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It is highly recommended by many fashion analysts that t-shirts should only be bought in pure cotton material. These shirts symbolize epitome of luxury after silk shirts. Not only luxury but these shirts are highly sought after for many other reasons too. Therefore, only 100% pure cotton shirts should be preferred when you are purchasing t-shirts at online or onsite stores. This article will help you understand why pure cotton shirts are given so much importance worldwide.

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One of the most important reasons behind the great popularity of these shirts is that they are completely natural. As we all know, cotton is a natural fiber which is cleaned, brushed and weaved into thread which is then spun into cloth.

As it is natural, it means that it contains no chemicals and no artificial products are mixed into it. This further means that people with sensitive skin conditions can use it without any hesitation. Some of the people with very sensitive skins have no choice but to wear these pure cotton shirts. They feel comfortable in them as these assure protection against allergies.
They are also hydrophilic. Hydrophilic means something that has a high affinity for water. Pure cotton fabric is highly absorbent so it is able to absorb a great volume of water. Therefore, it is said that these shirts are ideal to be worn during summers. When we sweat in summers, the absorbency level of these shirts help to absorb the sweat, keeping us enough comfortable and letting us not feel much heat. Soothing the feeling of discomfort during summers is its biggest advantage.

When compared to synthetic fiber fabric, pure cotton has a greater resistant towards washing. No matter how many times you wash it, it will remain in good condition unlike the synthetic fabric which gets damaged in just two to three washes. Star Trek Shirts are available in pure cotton material so you can buy them for these summers. They are offered in great designs and styles, along with the fact that they will keep you comfortable and reasonably cool as compared to the shirts of other materials.

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Nath Ekanem

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If you're looking for a watch, the possibilities are endless. But if you are looking for a great time piece that combines fun styling, then the list of watchmakers begins and ends with Swatch watches.

Swiss craftsmanship has always been the foundation for Swatch watches. They may look like a fun watch, but behind the dial is Swiss timekeeping. The company was founded by Swiss watchmakers, who brought their first design to market in 1985. Swatch watches entered the market at a time when digital watches were all the rage and Swiss watchmakers wanted to recapture their share of the market. Swatch reintroduced the analog watch and more. Using its trademark plastic casings, Swatch was able to design watches that were functional, fun and affordable.

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What makes Swatch watches so fun? A lot of it has to do with the eye-catching colors Swatch uses, such as Lemon Time (yellow), Rise Up (blue), Lemongrass green, Cherry Berry, Dragon Fruit, Fresh Papaya, Callicarpa (purple) and Flaky Brown. Variations on the colors add stripes or polka dots to the watches.

Pop culture

Unlike other watch companies, Swatch has become part of the pop culture at various times over the company's past 26 years. In the 1980s, the fad was to wear two Swatch watches or to wear your Swatch as a ponytail holder. Today, you can find a Swatch that swings from your bag or tell the time at a touch. The company has also expanded its line of products to include bracelets, rings, pendants and earrings.

Swatch also led the way in working with true artists, photographers and graphic designers who incorporated their personal styles and designs into the faces, cases and bands of Swatch watches. London-based artist Rankin, who has a strong following for his creative portraiture, has a collection of Swatch watches. Swatch has also paired up with illustrator Julien Pacaud, who often combined found imagery into his work - a style he terms "Perpendicular Dreams." Another famous artist and graphic designer, Hiroyuki Matsuura, brought his style to Swatch watches, which he calls "the world's smallest canvas." This novel approach took Swatch from the realm of trendy youth apparel to the creative world of fashion and art.

Swatch collections

Like any true designer, Swatch offers several collections of watches - collections that change from year to year. Recent collections included:

Camouflage - featuring different shades of camo, like blue, green, purple, red and black

Haute Couture - a numbered collection of two black watches with stunning gold details on the dial and bezel

Kidrobot - featuring bright colors, busy bands and anime characters

Chinese New Year - honoring the year of the dragon with a white watch and blue drag on the band and Asian-inspired design on the dial

A great watch

Fashion and fun aside, Swatch makes a great watch that can be incorporated into anyone's personal style.

For men, consider the basic Black Dial and Stainless Steel Bracelet Watch. Its smart styling is combined with complete function. The stainless steel case holds a shock resistant black dial and a black accented bezel. The dial features three sub-dials and a date display box. A quartz movement keeps your Swatch accurate. The 7-inch stainless steel bracelet closes with a fold over clasp. This particular watch is water resistant up to 100 feet.

Another great men's watch is the Blue Choco. Originally introduced in 2005, this watch features a rich brown leather band with double stitching in white and blue, a gray transparent case and a blue "sun brushed" dial. It's a classic watch that has stood the test of time.

The Hero line of chronograph watches come in a variety of manly colors. It features a plastic case and a black silicon strap. The dial features three subdials, as well as Trinite hands. This Swiss-made movement is also water resistant up to 30 meters.

Swatch also creates some elegant watches for women - a far cry from the colorful plastic watches you might expect from Swatch.

Consider the Elegantly Framed line of watches that were part of the 2011 Christmas collection. The adjustable stainless steel bracelet, available in black and white, sparkles as it holds the white and silver plastic case. Just as it is named, this is a very elegant looking watch for the ladies.
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Another beautiful line of Swatches for ladies is the Pill. The small, round dial comes in various shades, like black, pink and blue, but the real beauty of this watch is its silver stainless steel bracelet and case. Its styling makes this a watch you can wear to the office and out for the evening.

Swatch has come a long way over the past 26 years, but it has never lost sight of its mission - to keep their timepieces fun, fashionable and affordable.

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TM Lewin - A Name Fashionable Nigerian Men & Women Can Trust

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When it comes to basic fashion apparel and formal wear, Nigerian men and women know what name to trust. TM Lewin is so far one of the most popular traditional makers of shirt in the United Kingdom. In the past century of its existence, the fashion house has successfully innovated and produced men's shirts and accessories. Many of the fashion trends started by the company are still very much rampant and visible today.

But just like Nigerians have eye for fashion; the name's history can be traced back to the past centuries. The company was started when designer Thomas Mayes Lewin put up his very first shop in 1898 in the historical Jermyn Street, in St. James's, London. From the very beginning, the name has been synonymous to fashion innovations. The 'coat shirt' was initially designed and marketed by the company. From then on, shirts with buttons placed down the front have been in vogue.


Because of its long history, TM Lewin has been one of the few fashion brands that stayed on and existed even during the difficult times of the two major World Wars of the past. It was during those times that TM Lewin flourished to become a major and long-term supplier of men's apparel for the British Army, the Royal Air Force and even the sporting community.
Being a business entity, TM Lewin became resilient as the need to adjust to the changing business environment ensued. In 1979, the company was acquired by the McKenna family. www.fastforwardstores.com

Highly competent and high-profile directors and executives have been employed since then to help the company get through the times.

Since TM Lewin has also been exposed to the natural transactions on mergers and acquisitions, such asset purchasing schemes have been part of the company's drive to further empower itself. In 1983, the firm bought Asquith Brown, another fashion house owned by designer John Francomb, who eventually was named a part of the TM Lewin team management. The 1980s was characterized by TM Lewin's organic and exponential growth.

The 1990s saw TM Lewin further grow into a fashion store offering not just apparel for men. Women's lines of clothes were also introduced by the brand. At the same time, store expension efforts advanced along with the widening of the store's product portfolio.

Fast forward to the present day. TM Lewin is now actively operating with about 46 stores across the United Kingdom and Ireland. Since 2003, the company has also aggressively started its online operations to cater to a greater number of customers, probably not just within its home market.

Nigerians can now order for original Tm Lewin shirts and accessories from www.fastforwardstores.com and get it delivered to their homes within 48hrs.

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