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Recent Case Study On How Alexa Ranks Websites - Webmasters - Nairaland

Nairaland ForumScience/TechnologyWebmastersRecent Case Study On How Alexa Ranks Websites (718 Views)

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Recent Case Study On How Alexa Ranks Websites by 360crest(op): 12:40pm On Jul 10, 2015
For over 5 years, we studied how Alexa algorithm works and how it ranks sites based on
their site traffic data but we were badly surprised
when we saw how badly could this algoirthm be fooled because it is simply the most misguiding Ranking metric which has diverted both publishers and sponsors for about two decades .

Alexa did little to optimize the way they collect traffic data from
commercial websites and rarely provided convincing
customer support, if there is one thing that recently changed on their site is their Website design!

During our study we brought down MBT's ALEXA as low as 5K thus making it the first blogger blog to have achieved the Highest Alexa rank but today when our traffic is much better and smooth we are at 13K, Same goes for our other network websites. We touched the 5K benchmark through playing with our posting timings.

Surprised !! For example publishing posts during
midnights around the odd timings did massively
dropped the ALEXA rank by 100 units if your ALEXA rank is around 10K and it brought it down by a further 1000 units if your site is under 100K.

Surprisingly Asian midnight timings with odd numbers like 12:01
AM, 12:07 AM, 12:13 AM, 12:17 AM and so on dropped
our Alexa about 100-200 units each day and we
achieved that with daily posting. But the moment we stopped this trend or posted at a wrong even timing, our Alexa rose by 300-400 units in the reverse order
which badly demotivate us. Because we were often
busy with university exams and so were my authors,
we could hardly post daily, hence we could not kept
our Alexa rank stable at 5K.

After what we observed through trial and error, we came to a decision that ALEXA rarely monitored the rank based on visits to a site. There are sites with much better ALEXA compared to ones which have far
greater traffic and organic flow of visitors,

ALEXA surely miscalculated sites and provides false
analysis data which can rarely be trusted as further confirmed by many webmasters.

We kept a close eye on ranks of different sites and compared them with us, their posting frequency, publishing time, inbound links and organic traffic but rarely could we build a trend which ALEXA followed.

As far as those old tips of ALEXA widget, web
development tutorials, toolbar, reviews of ALEXA,
backlinks etc. are concerned, we applied every tip but rarely any worked out.

These are just suggestions found widely on internet but they never work accurately when applied practically.

PageRank too has not been updated recently for quite a long time because many webmasters found
miscalculations there too, but as far as the data for backlinks is concerned PR can surely be trusted but when it comes to judging a website traffic, ALEXA is never a wise choice Focus only on your backlinks and orgnaic traffic because sponsors do rarely care about ALEXA
anymore and this is one reason why many ad networks have stopped showing ALEXA rank stats which includes buysellads on the front.

Article source : www.shoutershub.com/seo
Re: Recent Case Study On How Alexa Ranks Websites by ITbomb(m): 1:08pm On Jul 10, 2015
Alexa ranking is like FIFA ranking. Useless!

It feels good to be rated high but it is really manipulative in the long run
Re: Recent Case Study On How Alexa Ranks Websites by Nobody: 1:35pm On Jul 10, 2015
ITbomb:
Alexa ranking is like FIFA ranking. Useless!

It feels good to be rated high but it is really manipulative in the long run
Very true.
Re: Recent Case Study On How Alexa Ranks Websites by Whizzcute(m): 2:06pm On Jul 10, 2015
How long does Alexa stay before ranking a website?
Re: Recent Case Study On How Alexa Ranks Websites by fattbabakay(m): 3:08pm On Jul 10, 2015
Brandnew2:
Very true.
Claim your website.
1 Reply

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