uniquetechng:
no problem brother.

uniquetechng:
Good evening my brother, I will be free next week so that we can see to discuss the terms and conditions since you are a total stranger.

uniquetechng:
Coming from a homeless dumb kid who hawks snails to survive, if you're sure of your wretched father drop your WhatsApp number here I will call you on video call then we know who is a kid and broke between me and your wretched father.

Why is it hard for you to drop your number or better still call me on video ? Simple, your poverty is on a higher level and shame wouldn't let you show your ugly face on video.

Check the my profile, I have given out these at halves their prices to naira land members and many of them were in my house to pick up themselves.

You mentioned you bought milk for 900, from 900 you mentioned 9000 then increased it to 10k, shameless dumb ninny.

My offer is still open, call me for the 200k I promised your useless father to help alleviate his condition.

odimbannamdi:
Buying FnF PayPal funds at 1480. Contact in my signature

Sanchez01:

https://en.wikipedia.org/wiki/Streisand_effect

I have carefully followed Chioma Okoli's unfortunate event since last year and lost interest at some point because I thought it was buried and everyone had moved on, but not until Eric Umeofia, the founder of Erisco Foods, went on different TV stations to recklessly brag like a typical airheaded Nigerian 'money miss road' whose only strength lies in using the instrument of State to harass common people. After his interviews, I soon found out that the police had bundled Chioma Okoli, a pregnant woman, from Lagos to Abuja, forced a written apology out of her, and then revisited her home to harass her family by cutting off electricity to their apartment and denying them access to their own generator set around Christmas. All of these make you wonder if Chioma Okoli had done something beyond leaving a review/her personal experience with a product she bought with her own money. I watched Eric Umeofia's interviews with shock, disgust, and disdain. I thought, "This man's business wouldn't survive if he tried this in the United States." How does a company with supposed "40+ years of business", "100 million+ customers," and "100+ range of products" not have a corporate communications arm to handle affairs of PR rather than allow its founder to run amok and make reckless statements that could destroy the reputation of a 40 years-long business, just because he believes an aggrieved customer was sent by his enemies to 'destroy' his sweat?

Nigerian business owners and their perception of reviews

If there is something over the years I noticed that business owners hate in Nigeria, it is the feedback from customers, particularly when it is not suitable or pleasant, and this is where they miss it. Since moving to the US, I have realized how businesses in America handle reviews. They can be detrimental to businesses and can easily win them new customers. I can't recall how many times I have dined at a restaurant, shopped at a store, or even purchased an item just by reading reviews cum experiences of other customers. Nigerians work in reverse when understanding the basics of running a business. A customer has a right to be pleased or displeased about a product they purchased, and a business owner has no power to determine how and where a customer should vent. The idea of "go and patronize another brand instead of destroying someone's business" is a crude way of saying, "you either buy a product with its flaws and swallow your opinion or go and patronize a better product rather than complain."

How Gino responded to a call out amid the Erisco saga

On March 9, 2024, a tweep on X by the username @iam_temmyy posted a video calling out Gino for a bad Gino tomato paste his FRIEND (not himself) bought. It was enough for Gino to come out and blame it on their detractors/enemies and possibly get Temi arrested since he isn't the direct consumer but a friend of the consumer. Gino's official account replied with an apology immediately and asked for details on the product. And How did Gino respond? With a carton of the same brand in the video, the user posted! It was enough to be a PR disaster for Gino but they did something differently.

Plutocracy or not, the customer is always king, whether as a first-time or returning customer, a concept most business owners need help understanding.

How global brands react to reviews/callouts on social media

Brands such as Coca-Cola, Pepsi, and other soda brands have been called out a million times on Facebook, YouTube, and TikTok and accused of their products containing more sugar than necessary. Several content creators have warned their audience to avoid some of these brands as they harm humans. Guess what? None of these brands have arrested or filed a lawsuit against these content creators because they understand the Streisand effect and how it can ruin their stock in less than 12 hours. So, what do they do if they can't address the situation? Ignore!

So, what did Chioma Okoli do wrong?

As far as being a customer, Chioma Okoli did absolutely nothing wrong! The problem was that she had an opinion concerning a product she bought with her money. More interestingly, her major offense is that she is a nobody in a country where plutocracy reigns and instruments of state can be used unjustly against anyone by those with a few million Naira to their name. Review has no standard tone. It can be mild, harsh, or filled with regrets, depending on the reviewer's state of mind when reviewing the product or their experience.

How the Streisand Effect is Ruining Erisco/Nagiko

Had Eric Umeofia caught a whiff of the restlessness and global negative attention he and his company would get due to Chioma Okoli's review, I am sure he would have either ignored her review or handled the entire situation differently. Regardless, the disastrous PR of the company has pointed to a host of disturbing discoveries about Erisco/Nagiko products:

1. Nagiko Tomato Mix contains Food Color E129, a synthetic red dye called Allura Red AC (E129), and sugar. Are these bad? The answer is not straightforward. Red dyes in foods could trigger inflammatory bowel diseases such as ulcerative colitis, Crohn's disease and the sugar quantity...oh well.

2. Despite Nagiko Tomato Mix containing artificial agents such as red dye and sugar, all of Nagiko's products have "100% Natural" labels on the cans, making it entirely false. Nothing is "100% Natural" about a product with artificial red dye and sugar. It's a false advertising/labeling. In the US, any consumer can easily sue a brand with such big, bold product information.

In 2011, PepsiCo agreed to pay $5 million for mislabeling their Naked Juice products as "all-natural" when they contained synthetic ingredients. The lawsuit alleged that the products contained ingredients such as a fiber additive made by Archer Daniels Midland and genetically modified soy, which are not considered natural.

In 2015, Chipotle agreed to pay $6.5 million for allegedly mislabeling their food as "GMO-free," when some of their ingredients actually contained genetically modified organisms. It was discovered that some of the ingredients, such as the cooking oil and the dairy products used in their food, did contain genetically modified organisms, even though they had been labeled GMO-free.

PS: If Erisco were to operate in the US, it would have likely filed for bankruptcy because a class-action lawsuit would have been filed against the company for its "100 Natural" label.

3. Nagiko product lines don't have nutrition facts/tables, which is weird for "100% Natural" labeling. I had to look up competitors and found that they have nutrition facts on their packages and percentages of every ingredient used. Nagiko doesn't have this. Instead, Erisco only listed what is included in making these products. It's dubious and tells a negative story about NAFDAC.

4. The barrage of negative reviews left by users worldwide on Erisco's business page on Google is unbelievable and doing damage to the business.

************************

For a brand that is not exactly strong and popular in the Nigerian market, Eric Umeofia was more interested in forcefully covering up and silencing Chioma Okoli for having an opinion as a first-time customer. Still, his actions have done quite the opposite and gained his brand negative global attention. Mr. Umeofia quickly realized the power of social media. He desperately engaged a PR company to clean up his mess across their social media platforms. Still, the result has been underwhelming for all the wrong reasons. If Chioma Okoli's review/rant had been ignored on Facebook, Nigerians and netizens worldwide wouldn't have noticed the discrepancies in Erisco's products. People are no longer calling for a boycott of Erisco's product lines. Rather, genuine questions are being asked about how safe their products are because there are discrepancies and deliberate missing information on their packaging.

As a businessperson, you should consider changing your line of business if you don't appreciate feedback. You can't push questionable products out and boss people around about how to or not react to what they bought with their money. You can't beat a child and tell it not to cry.

Ab0bii:

Hope the deal did not involve pfp money. Just asking for a friend

blackberrydude2:
Even when you follow the shortcut, you still have to walk.

OgwuEgo:
I follow some very good punters na their game I dey play.

Rexymania:
Lovely. Tinubu is not bad o, but na people wey surround am

Samantha124:
Why do Nigerians call medications drugs?

yellowgarri2:
abeg dash me 1k make I chop. Hunger bad.

0701120067 Access Bank

NobleSeed:
that Hope album is fire 🔥 🔥

faceLAGOS:


Fu(k is NF!?!

NobleSeed:
try add NF collection to your list and thank me later ✅

Snapdragon009:

Can we talk on WhatsApp. I'm interested.
07069638965

Snapdragon009:

Is there still an opening in this farm?

Kezyvibes:


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Robertgreene1:
just 800k to 1 milli will establish a profitable Rice destoning center for you ma.

rapid101:
well,
mine was wen I was in Benin
I ran laundry and to some extent it was successful. I had 3boys working for me . I had a keke which I use in delivering to my customer who re in far distance. then I had a friend who told me about a business which he ll like use to go into. the business was into phone accessories coupled with phone parts. I agreed, I rented the shop at oba market, did furnishing and other body works. during this time I borrowed money from lapo microfinance 300k, borrowed money from money lender about 580k. then I gave osas my friend to come to Lagos to buy the goods we re going to sell in our shop. osas come Lagos, osas no come back. I was so worried I had to go to his family house to know if his back but they said they didn't see him. I called his number and his number was switched off. call his gf and she said she doesn't know his were about. after a month I heard osas don go Malaysia. I ran back to his family house to ask his pple if it true. low and behold osas don travel and he knew I borrowed almost all those money for the business. I almost died. the pressure started coming in as to pay the loans I collected back. I had to sell my two washing machine, my dryer, and my keke and other tins from my shop and house to pay some of the debt. I had to let go of my two staff till I cud pay the money. but after every tin I found Benin uninteresting again cus I Ve lost every tin I Ve built over the years because of one person. I had to move from my room and palour selfcon to a one room, face me I face you, cus I cudnt afford it. my gf left me cus I too de complain money no de as b4. after the whole gbas gbos I relocated to Lagos for a fresh start as not kill my self cus of too much tinking and pressure. till today I pray for osas were ever he is, he ll find good in all he does. but I ll never trust any body again not even my family member. note trust is very expensive

yemmit90:


So painful to see the supposed enlighten youths criticise the man ignorantly on Nairaland. We hate APC fine, but that doesn't mean we should not reason with our brains. How can a reasonable government set a deadline and refuse to supply the new naira notes to the public. It maybe true they are doing this for a purpose including fuel scarcity.

I spents almost 4 hours this morning looking for new naira notes to withdraw, majority of ATMs did not work, only few that work stopped working along the line. I eventually go to POS to withdraw the old notes, thank God some are still accepting it.

If January 31st deadline stands, I am 100% sure alot of these illiterate God forsaken youths will be seriously crying in their various homes by this time next week.

Soylife:

Lagos. Which one are you interested in

Soylife:
Dstv extra view for sale(two decoders with one dish)...20k

Ps2 slim for sale(comes with all accessories except memory card)......15k

JoeCool3150:



Mr Lekan, pls email me on nwaekejojo@gmail.com. I want to find out some information about Ogun state from you since you're serving der. I'll be waiting, thanks...

Ehinjuola:


Well..... I studied Silviculture in one of the federal universities here in Nigeria, and I'm aspiring to serve in north, KD precisely but don't know if I will be opportune like you that's by the way, as you're lucky that job as already been placed for you by creator, bro stick to it, labor market ain't friendly xpt you have another things in mind, even at that, capital is the [/b]KEY aside that gather enough money for you to JAPA either for your master or probably permanent residential.

Wish you the very best
I pray luck find you too bro�

Thanks.

GRACIAS.

Ehinjuola:


Me too really wantu know.

Next batch, Kaduna precisely.

Biko me too wantu save OK

I want to have something to write home abt in NYSC days.

Alexistaiwoo:
The harsh economic realities of nowadays is a major contributing factor.


Back then, you can served with the peace of mind that your daily and sundry expenses will be taken care of without stress but this 2021, when your boss is under financial stress, how will the steward serve in peace?

Leogreat5:
I need a job .I have experience in poultry and crop farming .