₦airaland Forum

budaatum:
Nigerian Guinness is big in UK already, and a shortage of local Guinness increased demand of all available stouts in UK including Nigerian Guinness. And I wouldn't be surprised if that increase in demand was all over Europe and even worldwide.

That's not to say Tolaram didn't do "some good sales and marketing", though I doubt their increase was mostly from Nigerian sales.

The below is for 4 bottles. Tell what that would be in Naira.

MICHEALADEX:
Don’t be foolish, they also export abroad

Arkmanbuddy:
Foreign consumption was minimal in the time under review. Check the post again.

budaatum:
Nigerian Guinness is big in UK already, and a shortage of local Guinness increased demand of all available stouts in UK including Nigerian Guinness. And I wouldn't be surprised if that increase in demand was all over Europe and even worldwide.

That's not to say Tolaram didn't do "some good sales and marketing", though I doubt their increase was mostly from Nigerian sales.

The below is for 4 bottles. Tell what that would be in Naira.

tony9k:
The major factor for the previous loss was finance cost especially of the foreign loans following the devaluation of the Naira. What the new investors did was a “re measurement of the foreign loans following” leading to significant finance income (see the report above). This is without prejudice to the other increased performance indicators - turnover etc

pimplucious:
I’m a player in the hospitality industry I know how much accrues from sale of drinks.

We dey shayo for this country no jokes

You need to be a mad drunkard like Peter Obi who knows how lucrative the business is and decide to establish a brewery. 😂😂

Tellmeastory:
In the same Nigeria they say people are suffering with no money because of Tinubu.

Where are Nigerians finding money to buy 20 Billion Naira beer?

Dynamicboss:
So consumers travelled from UK to Nigeria just to buy stout or requested for the product shipment to UK. None of the options make any economic sense to their pockets.

Tolaram must have done some good sales and marketing strategies to improve the revenue and cut unnecessary operational and production costs to achieve this revenue against diageo, the previous parent company.

Tellmeastory:
In the same Nigeria they say people are suffering with no money because of Tinubu.

Where are Nigerians finding money to buy 20 Billion Naira beer?

budaatum:
Nigerian Guinness is big in UK already, and a shortage of local Guinness increased demand of all available stouts in UK including Nigerian Guinness. And I wouldn't be surprised if that increase in demand was all over Europe and even worldwide.

That's not to say Tolaram didn't do "some good sales and marketing", though I doubt their increase was mostly from Nigerian sales.

The below is for 4 bottles. Tell what that would be in Naira.

pimplucious:
I’m a player in the hospitality industry I know how much accrues from sale of drinks.

We dey shayo for this country no jokes

You need to be a mad drunkard like Peter Obi who knows how lucrative the business is and decide to establish a brewery. 😂😂

budaatum:
Nigerian Guinness is big in UK already, and a shortage of local Guinness increased demand of all available stouts in UK including Nigerian Guinness. And I wouldn't be surprised if that increase in demand was all over Europe and even worldwide.

That's not to say Tolaram didn't do "some good sales and marketing", though I doubt their increase was mostly from Nigerian sales.

The below is for 4 bottles. Tell what that would be in Naira.

SeeWahala:
Why wouldn't they make profits when they took a bottle of stout from N450 to over N1,000 within the twinkle of an eye

I believe we should thank bat 🦇 for this

winnah:
I'm sorry no intention to disrespect.

Didn't you read where it's stated that 98.5% of the revenue came from domestic sales while export contributed only 1.5%

So what are we saying?

Frezhkid10:
If you had read the report well..you would have noticed where they said 98.9% of the revenue generated was from local sales while 1.5% was from export!!!..learn to read!!!

Mayflowa:
From the article, more than 98% of sales are local sales

LegendHero:
This is normal and Guinness have been doing it for years. Usually, they export very few products to USA, UK, and etc most especially for the Africans there who love the taste of home.

If you go to any African store in USA, you will see lot of Nigerian made beer like Guinness, Star, and etc. It’s been happening even before Tolaram or anybody took over.

I don’t even think it will be up to 2% of their overall sales.

budaatum:
I'd be very surprised if only UK sales of Nigerian Guinness is not much more than 2%.

The image I posted above, £8 for 4 small, is from Tesco's, the largest retailer in Great Britain with a market share of 27.5% at the end of 2022.

They sell to far more than Nigerians, and all the top others stock it too including the local corner shops and Nigerian wholesalers and retailers and restaurants. And not Tesco's fancy 4 bottle pack, which likely came from Tolaram, but in our local packaged boxes and in singles which are likely imported by others.

P.s. I bought 4 Trophy last week from my London corner shop for a friend who came to visit, and found one was flat. I took it back and got a Gulder replacement and the salesperson told me to take the Trophy too, thinking flat Trophy was drinkable, lol. I refused. He told me it is common with some Nigerian drinks but hardly with Guinness, which kind of shows Guinness produce a quality product, which undoubtedly would drive their international sales, as retailers would like to stock it due to low returns of faulties.

LegendHero:
Maybe the UK culture is different from the states. I visit liquor store wella and in most non-African stores, you will barely see all those Nigerian drinks.

LegendHero:
I see what you’re saying about quality. But that data point is not enough to conclude that guiness make better product.

LegendHero:
Lastly, I don’t think bottle quality is the only reason retailer use for stock. Demand also matters a lot. If people are rooting for Trophy more than Guiness for taste and etc, then a retailer will stock more Trophy.

LegendHero:
For their export %, maybe they are talking about their own official sanctioned export.

LegendHero:
I know there will be other distributors that will have exporting license if possible. Probably that % need to be factored in too.

budaatum:
Nigerian Guinness is big in UK already, and a shortage of local Guinness increased demand of all available stouts in UK including Nigerian Guinness. And I wouldn't be surprised if that increase in demand was all over Europe and even worldwide.

That's not to say Tolaram didn't do "some good sales and marketing", though I doubt their increase was mostly from Nigerian sales.

The below is for 4 bottles. Tell what that would be in Naira.

Tellmeastory:
In the same Nigeria they say people are suffering with no money because of Tinubu.

Where are Nigerians finding money to buy 20 Billion Naira beer?

iSense247:
I thought you were saying nonsense until I saw you attached picture.

budaatum:
No insult taken.

When I buy a truck of Guinness in Nigeria and export it myself to UK, its a local sale for Tolaran but an export sale for me. And at a bottle of small Guinness at £2 and a large at about £4, you might see how my local purchase might be 20 trucks, and that's just me since Nigerians are not averse to money and profiteering and benefiting from scarcity.

There was hardly any local Guinness on the shelves of London retailers during the scarcity, note, and we Guinness drinkers are very very loyal to the brand.

budaatum:
Guinness shortage in UK must have helped.