. How will you optimize my website for search engines? Lisa Lopuck, author of Web Design for Dummies (Wiley, 3rd edition, 2012), suggests asking candidates how knowledgeable they are about SEO tools and techniques. "Ask them to explain which strategies and methods they'll use to boost your rankings in all of the major search engines," she says. They should also be experienced with Google Analytics to track website traffic and user behavior statistics and gauge the effectiveness of their SEO campaigns.





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