₦airaland Forum

Olamide did a Kanye yesterday at the Headies 2015. The
artiste whose introduction to limelight was brought by a
song titled ‘Eni duro’ was on stage with his YBNL crew to
receive an award on behalf of one of the label’s artistes
by the name Adekunle Gold. And the rest is history. Olamide took a swipe at the Next Rated Category Award won by Mavin Records artist, Reekado Banks saying that ‘Lil Kesh’ of the Shoki fame deserved to win the award. Olamide said;

“Adekunle Gold let’s be honest, this award belongs to Lil
Kesh, because Lil Kesh is our Next Rated artist”, he said.
“Every single was a hit back to back, from ‘Lyrically’ to
‘Shoki’ to ‘Efejoku’”.

A close look at the video suggests something different.
The YBNL boss transitioned from laugher (‘jokin sturvz’)
according to Falz to a more virulent attack on what can be
called the music industry; the award organizers, show
promoters, Club and Radio DJs, OAPs, Label executives,
Distributors, Groupies and Celebrity baby hunters and the
Corporate side of the business.
Olamide cursed, dropped the mic, cursed some more,
threw the cup containing his drink (we don’t assume the
cup contained Pepsi) and continued his onslaught on
Twitter.

But Don Jazzy thinks – we believe he does not – that it is
about a car. The Hyundai prize to the winner of the award
category. Don Jazzy got on stage and took a jibe against
Olamide in a rather pretentious manner calling him ‘Egbon
Olamide’, “if you want the car you can have it”

Don Jazzy is the Dangote of the mainstream corporate
music industry today and rightly caught his sub as people
would say. Don Jazzy whose Koko Records has become
the Mavin Records has built an empire that has shown
what only Don Jazzy today can do; which is to Make or
Break an artiste.

Dbanj, Wande Coal may have released good songs since
leaving Don Jazzy’s stable but they have since lost their
greatness. Don Jazzy is the music industry and understands the shenanigans from Airplay to Corporate
Board Games. Every single artiste in the Mavin Records
empire has an endorsement deal even Korede Bello is the
face of the Nigerian Police Force.

‘Olopa abeg sir’

Lil Kesh is probably richer than Reekado Banks. We are
aware this dude who is signed on to Olamide’s YBNL got
himself a Range Rover in one of the most depressing years of the Nigerian Economy. Probably depression makes the Music Industry boom. This is an area of research to be explored by Social Scientists.

How do you have so much money to afford a Range Rover
but still don’t get recognized as you deserve?

Is it corporate Shenanigans? A school of thought holds
that the Next Rated Category sponsored by the embattled
Telecoms giant MTN cannot be won by an Artist Lil Kesh
who is an Etisalat Ambassador, where Etisalat is seen as
a major rival to MTN.

But this wasn’t about Olamide who should ordinarily be
feeling Good about winning the Headies Award for the
Artist of the year 2015 but this is ‘Deeper than Rap’ like
Rick Ross.

In a theme song for the HipHop World Awards titled ‘How
Much do you want it’ featuring Banky W and female
rapper Kel, M.I’s lyrics read; “This is the music industry
paying you reverence, the birds in the sky this is what
they flying for, this is for why we live, this is what we
dying for’

It dates back 2 years ago, June 11, 2014 where Olamide
ranted about the discrimination in the music Industry but it
went unnoticed. Olamide discussed the Mainland and
Island Caucus discrimination especially at events and
condemned it vehemently. In his words;

“The look on my face when I dey event and I see
musicians forming caucus; Island caucus and Mainland
circus; fools. I just light my (cigarette); and cack where
normal people dey. lol. Not in for that bullsh*t binsheeees.
To whom it may concern,”

Olamide is like a lone voice in wilderness but his action at
the Headies 2015 awards last night is exactly what resonates within most within the Industry.

This is an interesting dimension as it is reminiscent of the
East Coast, West Coast, Compton, Brooklyn beef of the 90’s American Rap Industry.

But that was not the only time Olamide expressed his
displeasure over this, in another interview with
NotJustOk.com in 2015

“Mainland and Island P, Omo Mehn, E get Many Many
Many drama wey I ben dey see, like when I comot, I go for
industry night back then and all that, the way wey people
they arrange. some go just (making hand gestures to left
and right direction) some go dey, some go see this, some
go greet blah blah blah. You know the whole arrangee P. I
was like which kain levels be this. Me I no come here
come do Mainland, Island with anybody oh. Me I be full
street , I be hustler, If I see anybody wey I like I go relate
with you. If I greet you if your papa no answer me your
problem men. I will move on. I saw that and I was not
happy with it so I spoke about it. Thats just it. If them like
make them unite or make them (The Industry) no unite. If
people for Mainland or Island fit dey form for Mainland or
Island, why dey go fit dey come up dey talk about the
government say the government no send the people if we
ordinary people no send ourselves”

Compare this earlier with the following tweets from
Olamide and you will realize that ‘No be today’, the tweets
as follows show the experience Olamide endured like most
others who cannot speak, the mainland ‘streets’ mentality
and the inferiority complex in the industry including the
fact that he damned the consequences of calling out the
‘god of the Nigerian music industry’. Read:


"I went through all ds ish when I was hustlin like Kesh …. But mehn no one to fight for me .. I had to do that for the
poor boy .. And fucking gave her Manager to call me Bleep nigga .. Don’t come to d mainland .. Honestly .. Bleep u !!!!!!!!!!!!! I am fucking mainland .
He said if I want car I should come n take it seriously ? Do i look like ur maids ? Ppl wey de produce for u wey u de put ur name ? Bleep boy Don jazzy is human … Not God I only
aired my opinion .. Don’t mention my name … Biko .."

One would have expected a flurry of opinion from various
Artistes since last night but they have been largely mute.
Olamide has echoed the inner sentiment of a large group
of Nigerian Artistes who feel segregated. Besides Phyno a
known ally of Olamide YBNL in the indigenous rap
category, Wande Coal a former DonJazzy protege, and
Burna boy not much has been said.

Olamide may have acted wrongly but he hits at the
hypocrisy of the Nigerian Music and Movie celebrities who
pretend to be in love with each other and who are afraid of
the consequences of expressing their feelings.

The lesson here is that there is nothing like a music family, what we have as it should be is an industry and in every Industry the rule is competition. Olamide should join the Boardroom and beat Don Jazzy in this musical chess game next time and forget about playing Ludo in the Streets.

May 2016 bring us more of this. In other news Olamide
has since apologized for his conduct......




source: http://www.thewhistleng.com/don-jazzy-olamide-not-about-a-car-headies-2015-mailand-island-discrimination/?utm_source=&utm_medium=facebook

Next.

Op olohun I sight. nice write-up

Informative write-up, care to explain more on the mainland vs island beef?

Street ti take over

Joeyy:
Informative write-up, care to explain more on the mainland vs island beef?

no be me write am o...saw it on da website ni....