audio or video. It was purchased in 2005 by Amazon but was later suspended in 2016.



d) AZW: AZW e-reader device is designed by Amazon for Kindle users. It works on computers, tablets and smartphone.



The 10 Simple Steps to Write an Ebook Include:



1] Understand your objective: Before you start writing an ebook, you should know the aim of writing it. The objectives of writing the ebook should align with your business goal. It could be for lead generation or to create brand awareness. Whichever it may be, you should be able to position yourself as an authority in the field.



2] Choose a topic that matches your audience needs: Writing on a topic that you have interest in, is a wrong step in writing an ebook. The needs and wants of the audience is vital in choosing a topic.

Firstly, you need to do a research to identify their problems. Then choose a topic that will proffer the accurate solution.

Furthermore, you should be knowledgeable on the topic you have chosen so your credibility will not be questioned.




3] Choose a specific title: A specific title for your ebook will bring a clear understanding to your readers. They will be sure of what they will gain after reading it. Having a vague title will discourage the readers and it will seem like a time waster.



4] Outline your ebook: When you outline your ebook, it makes it easier for the audience to understand your topic. An outline is vital when writing an informative content. It is an essential aspect in the writing process. Your ebook outline should include the following:

•Introduction

•Chapters

•Appropriate call to action



Introduction

The introduction is the overview of the ebook. It should be written last so you would have gotten enough clarity on the topic and your target audience. You should be able to explain to the audience the benefit they would derive from reading the ebook.



Chapters

The main topic should be divided into chapters. It would allow an easy read through for the audience. The chapters can further be broken down with bullet points to clearly explain the idea you want to convey.



Appropriate call to action

Place appropriate call to action within your content. It would ensure that the readers of your ebook are reading it and at the same time taking further actions with it. Your call to action should be simple and actionable. Some examples of actionable call to action are:

•Start my free trial

•Share now

•Subscribe here



5] Write your ebook: The outline you have written will make the writing process easy and logical. All you need to do is to explain the outline through your creative ability. Writing strategy differs with individuals. You should also ensure that the content in each chapters are consistent and there is a clear progression from one chapter to the other. Writing an ebook does not have a predetermined length. Just ensure you have a content that is clear and understandable by the readers.





6] Proofread your work: After writing your ebook, ensure you proofread it up to three or four times using fresh eyes. It could be a professional editor or a qualified friend. This will enable the errors to be spotted out and the necessary corrections done before publishing the ebook. This step is very important and should not be overlooked because it would determine the quality of the content you are giving out to the potential readers.



7] Incorporate visuals to make your ebook engaging: Images should be used to complement your content. It makes it easier for the reader to understand. Infographics and graphs are ways to explain illustrative ideas that are hard to explain in words alone. It also helps to highlight important points you want to convey.



8] Design your ebook: Your ebook should be designed using the appropriate colours, format, font and branding. It defines what your content is all about.

Format

There should be list, breaks and a lot of paragraphs in your content so it would be easy and interesting to read.

Font

The font should be plain and easy to read (legible).

Colours

The ebook should contain at least two colours. The colours should represent your brand to make it look professional.

Branding

Your brand needs to be included in your ebook. Your brand logo can be place at the footer of your ebook. ( this is optional).



9] Convert your ebook to a PDF: Exporting your ebook as a pdf file ensures that your content is unedited by other users.



10] Publish and promote your ebook: Promoting your ebook is as important as writing, editing and designing it. If your ebook is not promoted, it would not be seen or read.



Some Simple ways to Promote your Ebook

a) Create a landing page: The landing page is an easy way to turn your visitors into business leads. The visitors will fill a form and you will have access to their contact details.



b) Social media: This is a fast and easy way to promote your ebook. You should also create social media share buttons within your ebook so your readers can share it on their personal profile. Share an Infographic and quotes of your ebook on facebook and other social media at regular schedule. You can also provide a link to your book on these posts so the readers can have an easy access to it.



Here is a breakdown to achieve the desired result stipulated in the topic.



Day 1 __ Step 1,2 and 3

Day 2 __ Step 4

Day 3-5 __ Step 5 and 6

Day 6 __ Step 7 and 8

Day 7 __ Step 9 and 10



Congratulations on your first Ebook.



With these helpful tips, I know you are a step away from creating that ebook of your dreams.

Over the couple of years, there have been a massive growth on social networking sites one of which includes Instagram. This is a networking service that has a large number of users all over the world. I am sure you are likely already on it or at least you have someone who is active on Instagram.



Since the launching of this popular photo sharing application, the service has been used by multitude of people each day. From the girl next door to the celebrities using it to make their social presence well-known.



There are some mistakes which need to be avoided on Instagram, so your profile won't kick off and sometimes get shut down by Instagram.

You should ensure you have a positive image on your Instagram profile to boost your individual personality or the brand of your business.


Some of the mistakes you should avoid include:

1) Uploading too many pictures on your post in a span of 2 minutes. This will provoke your followers since you will be spamming their news feed.



2) Stealing content from other Instagram users profiles or searching online for pictures and uploading it as your own. You should give attribution to the real owners.



3) Uploading pictures and videos of low quality to your news feed.



4) Using offensive language or negative comments on Instagram users post. You will get a lot of criticism from other users which will create a bad image for your business brand.


5) Ignoring your followers comments. You need to interact with your followers as often as you can to develop a mutual relationship with them.


6) Giving out your personal numbers and address to strangers on Instagram. You should be cautious of whom you give it to.


7) Taking sides when it comes to political issues. As a business brand, your post needs to be neutral regarding political issues so you won't offend quite a few of your followers whose opinion differs from yours.


Paying for services to get more likes and followers. Instead of using such services, you should improve on your content marketing strategy to make your social presence more appealing and prominent.