₦airaland Forum

Boost your ads with stunning videos that will attract large audience

✅Marketing video
✅Explainer/Presentation video
✅Cartoon illustration
✅Graphics design

For your online business (Facebook ad, Whatsapp ad, Instagram ad, Twitter ad, Youtube ad, e.t.c)

*@ 50% Discount + Free contents*

Joshua Adediwura
Video Ads Experts
09077295504

5 Video Marketing Ads Error You Must Avoid

1. Poor Video Quality: Low-quality video production can undermine the credibility of your brand and turn off potential customers. Avoid using shaky footage, pixelated images, or poor audio quality, as it can reflect poorly on your products or services.

2. Lengthy and Unfocused Videos: Lengthy videos that lack a clear focus may lead to viewer disinterest and high abandonment rates. Keep your videos concise and focused on delivering a compelling message that aligns with your marketing objectives.

3. Lack of Storytelling: Without a compelling narrative or storyline, video ads may fail to engage and connect with the audience. Incorporate storytelling elements to evoke emotions and create a memorable experience for viewers.

4. Irrelevant Content: Ensuring your video content is relevant to your target audience is crucial. Avoid using content that doesn't resonate with your audience's interests or needs, as it can lead to disengagement and a wasted advertising budget.

5. Neglecting Call-to-Action (CTA): Failing to include a clear and actionable CTA in your video ads can result in missed opportunities for conversions. Always guide viewers on the next steps they should take after watching your video, whether it's visiting your website, subscribing, or making a purchase.

By avoiding these video marketing errors and instead focusing on high-quality production, concise and engaging content, storytelling, relevance, and effective CTAs, you can create impactful video ads that resonate with your audience and drive successful marketing outcomes.

Joshua Adediwura
Video Ads Expert
09077295504

Yes, I do cartoon illustration for ads.

09077295504

The contents of creative video ads typically include a combination of elements designed to engage viewers and deliver the marketing message effectively. Some of the essential contents of creative video ads include:

1. Visual Storytelling: A compelling narrative that takes viewers on a journey, evoking emotions and building a connection with the brand.

2. Brand Identity: Clear representation of the brand's personality, values, and unique selling propositions to establish brand identity and recognition.

3. Creativity and Innovation: Unique and original ideas that stand out and differentiate the ad from others, using creative techniques like humor, surprise, or visual effects.

4. Attention-Grabbing Hooks: Engaging openings that immediately capture viewers' attention and compel them to keep watching.

5. Call-to-Action (CTA): A clear and concise CTA that directs viewers to take the desired action, such as visiting a website, subscribing, or making a purchase.

6. Emotional Appeal: Creating an emotional connection with the audience through heartwarming

7. Targeted Messaging: Tailoring the message to resonate with the specific interests, needs, and aspirations of the target audience.

8. Engaging Visuals: High-quality and visually captivating footage that complements the storytelling and reinforces the message.

9. Music and Sound Effects: Well-chosen background music and sound effects that enhance the emotional impact of the ad.

10.Length and Format: Optimizing the video's length and format for the platform and audience, considering short-form ads for social media and longer-form ads for other channels.

11. Brand Logo and Elements: Integrating brand logos, colors, and other brand elements consistently to reinforce brand recognition.

12. Story Arc: Structuring the ad with a clear beginning, middle, and end to maintain viewer interest and engagement.

13. Testimonials or User-Generated Content: Including real customer testimonials or user-generated content to build trust and credibility.

14. Story Resolution: Concluding the ad with a strong ending that reinforces the main message and leaves a memorable impression.

15. Adaptability: Designing the ad to work across different devices and platforms, ensuring a seamless user experience.

Overall, the success of creative video ads lies in the seamless integration of these elements to create a visually stunning, emotionally resonant, and engaging experience for the viewers, leading to higher brand awareness and desired consumer actions.

Joshua Adediwura.
Video Ads Expert
09077295504

You can send me a DM 09077295504

Creative video ads play a crucial role in modern marketing due to their unique ability to captivate audiences, deliver messages effectively, and build brand identity. By employing visual storytelling, these ads create emotional connections with viewers, leaving a lasting impact and generating higher engagement. Creativity in video ads helps cut through the advertising clutter and grabs viewers' attention, while tailoring content to the preferences of the target audience ensures relevance and resonance. Interactive elements and emotional appeal further enhance engagement, fostering a deeper connection between the audience and the brand. By distributing video ads across various platforms and channels, businesses can maximize reach and impact. Constantly measuring key performance indicators allows advertisers to assess the ad's success and return on investment, enabling iterative improvements for optimal marketing outcomes. Overall, creative video adstool for enhancing brand visibility, connecting with consumers, and driving business growth in today's highly competitive digital landscape are a powerful
tool for enhancing brand visibility, connecting with consumers, and driving business growth in today's highly competitive digital landscape.

Joshua Adediwura, Video ads expert.
09077295504

Advertising content ideas for creating marketing videos and Facebook ads for targeted audience

1. Theme: "Behind the Scenes: Part 1"
Showcase the creative process behind making your product or service. Share snippets of team discussions, design, and development. This will create a sense of authenticity and build trust with your audience.

2. Theme: "Customer Testimonials"
Compile short video testimonials from satisfied customers. Highlight their positive experiences and how your product or service has made a difference in their lives. Testimonials add credibility and encourage potential customers to take action.

3. Theme: "Product Showcase"
Create a captivating video highlighting the key features and benefits of your product or service. Use visual storytelling to showcase how it can solve the audience's pain points or fulfill their desires.

4. Theme: "Limited Time Offer"
Design a Facebook ad with a sense of urgency, promoting a limited-time discount or special offer. Encourage viewers to act quickly to take advantage of the exclusive deal.

5. Theme: "Behind the Scenes: Part 2"
Show more of the behind-the-scenes aspect, but this time, focus on the team and company culture. Share fun moments, team activities, or any unique aspects that make your company stand out. Humanizing your brand will help customers connect on a deeper level.

Remember to tailor the content to your specific product or service, and keep it engaging, visually appealing, and aligned with your brand's tone and values.

Happy marketing!

Joshua Adediwura
The Digital Expert(Video marketing & Facebook ads)
09077295504

I'm Joshua Adediwura, video editor and graphics designer (The Digital Expert)

Creative video ads have become an essential component of modern marketing strategies due to their ability to captivate audiences and deliver messages effectively. They leverage visual storytelling to create an emotional connection with viewers, leaving a lasting impact and building brand identity. The creativity in video ads helps grab attention amidst the advertising clutter and tailor content to the preferences of the target audience. Engaging and interactive video ads foster a deeper connection with viewers, while emotional appeal strengthens the bond with the brand.

To maximize the impact of video ads, businesses should distribute content across various platforms and channels, tailoring strategies to each platform's strengths. Measuring key performance indicators, such as views, CTR, conversion rates, and engagement, allows advertisers to assess the ad's success and ROI continually. By analyzing metrics and iterating on ad campaigns, brands can optimize their creative video ads for better results and business growth.

Reach me here: 09077295504

Hello Dear Nairanders

As we conclude on our series today: CREATIVE VIDEO ADS FOR MARKETING

Day 7: Measuring Success and ROI of Video Ads

To evaluate the effectiveness of creative video ads, it's crucial to measure key metrics and analyze the return on investment (ROI). Metrics such as the number of views, engagement rate, conversion rate, brand lift, and audience feedback provide valuable insights into the performance of video ad campaigns. By tracking and analyzing these metrics, marketers can identify what works and what doesn't, optimize their video ad strategies, and achieve better results. Measuring success helps justify the investment in video advertising and guides future marketing decisions.

By understanding the importance of creative video ads for marketing and implementing effective strategies, businesses can leverage this powerful medium to engage their target audience, build brand awareness, and drive business growth.

You can reach me on: 09029775504

Hello Dear Nairanders.

I'm Joshua Adediwura, video editor and graphic designer

In continuation of our series on: CREATIVE VIDEO ADS FOR MARKETING

Day 6: Maximizing Reach and Impact through Video Advertising

One of the advantages of video ads is their ability to reach a vast audience through various digital platforms and social media channels. Brands can leverage platforms like YouTube, Facebook, Instagram, TikTok, and others to maximize the reach and impact of their video ad campaigns.

By strategically targeting specific demographics, utilizing ad placement options, and optimizing video length and format for different platforms, brands can ensure that their creative video ads are seen by the right people at the right time, amplifying their marketing efforts.

To Be Continue ... Day 7

You can reach me on: 09077295504

Hello Dear Nairanders.

I'm Joshua Adediwura, Video editor & Graphics designer.

In continuation of our series on: CREATIVE VIDEO ADS FOR MARKETING

Day 5: Engaging and Connecting with the Audience

The success of marketing campaigns relies on the ability to engage and connect with the target audience. Creative video ads provide a platform for brands to establish a genuine connection with viewers.

By incorporating interactive elements, encouraging user participation, and appealing to the emotions and aspirations of the audience, video ads can create a memorable experience. Effective video ads resonate with the target audience's needs, values, and preferences, fostering a sense of affinity and driving engagement.

To be continue... Day 6

You can reach me on: 09077295504

Hello Dear Nairanders.

I'm Joshua Adediwura, Video editor & Graphics designer.

In continuation of our series on: CREATIVE VIDEO ADS FOR MARKETING

Day 4: Grabbing Attention with Creativity

In today's digital age, where consumers are constantly bombarded with advertisements, it's essential to stand out and grab their attention. Creative video ads offer an excellent opportunity to do just that.

By employing innovative and creative techniques, such as humor, surprise, storytelling, and visually stunning aesthetics, brands can break through the advertising clutter and capture the viewer's attention. Captivating video ads have the potential to go viral, generating buzz and reaching a wider audience.

To be continue... Day 5

You can reach me on 09077295504

Hello Dear Nairanders.

I'm Joshua Adediwura, Video editor & Graphics designer.

In continuation of our series on: CREATIVE VIDEO ADS FOR MARKETING

Day 3: Enhancing Brand Identity through Video Ads

Building a strong brand identity is crucial for businesses, and video ads play a significant role in shaping and reinforcing that identity. Video ads provide a dynamic medium for brands to express their personality, values, and unique selling propositions. By incorporating brand elements, such as logos, colors, and brand messaging, into creative video ads, brands can strengthen their identity and create a cohesive brand experience across different marketing channels. Well-crafted video ads help establish brand recall and loyalty among consumers.

To Be Continue.... Day 4

Hello Dear Nairanders.

I'm Joshua Adediwura, Video editor & Graphics designer.

In continuation of our series on: CREATIVE VIDEO ADS FOR MARKETING

Day 2: The Power of Visual Storytelling

Visual storytelling lies at the core of creative video ads. It taps into the innate human fascination with narratives and enables brands to create a deep connection with their audience. By employing compelling visuals, captivating narratives, and emotive elements, video ads can engage viewers on an emotional level, making them more likely to remember the brand and its message.

The ability to tell a story through video ads helps brands stand out in a crowded marketplace and leaves a lasting impact on the audience.

🔌Reach me on 09077295504

Hello Dear Nairanders.

I'm Joshua Adediwura, video editor & graphics designer.

In the next 7 days, I'll be giving vitals information on: CREATIVE VIDEO ADS FOR MARKETING

Day 1: Introduction to Creative Video Ads for Marketing

In today's fast-paced digital landscape, creative video ads have become an essential component of successful marketing campaigns. These ads leverage the power of visual storytelling, engaging content, and strategic messaging to capture the attention of viewers and deliver brand messages effectively. Creative video ads provide a unique opportunity to showcase products or services, evoke emotions, and leave a lasting impression on the audience.

To be continue... Day 2

🔌Reach me on 09077295504

#Tested And Trusted

Reach out to targeted Audience with this

500,000 Active Nigerians Email

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Whatsapp: 08109300137

#Tested And Trusted

Reach out to Targeted Audience with this

500,000 Active Nigerians Email

#2000

Whatsapp: 08109300137

#Tested And Trusted

Reach out to targeted Audience with this

500,000 Active Nigerians Email

#2000

Whatsapp: 08109300137

#Tested And Trusted

Reach out to Targeted Audience with this

500,000 Active Nigerians Email

#2000

Whatsapp : 08109300137

This training has made many 9-5 workers kiss their day jobs goodbye ...

Do you want to learn how to write and sale profitable books and earn in Dollars?

Do you want to learn how to become a Bestselling Author and reach Global Audience while earning royalties in Dollars?

And the best part is, you can do this without writing a single word.

If you are still struggling to start an online business or you don't have any skills to start one, then the training is for you.

It's Beginners-friendly, highly profitable and anyone can start this business.

If this is you, and you don't mind living a better life, then WhatsApp/Call

08109300137

This training has made many 9-5 workers kiss their day jobs goodbye ...

Do you want to learn how to write and sale profitable books and earn in Dollars?

Do you want to learn how to become a Bestselling Author and reach Global Audience while earning royalties in Dollars?

And the best part is, you can do this without writing a single word.

If you are still struggling to start an online business or you don't have any skills to start one, then the training is for you.

It's Beginners-friendly, highly profitable and anyone can start this business.

If this is you, and you don't mind living a better life, then WhatsApp/Call

08109300137

Amazon is the biggest retailer online and with the world of book-buying migrating and settling on the internet, Amazon is the place to publish.

Here’s how you can publish an ebook on Amazon with Kindle Direct Publishing.

#1 – Write a book worth buying
There’s no point in publishing a book that’s not your best work. But if you’re not much of a writer or have no idea how to write a book in the first place, that can make this entire process much more daunting. In order to write a great ebook to sell on Amazon or even on your own website, you first have to pick a book idea that you’re passionate about. Remember, you’ll be writing up to and even more than 25,000 words so you want to make sure you have a topic you know a lot about and love.

Here are the overall steps for writing a book and getting it ready for publication:
1. Choose an idea
2. Come up with a good book title and subtitle
3. Create your mind map
4. Write a thorough outline from your mind map
5. Schedule your writing time and get your book done!
6. Thoroughly self-edit
7. Hire an editor to ensure perfection
8. Hire a book cover design artist to bring your book to life

#2 – Create your Amazon KDP account
Learning how to publish an ebook means navigating the online space in a way you may not be familiar with, like using Amazon’s Kindle Direct Publishing to get your ebook out into the world.

Setting up your KDP account is actually really easy.

Here’s all you have to do:

1. Visit https://kdp.amazon.com and create an account. You can either use your existing Amazon account or a different email address.
2. Set up all your tax information. You can’t submit your published ebook unless you have all of these steps completed.
3. Once your tax information is all filled in, hit “Finished” and you’re all done.

#3 – Format the ebook properly
Book formatting is really, really important. If you just upload your manuscript as is, you’ll run into a number of different problems. And this is awful because with the “Look Inside” feature Amazon offers, anyone can see the formatting of your book right away. If it’s bad and difficult to read, they’ll avoid buying your ebook and your sales will tank.

#4 – Upload your ebook to KDP
This is a very simple step for publishing an ebook. All you really have to do is “plug and chug,” as they say. You have all of the information you need and now it’s just about uploading your formatted manuscript to your KDP account and filling in the information you need to. That means you’ll need to fill out the title, subtitle, and the description. Now, you really don’t want to write a boring “filler” description. After the cover, this is the single most important part of publishing an ebook. If people aren’t sucked in by your description, they won’t buy your book.

#5 – Choose a launch date
Believe it or not, there are actually good and bad days to launch your book. Typically speaking, the winter holiday season is the worst time to publish a book simply because the advertising market will be super saturated. Everyone is putting their best ads forward so they can reap the rewards of those holiday spending dollars. And although this might seem like the perfect time to launch, it’s actually one of the worst. Your book can easily become lost in the hype of literally every other book and product marketed during that time.

#6 – Put together your launch team
This is such an important step when it comes to self-publishing an ebook. What you really need is a great group of people who can help launch your book to heights you wouldn’t reach otherwise. Your launch team should be composed of people who:

Love your book
Want to help you
Are very enthusiastic about your book
Have some sort of following or online presence
Are fans of you and your work

Since you’re trusting these people to help get the word out, make sure they’re all committed. A great way to do that is to have an online application form that each person has to fill out. This will help narrow down those who are serious about helping you and will put in the time and effort to do so.


#7 – Build hype for your ebook on your website or blog
Many who publish ebooks usually have a website or blog they can use to drive traffic to it. Not only that, but some actually use the ebook as a lead magnet and even the main source of income on their site. And publishing a book – even just an ebook – can do wonders for growing your online business as well. What you have to do before your launch is to build interest about the ebook.

Here’s how you can build hype for publishing your ebook:

1. Link to your book within blog posts
2. Create blog posts related to the topic of your book
3. Create graphics for your book and place in your sidebar and within blog posts
4. Create a graphic to use on the front page of your website
5. Create an email sequence to sell your book (this is for those more advanced with a larger email list)
6.Continuously look for ways to integrate your book into blog post ideas and on social media

The idea with optimizing your website with your book is to convert your blog followers into customers and to give those coming to your website from your book the content they’re actually looking for. All of this builds fans and most importantly, a loyal and engaged following!


#8 – Publish your ebook!
It’s time to kick off your ebook and launch! If you’ve followed the steps above, then you’re ready to get your book published and start reaping the rewards. The best part about publishing an ebook is that you don’t have to worry about ordering prints and going through the proofs and the entire process of adjusting how they look. Once the ebook format is complete, that’s all you need to concern yourself with in terms of delivery! Your launch day is very important and exciting. Make sure your launch team is ready for a day of sharing and even some activities.

#9 – Create emphasis of your book on your webiste, social, or email list
Now is the time to leverage that book!

Writing the ebook itself isn’t the hardest part of this process; making continuous sales is. And the best way to ensure you keep pushing buyers to your book is to make it the focus of your blog and website. Plus, if you have those great reviews from your launch team, you can actually leverage those to make more sales. Place reviews on your website on the same page your book is linked to. They’re kind of like testimonials for a service. Except, in this case, your service is a book.

You can feature them on your website wherever you want.

Obviously, if you’re someone who only wants to sell your ebook, a blog or website might not even be something on your ebook publishing to-do list.

You should, however, think about creating a website to at least host your book and information on in case others want to find you and even connect with you about speaking engagements and other amazing opportunities a book can grant you.

For help: WhatsApp: 08109300137

Amazon is the biggest retailer online and with the world of book-buying migrating and settling on the internet, Amazon is the place to publish.

Here’s how you can publish an ebook on Amazon with Kindle Direct Publishing.

#1 – Write a book worth buying

There’s no point in publishing a book that’s not your best work. But if you’re not much of a writer or have no idea how to write a book in the first place, that can make this entire process much more daunting. In order to write a great ebook to sell on Amazon or even on your own website, you first have to pick a book idea that you’re passionate about. Remember, you’ll be writing up to and even more than 25,000 words so you want to make sure you have a topic you know a lot about and love.

Here are the overall steps for writing a book and getting it ready for publication:
1. Choose an idea
2. Come up with a good book title and subtitle
3. Create your mind map
4. Write a thorough outline from your mind map
5. Schedule your writing time and get your book done!
6. Thoroughly self-edit
7. Hire an editor to ensure perfection
8. Hire a book cover design artist to bring your book to life

#2 – Create your Amazon KDP account
Learning how to publish an ebook means navigating the online space in a way you may not be familiar with, like using Amazon’s Kindle Direct Publishing to get your ebook out into the world.

Setting up your KDP account is actually really easy.

Here’s all you have to do:

1. Visit https://kdp.amazon.com and create an account. You can either use your existing Amazon account or a different email address.
2. Set up all your tax information. You can’t submit your published ebook unless you have all of these steps completed.
3. Once your tax information is all filled in, hit “Finished” and you’re all done.

#3 – Format the ebook properly
Book formatting is really, really important. If you just upload your manuscript as is, you’ll run into a number of different problems. And this is awful because with the “Look Inside” feature Amazon offers, anyone can see the formatting of your book right away. If it’s bad and difficult to read, they’ll avoid buying your ebook and your sales will tank.

#4 – Upload your ebook to KDP
This is a very simple step for publishing an ebook. All you really have to do is “plug and chug,” as they say. You have all of the information you need and now it’s just about uploading your formatted manuscript to your KDP account and filling in the information you need to. That means you’ll need to fill out the title, subtitle, and the description. Now, you really don’t want to write a boring “filler” description. After the cover, this is the single most important part of publishing an ebook. If people aren’t sucked in by your description, they won’t buy your book.

#5 – Choose a launch date
Believe it or not, there are actually good and bad days to launch your book. Typically speaking, the winter holiday season is the worst time to publish a book simply because the advertising market will be super saturated. Everyone is putting their best ads forward so they can reap the rewards of those holiday spending dollars. And although this might seem like the perfect time to launch, it’s actually one of the worst. Your book can easily become lost in the hype of literally every other book and product marketed during that time.

#6 – Put together your launch team
This is such an important step when it comes to self-publishing an ebook. What you really need is a great group of people who can help launch your book to heights you wouldn’t reach otherwise. Your launch team should be composed of people who:

Love your book
Want to help you
Are very enthusiastic about your book
Have some sort of following or online presence
Are fans of you and your work

Since you’re trusting these people to help get the word out, make sure they’re all committed. A great way to do that is to have an online application form that each person has to fill out. This will help narrow down those who are serious about helping you and will put in the time and effort to do so.

#7 – Build hype for your ebook on your website or blog
Many who publish ebooks usually have a website or blog they can use to drive traffic to it. Not only that, but some actually use the ebook as a lead magnet and even the main source of income on their site. And publishing a book – even just an ebook – can do wonders for growing your online business as well. What you have to do before your launch is to build interest about the ebook.

Here’s how you can build hype for publishing your ebook:

1. Link to your book within blog posts
2. Create blog posts related to the topic of your book
3. Create graphics for your book and place in your sidebar and within blog posts
4. Create a graphic to use on the front page of your website
5. Create an email sequence to sell your book (this is for those more advanced with a larger email list)
6.Continuously look for ways to integrate your book into blog post ideas and on social media

The idea with optimizing your website with your book is to convert your blog followers into customers and to give those coming to your website from your book the content they’re actually looking for. All of this builds fans and most importantly, a loyal and engaged following!


#8 – Publish your ebook!
It’s time to kick off your ebook and launch! If you’ve followed the steps above, then you’re ready to get your book published and start reaping the rewards. The best part about publishing an ebook is that you don’t have to worry about ordering prints and going through the proofs and the entire process of adjusting how they look. Once the ebook format is complete, that’s all you need to concern yourself with in terms of delivery! Your launch day is very important and exciting. Make sure your launch team is ready for a day of sharing and even some activities.

#9 – Create emphasis of your book on your webiste, social, or email list
Now is the time to leverage that book!

Writing the ebook itself isn’t the hardest part of this process; making continuous sales is. And the best way to ensure you keep pushing buyers to your book is to make it the focus of your blog and website. Plus, if you have those great reviews from your launch team, you can actually leverage those to make more sales. Place reviews on your website on the same page your book is linked to. They’re kind of like testimonials for a service. Except, in this case, your service is a book.

You can feature them on your website wherever you want.

Obviously, if you’re someone who only wants to sell your ebook, a blog or website might not even be something on your ebook publishing to-do list.

You should, however, think about creating a website to at least host your book and information on in case others want to find you and even connect with you about speaking engagements and other amazing opportunities a book can grant you.

For help: WhatsApp: 08109300137

Learning how to publish an ebook can be pretty painful without the right process. Writing and publishing a book successfully by itself is a challenge. But with kindle direct publishing, Amazon publishing, and other forms of self-publishing at your disposal, publishing an ebook can even be easy.

We get how much information is out there about learning how to publish an ebook.

So how do you know what’s legit?

How do you position your ebook to sell in a the current times of millions of ebooks available online?

And how do you sell your ebook effectively?

Here are the steps for how to publish an ebook:

1. Write a strong book
2. Create an Amazon KDP account
3. Format your ebook for publishing
4. Upload your ebook to KDP
5. Choose your ebook publish date
6. Build your book launch team
7. Create hype for your ebook
8. Publish your ebook!
9. Create emphasis for it on your site.

For help
Whatsapp/Call; 08109300137

Learning how to publish an ebook can be pretty painful without the right process. Writing and publishing a book successfully by itself is a challenge. But with kindle direct publishing, Amazon publishing, and other forms of self-publishing at your disposal, publishing an ebook can even be easy.

We get how much information is out there about learning how to publish an ebook.

So how do you know what’s legit?

How do you position your ebook to sell in a the current times of millions of ebooks available online?

And how do you sell your ebook effectively?

Here are the steps for how to publish an ebook:

1. Write a strong book
2. Create an Amazon KDP account
3. Format your ebook for publishing
4. Upload your ebook to KDP
5. Choose your ebook publish date
6. Build your book launch team
7. Create hype for your ebook
8. Publish your ebook!
9. Create emphasis for it on your site.

For help;
Whatsapp/Call: Joshua Adediwura; 08109300137

What Is Publishing? The Seven Processes of Book Publishing

Before listing the seven processes of publishing, a quick look at formats. In the old days, books began as print and in a publishing contract, electronic or audio editions were handled as “subsidiary” to that ore format. Hence a whole section in publishing contracts covering subsidiary rights.

Today’s indie authors use digital tools to produce books in three formats: ebook (electronic), pbook (print), and abook (audio) and most authors now start with the cheapest and easiest format which is ebooks.

We all have our preferred reading format and many older readers, in particular, are romantic about print, loving the feel, the smell and the weight of a print book in the hand. A good author-publisher knows that how we ourselves like to read, as a reader or writer, is irrelevant. Our job as a publisher is to get our books into as many formats as possible so that the readers can choose their own preferred format.

If you are currently publishing your first book, It's recommended you begin with making, supplying and sell an ebook first, as it’s the easiest and cheapest format to work with. Ebooks will set you up fastest for book sales and allow you to make your inevitable mistakes more cheaply, and in a way that is easiest to rectify and change.

The elements and processes of publishing are the same across the three formats. Once you’ve mastered ebooks, you can build on those skills to produce print and audio, the tricker formats that need more investment.

So what are those elements and processes?

The Seven Processes of Publishing: Three Elements

The three elements of commercial book publishing are: book making, books supply and book sales. These three elements encompass seven key processes that make up the craft of publishing.

• Book making relies on the processes of editorial, design and production.
• Book supply relies on the processes of distribution and marketing.
• Book selling relies on the processes of promotion and rights management.

Digital tech and tools have revolutionised publishing in the last decade and there are now more ways to make, supply and sell books than ever before, but these fundamental elements and processes of publishing never change.

Publishing Element One: Book Making

Process 1: Editorial
The first process in publishing is editorial: revising, amending, rearranging and improving the words and flow of a manuscript, aiming for clarity, simplicity, brevity and artistic effect.

Process 2: Design
The second process in publishing is book design: configuring the cover and interior text to consolidate the content, style, format, and sequence of the book into a coherent visual unit.

Process 3: Production
The third process in publishing is book production: assembling the book in audio, electronic, or print format.

Publishing Element Two: Book Supply

Process 4: Distribution
The fourth process in publishing is book distribution and sales: circulating the book through channels that make it available to readers for purchase.

Process 5: Marketing
The fifth process in publishing is book marketing: ongoing, repeatable activity which generates awareness of a book and its author among book distributors, retailers and readers. Marketing positions you as an author, and your books, to be what the publishing business calls “discoverable”–which means you can be easily found by readers who are searching for a book like yours. Marketing covers ongoing activity like tending to your website, your regular social media activity, growing and communicating with your email list.
Publishing Element Three: Book Selling

Process 6: Promotion
The sixth process in publishing is book promotion: concentrated sales-driven activity behind a particular book for a particular period of time. Promotion takes one book and brings it to its target readers, with enticement to buy. It covers things like advertising, price promotions, blog tours, real-life book tours, media coverage and more.

Process 7: Selective Rights Licensing
The seventh process in publishing is rights licensing: assigning the right to publish, produce or otherwise exploit a book’s content or characters in exchange for royalties (a percentage of sales revenue).

If it’s your first time self-publishing, thinking about the process in this way may be new to you. Even if you’ve published before, you may not have identified or been aware of all these processes, or you may be more familiar with some of the processes than others. For a self-publisher, each of these seven processes is an opportunity to express your vision, clarify your brand, and grow your business.

What Is Publishing? The Seven Processes of Book Publishing

Before listing the seven processes of publishing, a quick look at formats. In the old days, books began as print and in a publishing contract, electronic or audio editions were handled as “subsidiary” to that ore format. Hence a whole section in publishing contracts covering subsidiary rights.

Today’s indie authors use digital tools to produce books in three formats: ebook (electronic), pbook (print), and abook (audio) and most authors now start with the cheapest and easiest format which is ebooks.

We all have our preferred reading format and many older readers, in particular, are romantic about print, loving the feel, the smell and the weight of a print book in the hand. A good author-publisher knows that how we ourselves like to read, as a reader or writer, is irrelevant. Our job as a publisher is to get our books into as many formats as possible so that the readers can choose their own preferred format.

If you are currently publishing your first book, It's recommended you begin with making, supplying and sell an ebook first, as it’s the easiest and cheapest format to work with. Ebooks will set you up fastest for book sales and allow you to make your inevitable mistakes more cheaply, and in a way that is easiest to rectify and change.

The elements and processes of publishing are the same across the three formats. Once you’ve mastered ebooks, you can build on those skills to produce print and audio, the tricker formats that need more investment.

So what are those elements and processes?

The Seven Processes of Publishing: Three Elements

The three elements of commercial book publishing are: book making, books supply and book sales. These three elements encompass seven key processes that make up the craft of publishing.

• Book making relies on the processes of editorial, design and production.
• Book supply relies on the processes of distribution and marketing.
• Book selling relies on the processes of promotion and rights management.

Digital tech and tools have revolutionised publishing in the last decade and there are now more ways to make, supply and sell books than ever before, but these fundamental elements and processes of publishing never change.

Publishing Element One: Book Making

Process 1: Editorial
The first process in publishing is editorial: revising, amending, rearranging and improving the words and flow of a manuscript, aiming for clarity, simplicity, brevity and artistic effect.

Process 2: Design
The second process in publishing is book design: configuring the cover and interior text to consolidate the content, style, format, and sequence of the book into a coherent visual unit.

Process 3: Production
The third process in publishing is book production: assembling the book in audio, electronic, or print format.

Publishing Element Two: Book Supply

Process 4: Distribution
The fourth process in publishing is book distribution and sales: circulating the book through channels that make it available to readers for purchase.

Process 5: Marketing
The fifth process in publishing is book marketing: ongoing, repeatable activity which generates awareness of a book and its author among book distributors, retailers and readers. Marketing positions you as an author, and your books, to be what the publishing business calls “discoverable”–which means you can be easily found by readers who are searching for a book like yours. Marketing covers ongoing activity like tending to your website, your regular social media activity, growing and communicating with your email list.
Publishing Element Three: Book Selling

Process 6: Promotion
The sixth process in publishing is book promotion: concentrated sales-driven activity behind a particular book for a particular period of time. Promotion takes one book and brings it to its target readers, with enticement to buy. It covers things like advertising, price promotions, blog tours, real-life book tours, media coverage and more.

Process 7: Selective Rights Licensing
The seventh process in publishing is rights licensing: assigning the right to publish, produce or otherwise exploit a book’s content or characters in exchange for royalties (a percentage of sales revenue).

If it’s your first time self-publishing, thinking about the process in this way may be new to you. Even if you’ve published before, you may not have identified or been aware of all these processes, or you may be more familiar with some of the processes than others. For a self-publisher, each of these seven processes is an opportunity to express your vision, clarify your brand, and grow your business.

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Business Growth takes time and effort. Every little step you take is vital. In this artilce, Alison Morgan discussed the 7 steps in moving from business zero to hero.

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8 Mistakes First-Time Founders Make When Starting a Business
Money, market, speed and fatigue are all factors that can undo the best business idea.
By Mitch Zuklie May 16, 2019
I love first-time founders. They’re true believers focused on creating a better future powered by better ideas. They're ready to start a business, possessed with the passion and the grit to enter the arena and do battle with the specters of failure and loss.
When they succeed, they often really do change the world—and the bank balances of a lot of people around them. And it’s because I love them that I say, with all due respect: They make a lot of mistakes. And a lot of times, they make the same ones a thousand other first-time founders have made before them.
As a lawyer who’s worked with clients to complete hundreds of venture financings and related company making—and breaking—transactions, watching first-time founders launch their dream can feel like I’m watching them amble into a busy street. They can be unaware of the nearby dangers, don’t have good insight into what to avoid to stay safe, and make the same life-threatening mistakes as a lot of other founders who’ve wandered into the same busy road. Which of course can get companies killed.
So playing crossing guard, here are some common mistakes first-time founders should seek to avoid as they head eagerly into the traffic flow:
1. Ignoring market risk when starting a business
Ignoring or downplaying market risk is the single biggest reason companies fail. Most founders put too much emphasis on perfecting their technology platforms—which is understandable, given that many founders are passionate technologists—and not enough on making sure those platforms deliver real business value. But as one of my favorite books, Max Finger and Oliver Samwer’s America’s Most Successful Startups: Lessons for Entrepreneurs explains, “Many startups burn through a lot of cash with a product or technology searching for a solution.” But it’s being wrong about the market, not the technology, that’ll kill you. A better approach, say the authors, is to take six months to talk with potential customers to understand their needs and validate your idea.
2. Taking the wrong advice
Talk is cheap, or as William Shakespeare wrote in Othello, “mere prattle without practice.” Those are words to live by in Silicon Valley where startup advice is plentiful but most of it is wrong. It’s a truism that most people with valuable insights are in very high demand while those with plenty of time to dispense advice typically don't have much value to impart. When taking advice, consider the source, and weight your response proportionally.
3. Ignoring constructive feedback
Founders should be wary of ignoring the feedback of a venture capitalist or a potential customer who has engaged deeply with your firm, but ultimately decided to pass on either investing in it or buying your product right now. As an example, one of my most successful client companies struggled for years to monetize an incredibly popular product. They eventually developed a pricing model that helped them succeed, thanks to advice from Kleiner Perkins VC Randy Komisar. He had passed on investing in the company, believing their likelihood of beating incumbents was too small. But based on Randy’s long years of related industry experience, he offered insights about how best to monetize the company’s product. The advice proved vital and the company was smart enough to implement it.
4. Going too fast
Most commentators on startups suggest you must go first and go fast — get to market first, stockpile the best talent, and full steam ahead while shoveling capital into the boiler. And sometimes that is right, but I have seen far more companies fail from growing too quickly. It’s more prudent to conserve capital until the company understands what the customer really wants and at that point, damn the torpedoes! Nest co-founder Matt Rogers says that while the firm had a vision of a connected home, it first had to focus on a thermostat: “Take one step at a time and be sure to celebrate the major accomplishments and milestones along the way.”
5. Hiring the wrong team
The late Oakland Raiders owner Al Davis was often criticized for drafting for speed, not football skill. Even when seemingly everybody knew the Raiders needed defensive reinforcement, Davis would still prefer to draft a fast wide receiver. Which is probably why the Raiders haven’t won a Super Bowl in 35 years. Similarly, most first-time entrepreneurs hire the wrong people. They hire their head of sales too quickly and their head of product too late. They also tend to hire key staff with too little experience, being overly impressed by time spent at a successful start-up or tech giant. Two people can work side-by-side at the same company and leave with dramatically different levels of experience depending on their engagement, self-reflection and pattern recognition. It’s important to sort the pile according to company needs, not flashiest resumes.
6. Overestimating the challenge of seed funding
It’s not that hard to raise seed capital, so founders should not be too self-congratulatory that a hot seed fund has invested. Very few companies have ever succeeded just because they had the right names in their cap table.
7. Underestimating the challenge of raising Series A funding
Series A funding is the milestone where the founder finally can move beyond bootstrapping to building their vision. It also marks the advent of a relationship that’s crucial to the firm’s success—a VC partner. (And remember, the individual partner is more important than the fund to the company’s success.) Founders have to seriously raise their game to attract Series A financing. My friend Jason Lemkin writes that founders need a great team, a data-driven pitch with 18 months of precision plans, a true understanding of customer acquisition costs and other revenue metrics, a nuanced understanding of the competitive landscape, and a real product roadmap. That’s not easy—not for the work product to be really good anyway—and it’s not something you can slap together in a single morning at a coffee joint.
8. Mental fatigue
Founders feel enormous pressure. That’s natural given that many of them work 80-hour-plus weeks and can’t get through a full night’s sleep without waking up in a cold sweat. They’re often overworked, lonely, and stressed out, and that takes a toll on both creative and analytical capacity that they often don’t sense until it’s too late. Founders need ballast—something to care about that’s unrelated to work—so that the inevitable disappointments don't become crisis points. Too many people in the startup ecosystem view outside interests as a sign of weakness, but that’s absurd.
Nobody’s got a magic formula for first-time founder success. But if they can de-risk their company’s path forward by avoiding these eight mistakes, the chances of achieving that world-changing vision increase materially.[/b][b]