₦airaland Forum

dominique:
I heard Zizi Cardow's dresses are just as expensive. If you see the pricetags on Nigeria's A list designers, you'll almost grasp for air. I can never spend that much on clothing no matter how much I acquire.

So Deola said her father never supported her dreams yet she had a massive showroom in her father's Elizade plaza as far back as late 90s when she started out. People like to add a little jaara to their stories to make it more interesting.

I wonder too. I visited Elizade plaza in 1999 and I remember Deola Sagoe 's showroom was there. I visited the outfit then and didn't really connect to the designs. I believe it is all hype really. The way the cookie crumbles

dominique:
I heard Zizi Cardow's dresses are just as expensive. If you see the pricetags on Nigeria's A list designers, you'll almost grasp for air. I can never spend that much on clothing no matter how much I acquire.

So Deola said her father never supported her dreams yet she had a massive showroom in her father's Elizade plaza as far back as late 90s when she started out. People like to add a little jaara to their stories to make it more interesting.

No mind them. Its their type wen they make it claim they were raised by d streets, no be their mama raise them

her role in oct 1st is quite hilarious. i love d woman no be small

databoy247:
Deola Sagoe is a celebrity Nigerian fashion designer. I call her this because she has now become a celebrity icon in Nigerian fashion industry. She started designing in 1998 and received practically no support from her wealthy father. Currently, she now has a thriving fashion designing business called House of Deola Sagoe situated in Lagos with over 20 foreign staff (Chinese) and has won numerous awards including her participation at the just concluded New York Fashion week.

She works with native Nigerian fabrics like “Adire” and “Aso Oke” in designing most of her clothes. She is one of the most influential tailors in Nigeria with extensive client base within and outside Nigeria.

In a recent interview with Al Jazeera, Deola says; “my father told me if i have any idea how much i will make selling cars compared to selling clothes? But if that is what you want to do, then count me out. I will not be involved. So my solo journey began.”

Her father started making money when he got his first job as a Toyota sales man back in 1971. He did a record sale of 40 cars in 4 weeks. 6 years later he took over the Toyota franchise in Nigeria. And since then, he never looked back!He is currently one of the biggest investors in Nigerian Tourism Industry. He wanted her to take work with him and one day take over his business empire but she stubbornly declined.

Now, House of Deola Sagoe is the number one go-to by who is who in Nigeria for clothes designs and Her dresses can cost as much as N700,000 (per one). WOW!

Her father practically told her she was wasting her time doing this business and when she starts winning awards, he became proud of her and recently, he admittedly said he never knew that “this was her calling”.

This has proved that if you have a dream, don’t let anyone stop you. And with proper dedication and hard work, you will excel. For upcoming fashion designers, Deola Sagoe is one icon worth emulating.

http://thenigerian.com.ng/index.php/2015/09/18/meet-the-nigerian-celebrity-tailor-whose-dress-costs-as-much-as-n700000/

Cc: Lalasticlala

Pursue you're dreams and while at it surround yourself with like minds

mayorjosh:
This woman is Elizade's daughter


They interviewed her on aljazeera


Her clothes are overhyped.its just normal lace and ankara



L8r dem go talk sey pple no dey patronise dem...hw dem go buy wen niggas n baes dey buy bend-down-select #200...

Truly it is hyped. But the keyword here is BRANDING. That's what differentiates her from other tailors

montezz:
her role in oct 1st is quite hilarious. i love d woman no be small

Same here. I love her too. I love reading her interviews. What baffles me most about her is that, she only wore her hair in plaits. With all the money? Now that is simplicity! When we have different hair styles to choose from? Hehe!

Babe2sure:
Same here. I love her too. I love reading her interviews. What baffles me most about her is that, she only wore her hair in plaits. With all the money? Now that is simplicity! When we have different hair styles to choose from? Hehe!

Lol...chimamanda also comes 2mind. I love doz women. Dia lifestyles z way too simple.

montezz:
Lol...chimamanda also comes 2mind. I love doz women. Dia lifestyles z way too simple.

Oh yeah. We are different.