₦airaland Forum

Many small businesses in Nigeria sell mainly through WhatsApp.

The process usually looks like this.

A vendor posts a product on WhatsApp Status. Someone replies asking for price. The vendor sends pictures again, explains details, then the buyer asks for more information.

This happens repeatedly every day.

The problem is that the seller is repeating the same conversation with every customer.

Another problem is that new customers often ask questions like:

• What products do you have?
• What is the price?
• Do you have other colours?
• How do I order?

Because everything is happening in chat, the business owner spends a lot of time answering the same questions.

Some vendors try to solve this by sending many pictures or a long price list, but that can confuse customers.

A simpler approach is to give customers one link that shows all products in one place.

The customer opens the link, checks the products, and then sends a message when ready to buy.

This removes the stress of repeatedly sending product photos.

Some tools allow vendors to create simple stores specifically for WhatsApp businesses. One example is ShopLink dot com dot ng, which allows vendors to create a product page and share it with customers instead of sending many images in chat.

The idea is simple.

Customers see the products first. Then they contact the seller only when they are ready to order.

For vendors who receive many messages daily, this can save a lot of time. See the link in the thread

Do you think WhatsApp vendors actually need simple store pages, or is WhatsApp chat enough?

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