₦airaland Forum

AXA Mansard has launched a new brand campaign entitled “Stay In The Picture”. This is a through-the-line campaign including a television commercial, online video, massive out-of-home advertising, print advertising and product advertising.

The TVC adopts an interesting, emotional yet light-hearted approach to tell the brand story. The video protagonist, Mimi, is a reflection of the modern Nigerian child. She goes through specific moments in her life which would typically require the involvement of her mother.

In those moments however, her mother is visibly absent and her father had to be present for her, making up for her mother. The mother eventually comes through by showing up for her school stage performance albeit having a constraint from a temporary disability.


https://www.youtube.com/watch?v=OzTaP6XDODw

“We have always had adverts or creatives that talk about disasters and deaths. This has scared the people away from taking insurance. We are proud of this advert that focuses on benefits while the insured is alive.” said a director with the National Insurance Commission (NAICOM), Rasaaq Salami.
Explore AXA Mansard’s life insurance plans by visiting https://www.axamansard.com/life/ OR Call 0700 AXAMANSARD

https://www.youtube.com/watch?v=OzTaP6XDODw

Has anyone seen the new AXA Mansard TVC?
Insurance is really big in the world today. What would it take for Nigerians to pay attention to the need to embrace Insurance policies that compliment our welfare?

IamAirforce1:
Mtchew

Hi @IamAirforce1 Would you like to be an advocate for a brand for a digital campaign? If yes, Please reach out to me on 08035128778

sarrki:
Thank you

Am a patriot

I am a nationalist

I noticed. Good job. However, this is not political. And you were recommended.

ee v

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i have a fairly used Mikano Generator (40Kva) for sale.
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1066 hours run.
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Available for inspection in Ikeja Lagos.

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1.8m