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If you are thinking to run your business online on Magento or Woo commerce then some points mentioned below may be helpful for you:
1. An Overview of Both: Magento is a multi-functional platform with its advanced features which is owned by EBay whereas Woo-commerce is a Wordpress plugin which can be installed at Wordpress CMS according to its needs.
2. Setup and Customizations: Magento takes the longer time to customize due to its numerous features and MVC architecture whereas Woo commerce installation and maintenance are easy.
3. Features: Both have similar features like discount code implementation and comparison for products using advanced technology to refine the searches.It depends on clients needs and what type of business requirements they have.
4.Ease of Use: Both are easy to use, and allow developers to make them more user-friendly as per client requirements .
5.Cost: In fact, both are easily downloadable free open source platforms but when you think to expand your business, expenses varies in Magento whereas woo commerce can be easily expanded at the same time at a lower expense.
6. Hosting: Woo commerce does not require much disk space, it has limited features which is light on server load, but Magento along its numerous features require much space and is heavy on the server load.
7.Search Engine Friendliness: There are several options are available to make them SEO friendly with the help of extension and plugins.

Now you can choose the e-commerce platform which can suit you the best in terms of your capital investment, number of products and growth of your business.