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Ghana Official Rejects ‘detty December’ Label, Pushes New Branding - Travel - Nairaland

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Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by dominique(mod): 6:22am On Dec 25, 2025
Detty December, a term widely used to describe the end-of-year party season in Ghana and Nigeria, carries “negative connotations,” Ghana’s official for diaspora affairs, Kofi Okyere-Darko has said.

Okyere-Darko said he was open to rebranding the season in a way that still appeals to younger audiences, suggesting that December in Ghana could be shortened to “D.I.G.. Let’s dig it!”

He said he does not want the label associated with Ghana, explaining his concerns during an interview in Accra

“On a personal level I don’t want the word ‘detty’ to be associated with anything Ghana… that’s something I’m not very comfortable with,” he said.

“Detty”, a West African Pidgin word meaning “dirty”, is commonly used to describe unrestricted celebration as the year comes to an end. Despite the concerns, Detty December in Ghana has become a major attraction for visitors and a driver of tourism.

In December last year, more than 125,000 international visitors travelled to Ghana, many of them from the diaspora. This was higher than arrivals recorded in any other month, a trend that has continued over the past three years.

Mr Okyere-Darko said the government avoids using the term Detty December, instead promoting a tourism campaign called December in Ghana. He spoke at the Ghana Diaspora Summit in the capital.

“The young people somehow prefer ‘Detty December’, but officially, that’s not the name,” he said.

“I don’t think December is what attracts people to Ghana. People started coming to Ghana a long time ago. I remember December in Ghana at the turn of the millennium, with initiatives like Akwaaba UK.”

The phrase Detty December became popular about eight years ago after Nigerian musician Mr Eazi launched his Detty Rave festival in Accra.

This December, Accra has been busy with concerts, parties and festivals, drawing diasporans and tourists mainly from the US and Europe. Many visitors, aged between their early 20s and mid-40s, attend social events throughout the week.

While many see the December influx as positive, some residents have raised concerns about high prices, overcrowding and traffic congestion.

This year has also shown that December in Ghana is no longer focused only on partying. Alongside concerts and festivals, there is a growing schedule of investment seminars, networking events and cultural showcases, offering opportunities in areas such as property, minerals, fashion and textiles.
https://tribuneonlineng.com/ghana-official-rejects-detty-december-label-pushes-new-branding/#google_vignette

Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by callmeDDD: 7:51am On Dec 25, 2025
In some other cases, they claimed they started "Detty December" and Nigerians highjacked it from them. It's better they get new way to trend but unfortunately, I doubt if it can run head to head with the one in Lagos. If Nigerian government really serious, they should promote this more and even make it better and be more creative about it while spreading it to other states to reduce Lagos tension. In the next 5 years, no one will want to visit Ghana again.
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by ILoveNG:
Oversabi 😂😂

It’s ‘detty’ not ‘Dirty’

Btw, ‘December in Ghana’ is boring asf
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Sergio102(m): 9:13am On Dec 25, 2025
So of all things in Ghana .....this is the headache?
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Manny21: 9:13am On Dec 25, 2025
Jealousy jealousy go kill una. Of all the problem in Ghana, na branding of December they disturb una. I used to think it is only Nigerian government that misplaces priorities and indulge in frivolities
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Lawalemi(m): 9:15am On Dec 25, 2025
Yes nah. Every nation should create unique identity
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by sacajawea(m):
Correct and Sensible.
Like most recent Nigerian terms and slang, it's annoying and stupid to the Ears
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by PulaPower: 9:18am On Dec 25, 2025
I read the whole thing I was disappointed for reading it..

Make Ghana park well jare..
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Sirleo05: 9:18am On Dec 25, 2025
Meself I no like the name because it means dirty, and Nigeria should rebrand as well after dis xmas
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Dbestbrest: 9:20am On Dec 25, 2025
Ghana did not create it, how would they know that 'Detty' means "Developed Entertainment To Treat You" joyously in December. Make dem park for one corner jare. Ghanaians like trolling unnecessarily
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by femi4: 9:23am On Dec 25, 2025
sacajawea:
Correct and Sensible.
Like most Nigerian terms and slang, it's annoying and stupid to the Ears
Its not annoying
You are not just good with figure of speech
Dont we have Black friday
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by SenecaTheYonger: 9:23am On Dec 25, 2025
Good for Ghana jare.

Nigerians only good at naming things nonsense thinking it makes them real.

Even their best holiday they named it “Detty”
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by sacajawea(m): 9:24am On Dec 25, 2025
femi4:
Its not annoying
You are not just good with figure of speech
Lol, what??
What th is even this?? Lmao!
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by SenecaTheYonger: 9:24am On Dec 25, 2025
Dbestbrest:
Ghana did not create it, how would they know that 'Detty' means "Developed Entertainment To Treat You" joyously in December. Make dem park for one corner jare. Ghanaians like trolling unnecessarily
Unfortunately, you’re just gaslighting
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by mikeapollo:
callmeDDD:
In some other cases, they claimed they started "Detty December" and Nigerians highjacked it from them. It's better they get new way to trend but unfortunately, I doubt if it can run head to head with the one in Lagos. If Nigerian government really serious, they should promote this more and even make it better and be more creative about it while spreading it to other states to reduce Lagos tension. In the next 5 years, no one will want to visit Ghana again.
Detty December actually originated from Ghana several years ago. Nigeria only started in 2024.
The Nigerian govt should promote it more and make it better? But not to knowledge that the term"Detty December" was coined from another country (Ghana)? That is stealing an idea and it is not honourable. There is no big deal in using a term or idea that someone else originated but the right thing is to acknowledge the first person that brought the idea. If you don't do that it means you are copying or stealing people's idea .
It is Christmas day now and all over several places in Lagos and other states there is no light. Total darkness. And you want to deceive yourself about Detty December. Nonsense!
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by LZAA: 9:30am On Dec 25, 2025
"This year has also shown that December in Ghana is no longer focused only on partying. Alongside concerts and festivals, there is a growing schedule of investment seminars, networking events and cultural showcases, offering opportunities in areas such as property, minerals, fashion and textiles."
Gbam!!
Just like that you would know a serious country
Meanwhile Ghana makes more money from tourism than a certain "giant" of Africa grin
Smh
🚶‍♂️🚶‍♂️
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Kobicove(m):
That's his problem, he's just making a mountain out of a mole hill undecided
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by XAM4: 9:39am On Dec 25, 2025
I like this, they are trying
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by GAZADEYPARA: 9:40am On Dec 25, 2025
All these old folks in government, Wtf is D.I.G?
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by brain54(m): 9:45am On Dec 25, 2025
Manny21:
Jealousy jealousy go kill una. Of all the problem in Ghana, na branding of December they disturb una. I used to think it is only Nigerian government that misplaces priorities and indulge in frivolities
People are commercializing December...


And thinking and devicing ways of making money from it and you think it's misplaced priorities and frivolities?
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by omoredia: 9:46am On Dec 25, 2025
Ghana is always ahead of things. Nice move
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by PlayerMeji: 9:52am On Dec 25, 2025
That's someone with a thinking brain... You don't have to follow the crowd...

Blue ocean strategy
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by callmeDDD: 9:53am On Dec 25, 2025
mikeapollo:
Detty December actually originated from Ghana several years ago. Nigeria only started in 2024.
The Nigerian govt should promote it more and make it better? But not to knowledge that the term"Detty December" was coined from another country (Ghana)? That is stealing an idea and it is not honourable. There is no big deal in using a term or idea that someone else originated but the right thing is to acknowledge the first person that brought the idea. If you don't do that it means you are copying or stealing people's idea .
It is Christmas day now and all over several places in Lagos and other states there is no light. Total darkness. And you want to deceive yourself about Detty December. Nonsense!
Why can't your people then promote it to the high roofs? Why did you allow Nigerians to "steal" it then. Ideas are meant to be copied and stolen..
Why Una come dey feel jealous... Oya go promote your new "DIG" and let's see how far it can go.
Besides, some numbers of tourists still visit Ghana including me during festive periods only that it can't come close to the one in Lagos or Nigeria as a whole. We no be mate either we "steal" it or not.
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by RealLordZeus(m): 9:54am On Dec 25, 2025
Over seriousness dey worry him
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Mosco100(m): 9:58am On Dec 25, 2025
Thank God my own December is clean, by the Blood of Jesus.
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Adakintroy: 10:01am On Dec 25, 2025
Imagine spending a beautiful time with your family and young sibling and grand nephews and nice all round. What will be so detty about it.


This general needs rehab.
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by FreeIgboho: 10:13am On Dec 25, 2025
Mosco100:
Thank God my own December is clean, by the Blood of Jesus.
Whoever coined that term is sick
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by JaskanFactor: 10:15am On Dec 25, 2025
if only people knew how fragile civilisations and societies are they wont give the devil that inch it can turn into a mile.
Calling annual celebration with word detty is asking for it.
When people think this is the first civilisation to use aviation they get complacent , not knowing many previous more hitech civilisation have destroyed themselves for complacency.

KFC too has new menu with the word dirty this and that as prefix to names of stuff, i dont buy thier food anymore.

People dont realise you have to be on your guard, but its too late for that now that we in epidemic of demonic possession globally. And it starts with allowing the stupid little things before he whole world ends.
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by Ezmans: 10:17am On Dec 25, 2025
mikeapollo:
Detty December actually originated from Ghana several years ago. Nigeria only started in 2024.
The Nigerian govt should promote it more and make it better? But not to knowledge that the term"Detty December" was coined from another country (Ghana)? That is stealing an idea and it is not honourable. There is no big deal in using a term or idea that someone else originated but the right thing is to acknowledge the first person that brought the idea. If you don't do that it means you are copying or stealing people's idea .
It is Christmas day now and all over several places in Lagos and other states there is no light. Total darkness. And you want to deceive yourself about Detty December. Nonsense!
it's like no detty December for Lagos this year am not seeing anything no money to buy things
Re: Ghana Official Rejects ‘detty December’ Label, Pushes New Branding by 2RightHands1Coc(m): 10:20am On Dec 25, 2025
I smell jealousy,I smell bad blood ,I smell envy

I smell a Rat
1 2 Reply

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