₦airaland Forum

MTN Group set to launch streaming platform to challenge Netflix, others across Africa.

MTN Group, Africa’s largest mobile operator, has announced plans to launch a new streaming platform for mobile and fixed broadband users across the continent, a development that will challenge current market players like Netflix and Amazon Prime Video.

To bring this to fruition, MTN has entered into a strategic partnership with global video software leader Synamedia.

The collaboration will leverage Synamedia’s cloud-based technology to deliver a mix of live TV and video-on-demand content, offering multiple monetization options, including subscriptions, ad-supported content, and free streaming channels with targeted ads.

Localized content strategy

According to a statement released on Monday by MTN, the platform will feature content tailored to each market’s cultural preferences, languages, and viewing habits.

This localized approach aims to boost engagement and accessibility across MTN’s extensive African footprint.

Commenting on the initiative, MTN’s Group Chief Commercial Officer, Selorm Adadevoh, stated:

“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”

Technology backbone

The statement indicated that Synamedia would provide the technical infrastructure for content management, personalized recommendations, and scalable delivery.

• The companies emphasized the platform’s reliability and ability to handle Africa’s growing digital demand.

• The two companies noted that the collaboration underscores their shared commitment to advancing digital inclusion and enhancing access to quality content across Africa.

• By leveraging innovative technologies and a localised approach, they said the partnership is poised to create a service that brings value to audiences and contributes to the development of the continent’s digital ecosystem.

CEO of Synamedia, Paul Segre, also commented on the initiative, saying:

“Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues.”

What you should know

• The initiative aligns with MTN’s Ambition 2025 strategy to accelerate Africa’s digital economy.

• It comes as streaming competition intensifies in Africa, with platforms like Showmax, Netflix, and Amazon Prime Video expanding their local content offerings.

• Industry analysts suggest this move could help MTN monetize its vast subscriber base while addressing Africa’s unique connectivity challenges through optimized streaming technology.

• In Nigeria, MTN is the largest telecom operator, accounting for over 50% of the market share as of January 2025, creating a huge market potential customers for the Group’s streaming business.

Source: https://nairametrics.com/2025/04/07/mtn-group-set-to-launch-streaming-platform-to-challenge-netflix-others-across-africa/

That's a dying tribe. MTN wants to burn shareholders funds. Smh

So that you will use it to sucku my embee! Getata mtn ofoo

challenge ko,bus stop ni.

EmptyN

Steady milking Nigerians since 1844

Lol another mode of selling Data attached to a single app....

Ok

Mtn oooooooo, the small money wey I dey manage ehn

Meh. If data isn’t affordable or unlimited for this, DEAD ON ARRIVAL.

Let them reduce cost of data first

Too much talk, am bored already.

They just they fill words in to show it won't make sense

How many people will be able to afford it? How many people could afford MTN data.

Go and reduce ur tarrifs.

Leave any nonsense challenge.

Nonsense

MTN as usual zombies will continue to use the data sucking network with no reasonable achievement MTN is sponsoring the South African League with Nigerian resources South Africa is going to the world cup and we are only good for the African nations Cup who curse this country Nigeria strong.

Reduce the price of data biko.

How we go watch the Netflix if we no get data?

Whoever advised MTN to go this route did them (MTN) dirty!
The streaming services in Nigeria 🇳🇬 is not too lucrative, Netflix Showmax, Amazon Prime are barely breaking even, most people are sharing login passwords or hacked apps.
1. The recent hike in the prices of data, many Nigerians can't afford to feed 3 square meals, much more buy data to stream.
2. The availability of free streaming sites without subscription & also the ease to download movies or series on Telegram & other websites are mitigating factors that might make this venture a costly one for MTN & its partner.
The future remains to be seen.
Shalom.

Will they show football?

OK,



all this network service should do something expensive calls and data ...



Princess Faith Chukwu

Ok

Last kick of a dying horse..

Way to swallow our money again?

Dead on arrival

Who noticed airtel data last longer than Mtn?

Not even a fan of Netflix and will not be anytime soon, make I dey my dey.

This won't be a fair game 🎯

Where the light or the data to wash it?
Mtcheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeew

Thinking out of the box!

Many have failed. There is a reason why Netflix and DStv remain at the top of their game for decades and counting. They are not Nigerian companies which standards drop as years pass. They actually improve to meet the times. Similar companies come into the market looking for a quick buck. Once they hit a snag, they abandon ship and run for the hills. MTN, in the first place, your company won’t have the titles people will climb over themselves to watch. The initiative will kick off with low expense safe options which consumers will easily overlook for a Netflix option. This business model is already dead on arrival.

NewDigitalWorld:
[b]MTN Group set to launch streaming platform to challenge Netflix, others across Africa.


Source: https://nairametrics.com/2025/04/07/mtn-group-set-to-launch-streaming-platform-to-challenge-netflix-others-across-africa/

Imagine this with a reasonable subscription rate that comes with free data to stream the movies on that platform.

I love brilliant innovations like this. You don't have to pay for subscription and data to stream, it'd be all embedded. That would be a game changer.

I just wish Nigerians will simply ignore them and face front, they will know that even after bribing the government and lawmakers, they cannot force the money out of the masses' pockets.