With the origin of the internet in 1991, the term “eCommerce” became possible. It was the giant American multinational technology company – Amazon who officially launched the first eCommerce site back in 1994. Ever since the evolution of eCommerce, it has tremendously risen over the past years. According to the Statista report, the eCommerce industry amounted to 3.53 trillion US dollars in 2019 and is assumed to touch 6.54 trillion US dollars in 2023.

A lot of new technologies emerged in eCommerce since it’s introduction starting from mobile responsive sites, secured payment gateways, one-page checkout solution, Chatbot – for the customers support, Augmented Reality, Artificial Intelligence and many more. Out of all these technologies, Headless Commerce is one technology that has gained a lot of popularity in the last quarter of 2019.

What is Headless Commerce?

Headless Commerce is the new technology in eCommerce that gives you freedom in designing & developing an eCommerce website. Thanks all to Headless Commerce technology with the help of which you can choose frontend design of your own favorite choice like WordPress, Drupal, Contentful, and many more. For the backend design (secure payment gateways) you can stick with an eCommerce platform likewise Magento, Shopify, BigCommerce, Woocommerce, and many more.

Magento is one of the most loved eCommerce platforms and has gone through tremendous changes ever since its initial launch back in 2008. Whether it’s a one-page checkout solution or customized themes, Magento is the only platform that is preferred by high-end eCommerce retailers. Because of its wide range of functionality and SEO friendly UI & UX, Magento is also favorite among SMBs.

Back last year to stay ahead of the competition, Magento supported a Headless Commerce approach with its Magento Commerce solution. Now the question arises, is Headless Magento is the right approach to take your eCommerce business to the next level. Let’s dig down deep and know why Headless Magento is the future of eCommerce.

Benefits of Magento Headless Commerce

Headless Magento gives you an endless benefit over traditional eCommerce. In this section, we’ll be going to discuss the vital benefits offered by Headless Commerce.

#1 Infinite Customization

Because of the endless customization feature, headless commerce is gaining popularity among eCommerce business owners. Time is gone when you have no option other than to choose predefined themes available in the eCommerce platform. With the Headless approach now you can design frontend of a website by using any Javascript framework (ReactJS, AngularJS, and VueJS) and CMS (WordPress, Contentful).

#2 Wider Scope of A/B Testing

A/B testing is very vital for any eCommerce store to optimize for better conversion rates. Headless Commerce gives you the freedom of choosing any frontend design, thereby you can test different designs by combining with eCommerce backend. It will enable one in developing the best website design to gain potential customers and maximum leads.

#3 Faster Load Speed

Headless Commerce lets the complete architecture decoupled, thereby helping you in making quick changes at the front-end without affecting back-end functionality. This complete approach not only saves precious time but also saves energy, and penultimately overall budget.

#4 Support for Magento PWA Studio

One of the biggest benefits offered by the Headless Magento is its extended & full support for Progressive Web App. With the help of Magento PWA studio, expert Magento developers can create a responsive, fast, and engaging app-like experience on mobile phones to reduce cart abandonment and increase store rate conversions.

#5 Seamless Flexibility

Headless Commerce is based on a decoupled architecture approach. So this approach separates the front-end and the back-end from each other. So you can make changes on the front-facing content layer without affecting the functionality of the website. This approach comes useful in the situation where the marketing team needs to launch a campaign without dependence on a development team.

With these so many useful benefits, I don’t think so any retailer would miss a chance to upgrade his/her eCommerce store to a Headless approach. But before finalizing the wrap on a current blog, let’s have a quick look at practical case studies examples

Eleganza – Fashion Trend Store Based in the Netherlands

Eleganza is an online fashion trend store offering a wide range of menswear clothing, shoes, including women’s shoes and many more. Eleganza implemented the headless commerce approach by using Magento + PWA Studio. They switched from a traditional approach to headless one so that they can offer excellent UX and shopping experience to their customers along with PWA support to optimize conversion rate.

UK Meds – Medical Supply Store Based in the United Kingdom

UK Meds is an online pharmacy store offering a wide range of medicines for men & women. UK Meds implemented the headless commerce approach by using Magento + Bespoke Front-end framework. By following the same approach, UK Meds wants to deliver unique user interface & experience concerning both medicine information & as well as easy buy out options.

Magento as Headless – Future of Next Gen eCommerce in 2020

Well, there is no doubt that Headless eCommerce will become more popular as time progresses. When you look down at the Google trends, statistics will clearly indicate that headless commerce is certainly becoming trending technology in the eCommerce industry.