₦airaland Forum

I run a small side project, a tarot site with card meanings and readings in four languages (React, Supabase, prerendered pages). Indexing is fine: 354 pages in Google, nothing stuck in "discovered, not indexed".

In mid September one of the language versions jumped from average position 27 to 6.3. The card pages now sit in the top 10 for queries like "three of wands meaning", and the page titles match those queries word for word.

Result: about 2600 impressions and 2 clicks. CTR 0.08%, while 1-2% is normal for positions 6-9 on mobile, and mobile is 83% of my traffic. Branded searches work fine (8.5% CTR), so people do click when they look for the site by name.

What I checked: Site Audit health 100, TTFB around 130 ms, schema in place (Article, Breadcrumb, FAQ, WebSite). My current guesses are the AI overview and the image pack pushing the result down, plus a weak snippet (I rewrote 78 descriptions on 21 Sept and will compare after two weeks).

Has anyone seen a site stuck in the top 10 with CTR ten times lower than expected? What turned out to be the cause?

The site is https://tarot-magic.com if you want to look at the snippets yourself.