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Nigerians Are Lossing Billions In Advertisements - Business - Nairaland

Nairaland Forum › Nairaland General › Business › Nigerians Are Lossing Billions In Advertisements (574 Views)

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Nigerians Are Lossing Billions In Advertisements by Lanre90(op): 7:45am On Feb 16, 2016
Now consider this scenario, am Aliko Dangote, a Nigerian Company and I would like to interact with my Nigerian users or consumers. So I decide to place targeted ads around the web.


http://innovativecritic..com.ng/2016/02/nigerians-are-lossing-billions-in.html
So I take $1 billion and give it too American companies Google or Facebook because most Nigerians are using foreign based internet services and platforms with a few exceptions like nairaland, lindaikeji and i.aweola.org.

Now these services like Google take 50% of this cash as theirs and give the remaining 50% to the Nigerian publishers i.e the owners of blogs and YouTube creators.

While services like Facebook take the whole $1 billion provide the ads to Nigerian users on Instagram and Facebook.

Amazing right, well not yet. Think about how many Nigerian companies from Telecommunications to daily consumable goods like close-up have paid these American companies for the attention of the Nigerian audience.
Re: Nigerians Are Lossing Billions In Advertisements by Austin234(m): 7:51am On Feb 16, 2016
So what solution did u proffer?
Re: Nigerians Are Lossing Billions In Advertisements by Lanre90(op): 8:46am On Feb 16, 2016
Austin234:
So what solution did u proffer?
Kindly visit the blog you would see the prospective solution
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