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Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad - Business (6) - Nairaland

Nairaland ForumNairaland GeneralBusinessOmo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad (28452 Views)

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Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ibedun: 7:03am On Oct 30, 2025
shortgun:
There's nothing like south south geographically.
Even after the balkanization of the Eastern region, the southeast as at today officially has 3 oil producing states. So stop being ignorant by saying there's no oil in the southeast.
Of course there is oil and gas in the SE but not in the commercial quantities that you have claimed. Just correcting you bro.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by SonOfDSoil01: 7:04am On Oct 30, 2025
hatchy:
There's no difference between these people and Hamas. They are indoctrinated from birth to hate a particular tribe.
Meanwhile we accuse the whites of racism but tribalism is worse.

I weep for Africans.
grin weep for your ibo tribe…..we are just returning the Favor. You lot have taken our liberalism and accommodating nature for granted for far too long and now that we are finally playing the long game, and beating you to your game, you are crying…….you clowns play the worse form of tribalism in your neck of words and you dare point your hypocritical finger at us? undecided

Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ibedun: 7:09am On Oct 30, 2025
essentialone:
I have a neighbour whose 4 year old son usually call me "brother", sometimes I will even play ball with him, or teach him how to ride Bicycle. Later, I observed he became withdrawn. His name is Iremide. So, we all call him, Ire.

One day, I noticed that immediately I parked my car and was stepping down, the young champ was running towards me, and the mother screamed his name to come back to her. I actually thought it was because she didn't want him to run into an oncoming car. When she realized I was puzzled, she quickly told him to go inside and eat his food. When he mentioned he was not hungry, then she told him to shaa go inside and do his assignment. As a sharp guy, I took my cue from that, but needed to find out why.

Another day, he was outside when I was just returning from my Saturdays early morning workouts, and I jokingly asked him if he will like us to play ball, his response shocked me.

"No, I will not play with you. My Mummy says you are an Omo-Ibo". In that instance, the mother came out and heard him say it. She didn't know what to say. I just shook my head. I mean I know I could lecture her on the dangers of teaching children ethnic profiling, but how many Yorubas will I go around to teach that? Beyond all the fake smiles from Yoruba friends and neighbours, I have come to know that the hatred and resentment will probably last forever, and I have come to make peace with that Fact.

Everybody will be OK las las.
Don’t blame the woman. You were welcomed and made very comfortable in our land but it may be that you have overstayed your welcome. Be honest and fair, the migration is getting out of hand, the numbers are just not manageable any more.
We can no longer welcome you here because it has turned to an invasion with ominous future consequences for our homeland.
We must redirect you back to Alaigbo.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Irony1: 7:11am On Oct 30, 2025
SonOfDSoil01:
grin after they most have arrested millions of your bigoted blodas, start from you hypocrites……arindin, you think I’m one of those you can gaslight with your nonsense? Try harder🤣🤣🤣
Guy you are very notorious in this page for hate speech. If you must know it takes a screenshot and a petition send to force nairaland to provide your details and the manhunt starts for you.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ariesbull: 7:14am On Oct 30, 2025
ycat:
Lies are a second skin to you, but it won’t help you in what’s coming. Only truth will.

Awolowo dropped the ball by giving you a chance that I’m sure he regretted, snakes don’t deserve any kind of chance.

Why would anyone hate snakes? Not tolerating snakes is a different thing from hating.

Nigeria is saving you in every way, the moment Nigeria is no more, you will be banned from entering most countries of the world, this is why your leaders are running from pillars to post trying to keep Nigeria together, but the boat sailed longtime ago.
Bokku is owned by Atreos Retail Platform Limited, which is 100% owned by Sharma Ravinder, and its CEO is Michael Chudi Ejekam.

While there was some confusion, Adewale Adeyemi has been identified as the founder and CEO of Bokku Mart by some reports, but other sources contradict this.

Owner: Atreos Retail Platform Limited is the owner of Bokku Mart.

Parent Company/Investor: Atreos Retail Platform Limited is 100% owned by Sharma Ravinder.
CEO: Michael Chudi Ejekam is the CEO.

Contradictory information:
Some reports identify Adewale Adeyemi as the founder and CEO, but these claims are not consistent with other information about the company's structure and ownership.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by anonimi: 7:15am On Oct 30, 2025
survival1:
I don't know when we have deteriorated to this level as a nation that simple banters we used to laugh to are now see as national issues.

I remember when we used to yab ourselves with the tribe you come from and everyone will just laugh at you even your family members if you can't do a comeback but now everything is taken as tribal war. May God help us as a nation.
It started with Oba Akiolu’s genocidal threat that was not heavily sanctioned in 2015.

MC Oluomo took it to another level in 2023 with his Mama Chukwudi voter intimidation tactics that were swept under the carpet.



https://www.youtube.com/watch?v=87u255UM6Ro
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ariesbull: 7:17am On Oct 30, 2025
Irony1:
Oga go and check data again. SE has the largest deposits of natural gas and that is key to Nigeria's future. Stop hatred and tribalism of not you will go in for it and your yoruba politicians will glady bury you to save face.
Imo State in South East Nigeria has the highest number of natural gas deposits, with the state being described as having the largest gas deposit in Africa. The state is home to the ANOH Gas Processing Plant, which is the largest gas facility in Nigeria, processing 850 million standard cubic feet of gas daily.

Imo State: Holds the largest gas deposit in South East Nigeria.

ANOH Gas Processing Plant: Located in Imo, this facility is the largest gas plant in Nigeria, indicating significant gas reserves in the area.

Other states: While Imo has the highest deposit, other states in the Southeast, like Anambra, also have significant natural gas potential. The broader Anambra Basin and Afikpo Syncline are estimated to hold over 5 trillion cubic feet (TCF) of natural gas.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Konquest:
chiagozien:
Bokku Mart, a Nigerian retail chain, has come under intense fire online after an advertisement featuring influencer Defolah was accused of promoting ethnic prejudice.

The controversial video, which has since been taken down, showed Defolah comparing the store’s prices with those in open-air markets while making remarks many Nigerians found offensive.

“So you mean I can get beans and garri Ijebu at Bokku without any Omo Igbo cheating me?” she said in the clip.

“It’s so relaxing to shop without someone pulling you from the left and right, shouting my colour.”


The comments sparked widespread outrage across social media, with critics accusing Bokku of endorsing ethnic stereotypes and disrespecting the Igbo community.

In response to the uproar, Defolah publicly apologised, clarifying that her statement was not meant to demean any ethnic group.

“I sincerely apologise. It was never my intention to promote any form of tribal bias or disrespect to the Igbo people,” she said.

However, the apology has done little to quell the backlash, as many Nigerians continue to call for a boycott of Bokku Mart and demand accountability from the brand.
https://www.vanguardngr.com/2025/10/omo-igbo-bokku-mart-faces-backlash-over-tribal-ad/
“It’s so relaxing to shop without someone pulling you from the left and right, shouting my colour.”
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by joyfullyjoyous(f): 7:20am On Oct 30, 2025
It's wrong but true. Reminds me of mama na boy. We all know it's true but still not ok.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ibedun: 7:26am On Oct 30, 2025
Irony1:
Oga go and check data again. SE has the largest deposits of natural gas and that is key to Nigeria's future. Stop hatred and tribalism of not you will go in for it and your yoruba politicians will glady bury you to save face.
The usual gaslighting! I’m not falling for it again. Truth is not hatred or tribalism. You allege hatred or tribalism to manipulate people
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ycat: 7:29am On Oct 30, 2025
Even the lady involved could be a snake with a Yoruba name like they all burrow-use.
ariesbull:
Bokku is owned by Atreos Retail Platform Limited, which is 100% owned by Sharma Ravinder, and its CEO is Michael Chudi Ejekam.

While there was some confusion, Adewale Adeyemi has been identified as the founder and CEO of Bokku Mart by some reports, but other sources contradict this.

Owner: Atreos Retail Platform Limited is the owner of Bokku Mart.

Parent Company/Investor: Atreos Retail Platform Limited is 100% owned by Sharma Ravinder.
CEO: Michael Chudi Ejekam is the CEO.

Contradictory information:
Some reports identify Adewale Adeyemi as the founder and CEO, but these claims are not consistent with other information about the company's structure and ownership.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by shortgun(m): 7:31am On Oct 30, 2025
ibedun:
Of course there is oil and gas in the SE but not in the commercial quantities that you have claimed. Just correcting you bro.
I don't know if it's ignorance or you are being mischievous.
Imo state alone has over 7 oil producing companies operating in the state. So what are the oil companies doing in the state if the oil is not in commercial quantity as you claim.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Switruth: 7:31am On Oct 30, 2025
mascot87:
Are you in the ladies brain to know if it isn't weed she is talking about?
Are you in anyway a normal person?
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by ycat: 7:32am On Oct 30, 2025
You shouldn’t be voting in Yorubaland, we can’t loose our identity to Nigeria, a British creation.
anonimi:
It started with Oba Akiolu’s genocidal threat that was not heavily sanctioned in 2015.

MC Oluomo took it to another level in 2023 with his Mama Chukwudi voter intimidation tactics that were swept under the carpet.



https://www.youtube.com/watch?v=87u255UM6Ro
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by adecares(f): 7:40am On Oct 30, 2025
I am 101% in support of this advertisement.

Anything that would give me headache due to pricing is what I detest, I don’t know why they can’t simply display their prices on their goods, if not becos of their dubious act.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by zelnababa(m): 7:56am On Oct 30, 2025
Lolz, normal normal everyone know say na true she dey talk, dem go cut derica tin to half.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by mascot87(m): 7:58am On Oct 30, 2025
Switruth:
Are you in anyway a normal person?
Go and ask your p@p@
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by mascot87(m): 7:58am On Oct 30, 2025
xest:
Adult like you celebrating mediocrity. Shame on you
Na your p@p@ problem be that
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by grandstar(m): 8:04am On Oct 30, 2025
chiagozien:
People that are taught from kids by their parents to hate omo Igbos.
Don't make a mountain out of a molehill.

Don't be surprised that involved in making that advert are Igbos!

Don't people make fun of Calabar accent? Does that mean they hate Efik or Ibibio people?

Abeg! Make pesin e on.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by MrGerald(m): 8:05am On Oct 30, 2025
SonOfDSoil01:
😂🤣🤣 lower purchasing power compared to ibo? You clowns just like to lie to yourself….who make up 90% of your customers in Lagos? Tell me a tribe that as more purchasing power than Yorubas? You left your unproductive potopoto region for Lagos and SW because of the economic power and market in yorubaland. Why not all migrate back home and let’s see who will buy your wares…..mgbeke feeling funky grin
For your mind you're the one buying the goods right? You have to eat first or at worse save from your salary for cheap aso oke. You people live in delusion and focusing in Lagos alone. Are Yorubas also the ones purchasing in big commercial cities like Onitsha and Aba?
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by bigiyaro(m): 8:05am On Oct 30, 2025
Yoruba and tribalism 5n6
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by MrGerald(m): 8:06am On Oct 30, 2025
ibedun:
Self deception dey inside your blood. Ok take that purchasing power to the SE! Na beg we dey beg una sef and your SE needs it 😒
Because na you dey do purchasing for Onitsha and Aba abi?
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by grandstar(m): 8:10am On Oct 30, 2025
kettykin:
It seems igbo Genz will teach Bokku the hard way not to touch the tail of a sleeping Tiger or lion.

There are o going Facebook, Twitter campaigns to boycott bokku supermarkets anywhere
Why are we making a mountain out of a molehill? I won't be surprised that some involved in making the advert, even writing the script are Igbos.

What's all the insecurity all about?

This is a small issue and shouldn't be blown out of proportions.
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