₦airaland Forum

pafun:
What happened to Chicken George?

^^^


I see there are some WW II veterans on this thread.

This is exactly what happened simply.

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

samwash:
Do you notice that where there's MR BiGGs, a chicken Republic outlet is beside or opposite near by.

Na strategy

Chicken rep dey very strategic in business ...

They improved on the mistakes of Mr Biggs...and added their flavour...then boom ...they became who they are today

faceland:
I think it was the opposite. I don't remember anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

Indeed, competition from other fast food brands led to a dilution of the market share. However the iconic Mr. Biggs brand still exists in form of other outlets especially in Lagos. There are two popular outlets with cozy interiors that I know of along Awolowo Way in Ikoyi, Lagos and Oba Akran Avenue, Ikeja, Lagos located within a fuel station.

Chicken Republic, Tasty Fried Chicken, Tantalizers, KFC all came in with robust plans to take parts of the market share from Mr. Biggs.

Na Una remind me about Mr Biggs now. It was lost in memory already

Franchising and poor management of the franchises.

kay29000:
Since early 2000s? I knew of Biggs since the 80s.

^^^


I knew some old timers would set the record straight.

Lack of quality control.
I recall eating a very bad meat pie at their zone 4 wuse branch that year.
I predicted there and then that their days were numbered.

Not true. Mr Biggs brand is still owned by UAC restaurants, a subsidiary of UACN PLC

Nomyth:
The main reason is their major investor, UAC divested from the business and from then on they didn't have the financial strength to compete.

What happened to tantalizers too?

olatade:
The TRUTH!!! I was 'addicted' to their meatpie and sausage rolls. The fried rice as well until the early 2000s. They messed up big time. Got quoted in the stock market or so and expanded unnecessarily. Lost quality control, and they went under. Sometimes, expansion is a bad thing

You are so right, there are some businesses that need to be kept small and nimble so it will be easy to maintain standards!

I remember when my dad used to take us to mr biggs festac town in the late 90s. About 1h 30m drive from our house. Nothing lasts forever

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

I HaVe not had anyone complain about mr bigs service.Have you?

Poor handling of it franchise.
Lack of uniformity when it comes to the way their food taste.

Imagine Mr Biggs moi moi at Orile taste totally different from the one at Ikate, who does that

Fujiyama:
^^^


I knew some old timers would set the record straight.

lol

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Very incisive analysis..

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Chicken republic is also a franchise

FeliciaOja:
They have tried honestly

Back then Mr Biggs was the Disneyland of Nigeria. I still have kodak pictures of me and my cousins eating big fat chicken during our long vacation holidays...

One of the biggest pioneers of fast food in Nigeria since early 2000's. You have tried
It's not easy at all.

Mr Biggs gave us childhood memories that can never be forgotten.. Going to Mr Biggs right after school was the greatest feeling ever

Thanks you Mr Biggs for all these years ❤️

They are still in operation

lekkicctv:
They were particularly loved for their amazing meat pies and scotch eggs.

They had over 170 locations in 40 cities..

Before Chicken Republic and KFC even arrived on the scene MR Bigg's was

This was IWO ROAD ,IBADAN OWN

It was soo Iconic the that,its the reference point to describe many place to strangers in iwo Road Ibadan then

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

RIGHT DUDE!!! FRANCHISING IS A BITXH. THEY GOT INTOXICATED WITH MONEY AND FORGOT ABOUT THE BRAND.

They couldn’t keep up..

dauntless15:
Lol I remember eating my first meat pie in life from Mr Biggs, I didn't like it but my dad forced me to eat it because it was the only snack we could get on the go, now I chase meat pie all over town wherever there's a fresh well made one, I remember their meat pie used to be weighty with a lot of meat in it, not the crap people do these days and stuff potatoes in it and say it's meat pie, too bad all that is no more because of naija economy, they had to compete with chicken republic, KFC and the likes, they didn't survive it, normally you need to innovate and adapt, they refuse to do that, so it just died naturally, another brand heading same way rn is Tito, they'll soon cease to exist like Mr Biggs, I had fond memories of that brand growing up.

I'm still seeing Mr Biggs outlet in some places

Tokskob2008:
Life happened to Mr Biggs..

No one stays champion forever

No, they were trying to survive in the land of Lagos where beans reign supreme

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

you know the real fact
I miss mr. biggs

CWJL1938
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Hart11:
Let's gather and discuss

Nigeria Happen to him...

What happen to MAN U?

Zubeezanga:
Lack of innovation, even if you are a pioneer in any kind of business, you must evolve and innovate as competitions sets in, people get bored even loyal customers do, there must always be something to bring people back a tiny new upgrade as at when needed but still retaining the old authentic aura, because humans are comfortable with what they know and can grow with, i think they allowed old loyal customers outgrow them, like me i love food, and i will own a resturant more like a village kitchen, where u embrace that ur growing up ur local delicacy, ur local drinks, if u squat or kneel or sit in any kind of way to eat traditionaly, then u served in such manner eg if na fura de nunu omo na calabash una go take drink, if na isi ewu nkwobi plate standard lol, with time i will infuse traditional music,drama,folklores etc the ideas choke na the funds man dy gather hahaha, because i go take am international too, i go use local dishes tell our kids our stories.

Visit LandN kitchen

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

This guy should be contracted by Emilokan Tinubu Jagaban to research into Nigeria's generational problems. His head is too correct on this subject

Hart11:
Let's gather and discuss

They moved to Ghana

udede:
It's not competition at all if you ask me. The economy is the matter .

You actually think the demise of Mr. Biggs started last year abi? The Mr. Biggs brand started losing focus and and their competitive advantage over 10 years ago. They got so relaxed, drowned in their own success so much that it never forsaw a much competitive future. The downfall of the brand is very akin to the demise of Nokia in the tech industry. While Nokia reigned supreme in the early 2000, with the largest market share, other brands ( Apple, Samsung etc) quietly developed products that'll shape the future of the tech industry right under the nose of Nokia. Both Nokia and Mr. Biggs got too big and complacent. Their competitors adopted proper marketing strategies to upturn the market by leveraging on market surveys and customers feedback to build products and render services that meet or exceed the demand of their customers.

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start

well said sir, but they still have a name omo i swear if them contract i go drag majority of the old customers back before a year their come go shock everybody, imagine hearing that same old mr biggs jingles wit better visuals now, memories will force some old customers back then u lock them wit improved services but same old unique taste.