₦airaland Forum

‘If you do some shopping on a $100 product on Chymall for instance, we are giving you a discount of 60% on each product, meaning you’re getting a chance to buy two more products. Now, Chymall will help you sell those two discounted products you bought through its wholesale store,online or offline, free of charge. Chymall will sell each of them on your behalf at $100 each, the initial retail price at which you bought them.’’

How CHY Mall Works
CHY Mall e-commerce allows members of its community (only the VIP subscribers) to buy products from its New Retail platform. By virtue of this purchase, they qualify to buy two of the same product at a wholesale price of 60% less the retail price from the wholesale shop of the e-commerce.

The two additional products bought at wholesale price are then featured on the e-commerce at 100% retail price and would be sold for you by the company within 10 (ten) days. Nonetheless, the company also gives you another option of shipping the products to you if you choose not to sell the products on the CHY Mall platform.

7. Get uncomfortable

Whilst all the lessons above are critical, and applying them will help make a significant difference in your business, lesson 7 is perhaps the most important of all. In the world of entrepreneurship, we hear quotes about comfort zones so often, they become part of the background noise.

In truth, the comfort zone quotes are all true. You are where you are in your business right now based on the actions you’ve taken. If your business isn’t where you want it to be (and for most of us it isn’t), you’ve got to take different actions to get different results. We probably know this already, but there’s a reason we’re not taking these actions – because they make us uncomfortable.

6. Hold people accountable, and cut through their BS
Human beings are interesting characters. We all inherently have our flaws and weaknesses and we tend to want to defend ourselves as much as possible, even though we may know we’re in the wrong. Network marketing taught me to hold people accountable. If somebody says they are going to do something, hold them to that. If they don’t do it, call them out on it. It’s too easy for us to make excuses all the time as to why we didn’t do something, or why we’re late, or why we didn’t follow through with a commitment. Most of the time, our excuses on justifying our inaction is complete and utter BS – we know it, but we’re not used to somebody telling us that. And when they do, it can hurt.

Start with yourself. Start questioning your own excuses. Start honoring the commitments you’ve made, even if it is inconvenient or uncomfortable. Start holding the people around you to a higher standard of integrity and accountability, and ask them to do the same for you.

5. Ask closing questions

People make purchases based on emotion, not logic. Logic may tell somebody that they don’t need the dress, the shoes or the piece of art that you are selling, but emotion will allow them to justify the purchase.

Don’t make the mistake of asking somebody what they think (e.g. “What do you think about our proposal/quote?”); that will move them straight from their emotional brain to their logical brain and they’ll start to justify why they can’t make a purchase. Instead, ask them which option would suit them best, or ask them how they think owning your product will make them feel. Keeping a client in the emotional part of their brain will make closing a sale much easier.

Depending on your business, closing a sale may be easy, or it may be challenging. “Assuming” the sale will help speed along the process – if somebody is enquiring with you, or visiting your store, they already have some level of interest in buying. Getting to the actual sale may be as easy as asking “Cash or card?” as they stand in your store holding that dress that fits them perfectly.

4. Learn how to sell

Very often, the biggest challenge standing in the way of entrepreneurs and their success is knowing how to sell, and how to close a sale. Many people have an aversion to selling and don’t want to be seen as a “salesperson”. Ultimately, all business comes down to sales. If you don’t make a sale, you don’t make any money. You either sell, or you get sold.

If you personally have a negative association with selling, you’re going to struggle to succeed as an entrepreneur. If you can learn how to reframe selling as something that is beneficial to your client, you’ll stand a better chance of increasing your business success. In this regard, I highly recommend Daniel Pink’s book “To Sell is Human”.

3. Be interested, not interesting

There’s a saying that we were given 2 ears and one mouth for a reason – we should be listening twice as much as we are talking. Most of us forget this though, and will talk about ourselves, our loves, our hates, our challenges, our business, to anybody who crosses our path. I’ve seen it time and again at events where somebody introduces themselves, thrusts their business card into your hands, tells you all about themselves, shows you newspaper clippings and then swans off to the next victim. That’s not networking.

Stop trying to be interesting and instead be interested in other people and their business. Ask them about their business, family and life instead of telling them about yours. Ask where they need help, ask what their challenges are. They’ll walk away from the conversation feeling that, possibly for the first time in a long time, somebody actually listened to them.

2. Build relationships

Too many entrepreneurs are in constant sales mode, pitching all and sundry about their business and product, never stopping to consider the relationship aspect of business. People will buy from people they know, like and trust so invest time in the friendship first. Find out what you have in common, connect over a mutual love of tea, or books, or chocolate (for example). Be interested in other people and their lives.