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With the popularity of paid search marketing, many business owners have become aware that they must discover their competitor's keywords to fully optimize their websites and generate free traffic. One common method used is to purchase an ad tool that displays your competitor's keywords. Unfortunately, some of these tools do not work very well, leaving you with a useless tool. Fortunately, there are other ways to uncover your competitor's keywords.
Google’s Keyword planner
You can identify your competitor's keywords by using Google's keyword planner. The best approach for finding your competitor's keywords is to perform keyword research. It is imperative to gather enough information from various sources to make a good keyword list. This way, you can fine tune your list to include only those keywords that will best describe your business. Once you have your list, you can begin to use the Google keyword planner to discover your competitor's keywords.


The main problem with this approach is that the Google keyword planner tool can be hit or miss. Because it is so dependent upon the competition you have chosen, you can waste hours looking for the right keywords. Instead of focusing on the competition, you could spend your time fine tuning your site to better position it in the search results. Another drawback of this tool is that it does not always give you a good idea of the competition for the particular keyword. This can leave you guessing what the optimal keyword will be.
If you are willing to spend a little more money, you can try using Overture. This service has been around for awhile and is a solid tool. If you enter a certain keyword into the tool and the results turn out to be favorable, then this could be another option. However, this option requires you to pay a fee for the use of the tool and a monthly subscription fee for the service itself. If you already have a fairly established business with a decent amount of traffic each day, it would probably be a better investment to purchase an Overture keyword tool instead of wasting your time trying to find your competitors keywords.

Keyword Elite
Keyword Elite is a free tool that is relatively easy to use. This is a great option if you are just starting out in keyword research. It gives you an idea of your competition for the keyword and gives you a decent idea of the volume of searches performed for the particular term. Keyword Elite also has an advanced analysis tool that will give you a good idea of your ROI for keyword research efforts.

SpyFu
If you want the most complete and thorough method of keyword research available, you should check out SpyFu. This tool works with both Google AdWords and with Yahoo Search Marketing (previously Overture). It provides you with accurate data on the competition for any particular term and will give you an idea of what to do with that competition. This tool works with both long and short tail keywords and can give you an idea of how much you should be spending on AdWords or on the Overture pay per click. As we know that SpyFu is a paid tool, but if you want to get it at an affordable price you can visit SEO Group Buys.

Conclusion
KeyWordDroid is another great tool that you may want to consider if you want to know more about the competition you are facing. This tool works with both Google AdWords and with Yahoo Search Marketing. It provides you with detailed information on keywords that are being bid on, and you can even make a custom landing page for your ads. It provides you with accurate data and can even generate reports on your keywords.
The last tool in this series of three to unearth your competitors keywords is called Keyword Evolution. This tool was created by Eric Lewis and Mike Walden. This tool works best with Google AdWords but can also work with Yahoo Search Marketing. It shows you the exact keywords being searched and gives you an idea of their volume as well. It can also generate reports on your competitors keywords and can tell you which keywords will cost you the most.