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Before anything PRODUCT, there are Insights (techniques and strategies) that stand as a MUST for your business!

~•>>  DISCOVER YOUR MARKET FIRST.
     Who exactly are my Audiences?
Which group do they belong to, in areas of (status, Gender, Age, Occupation, Location, Name, Belief) and so on...


~•>> You've found them? What comes next is...
      RESEARCH THE MARKET
Know who they are per se per se.
Know what interests them and what turns them off
Know what they (need, want, love, like, and dislike)
Know what they face regarding their problems.

~•>> Are you following? Good.
      NOW, EXPERIMENT WITH A STATISTIC RALLY.
Develop statistics to discover their pain and call in their worries, thoughts, and opinions.

~•>>MAKE RECORD OF THEIR REACTIONS
You would have generated how they feel towards the objective you are driving at!

And what you do next will counter each one of their objections and pain points.

Relax... Take your time!

Now build that HYBRID PRODUCT that hits every pain point.

You are getting there!

When they find out your product antidotes every one of their problems and curiosity...

They would feel lucky! (to get it for themselves and use it)

Forget about Pricing, they don't care!

Do this? Brace yourself for guaranteed IMPACT.


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It's my WhatsApp Business, It's indeed for Business.

WhatsApp Brought a Moto GP to a Foot Race
How They Catapult Themselves to the Top 1% Dominating 1/3 of the Entire World’s Population

Just around the end of this article, you are about to find out what WhatsApp did and you couldn’t keep the app off your mobile phone.
You must have seen the Motto somewhere, either on the download page of the app or even in their ads.

Simple. Reliable. Private

Just by keeping it simple, WhatsApp surpassed its competitors and left me with a jaw-dropping kind of emoji on my facial expression.
For the sake of this article let’s call it the “ Green App”

It wouldn’t surprise me if you couldn’t do without the app on your device a day. Messaging Family, chatting with co-workers, contacting your long-distance partner, reuniting with your long-time friends, managing your precious businesses, planning events and occasions with your friends and loved ones.

Pretty cool for the Green App, right?

This means that having room for the app on your devices justifies that you’re part of the 2.7 billion users of the messaging app, not excluding me.
Meaning that it has dominated 1/3 of the population of the entire world.

Isn’t that a fantabulous achievement for a Simple. Reliable. Private app?


One Small Idea, That Turned Big.
Let’s make a quick rewind back to 15 years ago when these two genius fellows founded the Green App, Jan Koum and Brian Acton. The two guys were ex-employees of Yahoo.

After the escape from their previous job, it took them 2 years to come up with the idea of creating an app that could link iPhone users with their contact lists through statuses.

Brilliant, that is how it all started, just because one of them bought an iPhone. Then, in 2009, the Apple iPhone was the main target for the app’s purposes.

The name of the app came as simple as it sounds, like asking, ‘What’s good?’, ‘What’s up?’ and uniting it with the word ‘App’ and that’s how the ravishing name surfaced. {WhatsApp}

Mind you, the Green App wasn’t originally intended to be a messaging app, however, the built-in ability of the Green App to send notifications to users gave it the feasibility and visibility to ignite into a resource platform that could be used in exchanging communication in countries around the world.

Soon, the felicitation and growth of the Green App caught the attention of a Large Venture Capital Firm, Sequoia Capital. Who funded the Green App with an $8M investment to get a share in the ownership percentage, in 2011.

In 2 years, the Green App has grown to 200M active users, which drove the previous investor, Sequoia Capital, to second their first investment with another $50M investment on the Green App. As of then, the Green App’s popularity has been somersaulting to different countries over the years.

A Big Bouncing Deal.
What followed the swift development of the Green App was the deal that exchanged the ownership from the two genius guys of WhatsApp to the Founder of Meta (formerly Facebook), in 2014. When the ownership was bought for the sum of $19B.

That sounds tremendous, yeah!

With the former level of the Green App in 2013. The Green App has went from having 200M active users to over 1076M active users in the year 2016.
That’s a massive headway, by the way!


Simple. Reliable. Private.
You can attest to it if you’re a Green App user that the Simplicity of the app is a no-brainer. Kinda Reliable for me {oh see? Just got a notification that my lovely brother sent a message, (feels alright)} and the Privacy part? Just lock those chats you don’t wanna disclose.

Over the years, the Green App has Multiplied with Addition.

What do I mean?

Being the top in your field isn’t always a joke. Talking of Management, Competition, Competency, Building trust and Functionality. You need to keep your feet on the ground if you don’t wanna fall to the ground.

And that’s what has kept the Green App growing since day one.

Through the years, the Green App has developed and introduced additional features to polish the experience of the users which includes;

•End-to-End Encryption
It was included to ensure the safety and privacy protection of the messages you mind disclosing to anyone except the receiver. — Privacy

•Sticker and Avatar Emoji
(This part is my fav). Without saying a single word, I will reply to messages with stickers' reactions and Avatar Emojis. I get myself into sticker battles with my friends here most of the time, making it more interesting to crave the feeling of chatting people up on the Green App.

•Group Calls
The Green App has made it easier for more than two people to be involved in a conversation on mobile phones. Presently, 6 people or more can have a better conversion and still understand themselves better. The good part, regional barriers are not a problem, you can talk Live with people not in the same region as you. If you ask me, it is — Reliable.


Recently the Green App has added two more qualities for more Privacy and Accessibility on the app.
•Lock Chats: For your privacy, lock the chats only you want access to, with a secret access code that is known to only you.
•Switch Accounts: The best part of it is the Two-User interface. Imagine being able to chat freely and have nice conversations with your friends and loved ones. You can even post and talk memes. While having a second account of the Green App where you put and have your office works and talk business only.


Closing Tip
I spend most of my daily hours on the app. I simply can’t do without it. Doing business on the app is even easier now, with the Green App Business, you can showcase your beautiful products and the services you render. Imagine making huge sales just from a shop on your mobile phone.

That's impressive.

The Green App keeps looking for more ways to make communication and businesses thrive on the internet by creating a Simple. Reliable. Private instant messaging app to align and profer solutions to people across the globe.

Lesson
Just by being simple, WhatsApp leads the whole world in the realm of messaging.

Next time you are starting or looking to come up with a great idea for your brand or product, don’t forget to keep it SIMPLE.



Adios

These 7 Double-Proven Hacks Will Triple-Size Your Income.

Techniques The Best Salesmen Never Exlude in a Sales Pitch.

Just like any other person trying to sell themselves on the internet, you are just like them.

This article combines strings of digested knowledge of Sales techniques, inspired by salesmen who have established and earned its mastery.

Picture yourself as a salesperson, in whatever the pendulum of life tilted you to, each moment you meet with people and express your thoughts and opinions, either on personal, social, or general subjects. The moment you submit your contribution, you're selling yourself. Just like how you furnish your profile, organize your works, choose a niche, techniques you use in writing your works, engage other people's content and leave a comment below their works. All this justifies how people perceive you and your work, here on Nairaland.

Whenever we interact with people for the first time, our looks give them the first impression. Just like selling a product, the physical outlook or design of the product creates a first perspective in the mind of the buyer.

For example, when buying a suit or gown or jewelry, before thinking of how much it would cost, you have to be sure that what you see aligns with your desires and that it looks just the way you want it, beautiful! or Awesome!
Followed by how we speak, what we say, and how we craft what we say, these three regulate the first impression that has been conceived by the other person after judging you by your looks.

Now with your words, you have adjusted the first impression of looks either positively or negatively.
Just like introducing a new product to a prospect, how you craft your speech around the product and the words you adopt to persuade them to buy will determine whether they will fulfill your wishes or dash along.
Because now that you've introduced yourself with words, it has sold you further to what more people can say about you.

However, your behavior and gestures add a lot to the list. Your behavior and gestures could sell you to people even without getting to see you speak.
It is important to know that in the face of reality, we are all salesmen trying to mold and shape our personalities into fine, beautiful impressions, just like designing a product to attract people's attention, so that people can buy into whatever it is we say.
I guess you never knew yourself as a salesperson until now! It's not bad.


How to boost your business 2 Vs.

Validity and Visibility are what all businesses need. However, these short and precise key techniques you must master to boost yourself and your businesses to the world.
Feel free to make them yours.

1. Sales Planning
As easily as planning could be overlooked, it is something that could determine success or failure in any sales process. This technique is where you develop strategies and set objectives to achieve your sales target.

2. Prospecting
The best salesmen go to lengths to generate leads and attract potential customers to create sales opportunities. This is the technique of spreading awareness for visibility through fliers, advertisements, and billboards.

3. Establishing Rapport
Elite salesmen recognize the significance of creating positive and harmonious connections with potential customers, building trust, and making the customers feel comfortable with their products and services. This technique might involve being an active listener, showing empathy, and adopting a communication style that aligns with the customer's preferences. This technique sets the stage for a successful sales interaction and it's more likely the customer will consider your products or services offered.

4. Market research
The best salesmen don't just sit around waiting for goodies to come to find them, they search for what interests their potential customers, or what problems they are facing that need to be solved. Try and understand what trends in the market and what differences you can make that make you unique from your competitors. Ultimately, identifying and understanding your customer's needs will help put you ahead of the competition and allow you to make informed and productive sales decisions.

5. Present Solution
This part is where the best salesmen showcase the importance and benefits of their products or services and how they can solve the problems of their customers. This part could determine whether or not your customers will buy or otherwise. It could be the trickiest part when you only care about the features and prowess of your products or services and it could be the one to guarantee you a sale if you present it as a solution to one or two problems your customer is facing. They don't care about what you did to the product or what features it has, they only care about the value it adds to them, and what problem it has to solve for them. Only then can they dip their hands in their pocket and give you their hard-earned money.

6. Handling objections
Elite salesmen spend copious time sharpening their communications and negotiation skills to address and overcome the concerns and hesitations that a potential customer may express during a sales pitch. It requires the combination of listening skills, empathy, and the ability to communicate the value of the product or services in a way that resonates with the customer's needs and concerns. Effectively handling objections and doubts is crucial in a sales process, hence it helps build trust, demonstrate and spotlight product value, and more importantly increase the likelihood of you closing the deal, in the most pleasurable style.

7. Closing sales
Here comes the final stage of the sales process, the best salesmen make this step a leap toward persuading a potential customer to make a purchase or commit to a desired action. It is most important not to pressure a customer to pay for what you are selling at this stage but to guide them towards a decision that aligns with their needs and adds value to them.
Closing sales is a vital skill in sales and successful closures lead to achieving sales objectives and income goals
It is what mostly guarantees sales success after efficiently putting all the other techniques to use.

Closing Tip

One of the goals of every salesperson is the satisfaction that comes from the products or services sold to a buyer. Every salesperson dreams of getting pleasant remarks and feedback from their customers. This only happens when you sell the expected value you claimed to your customers.
What do you get after this?

Resales, more sales, and referrals from your satisfied customers.


I hope you find this helpful.
Next time you are struggling in a sales process, don't forget to branch back and engage.

That part of your story you left untold.

And when you finally have success in your grasp, People want and love to hear/know about the sweetest part of your story - that part you eventually landed a great score that elevated your status and success.

As starters in every field.
From my experience, there are lots of challenges, obstacles, limitations, uncertainty, self doubt and fear of the unknown.
Most especially when you stare at the long list of the achievements and the tall ladder of bold yet uncertain steps behind the success of the chiefs or top individuals in your field.
You are likely to become tense and mentally disturbed each time.
You started to think:
'Should I continue down this path?'
' The road is quite too long, I might not make it.’
'I can not even see the tracks; where do I start?
‘ Is this even possible for me?’

You start to question your uncertainties, instead of bracing it.
At some point, you just stare in a direction, but what exactly you're gazing at, you're not sure, because you were only looking not seeing.

You can be looking at times and not actually see things.
A Blurred Vision.



‘In the middle of the sea, SEE, don't look’
Seeing is about CLARITY, what you see, is what you see clearly.
As well as having success in your goals is about CLARITY.
Are you clear about your goals?
It's not just about having goals.
It is about defining them, making them clear, writing them down and making them your everyday habits.
Remember that your goals are what makes you special and different.
Sometimes, only you can see it.

One of the very first steps to take on defining goals can be in form of ‘challenging questions’ like this;
‘ What exactlyly do you wanna do/be in life? ‘
' What is it that when you do, it makes you happy and feel fulfilled? ‘
‘ What do you love to do most, something you could do without pay? ‘

Fortunately for you, you will start to see.
Babies are born with wide, beautiful eyeballs.
Some of them, maybe.
But they can only see objects in front of them, far objects are rather too blurry.
So they just focus on what they can see.

As a beginner in any field, set goals you can see.
Don't waste your time chasing butterflies.


Uncertainty? Sure, embrace it!
It is never easy to get the job done perfectly.
Whether you're a starter or you've spent long enough to be called an expert in your field.
Oftentimes, you're just so lucky the idea visited and you landed the job.
Or otherwise, the feeling of uncertainty kept you stranded.

You cannot see the future, you don't know what's in there.
Will it work? Who knows?
The masters of inventions never knew it would work.
Uncertainty.
But nonetheless, you can answer if it worked or not.

Uncertainty is a norm of creativity.
And creativity is all about finding meaning in unrelated things.

You imagine new things,uncertainty sets in, give it a blow, shake it or get shaked, get creative, give it life and see your goals alive, on their own.



Fear of the unknown.

Despite having clear goals, there are other rooms occupied by fear.
Fear on its own has the power to alter the original shape of your goals.
Sometimes hold you hostage to self limiting beliefs.

Fear of failure, imperfection, criticism, people's opinions, and so on, to mention a few.
Most often than not, they cause heart aches when you allow them in your thoughts.
They are always like a hole in your heart or in the heart of your goals.
Oftentimes,they are caused by trauma from past occurrences.

Fear has its own goals, and that's to conquer your own goals.

In this kind of situation, you're left with two options:
Give it the wheels and the chance to carry out its function.
Or grab the wheels and let it out through the window.

When it comes back, set it on fire.
It comes back? Threw it in the garbage
It comes again? Bury it.

That's all it needs after all.


- SEE not LOOK
- Be clear about your goals, write them down and make them your everyday habits
- Embrace your uncertainties.
- Take time to understand your fears, like reading an enemy, after that overpower them.

That's all there is to it.

If Greed has a heart,It is Ours.

Curious about where that came from?
The above statement.

Discover by reading all the way to the end.


Many years ago when Nigeria was still a very good country. Our leaders try to make it more of a country with better conditions for its citizens to live.

Areas of focus include job creation, employment, a suitable economy, education, currency, agriculture, and others, were concerned with being highly developed and properly managed, just as any developed country would.

These terms are agreeable for a country that truly seeks prosperity and development.

But, despite all of these "Good Samaritan Agenda," why did Nigeria become the flesh-eating, carnivorous, and cannibalistic entity that preys on the blood of its bona fide subjects?

When did it start and how did it surface?

How did everything turn out so differently for Nigerians?



The Concept Of Change

Nigeria is a very big country,nonetheless a country that had quickly developed big problems over the years.
There is a fact known to every Nigerian, even known to the newborn.
“Something about our country must change before it can witness a better transformation”.

It's always there,in the back of our minds.
But what actions were taken, not really much.

On the other hand, Nigerians like spectating in the wrong direction.

Like a soul watching closely, yet afar, how the sun slippers away
And turn Days into Nights, Months into Years, Decades into Centuries.

But nothing significant changed in our lives,it only got worse.

Weathers changed,as well as seasons.

But nothing exactly brought a better phase to our lives.

It's enough to make us feel terrible,because we've had enough.

Okay, something has to change, where does it start from?




The Barton(You & I)

Put the Barton in your hands.
You can simply ask, “what can a single person do?”

Nigeria is a very big country, “how can I change it all by myself?”

These are relevant questions that cannot be disputed.
They are rather factual than redundant.

Nigeria is a very big country with a diverse set of people,culture and language.
It's already a dominated entity.
“You don't try to change it” all by yourself.
Otherwise you might just die trying.

But here's what we can do.
“We can only make it better” and that's the point “to make it better”

You see politicians carrying the banner of Change. And ever since, it has changed but never for better.

Change begins from the mindset. A barton of change only begins from the mind and whatever is in the mind is channeled through our views, beliefs and perspective.
It then reflects in our actions.

Changing yourself is the ability to pick up the responsibility for the amount of good and bad deeds that ensues form every penny your actions cost,and the driven will to sacrifice for the better reality you ever imagined.

Funny how in Nigeria, instead of taken responsibility.
NO, “ Others must be blamed for it”
Rather than maintaining a minor problem that emerges within smaller sectors and sought for quick solutions to rectify it.
NO, “We must display for others to see”
“Infact, it has to reach every residence in the country”

You have your parts to play, don't run from it.
When you ignore your responsibilities, it has an impact on others, if not exposes them to unnecessary danger.





Beliefs not in congruent with the supposed Deeds

People are simply driven by a desire for better change.

But before you can dream,you have to believe it is possible and then physically work towards it.
We desired better transformation yet without the physical outputs required to drive and make it effective.


-for example
What is the very first step in choosing a rightful leader that would act as a driving force on our beliefs in leading and maintaining the resourceful features of our beloved country?

Elections
The legal process to do justice to our conscience and mind for at least not taking the apathy approach.
But a prescribed and lawful way to select or decide on a representative.

On the other, the same soul chewing the rhythm of better change and not worse is offered a meaningless penny by a politician also carrying the banner of change and not worse.
In exchange for a very significant and powerful vote.

Check the “History Tab” of Nigeria
It is not the first time ,but each time, it doesn't get better.

Simply because you cannot seek a rotten and spurious way to drive a goodwill that will be achieved.
It's just like planting decomposed seeds in a barren soil
And anticipating that with time, it will sprout fruit fully and in abundance.

There, is the Redundancy.


Whatever your intentions might be, so long it is positive.
It involves acting according to your intended reality and selecting the necessary actions that will help you achieve it.

Everything around you would surely get better.
It is just waiting to start from you.