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About Max Bounty

We anticipate, evolve, and think one step ahead of the industry, ensuring that those who work with us do the same.
Join our team!
WHAT WE ARE

is a world-leading performance-based CPA (cost-per-action) network that specializes in maximizing the ROI of both advertisers and affiliates.

WHAT WE BELIEVE IN

is providing you the best service possible by creating a seamless, global online marketing experience.

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As an originator, we've not only adapted to performance marketing's continual evolution, we've influenced its direction. We also know that experience means nothing if it's not accompanied by present day proficiency. That's why we remain dedicated to developing and perfecting our network's features on a daily-basis.
LEADERSHIP TEAM
We're propelled by people who have their fingers on the pulse of performance marketing - experts who aren't afraid of change, challenging norms, and implementing new ideas that aim to transform.

Matt McEvoy CEO
Matt utilizes his unparalleled knowledge of performance marketing to continually build upon MaxBounty’s market leading position and shape the company’s long-term vision. For over 14 years he has played an integral role in the evolution of the company and the industry through the influence, knowledge and relationships he has developed. Before becoming CEO, Matt led all the business development initiatives at MaxBounty which instilled in him the ability to predict, understand, and adapt to frequent market forces and changes to ensure the company’s momentum is never impeded, only accelerated.

Ajit Thomas CTO
Ajit heads up our technology team and is responsible for planning and executing IT projects that continuously seek to improve the effectiveness and efficacy of our network. His expertise in data science and business intelligence helps the organization derive key insights that drive performance. Ajit earned his doctorate in Information Systems and teaches courses in Information Systems at Carleton University’s Sprott School of Business. He thrives at overcoming complex technological obstacles that stand in the way of you becoming a more successful affiliate or advertiser.

Dave Harrington CFO
Dave has vast experience in providing companies in the technology and media industries with exceptional financial management administration. His prior diverse roles as a CFO and corporate and investment banking professional is a testament to both his depth of knowledge and proficiency in all financial and operating-related areas. These invaluable attributes allow him to assist the company in making calculated business decisions that ultimately improve your experience with MaxBounty.

PeerFly

PeerFly is an award-winning, international online affiliate platform that removes the costs, risks and headaches associated with traditional online advertising by funneling that burden across a network of thousands of professional affiliates who get paid only when a measurable transaction occurs, such as a lead or sale.

PeerFly was launched in January, 2009 by Chad French, currently the President & CEO of the company. PeerFly is unique because although we've made tremendous strides and a great impression in the industry, we're still a very small company. Our team is made up of only 15 people so our clients don't have to go through several layers of staff to get the service they need. In fact, every one of our clients has a dedicated representative to manage their account on a daily basis!

CPA Network Terminology

CPA network terminology isn’t complicated, but there are a few key terms you should know as you launch.

Affiliate Manager: A person who manages an affiliate program for a merchant. They are responsible for recruiting, engaging with affiliates, and generating revenue for the merchant.
Category: The niche for which the CPA offer applies (sports, fashion, beauty, health, etc).
Chargeback: When a sale “falls through” for an action an affiliate has already paid for. Since the sale was never finalized or an item was returned, the previously given commission is deducted back into the advertiser’s account.
Commission: The payment an affiliate receives—either a flat rate or percentage—once a successful conversion is tracked.
Contextual link: A text link placed within an affiliate website that links to the advertiser’s website.
Conversion rate: The percentage rate at which a particular action is performed. In other words, the number of successful conversions divided by the total traffic.
Cookies: In affiliate marketing, cookies are used to assign a unique ID to a user who has clicked the affiliate link to an advertiser’s site for a specific duration. The affiliate will receive credit for the conversion in this predefined window, typically 30-90 days.
Cost per action (CPA): An online advertising strategy that allows an advertiser to pay for a specified action from a target customer.
Earnings per click (EPC): The average amount an affiliate earns every time a user clicks an affiliate link.
Offer page: The webpage where the conversion occurs after a visitor takes the required action.
Return on investment (ROI): Refers to the amount of money made with a campaign. It is the revenue divided by the ad spend, multiplied by 100.
CPA Marketing Payment Model
The CPA affiliate marketing method is advantageous for businesses because they don’t pay unless a successful conversion is made.

The payouts differ based on competition and average commission rates in each vertical.

For example, headphone manufacturer Skullcandy’s successful affiliate program offers a 5% commission on sales based on a competitive electronics category.

Kelty, the outdoor camping gear company, provides affiliates up to 10% on a tiered commission structure. It’s all based on the competition within your vertical.

The cost per action formula is a very low-risk method for advertisers, as they only pay for the desired actions after they occur; unlike paid traffic, for example, where you just pay to get people on your site through ads.

The cost per action for an advertiser can be determined by dividing the total cost of the marketing campaign by the number of successful actions taken.

Let’s look at our pretend company, EasyCooking, as an example.

If EasyCooking spends $1,000 on a marketing campaign and gains 25 successful conversions on a signup form for a recipe ebook, the cost per action is $40.

While the cost per action varies by industry, Google AdWords reports the average cost per action across all industries is $48.96.

Automotive industry has the lowest CPA at $33.52.
Technology has the highest CPA at $133.52.
The top 10 percent of advertisers boast CPAs up to five times better than the average.

What are the Benefits of CPA Marketing?

CPA marketing is very profitable when you target the right audience (as an affiliate) and connect with quality influencers (as a business).

Compared to other ecommerce marketing channels, the cost per action formula offers a number of benefits, including:

1. Easy to set up.
CPA marketing is easy to launch: you only need a website and a CPA network.

It takes very little capital up front to use this marketing technique.

When you partner with a trusted CPA affiliate network, there’s no guesswork as to how to get started.

By using your own website and choosing a CPA offer, you can begin getting traffic from affiliate sites almost immediately.

2. Pay After the Sale.
You’re not paying for traffic that doesn’t convert.

If an affiliate’s referrals continuously offer low-rate conversions, diversify your affiliates and shift your focus to a more successful influencer.

3. Low Risk.
Because no payment is made to the publisher unless a referred visitor converts to a customer or completes a specific task, the risk is low for ecommerce businesses.

There are tools like Mentionlytics that help you monitor how the affiliate is marketing your brand or product, but cost per acquisition marketing doesn’t call for an immense investment of time or capital.

4. High ROI.
Affiliate marketing generates 16 percent of all online marketing.

CJ by Conversant’s Affiliate Customer Insights reveals that customers spend more money when making a purchase off an affiliate’s recommendation.

This means these types of marketing campaigns drive a better quality of traffic and offers a better value than most traffic sources.

Affiliate marketing produces:

58% higher average customer revenue.
31% higher per customer order average.
21% higher average order value (AOV).
5. Expand Marketing Reach.
CPA marketing gives you scale and distribution.

You get to scale your brand message faster and more consistently to the largest possible audience.

Whether your brand is in fashion, electronics, home and garden, pet supplies, beauty, or almost anything else, most business verticals uses CPA marketing.

Take Bliss, a skin care and beauty product line, for example.

Their affiliate program provides a 10% CPA payout on all sales.

Now beauty influencers, bloggers, and media sites have the tools to easily promote them, receive a 10% commission on all sales, and expand their affiliate marketing reach.

In every vertical, there’s almost always an affiliate website available for partnerships through a CPA affiliate network.

Spread your brand awareness by reaching the affiliate’s audience—a group you may have never otherwise reached.

CPA Marketing Tips & Best Practices
CPA affiliate marketing is not a “set it and forget it” method.

You must invest the time to cultivate a relationship with your CPA affiliates to create a strong conversion funnel to keep improving your conversion rates.

To drive success through your CPA marketing strategy, try these tips:

1. Consider hiring an Affiliate Manager.
To get the most out of your CPA marketing efforts, you need a dedicated in-house resource – a person who can recruit new CPA affiliates, engage with website owners, send them new promotions, and drive consistent revenue for your site.

Affiliate Managers can provide help for affiliates by taking the following actions:

Review affiliate offers and provide insight on strategic changes.
Offer insight on what types of affiliate links or ads to use to optimize conversion.
Provide tips on content that will effectively promote the merchant’s products.
Send product updates and new creative to CPA affiliates.
Provide commission bonuses and incentives for high-performing CPA affiliates.
Affiliate Managers can provide help for advertisers by taking the following actions:

Connect you with and recruit the top performing affiliates in your niche.
Brainstorm new promotional ideas for particular products.
Send consistent brand messages and product updates to the CPA network.
Negotiate contracts with affiliates, oversee ROI, and compare your affiliate program to others to stay competitive.
Guide you with creatives that partner well with the best affiliate programs and websites.

ABOUT SPORRY.COM

Sporry.com was founded in 2011 by advertising professionals and technology enthusiasts in cost-per-action marketing network.

The Sporry.com team is both dedicated and committed to providing the highest level of service to all of our clients. Whether it entails striving to provide the utmost quality and targeted traffic for our advertisers or just going above and beyond what’s considered normal in helping our affiliates, we always do what it takes. Always!

Thanks to our vast array of tools, resources and years upon years of knowledge fueling us, we can further focus on what’s most important to us as a company: a consistent, continued level of the highest customer service imaginable.

Many networks like to claim that they can provide the best services and results to their advertisers and affiliates, but many never truly back up what they say. Our expertise in the technical realm combined with our extensive knowledge of affiliate marketing helps make it easy for us to achieve favorable results for our clients. It also helps make it easier for us to focus on what matters – which is whatever necessary at any given moment for our advertisers and affiliates. In short, not only do we talk the talk, we also walk the walk. And you’re always right there, walking along with us!

A rarity for affiliate networks, we fully understand both sides of the fence thanks to our diverse, knowledgeable and – perhaps most importantly — passionate team. Our primary objective is to work closely with each one of our clients, building a personal relationship of trust and openness existing on both sides. Ultimately, this helps us all achieve our one common goal: prolonged long-term success.

A win-win strategy for growing businesses and professional webmasters



What We Offer

Client Satisfaction

No matter what, no questions asked, we’re here to provide you with results. Hands down, that’s our primary focus. At the end of the day, when it’s all said and done, we want you to not only feel satisfied with the results you’ve achieved with the Sporry.com affiliate network, we want you to feel like you’ve been taken care of and were appreciated. After all, our clients deserve nothing but the best!




Dedicated & Unbiased Management

We’re well aware that each client will always have different levels of expectations and goals that they’ll ultimately wish to achieve. We work very closely with each and every client on a case-by-case basis to ensure that their goals are being achieved. We’re also completely dedicated and driven to provide you with the best possible results and will stop at nothing to make this happen each and every day. Indeed, it’s something we’ve become quite good at, not to toot our own horn or anything… (Toot, Toot!)