field Trade Marketers
Job Type Full Time
QualificationBA/BSc/HND
Experience 0 years
Location Ibadan
Job Field / Sales / Marketing
Job Description
The field Trade Marketers are responsible for developing and implementing advertising , promotion and pricing strategies.
Trade plans should incorporate elements to address product/channel initiatives, pricing analytics, merchandising objectives, competitive activity, category dynamics and shopper insights.
Primary Responsibilities
He/ She will manage the traders budget, developing strategies to optimize trade spend whilst working closely with the Sales team. .
He/ She will develop pricing strategies and tactics for product portfolio to maximize sales performance and optimize business profitability in accordance with the business plan.
He/ She will manage pricing and trade promotion administration including maintenance of price lists, promotional calendar, development and maintenance of trade promotion tracking tools.

He/ She will lead the trade assessment and engagement process (Customer recruitment, distribution, shelving, and merchandising, pricing guidelines)
He/ She will be responsible to developing and deploying compelling profit stories for customers.
Special Skills & Key Behavioral Competencies
Key Attributes for the Job:

Speed & Aggression- Ability to win in the face of the storm
Integrity- Being honest and ethical
Shared Mind-set- Ability to align with the Company’s set objectives
Strategic Thinking- Ability to focus on the goals, think broadly and identify opportunities
Accountability: Accountable for action taken

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