₦airaland Forum

Toyota returns as the most valuable car brand in an industry facing tighter margins, according to the 2017 BrandZ Top 100 Most Valuable Global Brands ranking, released today by WPP and Kantar Millward Brown.

The company saw a -3% fall in brand value to $28.7 billion, with increased sales offset by tough currency challenges as well as increased investment and rising labor costs. BMW ($24.6 billion) and Mercedes-Benz ($23.5 billion) complete the top three, with Ford moving up one place to number four with a brand value of $13.1 billion.

Tesla rises 32% to be the world’s fastest-growing car brand with a brand value of $5.9 billion, in the 12th annual report. The sharp increase reflects the success of the car’s positioning as an innovative but stylish luxury brand offering the performance of a high octane, carbon-burning engine without the guilt.

While there aren’t huge changes in this year’s Top 10 Car brands, Tesla’s 32% growth — moving them to number eight — was notable, says Sana Carlton, SVP, Kantar Millward Brown.

“While we didn’t see huge changes in Tesla’s growth reflects its success in positioning as a stylish luxury brand that offers performance without guilt,” Carlton tells Marketing Daily.” Car brands are clearly challenged with balancing the needs of today’s market while investing in the possibilities for the future. They aren’t immune from the world’s shifting forces — from technology in transportation and distribution to the emergence of a sharing culture.”

In addition to needing to balance priorities for today’s and the future consumer, the BrandZ study takeaways for auto marketers include the need to express a point of view.

“Most brands say they are in mobility, connectivity, and autonomy,” Carlton says. “But me-too — even futuristic me-to — won’t work. Have a point of view that’s just not part of the future, but one that will shape it.”

Automakers also need to be more agile as partners.

“As technology companies enter the car business, partnering can be awkward,” she says. “Carmakers need to become as agile as tech companies in the way they are structured, think, and behave.”

Mercedes-Benz, up 4%, was the best performer among the top seven places, while there was more significant movement at the lower end of the top 10.

In addition to Tesla’s success, Land Rover (number 9) and Porsche (number 10) also grew strongly, growing +17% and +16% to $5.5 billion and $5.1 billion, respectively. The former has taken advantage of growing demand for SUVs while the latter has built its popularity in key Asia markets such as Taiwan, Singapore, Malaysia, Thailand and the Philippines.

Brands that make it clear how they will make consumers’ lives better, such as Huawei and Toyota, have grown three times more on average over the last 12 years (the top third grew +170% compared to the bottom third which was +57%).

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Nigerians in S. A which way forward?

South African economy is suffering its second recession in eight years as trade shrinks and manufacturing contracts.


South Africa has fallen into recession for the first time in eight years after economic growth shrank by 0.7% between January and March.

The downturn, due to weak manufacturing and trade, follows a 0.3% fall in GDP in the final quarter last year.

It is the first time that economic has slowed for two consecutive quarters – the technical definition of a recession – since 2009.

The value of the rand fell by 1% on the currency markets.

Analysts had expected GDP to grow by 0.9% during the first quarter. However, Joe de Beer, deputy director general of Statistics South Africa, said: “We can now pronounce that the economy is in recession.”

He added: “The major industries that contracted in the economy were the trade and manufacturing sectors.”

Junk status

Africa’s third-largest economy is under pressure after President Jacob Zuma fired its respected finance minister, Pravin Gordhan, earlier this year.

It prompted two credit rating agencies, Standard and Poor’s and Fitch, to downgrade South Africa’s credit worthiness to junk.

This means it is more expensive for South Africa to borrow money, because it is seen as having a higher risk defaulting on its debts.

Last week, S&P and Fitch pointed to further concerns about the South African economy, including uncertainty over who will succeed President Zuma as leader of the ruling African National Congress.

A successor is expected to be chosen in December, but Mr Zuma can remain as head of state until an election in 2019.

https://brandspurng.com/south-africa-falls-into-recession-sending-rand-sliding/

In a bid to safeguard and protect the public, Ikeja Electricity Distribution Company (IKEDC) has advised on the need to be extra cautious during the rainy season. The distribution company stated the persistent rains may cause electric poles to fall and cables snap.


Click below to see the rainy season flyer (contact number and e-mail inclusive)

https://brandspurng.com/rainy-season-alert-ikedc/

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Oh rili?

hello guys, i have tried endlessly to download FM 2012 on my samsung notebook(windows 7 starter) , browsed the specs thinking it will not allow it but its okay for my notebook. the first time i saw the game ,i fell in love with it.
i know i know,yes why not 2015 why 2012?
i just like the 2012 version.
Most of the problems comes from direct x errors and once its launched it keeps loading for a while and stops,when clicked again ,it gives error of "application already running" but on checking task details its still running but no game start.
i will appreciate your recommendations on this issue.
thanks.....

from a concerned fella.

bros (the commentator): if na angel di-maria, e for don dribble that guy

others in the viewing centre: bros na angel di-maria naaaaa

2270AB64

Hello guys,
Just came across this wonderful game on bb app world(LS CHESS),playing chess with your bb contacts and online with players around the world.
You can also participate in tournaments and so on.it might be around for a while but I just got to know about it..

I need chess players from naija, tired of these malay players.

Here is my pin 2270AB64

Please you can drop yours. Strictly for chess game.

Thanks.

NB: To download,just visit bb app world and search for Ls chess.