₦airaland Forum

Lebara Nigeria has unveiled its dedicated 0724 number series, marking a significant milestone in its strategic entry into the Nigerian market, it said on Tuesday.

The company confirmed that it has also secured full interconnectivity with major mobile network operators across the country, paving the way for a seamless customer experience upon launch.

The Chief Operating Officer of Lebara Nigeria, Akin Adesokan, said the development reflects the company’s commitment to delivering accessible, high-quality services to Nigerian subscribers.

“Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity,” he said in a statement.

Lebara Nigeria holds a Tier 5 Mobile Virtual Network Operator licence, the highest category under Nigeria’s telecom regulatory framework.

The company stated that it is entering the market with the necessary infrastructure, regulatory compliance, and operational capacity to offer innovative and digitally driven telecom services nationwide.

“This milestone reflects Lebara’s broader vision of enhancing user experience and deepening digital access in the telecommunications space, leveraging its global brand network effect,” the statement added.


What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.

This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.


Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.

With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.

The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.

he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”

mohbadliveson:
Lebara. Na Portable own the company? Sounds like Dabarabomi

DeLaRue:
Used to buy Lebara International phone cards in London.

It was owned by Lebanese or Indians.

Didn't know they still exist.

They must have spotted an opportunity in the Nigerian phone market.

donproject2:
This is great but I am afraid they are too late, 20 years after, Nigerians have already chosen their poisons.

Parydelegate:
Lebara go force MTN and others to change their operating model.

UK buy minutes and data together not buying data separately.

SSpeter:
Naaaaahhhh, the data market is still open. Lebara needs to bring in good pricing models and superb service.