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No startup strives for mediocrity. The word “mediocre” derives from the Latin mediocris, which literally means “halfway up a mountain.” Fearless entrepreneurs who aim to go higher typically employ innovation to pave the way to their industry’s summit.
Related: To Stay Innovative, Do These 3 Things: Your Weekly Tips Roundup
But all too often, growth sweeps in and sets in motion a downward spiral toward mediocrity.
As a company grows, leaders put systems, processes and structures in place to deal with complex issues that arise as part of scaling. It’s at this point that leaders risk losing their appetite for innovation. They might fall back on the belief that, “This is the way it has always been done,” or else resort to tired lessons from business school.
Although systems and best practices are important for successful scaling, apply too many at once and you will destroy the innovative spark that created your success in the first place.
So, beware the familiar: Startups move from innovative to mediocre when they conform to the status quo instead of striving for innovation by pushing boundaries and moving quickly.
Take Uber, for example. Success in the era of innovation means finding new markets, launching new products or solving problems in new ways. Uber didn’t create a new market — people have been using car services for years — but it did use a better business model to deliver a superior service.
Now, as Uber grows, the company’s leaders need to remember the formula that made their company a success in the first place. Likewise, you need to stay vigilant, lest your startup fall prey to mediocrity. Here are five tips to maintain a culture of innovation as you grow:
1. Think outside the MBA box.
MBA programs teach people how to run traditional businesses, not startups. Although you might learn some good principles in B-school, don’t use them as the building blocks for your startup. Startups thrive on innovation, not “more of the same.”
Related: 6 Crazy Awesome Tech Products on Kickstarter Right Now
2. Set the stage for an innovative culture.
Culture is more than a Silicon Valley buzzword. It defines your company. If you want to attract dynamic, creative employees, you need a culture that rewards initiative, provides autonomy and encourages communication. Bake innovation into your culture, and honor it with every decision and hire you make.
Your culture should prioritize the open sharing of innovative ideas. In most organizations, leaders tend to listen to people who communicate and think like they do. This means good ideas get overlooked. As a leader, I’ve realized I should listen more closely to team members who communicate and think differently than I because this helps innovation flow.
3. Attract the right people.
Just one person who prizes traditional corporate structures over innovation could infect your entire company. You want creators and inventors — people who thrive in your startup’s environment. A robust, supportive culture serves as a great recruitment tool for attracting the right kinds of candidates.
4. Forge your own path.
Commitment to innovation becomes even more important as your company grows because size encourages tradition. As your team expands, rigid corporate structures may seem more appealing, to help keep things organized. But you can defy mediocrity by questioning predefined business structures and paving your own way.
Scaling should be an organic process, not simply the imposition of traditional management best practices. The best ideas for how to scale your company from 100 to 1,000 will come early, during the stage when your company has fewer than 10 people. Determine the best way to organize your company when you’re small, and you’ll transition more smoothly.
5. Encourage agility.
Cross-functional and agile teams are equipped to take on new challenges quickly, and employees have more opportunities to innovate in this type of environment. The collaborative nature of your company makes it easier to scale and bring more people on board while preserving your innovative company spirit.
The lesson here is, instead of making it just halfway “up the mountain” and plateauing at mediocrity, keep innovation at the core of your growing company in order to reach the summit. Take traditional best practices into consideration, but be sure they fit your culture before applying them to your startup. That focus on fit will keep your roots firmly planted in innovation.

Read more interesting topics at www.collegegroove.net

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That is his picture incase if you know him

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The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google Adwords and Google+. Over 80,00 students and professors from 100 countries have participated in the past 7 years.

The challenge is open to student teams of three to six members from undergraduate and graduates programs, regardless of their major. All student must register under a verified falculty, lecturer or instructor currently employed by an accredited higher institution. Read more --> http://www.collegegroove..com/2014/10/the-google-online-marketing-challenge.html

Making All Voice Count Global Innovation Competition (GIC) 2015 (£300,000 Grants For Winners)

The GIC is open to applicants from around the world with inspiring ideas, either proven or to be developed. Like the GIC 2014 in which 40,000 users had their say, everyone is invited to participate; public votes will determine which entries progress in the competition.
The themes for which you can submit your idea are listed below. They relate to the programme’s overarching goal; better governance, transparency and accountability, and decreased corruption. The first two themes are also promoted by the Open Government Partnership (OGP).

.Legislative Openness - Inclusive and Participatory Lawmaking
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NiBi Incubation Foundation is promoting Project T100NIBI as a pilot project to identify and select one hundred innovative ideas in conjunction with technical partners, mobilize finance from investors and provide offices, networks, business and technical expertise, coaching and mentoring for a period of two years in Abuja. This initiative will be replicated in other states and other African countries.
Eligibility Criteria for the Top 100 Nigerian Innovative Business Ideas Competition

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