₦airaland Forum

Winnin009:
Tantalizers, Sweet Sensation, Big Treat; Mr Biggs out lived them despite meeting Mr Biggs in the market

hafeeanubasy:
This was IWO ROAD ,IBADAN OWN

It was soo Iconic the that,its the reference point to describe many place to strangers in iwo Road Ibadan then

Trimjos:
There is still me bigss

lekkicctv:
👍 Yeah
You no be small pikin ooo 😎

Winnin009:
Lol. Reduce your voice o.

Winnin009:
Trust me when I say you won’t relive any good memories. That Mr Biggs you know is gone.

I still visited the one at ICM in Lagos some years back. Had to go get pizza and cold stone to console myself.

mancanoe:
Oh great Mr Biggs the very place I hosted my girlfriend who later became my wife and mother of our 3 children the very first day we met
The oyibos (whites) who ran Mr Biggs of then UAC for many decades left it on a very healthy state in the hands of (Yoruba) Management.... But due to lazy business management attitudes the new major share Holder's of whom are majority Yoruba's started selling franchise to whoever that comes with money, even almost every fuel station had one in their outlets those days.... As a result of this different practices were introduced which where against the initial standard set by the whites oyibos
Example... You must not sell a left over product to a customer... Infact the story is too long let me go to work joooo. (Summary is YORUBA MANAGEMENT KILLED MR BIGGS.)

faceland:
I think it was the opposite. I don't remember anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

Winnin009:
Well, supreme ice cream doesn’t seem to have a competition till now.

Guess who owns supreme?

AmericanIdiot:
Ronaldo is old and almost dead
Microsoft fails to innovate in smartphone space and fails to significantly improve or innovate their windows os and are slowly dying
Facebook has privacy concerns and are losing billions every quarter
Google is known as tech graveyard
Apple is king (and the only reason people still use android is because they can’t afford iPhone)

Azazyel:
Were you the writer of Supa strikas?

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

spencekat:
Your own na Azikiwe street wey dey Diobu.Olosho plenty for there. 😂.
Azikiwe road dey lead to Spar.

Winnin009:
Gala has strong competition dragging market share.

Who is competing with their supreme ice cream? The ones in sachets and plastics?

They’ve grown into a powerful brand.

faceland:
Bank loan for fast food in Northern Nigeria... And even 3 joints. 😅

That is financial suicide (or forfeiting your collateral).

kushe:
The entrance of a million brands in the 2000s into the quick service restaurant space did not help Mr Biggs as each locality all over the country now had new restaurants.
Chicken Repubic,Crunches,Mega Chicken,The Place all came with the new wave of the mid to late 2000s with many of them stealing significant market share from the initial big guys.
Former staff of the big 3 became consultants for entrepreneurs who wanted to get into the fast food business and inevitably Mr Biggs lost its best hands to an industry growing at a rate faster than anyone could have predicted.
The decision to franchise did not help matters like someone rightly pointed out but that was not what killed Mr Biggs. Mr Biggs died because it was owned by an archaic company that was slow to respond to change.
The death that killed Mr Biggs quickly chased and met up with Tantalizers and of recent Sweet Sensation. The Chicken Republic that is shining today is not the old chicken Republic. The old one was riddled with debt and investor issues,naa tens of millions of dollars una dey see so,so Chicken Republic is not out of the woods.
In my opinion Chicken Repubic would be dead as well if not for the constant injection of investor funds in dollars.Their back up is why they were able to run promotions for so long that kept their competitors scratching their heads.
In summary if the economy does not improve significantly, the list of failed restaurants will become extremely long because that model is not sustainable in a low purchasing power environment.

kushe:
Good analysis from everyone so far,but take these facts from someone that really knows that business and what happened.
What killed Mr Biggs? Time and change did.
Before Mr Biggs we had Eddie King Burger,Kass Chicken and Chicken George,all were famous but none was financially super successful because they were all family businesses.
In 1986 UAC opened Mr Biggs after a failed attempt to bring McDonald's into Nigeria. It was an experiment and they themselves were not expecting it to be so successful. It succeeded because it had the largest indigenous company behind it,and that company had properties scattered all over the country and in viable commercial locations,so the first hurdle was scaled.
Between 86 and early nineties,they had a near monopoly till boom,the Likes of Tastee Fried Chicken,Sweet Sensation and Tantalizers came on board. The sky was still big enough till the mid 2000s when the kitchen started becoming too hot.
Tantalizers seemed to have forcefully grabbed their crown eventhough they had a far lower outlet count nationwide, and Tastee had used excellence to separate themselves from the rest.
Sweet sensation were probably the most well managed as they handled expansion brilliantly without franchising.

ollypass:
Go figure... what the market share of gala is relative to the competitors..before you use the word strong

Vision101:
I think that it should be UAC foods

JOGICE:
Your observation on this is apt, you nailed this question like someone who managed a branch.

Winnin009:
Well, Rite and Chi’s Superbite and Beefie are strong competitors. Now I see a new one called kingsway too these days.

I believe you get the picture

ollypass:
Yeah bank loan...like I said ..a little research won't hurt your brains

ollypass:
judus to your observant nature ..how big is rite, chi, supervise outside ..in Benin in Owerri in port harcourth in Abuja.
then let me leave you with this shocker ...the Kingsway you see was launched from the same stable of UAC ..barley a year ago and out sells all other of those brands you mentioned put together...and it isn't even doing half the revenue of it's senior brother GALA. hope this puts things in perspective.

faceland:
That is totally foooqin bullshit. You must have something worst 50 million to get 40 million loan and when it fails (multiple by 3 sites, I don't see a profit 120m), you lose your property.

Bottom line, they had stupid prerequisites. We are not in USA, we are in Nigeria, be realistic. If it was sustainable, they would still be in business, after all no one is using their brand today, they can start all over again with the magical loan from bank.

Banks or lawyers are not your friends. If ruining you "legally" would profit them, hey would take the opportunity to do it according to the books.

Winnin009:
Lol. Thank you for buttressing my point about gala losing market share.

As far as there is a competition, your are losing their money.

As for how big they are in other states?! For real?! Lol

I’ve not been to the north, so I can’t say about that.

But where you see Bigi drinks, you’ll see rite beef roll. I’ve been eating since my university days and I left the uni almost ten years ago.

And superbite; anywhere Chivita gets to, you’ll see superbite there.

So, yeah... gala did lose market share to these guys.

If you don’t agree, it doesn’t change that fact.

Thephilosopher1:
Competition drove them out

Winnin009:
Chicken republic?! KFC?! Those are new cats.

You forgot Tantalizers, Sweet Sensation, Big Treat; Mr Biggs out lived them despite meeting Mr Biggs in the market o