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AB testing provides an ability to webmaster to create and test different variants of the webpage to figure out which one performs better and converts the most.

AB testing and multivariate testing both works on the same principle of creating different variations of the webpage and testing the better converting webpage but in multivariate testing, one can create a higher number of variations.

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Http stands for Hypertext Transfer Protocol and https stands for Hypertext Transfer Protocol secure are the web protocol used for communication between web servers and web browsers over the internet.

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