The iconic sizzle of flame-grilled burgers and the promise of an extraordinary dining experience have officially landed in Ibadan, as Burger King strategically enters the dynamic market of this historic city. This exciting fusion of global excellence and local charm unfolds against the vibrant cultural backdrop of Ibadan.

Market research and a careful analysis of demand played a pivotal role in the momentous decision to situate the new Burger King outlet at Mobile junction, Ring Road, Oluyole area of Ibadan, the capital of Oyo State.

Also serving as a vibrant backdrop for a colorful ceremony, the event attracted a large turnout of first-time customers who were dazzled by the flavorful and delectable burgers, along with the quality of service they received.

Shortly after the official commissioning, Honorable Ademola Ojo, the Commissioner for Trade, Industry, Investment, and Cooperatives in Oyo State, who toured the facility, shared his impressions, declaring Burger King as “one of the best establishments we can have in Ibadan.”

Represented by Mr. Olawale Olanrewaju, an assistant director in the ministry, the commissioner announced the state government’s commitment to creating a conducive business environment for Burger King in Oyo State. He highlighted that the government was not imposing taxes on consumption (food and restaurant services) to attract more investors to the region. The Honorable also reaffirmed the government’s dedication to supporting Burger King and fostering a business-friendly atmosphere for their growth.

Mr. Rushdi Ibrahim, the Chief Operating Officer of Burger King Nigeria, emphasized the company’s unique selling points, including diverse pricing packages catering to all categories of customers and exceptional customer service. He stated, “We want to be a brand for everybody, not just a select few. That’s why Ibadan is our second city outside Lagos, and we have ambitious plans to expand further here.”

He went on to mention their commitment to meeting the diverse needs of Nigerians through a signature menu, a classic menu, and a budget menu, ensuring that everyone can savor the world’s finest burgers.

Mr. Ibrahim proudly stated, “We are delivering the biggest, freshest, and flame-grilled burgers; Burger King is renowned for this.”

Mr. Joseph Ekpo, the Chief Development Officer of Allied Foods, highlighted the company’s collaboration with neighboring communities to ensure the smooth fulfillment of its corporate social responsibilities.

Meanwhile, Burger King eagerly anticipates the unique opportunities Ibadan offers, as the city’s growing middle class, with increased disposable income, presents an excellent market for the brand. Ibadan’s rapid urbanization, mirroring trends in numerous Nigerian cities, has created a heightened demand for fast food, catering to busy lifestyles and a growing appreciation for global culinary trends. Moreover, Burger King’s arrival promises to generate employment opportunities for the local population, contributing to positive social and economic impacts.

The brand is committed to seamlessly integrating into the historic city’s local lifestyle. This includes language localization, incorporating the local language into marketing materials to make the brand more relatable. Pricing has also been thoughtfully considered, ensuring affordability across a wide range of consumers, including students and the working class, without compromising profitability.

This successful launch in Ibadan opens doors to potential expansion into other cities within Oyo State or neighboring regions, tapping into a broader regional market. However, the company’s officials have stated that these expansion plans will be contingent on the performance of the Ring Road, Ibadan store.

Therefore, if you’re in Ibadan and looking to enjoy the real burger experience then be sure to stop by No 2, Bisi Akande Road, MKO Abiola Way, Ring Road Ibadan or order online on 07004447777. Also, follow them across all social media channels on @burgerkingnga to stay up to date.

https://dailypost.ng/2023/09/26/burger-king-makes-grand-entrance-into-ibadan-promises-sizzle-of-global-excellence-local-flavor/

Mynd44
Npflmod

And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

Obi2saveNigeria:
And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

If you know what it cost the owner of that franchise in Nigeria to bring in burger king franchise, you will not be talking like this.

I'm not talking about the owner of the franchise. He is a businessman. There are thousands of local brands currently offering same services. So, what's the need celebrating this as if it's a great investment?

tinsel:

If you know what it cost the owner of that franchise in Nigeria to bring in burger king franchise, you will not be talking like this.

Obi2saveNigeria:
And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

You're angry they didn't bring it to the South East abi?
But why would BURGER KING in their right senses invest in AfghanEASTan?

Ibadan is quite populated.

They've identified a viable market and invested in it.

Good luck to them.

Ok 🥱🥱

I hope American fast foods won't run Nigerian fast food out of business with the way they are expanding across Nigeria. Coldstone/Domino, KFC and now Burger King

Obi2saveNigeria:
And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

Who's celebrating it? You're not happy the restaurant was opened in Ibadan.

Burger King....my favourite when it comes to burger.
Why would they take off from Ibadan?
I doubt they did their market research very well....Lagos, Abuja and PH would be a better market considering the fact is more cosmopolitan than the rest.

Ricci22:
Burger King....my favourite when it comes to burger.
Why would they take off from Ibadan?
I doubt they did their market research very well....Lagos, Abuja and PH would be a better market considering the fact is more cosmopolitan than the rest.

KFC, Dominos, Coldstone and ShopRite invested in Ibadan before considering anywhere in the SE

You think they don’t know the numbers?

I trust my Yoruba folks from Ibadan, the first few weeks they will throng there just to take pix for the grams but afterwards, Burger King you will be On Your Own (Oyo)... 😅





Money wey I go use chop two plates 🍽 🍽 of Amala and Ewedu ati orisirisi , I go come spend am on top one burger 🍔 under this Tinubu?

Ibadan is more into the traditional food like Amala and Ewedu
Trust me if they remain in Ibadan they will be out of business.

Mean while I never mentioned South East to rather Lagos Abuja and PH

Great investment in historic city of ibadan here

Wonder what the price of a burger would be?

Ricci22:
Ibadan is more into the traditional food like Amala and Ewedu
Trust me if they remain in Ibadan they will be out of business.

Mean while I never mentioned South East to rather Lagos Abuja and PH

They didn’t see PH there before investing in Ibadan

KFC, Dominos, Coldstone and ShopRite invested in Ibadan before considering anywhere in the SE

You think they don’t know the numbers?

Some girls will already be disturbing their guys to take them.

My fear is influx of SE villagers into South West.. they keep seeing excuse every blessed day to flock into Yorubaland en masse.

I ordered one online here in Lagos, it offered no value for my money. Just bread, beef patty and sauce. No vegetables. I would not even feed that rubbish to my dog. That was the last time I ordered from them.

Nigerian entrepreneurs are just useless. I wish I knew the person that owned that Burger King joint, I would have put a bullet through his skull.

Obi2saveNigeria:
And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

Lol, you don't know how businesses operates. Even if this was introduced to Washington DC for the first time, they will have a grand opening.

Ikaeniyan0:
I hope American fast foods won't run Nigerian fast food out of business with the way they are expanding across Nigeria. Coldstone/Domino, KFC and now Burger King

MacDonald too is incoming

Olodo, similar foreign brands are already operating in the East. There are at least two of such brands in Aba alone!

It's inferiority complex that will make you to start jubilating because of ordinary fastfood, despite the fact there are lots of similar Nigerian brands!

JohnnA1:
You're angry they didn't bring it to the South East abi?
But why would BURGER KING in their right senses invest in AfghanEASTan?

Obi2saveNigeria:
Olodo, similar foreign brands are already operating in the East. There are at least two of such brands in Aba alone!

It's inferiority complex that will make you to start jubilating because of ordinary fastfood, despite the fact there are lots of similar Nigerian brands!

Na your Mama be OLODO!

Envy + hate won't let you see the job creation opportunities alone (among other benefits) a big brand like Burger king brings to the SW.

Besides, we all know who the real sufferers of inferiority complex are... and that is you.

Burger King na thrash, it's when Walmart and McDonald invest in Nigeria that their will be a call for celebration, this is pure rubbish.

flokii:
My fear is influx of SE villagers into South West.. they keep seeing excuse every blessed day to flock into Yorubaland en masse.

We really NEED to do something to checkmate this. But our people seem to be too docile when it comes to matters of territorial integrity and self preservation

Ikaeniyan0:
I hope American fast foods won't run Nigerian fast food out of business with the way they are expanding across Nigeria. Coldstone/Domino, KFC and now Burger King

KFC is South Africa...

So also the way our fellow country men have businesses in another countries

Their price and quality will determine where people will buy. Nobody's chasing anyone from his/her business

Bakrabas:


KFC is South Africa...

Kentucky Fried Chicken is a South Africa fast food restaurant?

Ikaeniyan0:
Kentucky Fried Chicken is a South Africa fast food restaurant?

They have branch is south africa as they do here in nigeria...but the origin and headquarters is in Kentucky USA

Ikaeniyan0:
I hope American fast foods won't run Nigerian fast food out of business with the way they are expanding across Nigeria. Coldstone/Domino, KFC and now Burger King

reno omokri was right Nigeria is very vulnerable to foreign investors that's why a South African company like MTN can have the largest share of Nigerias stock market quite shameful if you ask me

Obi2saveNigeria:
And this is worth celebrating? Has it gotten to the extent where we now celebrate ordinary fastfood outlets?

May mediocrity not kill people o

Lolz...LWKM
Pathetic mediocre update unless a paid/sponsored one.

BTW Naira seems to be doing mountain climbing with Dollar already atop.





Wittyness