Effective communication is one of the top-most priorities of all cloud-based entities that need to ensure that critical information is exchanged rapidly at all times. This is why they use SMS API to connect their interface with a SMS service to maximize this communication.

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Let’s take an example of the Healthcare industry. You must have seen people taking appointments in the hospital or in private clinics. Once an appointment is fixed, then the concerned doctor or the hospital administration will run a scheduled text message campaign. All those who have booked their appointments will be sent notifications & reminders about their appointments.

BULK SMS is a service expected to impart SMS messages to communication servers of a versatile system to push the same to cell phones. The servers are normally known as SMS Gateways.

In fact, there are a few conventions accessible like SMPP (Short message shared) in order to impart between the servers which empower the push of bulk SMS. At communication occurs over various activities going under these guidelines.