₦airaland Forum

Hi. Read the attached file meaningfully_{Hope it isn't to small to read, though!}:

Hello.

I'll very soon create a BBC coded "signature" to my forum posts, which would hyper-link to a website where I would then freely explain more practically, the method I've developed for MLM marketers that would guarantee downline join-ups.

As a teaser, I'll disclose the name I've called this method:

                                                           
                                                                          "Freebie" to "Made Man"


A curious-sounding name, isn't it . . .

Problems that arise with MLM:

[list]
[li]Many individuals become defensive when a marketer walks up to them, intruding on the individual's personal time and space, in the name of marketing any product[/li]
[li]MLM marketers, by the nature of the down-line recruit system, are none-professionals, hence untrained in the art of presentation, etc[/li]
[li]An MLM down-line new recruit, is often left stuck with an unpopular product they try to market to an unreceptive audience - it was only the promised earnings that got them to "buy" into the idea in the first place[/li]
[li]"Ponzi" schemes of recent angry memory, has much discredited MLM as a legitimate business[/li]
[li]It usually would take much leg-work, time and endurance to hope to eventually build any kind of a sizeable network of down-lines[/li]
[li]A person who considers joining, may well consider that others they must share the down-line plan with, already are disillusioned about MLM for reasons highlighted above. Visualizing the hard road of convincing others ahead, they likely would decline joining the network[/li]
[li]People are apathetic towards trusting the abilities of total strangers to work for the group's collective success[/li]
[/list]

And yet, irrespective of the above summarized disadvantages of MLM, I still am an advocate. I'm an advocate because there is a naked truth about MLM that becomes obvious once MLM is properly digested and worked. This has hitherto not been the case, when I look round at peoples mini-networks, who are attemting to utilize MLM as an adertising tool.

I have a developed idea about MLMs workability, making it become highly, highly attractive to join-in, and so forth.

The basis of this "idea" is in visualising MLM as purely a numbers game. Purely for the earnings and never ever for the products true value as such - shake off the cobwebs of where the morality of this point lies, remembering that direct, mainstream advertising is every bit as dispassionate from the marketers personal point of view.

In visualising that a pyramid structure that pays more the earliest entrants, that would not leave the final entrants losing money (one way is to allow a money-back guarantee once the market gets finally saturated ) is not an immoral thing. Some products, for instance, have a re-generating buyer-population - such as the one I market, which is a Life policy, such that there are always newer individuals coming of age (18 years and above) from the genral public, who may be interested to "buy" the product. Hence some pyramid structures can actually be bottomless . . .

In visualising that the main selling point are the numbers - the huge, passive earning an individual stands to gain in joining a successful network - the product "sales" is, by extension; in effect; by the very pyramidal nature of MLM; taken care of.

This manner that I've personally approached MLM with, has as its most valuable weapon, a system that's put in place to break the inertia in new recruits getting their down-lines . . .

Contineud. . .

Whether liked or hated, multi-level marketing (MLM) as a marketing tool, nevertheless conforms to all the ideals of regular, direct advertising:

[list]
[li]It markets a cient's product irrespective of the personal affinity or sentiment the marketing firm has for the product[/li]
[li]It highlights the key attributes of the product. MLM achieves this through brochures and personal word of mouth from person to person[/li]
[li]It gets its marketers/advertising staff, duely rewarded for its marketing/advertising efforts[/li]
[li]It increases purchase/distribution of the product amongst the general public[/li]
[li]Generally, it creates an overall awareness by the public, of the client's product, ultimately bringing in sale after sale.[/li]
[/list]

At this juncture, I will now highlight the problems inherent in multi-level marketing (MLM) as an advertising tool . . .

Multi-level Marketing (MLM) is a cold-blooded tool for advertising for the reason that the marketing (advertising) process in MLM is such that it co-opts the would-be buyers of the product being marketed, into becoming an advertiser/marketer of the product themselves by inducment.

Inducement in the sense that the would-be buyer is promised of a percentage of cash realized from sales of the product to new buyers (down-lines) of the product introduced by them, with these new buyers (down-lines) joining the ever-growing network of freshly recruited "marketers" (ordinary, everyday people) themselves, all on the promise of earnings based on percentage of product sales.

In other words, even a product that has very little value and low public rating, can spread around rapidly through the purchases made by more and more recruited down-lines, due to the promisede earnings. And, consider that the earnings from the earlier recruit (up-line) is derived from percentages of sales made by all the growing levels of the down-lines, on and on, for life, so to speak.

So, here is a marketing tool that co-opts ordinary day-to-day people to buy a product that may have little actual value, who comply and get recruited mainly for the promise of steady, ever-growing passive, life-time income. A marketing tool soley focused on product sale and less focused on buyer-selective value. [b]Cold-blooded i[/b]ndeed.

Hence, hated by some. . .

"Ponzi" schemes [/b]never reveal the source of their promised gargantuan returns and the reason is simple: There was never a plan in place to fulfill for every partaker their promised huge returns, and as such they are never fulfilled and the sceme of course soon collapses.

MLM, on the other hand, always is able to sustain its promised earnings to the partakers, for such earnings are sums of the percentages of every unit-purchase of the product made by the down-line at different levels, that is then paid to the up-line, such that the net sum of these percentages, never exceeds the unit price of the product being "advertised".

So, no one gets scammed. Yet, MLM is much hated by some and I'll tell you why: Multi-level Marketing (MLM) is a[b] Cold-blooded advertizing tool. And I must explain this next . . .

"Ponzi" schemes [/b]never reveal the source of their promised gargantuan returns and the reason is simple: There was never a plan in place to fulfill for every partaker their promised huge returns, and as such they are never fulfilled and the scheme of course soon collapses.

MLM, on the other hand, always is able to sustain its promised earnings to the partakers, for such earnings are sums of the percentages of every unit-purchase of the product made by the down-line at different levels, that is then paid to the up-line, such that the net sum of these percentages, never exceeds the unit price of the product being "advertised".

So, no one gets scammed. Yet, MLM is much hated by some and I'll tell you why: Multi-level Marketing (MLM) is a[b] Cold-blooded advertizing tool. And I must explain this next . . .

hannie:
do people still enslave themselves with all these MLM networks ?

IFA for that matter ?

continued . . .

Like I was saying yesterday, before the above interruption . . . I shall continue where I left off . . .

Next:

Multi-level Marketing (MLM) - A "Ponzi" Scheme?

Multi-level marketing (MLM) and "Ponzi"-type scams, both have a pyramidal arrangement in their growth patterns. But while "Ponzi"-types are indeed scams ( I will explain later), MLM's are certainly authentic ventures - the reason why authentic, registered companies are allowed by the Federation to legally use them.

. . . to be continued.

I am saying therefore, that the lack of general popularity of multi-level marketing (MLM) as a marketing tool or business model, is in part due to its common use in selling a product ordinarily tough to sell on it's own merit, rather than the ethical question about the choice of MLM business model in itself - remember I pointed out in the above preamble that even main-stream (direct) advertisers are duty-bound to accept a Client's product for advertisement even if it is perceived to be an unpopular product, generally speaking.

I am laying down the above preamble because I have to agree and admit right away, that multi-level marketing (MLM) quite often actively advertises and patronises a product that is by its own value, not an attractive product to the general public. . .

Every practicing member of the Avertisers Practitioners Council of Nigeria (APCON), knows that the job of a main-stream advertiser, is to "inject life", to "create awareness", of the product to be advertised. Irrespective of the percieved quality of the product the Client is selling.  Even if it is an ordinary Clay Pot, of seemingly little public attraction or value.

An advertising practitioner will usually not back-down from taking a job simply on the basis that he finds no personal affinity for the product. He will not take his affinity or lack of affinity, personally. Rather, he goes into [b]creativity mode [/b]and publicises the product in the best light possible. . .

Hello,

I'm what is referred to as an Idependent Field Advertiser for the Life-insurance policy product brought to all Nigerians by Diamond Bank PLC, owners of ADIC Insurance. My purpose here is to begin a series of posts, pointing to the advantages of multi-level marketing as a business model (used, BTW, to market our said product) with the sole objective of unravelling what I believe is a superb marketing tool not too well appreciated.

Ultimately, I intend for you to see no reason not to embark on this model of a marketing tool. I seek a mature, listening audience and I hope I am not infringing on any Nairaland forum rules.

I shall begin shortly. . .