₦airaland Forum

Coca-Cola‘s legendary Share a Coke campaign is Here!, and this time it’s all about Gen z and everything we love: unique names, vibes, and life-giving experiences.

There’s a great feeling that comes with seeing your name on a bottle of Coke. It becomes more than just a drink; it comes with a moment, a smile, and a reason to share with friends and family. Coca-Cola brought this feeling to life when Share a Coke first launched, and now its back with 1000+ names, slangs, and squad names to celebrate the culture of sharing that’s so deeply Nigerian.

For many young Nigerians, especially Gen Z, this will be their very first Share a Coke experience, and because Share a Coke celebrates the friendships and online experiences that define this generation, 2025 is the year of creating and sharing moments that truly matter.

This time, the campaign is back bigger and bolder, with exciting prizes, unforgettable experiences, and fresh ways to celebrate everyday moments. So, whether you’re grabbing a Coke at school, at work, or celebrating those big life moments ranging from birthdays to weddings, Coca-Cola will be right there - where every sip leads to something special.

Every purchase of a Coca-Cola will give Nigerians a chance to unlock instant rewards or the life-changing opportunity to become a millionaire every week. Yes, millionaire. Yes, every week.

Coke is pulling up where the culture lives with dynamic activities and community-led experiences that bring people together through the simple joy of sharing and connection.

In a time when connections are often fleeting, Coca-Cola is giving Nigerians something tangible; a share they can hold on to.

So, the next time you pick up a can or bottle of Coke, take a look. Maybe it has your name, your best friend’s or your squad’s name It’s about you and who you will share a Coke with.

Share a Coke is here and reimagined for today’s Nigeria.

Three Crowns milk, Nigeria’s leading low cholesterol milk from the stable of the No. 1 dairy company, FrieslandCampina WAMCO Nigeria PLC, has announced its readiness to sustain its acknowledged culture of promoting health and wellness among consumers and the general public across Nigeria as the brand has flagged off the seventh edition of its Three Crowns Fitness campaign.

It would be recalled that the 30-day Fitness campaign was established by the iconic brand in 2016 as a platform to encourage every Nigerian, especially mothers to live healthy lifestyles by cultivating healthy habits. Till date, the campaign continues to serve as a platform to help mums keep fit, while emphasizing the importance of a healthy lifestyle.

The campaign, this year, is continuing with the same tag, ‘’EveryBody Is Welcome’’ which it had last year. This tagline is for the purpose of driving inclusivity of everyone, irrespective of body shape, size, etc. It so resonated with consumers and the general public such that there was immense participation in last year’s campaign; and more of such is expected this year.

Speaking on the campaign idea for 2023, Three Crowns’ Marketing Manager, Chioma Otisi-Igwe, noted that the theme of the campaign, ‘’EveryBody Is Welcome’’, refers to a double speak of every shape, form and size of human physical build up as well all sexes”.

“The heart of this is to ensure there is inclusivity and position the brand as a cheerleader that motivates people as they work towards achieving their body goals to have a great health”, Otisi-Igwe said.

She continues, “Through the campaign, we intend to engage consumers with daily routines using unconventional work out tools to grow fitness in exciting ways”.

The campaign which is scheduled to hold from May 1 to May 30 will feature daily exercise videos tailored to suit different levels of fitness challenge participants, including the Newbie (Beginner’s level), Wannabe (Standard level) and Pro (Advanced level), based on their thresholds to exercises.

These videos will be deployed across the brand’s digital platforms (social media, WhatsApp and Telegram); and consumers are expected to recreate same, repost on their social media handles and tag the handle @3crownsmilk, using the hashtag #TC30DaysFitnessChallenge. Similarly, they can also share their videos directly on the WhatsApp and Telegram coaching groups.

According to the marketing manager, interested participants can sign up for the sessions via the Three Crowns website.

They can also join dedicated Whatsapp and Telegram groups for the campaign.
And, following the daily routines, participants will be sent meal plans, which will further help them to stay in check as they keep fit and stay healthy.

As Jacob further disclosed, for the duration of the campaign, Saturday sessions will feature different cardio dance exercises which will hold online across the brand’s social media pages and streamed real time.

These sessions will be anchored by Shedams (Creator of Nigeria's 1st Weight loss Reality TV Show - The Fastest Shedder) and other fitness influencers.
Also, participants will be engaged in different mini-workout challenges, such as Speed bounce, for a chance to win amazing prizes.

It is worthy of note that Three Crowns is the first milk brand to show care for mothers, while acknowledging the important roles they play in the family.

The brand recognizes that when mothers, socially believed to be primary care takers, are themselves taken care of, this directly and positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making fitness a lifestyle.