Deola Sagoe is a celebrity Nigerian fashion designer. I call her this because she has now become a celebrity icon in Nigerian fashion industry. She started designing in 1998 and received practically no support from her wealthy father. Currently, she now has a thriving fashion designing business called House of Deola Sagoe situated in Lagos with over 20 foreign staff (Chinese) and has won numerous awards including her participation at the just concluded New York Fashion week.

She works with native Nigerian fabrics like “Adire” and “Aso Oke” in designing most of her clothes. She is one of the most influential tailors in Nigeria with extensive client base within and outside Nigeria.

In a recent interview with Al Jazeera, Deola says; “my father told me if i have any idea how much i will make selling cars compared to selling clothes? But if that is what you want to do, then count me out. I will not be involved. So my solo journey began.”

Her father started making money when he got his first job as a Toyota sales man back in 1971. He did a record sale of 40 cars in 4 weeks. 6 years later he took over the Toyota franchise in Nigeria. And since then, he never looked back!He is currently one of the biggest investors in Nigerian Tourism Industry. He wanted her to take work with him and one day take over his business empire but she stubbornly declined.

Now, House of Deola Sagoe is the number one go-to by who is who in Nigeria for clothes designs and Her dresses can cost as much as N700,000 (per one). WOW!

Her father practically told her she was wasting her time doing this business and when she starts winning awards, he became proud of her and recently, he admittedly said he never knew that “this was her calling”.

This has proved that if you have a dream, don’t let anyone stop you. And with proper dedication and hard work, you will excel. For upcoming fashion designers, Deola Sagoe is one icon worth emulating.

http://thenigerian.com.ng/index.php/2015/09/18/meet-the-nigerian-celebrity-tailor-whose-dress-costs-as-much-as-n700000/

Cc: Lalasticlala

700,000 waaaat!

What are her dresses made of?

I trust Dangote. Though very rich, knows the value of money, and would think twice before patronizing her(to buy a dress for his wife)

midolian:
700,000 waaaat!

What are her dresses made of?

hehehe...it's called "class". Don't you know that there are people in this country looking for where to spend their stolen political money

databoy247:


hehehe...it's called "class". Don't you know that there are people in this country looking for where to spend their stolen political money

lol

databoy247:


hehehe...it's called "class". Don't you know that there are people in this country looking for where to spend their stolen political money

lol...stolen political money indeed

This woman is Elizade's daughter


They interviewed her on aljazeera


Her clothes are overhyped.its just normal lace and ankara



L8r dem go talk sey pple no dey patronise dem...hw dem go buy wen niggas n baes dey buy bend-down-select #200...

700k for what even the clothes Merlin & Jesus wore Tru out their life time no cost like this!
Clothes Wey go wash

I heard Zizi Cardow's dresses are just as expensive. If you see the pricetags on Nigeria's A list designers, you'll almost grasp for air. I can never spend that much on clothing no matter how much I acquire.

So Deola said her father never supported her dreams yet she had a massive showroom in her father's Elizade plaza as far back as late 90s when she started out. People like to add a little jaara to their stories to make it more interesting.

700k!!

Outrageous. .

I hope the clothes can last for life, n d pockets are automaic Atm i can pick money from anytime.

Yoruba ladies are creative.

How many of you are aware she took part in the movie October 1? She was Funmilayo Ransom-Kuti. Very funny scene.
She designed the clothes worn by the colonial masters in the movie. Very creative woman.

Hmm..

I am very sure those cloth will beautify shrek nd possibly make skido dido endowed....

Will I wear it on the day of judgement

mheeennn.. 700k? Na 3 plots of land for my area some people dey wear for body so.. Chai.. God punish poverty.

Check my signature for ur customised wristband

Highly inspiring. putting on tie and suit is not the only way forward

The clothe is meant for some class of ppl, so make una keep una opinions.
Thats remind me of Diddy dirty money buying a $1m suit.

Her dress na gold ni ...dat 700,000 go reach me buy clothes 4 d whole of 1yr..change go remain sef..mcteww

dominique:
I heard Zizi Cardow's dresses are just as expensive. If you see the pricetags on Nigeria's A list designers, you'll almost grasp for air. I can never spend that much on clothing no matter how much I acquire.

So Deola said her father never supported her dreams yet she had a massive showroom in her father's Elizade plaza as far back as late 90s when she started out. People like to add a little jaara to their stories to make it more interesting.

When u've got extra bucks to spend, trust me u'll spend more !

will it make me invisible?

700,000?

God bless her hustle and gv us dt kind of money to be patronising her..!

700k? For the material or design?

See the equipments for the shop, how e no go cost 700k

Is she married

I love d fact dat oyibo's r working under her ..nor b only us sabi work under dem

Nwanyi oma



how many people that read professional courses in Nigeria make as much she makes....
millionaire tailor, probably she didn't go to UNI, and yet making it big. .


E be like say my future pikin go learn work from im hand oooo

She makes wears worth 7hundiy and she herself in that photo would value below 5k.... Lo wo ori!!!!

great!

dominique:
I heard Zizi Cardow's dresses are just as expensive. If you see the pricetags on Nigeria's A list designers, you'll almost grasp for air. I can never spend that much on clothing no matter how much I acquire.

So Deola said her father never supported her dreams yet she had a massive showroom in her father's Elizade plaza as far back as late 90s when she started out. People like to add a little jaara to their stories to make it more interesting.

Busted