LMServices:

Most times, social media advertising do not yield, not because what you are marketing isn't innovative enough but because potential clients might have questions and getting in touch directly as a result of the ad they saw might be a huge step to them. Clients love being indulged. They love being considered special even during marketing. And just because your ad is in everyone's face doesn't necessarily mean you will get the anticipated results.

Last year, someone ran a N115k Adword campaign and spent over N35k on Facebook ads. Luckily, he pulled in one customer despite huge engagements with the ads. Digital marketing isn't as easy as it seems. Product announcements/awareness are what the likes of Nairaland or any display advertising platform is best suited for. PPA engagements are best suited for must-buy campaigns.

Nairaland actually delivered; it got you awareness but not the expected result. It doesn't mean it failed. It only means the adopted strategy was wrong.

U on point

..

Riener:


What if the Product you were offering was important but not APPEALING enough?

What if you had a perfect product but not a perfect market of Nairaland users?

I'll help Redesign your ads in just simple steps and get YOU more customer clicks on it.

It's no stress on You! And you get the first time FREE!

Mention Me on a dead thread and YOU won't waste 20k and an Ad you guessed on again.

I got more den 200 clicks but zero response and the link leads to my WhatsApp chat. Atleast client would have dropped a message for samples but 200 clicks and zero messages lolz how possible.

RuddyFusion:
You're not the only one....it tells a lot about the audience here....most time they respond more to people who spam the forum than those who pay for adds

Its not fair.. last month I spam the forum and got clients made up to a million on nairaland.. I was impress so I felt maybe if I run ads and stop spamming the forums I would get more den 20cliemts and make more millions but to my greatest surprise I invested 20k and got zero client.