Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand - Business

Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand - Business - Nairaland

Nairaland Forum › Nairaland General › Business › Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand (16082 Views)

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Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Racoon(op): 11:28am On Jun 15, 2024

This Day In History May 8 1886 American pharmacist John S. Pemberton developed Coca-Cola, a drink he originally billed as a cure-all tonic. On May 8, 1886, Dr. John Stith Pemberton invented Coca-Cola, forever changing the history of eating habits around the world.

The drink’s name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). Since he was a pharmacist from Atlanta he had access to a variety of chemicals and natural ingredients.

One day, he prepared a dark coloured liquid and decided to take it to his shop, Jacobs' Pharmacy, to mix it with carbonated water. At this point, a test was needed. So he had the customers of the pharmacy taste it, who greatly appreciated the delicious and refreshing drink. From that day Pemberton put the forerunner of the current Coca-Cola on sale at five cents a glass as a takeaway drink.

The logo as we know it today was invented and designed by Frank M. Robinson, Dr. Pemberton's accountant, who thought that the two Cs would have made a nice advertising logo. The Coca-Cola brand - written in its famous italics font - was born with a first advertising campaign dedicated to the drink appeared in the newspaper.

The Atlanta Journal, inviting citizens to try this "popular new take-out drink". The advertising campaign for the product launch appeared on the first awnings of the shops, on which the words "Drink Coca-Cola" stood out. But the beginnings were not exciting: in the first year they sold just about nine glasses a day.

In 1887 John Pemberton registered the copyright of Coca-Cola Syrup and Extract with the US Patent Office. A year later, disheartened by the lack of success of his invention and never fully convinced and aware of the drink's potential, he gradually sold the company's shares to various partners.
Shortly before his death, he sold the rest of Coca-Cola to Asa G. Candler who bought back the shares of other holders until he acquired complete control of the company.

Together with his brother - John S. Candler - Frank Robinson - John Pemberton's former partner - and two other partners, Mr. Candler opened The Coca-Cola Company, with a start-up capital of $100,000. They invested a lot in marketing with free coupons, promotions, souvenir fans, calendars, clocks, cup holders and so on. He did everything to advertise the brand and make it famous.

In 1894 the first factory was born, in Dallas, Texas and a year later Candler made a famous announcement: "Today Coca-Cola is drunk in every state and territory of the United States". Under Candler’s leadership, sales rose from about 9,000 gallons of syrup in 1890 to 370,877 gallons in 1900.

https://www.facebook.com/story.php?story_fbid=pfbid01UL6FQvvmD5U8YJkDMQFFydHwdK93WDpnS7nzesqyeouBPthyiBvmDG5ZD9Tz1W8l&id=100063560411229&post_id=100063560411229_pfbid01UL6FQvvmD5U8YJkDMQFFydHwdK93WDpnS7nzesqyeouBPthyiBvmDG5ZD9Tz1W8l&mibextid=Nif5oz

17 Likes 3 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Racoon(op): 11:33am On Jun 15, 2024*

More than 100years ain't joke. The is a classical demonstration of the power of a resilient spirit. The inventor persisted till the success story of Coca-Cola is felt everywhere across the globe with heavy economic returns trailing in.

29 Likes 5 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Racoon(op): 11:37am On Jun 15, 2024

One day, he prepared a dark coloured liquid and decided to take it to his shop, Jacobs' Pharmacy, to mix it with carbonated water. From that day Pemberton put the forerunner of the current Coca-Cola on sale at five cents a glass as a takeaway drink.

The logo as we know it today was invented and designed by Frank M. Robinson, Dr. Pemberton's accountant, who thought that the two Cs would have made a nice advertising logo. The Coca-Cola brand written in its famous italics font - was born with a first advertising campaign dedicated to the drink appeared in the newspaper....."

3 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by mrjoeblinks: 1:13pm On Jun 15, 2024

Ehen?
.
Who do Pepsi go sabi copy for exam wella

26 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Omoawoke(m): 1:13pm On Jun 15, 2024

They should spare us the story abeg

1 Like 1 Share

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by farouk2much(m): 1:13pm On Jun 15, 2024

Now it has became addicted to many of us.. Almost 75% of world population can't survive without coca-cola. Me included

10 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by spontan: 1:14pm On Jun 15, 2024

Interesting!

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by DirtyGold: 1:14pm On Jun 15, 2024

You'll be naïve to believe that CocaCola became what it is today simply because of "resilience, good (novel) product and hard work".

Thinking in that line is akin to believing that Facebook became what it is just because of the "product".

What's tha business?

2 Likes 2 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by 99thEnemy(m): 1:14pm On Jun 15, 2024

Started from Cocaine and Kolanut

#TrueStory

5 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by AmVeryOk: 1:14pm On Jun 15, 2024

SINCE SEUN CHASE NAIRALAND BLOGGERS COMMOT FOR THIS FORUM .....

PEOPLE LIKE VIVIAN GIST , NATIONALHELM, GISTLOVER AND OTHERS ......

NAIRALAND IS JUST LIKE A NEW FACEBOOK PROFILE !!!! .......

PEOPLE DON LEAVE UNA FACE SOCIAL MEDIA .....

THOSE SMALL SMALL BLOGGERS ARE THE REASON WHY PEOPLE DEY VISIT THIS PAGE , BUT SEUN NO KNOW ..... BECAUSE THEY SOURCE FOR LATEST & ORIGINAL NEWS , WHILE TOP MEDIA HOUSES COPY ..... FROM THEM.

NOW .... NA ONLY OFFICIAL NEWS UNA GO DEY READ ..... where una think say punch , vanguard , lindaikeji , dey copy news from ...........

THAT'S WHY NATIONALHELM Leave una , and other top bloggers.

ONEDAY NAIRALAND WILL NO LONGER BE NEEDED AND SEUN WILL REGRET HIS ACTIONS.

Don't bite the hand that stand you.

6 Likes 2 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Yugoslavia247(m): 1:14pm On Jun 15, 2024

In Nigeria the owner will rather let it die than sell it.

Many brands died due to lack of investors and due to greed of founder.

See the last pics
See the road in 1886 or later

I just wonder why we hate to see community development in our country.

Even major road issa problem

Omoh Blacks
Blacks y

10 Likes 1 Share

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by ecomalchemistt(m): 1:15pm On Jun 15, 2024

Coca Cola you be big name

2 Likes 1 Share

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by FARA4GA: 1:15pm On Jun 15, 2024*

Which Nigerian owed company don survive reach 100 years sef?

https://www.youtube.com/watch?v=1P5tcA1VT0E

1 Like

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by TechBaron: 1:16pm On Jun 15, 2024

Lol

Coincidentally, I'm having one while reading this.

The sugar inside this drink ehn.... undecided

Thank God for bitter kola...

For every 35cl I take.. I balance it with 1k worth of bitter kola.

Let them go and fight themselves inside my stomach.

grin

12 Likes 2 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Godjone(m): 1:16pm On Jun 15, 2024

Nice but is the major cause of diabetes and kidney related wahala

1 Like 1 Share

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Cassandraloius: 1:16pm On Jun 15, 2024

Wow! This is inspiring!

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by unity004(m): 1:17pm On Jun 15, 2024*

What is it's nutritional benefit?

5 Likes 2 Shares

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Thegamingorca(m): 1:18pm On Jun 15, 2024

Omoh the man that invented this drink should have been the richest man in the world.

Pepsi and 7up are other carbonated drinks that have shaped the world. But their ability to refresh as refreshments pale significantly when compared to coca cola

2 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by MrIcredible: 1:19pm On Jun 15, 2024

Anything drugs and sugar sells cool

2 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by ednut1(m): 1:20pm On Jun 15, 2024

🥲Died poor

3 Likes

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by FreeStuffsNG: 1:20pm On Jun 15, 2024

He really tried I must admit. His pharmacy education/training and subsequent practice of the profession was the real sauce wink

1 Like

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Nobody: 1:23pm On Jun 15, 2024

Coke cola the Sugar hill

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by PUNANI01: 1:23pm On Jun 15, 2024

Keep on drinking sugar

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by BigBelleControl(m): 1:23pm On Jun 15, 2024

Coke

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Thegamingorca(m): 1:23pm On Jun 15, 2024

Racoon:
https://www.facebook.com/story.php?story_fbid=pfbid01UL6FQvvmD5U8YJkDMQFFydHwdK93WDpnS7nzesqyeouBPthyiBvmDG5ZD9Tz1W8l&id=100063560411229&post_id=100063560411229_pfbid01UL6FQvvmD5U8YJkDMQFFydHwdK93WDpnS7nzesqyeouBPthyiBvmDG5ZD9Tz1W8l&mibextid=Nif5oz

9 glasses a day for your first year. He try nah. This was a century where TV did not exist nor radio. Market was booming bros

1 Like

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by wallarwallar(m): 1:32pm On Jun 15, 2024

Perseverance, resilience and faith. To build a successful brand take time and dedication but in Nigeria the only thing of is profit if we want to initiate something of dis nature no wonder we are lacking behind.

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1 Like

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by EmmyMaestro(m): 1:33pm On Jun 15, 2024

One of the major things that sells even without advert

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by iichidodo: 1:36pm On Jun 15, 2024

[color=#1986BC] Forget Propaganda, the original secret recipe of Coke was kolanut and cocaine...hence the word "Coca-Cola". [/color]

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by blowjohn(m): 1:39pm On Jun 15, 2024

This is why they have lasted. Indeed same with other brands like McDonald🍔🍟🍦.

They don't use their profits to go to their villages to build houses anyhow.
Instead, they consolidate on their success by making improvements such that every branch or factory maintains a certain standard.

Juxtapose that with what is obtainable in Nigeria: frm Mr Biggs to tantaizers.... If they tell u what the owners or shareholders do with the profits, u will understand why Nigerian businesses fail.

I know hotel owners in abuja who will build in hotel today and immediately they start realizing profits, they start building another, or buy flashy cars or buy housed and lands.

Then thru begin to manage the initial business.

Same with small businesses.
Once the owner makes small money, the next thing is to go to village and build house. When the money is dwindling, they look for the only option of increasing prices.

If u check well, Coca-Cola hasn't increased much in price.

But checkout indomie which to me enjoys about the same patronage in Nigeria.... They are busy increasing prices despite the fact that they have an extremely large market, and the indomie itself is not what it used to be in terms of taste.

Gala
Fan ice

The shareholders don't have the business at heart. Thru are after profits.

So after a while, the business goes sour.

Indomie is surviving becos they don't have good competitors.
Otherwise, they have no business increasing their prices anyhow. Are the salaries of their staff increasing too?

And pls don't come and talk all that crap about price of fuel affecting business here.

E nor dey affect Coca-Cola?

11 Likes 1 Share

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by Ejyksneh(m): 1:43pm On Jun 15, 2024

Drink for ewedu munchers and head slammers.

Please check my signature for more updates

Re: Sir John S. Pemberton: The Story Of How Coca-Cola Became A Global Brand by SlavaUkraini: 1:44pm On Jun 15, 2024*

AmVeryOk:

SINCE SEUN CHASE NAIRALAND BLOGGERS COMMOT FOR THIS FORUM .....

PEOPLE LIKE VIVIAN GIST , NATIONALHELM, GISTLOVER AND OTHERS ......

NAIRALAND IS JUST LIKE A NEW FACEBOOK PROFILE !!!! .......

PEOPLE DON LEAVE UNA FACE SOCIAL MEDIA .....

THOSE SMALL SMALL BLOGGERS ARE THE REASON WHY PEOPLE DEY VISIT THIS PAGE , BUT SEUN NO KNOW ..... BECAUSE THEY SOURCE FOR LATEST & ORIGINAL NEWS , WHILE TOP MEDIA HOUSES COPY ..... FROM THEM.

NOW .... NA ONLY OFFICIAL NEWS UNA GO DEY READ ..... where una think say punch , vanguard , lindaikeji , dey copy news from ...........

THAT'S WHY NATIONALHELM Leave una , and other top bloggers.

ONEDAY NAIRALAND WILL NO LONGER BE NEEDED AND SEUN WILL REGRET HIS ACTIONS.

Don't bite the hand that stand you.

Did he really chase them or they left after not getting what they came here for ?

If you know what you are doing, no one can chase you from Nairaland.

1 2 3 Reply

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