₦airaland Forum

The British Broadcasting Corporation(BBC) gave reasons for broadcasting in Hausa Language and other West African languages.
Deputy Editor of BBC Focus Africa, Bilkisu Labaran said the corporation chose to broadcast in Hausa language because it is widely spoken and an effective means of getting across to the people in Nigeria and West Africa. "The BBC broadcast in Hausa language because it is widely spoken in West Africa just like Swahili is widely spoke in East Africa. And because of the nature of our programme, it is impossible to run our programme in every Nigerian language. It is not about Nigeria’s ethnic complexities, it is basically about reaching people of West Africa and across, It is about reaching the largest number of people with our limited resources,’’ she said.

Culled: Daily trust
http://dailytrust.dailytrust.com/index.php?option=com_content&view=article&id=23098:why-we-broadcast-in-hausa-language-bbc&catid=1:news&Itemid=2