Is Guinness Nigeria Plc Downsizing? - Jobs/Vacancies (2)

Is Guinness Nigeria Plc Downsizing? - Jobs/Vacancies (2) - Nairaland

Nairaland Forum › Nairaland General › Jobs/Vacancies › Is Guinness Nigeria Plc Downsizing? (16932 Views)

Re: Is Guinness Nigeria Plc Downsizing? by cbngov25: 7:20am On Apr 17, 2016

dearsly:
Some paid APC e-rats are spewing trash up there!...u guys can't say the truth 4 once!...very pathetic

Mugudinho!!!....they are sharing economic analysis, u are spewing gibberish!wat has APC got to do with this?

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by JayExperts: 7:31am On Apr 17, 2016

Nice analysis.

I suspect you work in the beer industry.

VFMs have actually taken a lot of market share.
The right thing for a concerned brewery is to re-strategize and focus on the VFM segment during this harsh economic period.

jorghor:
This is the closest to what is happening.
it is not a buhari administration thing as GNplc has been on a steady decline.
in the last 5 years, the sales directors have changed about 3 times, still no improvement.
Profit was only recorded in the spirit segment and orijin. The rest na loss.
The Nigeria of 2day want value for money and would drink The cost saving brands like Trophy, Hero, Life, Goldberg or eagle. NB switched tactics when trophy started selling astronimically and bought Goldberg as Star also has not been doing well. GNplc also tried with dubic but the growth was not sustained. Satz is also doing well but wit the introduction of Eagle, it is also declining.
Even if the FX was readily available, it won't save GN (abi no b d same country NB and international breweries dey operate?). Overpriced products and pride is what has taken GN to its present position.

Like I said, no be everything b Daura-affected.

Re: Is Guinness Nigeria Plc Downsizing? by tunapawizzy: 7:36am On Apr 17, 2016

jorghor:
This is the closest to what is happening.
it is not a buhari administration thing as GNplc has been on a steady decline.
in the last 5 years, the sales directors have changed about 3 times, still no improvement.
Profit was only recorded in the spirit segment and orijin. The rest na loss.
The Nigeria of 2day want value for money and would drink The cost saving brands like Trophy, Hero, Life, Goldberg or eagle. NB switched tactics when trophy started selling astronimically and bought Goldberg as Star also has not been doing well. GNplc also tried with dubic but the growth was not sustained. Satz is also doing well but wit the introduction of Eagle, it is also declining.
Even if the FX was readily available, it won't save GN (abi no b d same country NB and international breweries dey operate?). Overpriced products and pride is what has taken GN to its present position.

Like I said, no be everything b Daura-affected.

I love to read posts like this.....well informed

2 Likes

Re: Is Guinness Nigeria Plc Downsizing? by jorghor(m): 7:43am On Apr 17, 2016

JayExperts:
Nice analysis.

I suspect you work in the beer industry.

VFMs have actually taken a lot of market share.
The right thing for a concerned brewery is to re-strategize and focus on the VFM segment during this harsh economic period.

lol....I am a lover of 'good' information and I love my beer....presently, if u give me eagle, I will fly grin

Re: Is Guinness Nigeria Plc Downsizing? by persius555(m): 8:00am On Apr 17, 2016

jorghor:
This is the closest to what is happening.
it is not a buhari administration thing as GNplc has been on a steady decline.
in the last 5 years, the sales directors have changed about 3 times, still no improvement.
Profit was only recorded in the spirit segment and orijin. The rest na loss.
The Nigeria of 2day want value for money and would drink The cost saving brands like Trophy, Hero, Life, Goldberg or eagle. NB switched tactics when trophy started selling astronimically and bought Goldberg as Star also has not been doing well. GNplc also tried with dubic but the growth was not sustained. Satz is also doing well but wit the introduction of Eagle, it is also declining.
Even if the FX was readily available, it won't save GN (abi no b d same country NB and international breweries dey operate?). Overpriced products and pride is what has taken GN to its present position.

Like I said, no be everything b Daura-affected.

The foreign managers that have been overseeing the management of Guiness Nigeria have lost touch with the local economic realities. To put it in perspective, they alienated themselves for so long that the present economic uncertainties has finally exposed their managerial lapses. They just need to be creative in both resource and financial management of their operations. GN has always struggled to stabilize its business in nigeria despite its seemingly high patronage by mostly average income earners. As for the Fx, every company in nigeria is equally affected but innovation is the way out. GN needs to map out a policy that will enable it compete favourably in this clime and at this present economic predicament.

3 Likes

Re: Is Guinness Nigeria Plc Downsizing? by Adesiji77: 8:09am On Apr 17, 2016

jaggzy:
Guinness Nigeria Plc is downsizing....i think the Economy is really in a mess if a Big Multi national is really depleting its staff strenght by half.

Sauce?

Re: Is Guinness Nigeria Plc Downsizing? by nbright: 8:28am On Apr 17, 2016

Martins301:
The company is downsizing because of projected decline in sales. Rain season is generally bad for companies like Guinness. Once sales pick up, the situation will return to normal

is it today we started having rainy season?

1 Like 1 Share

Re: Is Guinness Nigeria Plc Downsizing? by Fremlin: 8:28am On Apr 17, 2016

guiness had been in downsize 4 the past yearz nw....cnt remember the last time i saw someone buyin a bottle of harp

2 Likes

Re: Is Guinness Nigeria Plc Downsizing? by Mustay(m): 8:38am On Apr 17, 2016

Why is this 'speculation' on FP? The first post comes with thoughts, then the moderator changes the title to a question for investors to discuss or what? I don't get this

Re: Is Guinness Nigeria Plc Downsizing? by jaggzy(op): 8:52am On Apr 17, 2016

Mustay:
Why is this 'speculation' on FP? The first post comes with thoughts, then the moderator changes the title to a question for investors to discuss or what? I don't get this

its a fact the reorganization is real. 300 staff are being retrenched.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by Mustay(m): 8:56am On Apr 17, 2016

jaggzy:
its a fact the reorganization is real. 300 staff are being retrenched.

At least a credible source will do please. Thank you. It's not good 'business' to just post such things without back-up.

Re: Is Guinness Nigeria Plc Downsizing? by AreaFada2: 8:58am On Apr 17, 2016

GN need to become more "local" and shed more of their international toga.

The key to success is to be more sensitive to local tastes, culture and demands. Even regional peculiarities within 9ja.

See the resounding success of Orijin for example. A famous name is not enough anymore when the local economy is biting hard.

They also need to rely less on importing raw materials and actively promote more local sourcing.

Anyway, Nigeria has been one of their most lucrative markets for many years, so they cannot complain about any temporary bleep.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by emi14: 9:11am On Apr 17, 2016

Everything about Nigeria is greed and maximum profit. They where smiling when the going was smooth. Now the economy is in shambles due to change in government they started complaining without applying little patience. "They should fold after all alcohol no be garri"

Re: Is Guinness Nigeria Plc Downsizing? by Nobody: 9:21am On Apr 17, 2016

Martins301:
The company is downsizing because of projected decline in sales. Rain season is generally bad for companies like Guinness. Once sales pick up, the situation will return to normal

I made the above comment cos I have been in GN Plc for some time now and so I know what's happening.
For those whose brain have been wired to think only politically DONT BOTHER TO QUOTE ME COS I WONT RESPOND.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by gabicon: 9:22am On Apr 17, 2016

I will make reference to Dangote who said the reason why he isn't really affected by the fx crunch is that 85% of what is required to run his cement factory are gotten in Nigeria the remaining 15 is used to pay foreign experts and buy rare raw materials. The present situation is meant to stimulate local content companies like Guinness need to create an oppounity stimuli for the raw materials they need locally thereby decreasing cost of production. Same goes to other coys they have been in Nigeria too long to be importing what we can produce locally that is one way to create jobs and when income earners generally increases there is increases customers, it's a win win for coys. Local content is key to growth.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by collinsVP: 9:34am On Apr 17, 2016

I like watching football matches while i take stout. but these days is being water because of lean wallet.

The matter no be here o.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by Coolcash1: 10:16am On Apr 17, 2016

Honestly, I pity the future of this country because when you expect people to make intelligent contribution to issues like this they rather blame the president and play politics with it- which, if you ask me speaks about the shallowness and laziness of their minds.

Another reason we've seen very few comments on this post. Where it to be about snake, celebtities, fayose, wike, Biafra, etc trust people to have flocked it with all sorts of comment.

However, I must admit that I have read few contributions that are insightful and reasonable.

To put these brilliant contributions in perspective, the problems with GNpls are lack of innovation/creativity, forex crisis, poor understanding of consumers changing preference, over reliance on goodwill, over depence on key product- Guiness brand, failure to reposition and re-strategize to cease opportunities, huge advertisement and marketing costs and excessive importation of raw materials.

3 Likes

Re: Is Guinness Nigeria Plc Downsizing? by 2sign: 10:44am On Apr 17, 2016

Martins301:
The company is downsizing because of projected decline in sales. Rain season is generally bad for companies like Guinness. Once sales pick up, the situation will return to normal

I made the above comment cos I have been in GN Plc for some time now and so I know what's happening.
For those whose brain have been wired to think only politically DONT BOTHER TO QUOTE ME COS I WONT I beg, how many rain Don fall for where you they, I have never take alcohol, but with this heat, this is when they should be selling more. It is d economy. RESPOND.

Re: Is Guinness Nigeria Plc Downsizing? by JayExperts: 10:53am On Apr 17, 2016

jorghor:
lol....I am a lover of 'good' information and I love my beer....presently, if u give me eagle, I will fly

Lol..."I love my beer"....Now I know.

Nice one bro.

Re: Is Guinness Nigeria Plc Downsizing? by Jacko1(m): 11:52am On Apr 17, 2016

Guinness downsizing
Banks downsizing
Julius berger downsizing
Under just one year of buhari
Buhari you are a curse to nigeria
I never voted you... But it pains me ppl stil say buhari
Let any election come up
I assure u dat u wil lose edo state
Nigerians have seen your deceit
Wen i mean nigerians i no mean hausa fulani
Cow beta pass hausa fulani

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by slavemerchant: 1:01pm On Apr 17, 2016

jorghor:
This is the closest to what is happening.
it is not a buhari administration thing as GNplc has been on a steady decline.
in the last 5 years, the sales directors have changed about 3 times, still no improvement.
Profit was only recorded in the spirit segment and orijin. The rest na loss.
The Nigeria of 2day want value for money and would drink The cost saving brands like Trophy, Hero, Life, Goldberg or eagle. NB switched tactics when trophy started selling astronimically and bought Goldberg as Star also has not been doing well. GNplc also tried with dubic but the growth was not sustained. Satz is also doing well but wit the introduction of Eagle, it is also declining.
Even if the FX was readily available, it won't save GN (abi no b d same country NB and international breweries dey operate?). Overpriced products and pride is what has taken GN to its present position.

Like I said, no be everything b Daura-affected.

You are absolutely right, go to most bars and you will see that the beer of choice are the cheap brands such as satz,Goldberg,trophy,hero and others, consumers of beers are price-sensitive as all they want from a beer is to get high, the taste does not really matter. Guiness nigeria will continue to make losses as long as they not review the pricesof their products

Re: Is Guinness Nigeria Plc Downsizing? by EmmaAjayi(m): 1:58pm On Apr 17, 2016

GN Managers know there is a serious lapses owing to the cultural values in this part of African market. Other Breweries are adopting a system of incentives backed sales/marketing.
Why is it always the last resort to downsize when Companies are experiencing decline in sales. I also support a comment that GN Products are overpriced. Other products are dominating the market because they are affordable to average earners.
Consumers prefer the less expensive brands i. e Goldberg, 33, Trophy, Satzenbrau is only struggling with many other brands within the price range.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by Kingspin(m): 2:03pm On Apr 17, 2016

Martins301:
The company is downsizing because of projected decline in sales. Rain season is generally bad for companies like Guinness. Once sales pick up, the situation will return to normal

I made the above comment cos I have been in GN Plc for some time now and so I know what's happening.
For those whose brain have been wired to think only politically DONT BOTHER TO QUOTE ME COS I WONT RESPOND.

Companies including Coke cola are downsizing because of harsh economy and high cost of materials and not for raining season please, infact some big companies has turned to one shift work to be in business currently. Decline in sales yes due to increase in prices of goods and services. So consumer has no choice then to strictly manage spending.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by dejirule: 4:07pm On Apr 17, 2016

No power, noone likes warm beer

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by demiawise(m): 5:08pm On Apr 17, 2016

feelamong:
Guinness has been a poorly runed coy for some time now...
In times of recession; are they not aware that it's the cheaper brands of beer that sell most?

Moreover if the Managers of Guinness has taken time to do their market research over the years they should have seen what NB Plc saw that made them to acquire a lot of small local breweries that produce regional brands.

As it is, Guiness brands are expensive; and as we all know the Higher middle class and the rich do not drink beer that much..they go for the red wines and Champangnes......

The lower Middle class who drink these brands are now affected by the bad economy

this guy must be a staff of NB or have an idea. You have said it all Gnx made 500m last year as profit n they were fin how many B. As I hear they dey will reduce der staff by 40pct dis year. Dont forget NB is set to retrench 65 manager which they have already started since lasy week Monday. Abeg I dey go church 4singles seminar with moses b4 dis boooharri mata go vex me.

Re: Is Guinness Nigeria Plc Downsizing? by jorghor(m): 11:53pm On Apr 17, 2016

demiawise:
this guy must be a staff of NB or have an idea. You have said it all Gnx made 500m last year as profit n they were fin how many B. As I hear they dey will reduce der staff by 40pct dis year. Dont forget NB is set to retrench 65 manager which they have already started since lasy week Monday. Abeg I dey go church 4singles seminar with moses b4 dis boooharri mata go vex me.

jisos!! D NB I know would call it early retirement

Re: Is Guinness Nigeria Plc Downsizing? by jaggzy(op): 10:04am On Apr 18, 2016

This morning the L5 and L6 will know their fate. An insider working there is telling me.Also NBL and sabmiller is also downsizing so its not peculiar to Guinness.

Re: Is Guinness Nigeria Plc Downsizing? by Rexceedo: 10:20am On Apr 18, 2016

davide470:
More so. I prefer to use the word: Layoff as against Downsizing.

aptly! Sir I sent you a mail

Re: Is Guinness Nigeria Plc Downsizing? by davide470(mod): 9:36pm On Apr 18, 2016

Rexceedo:
aptly! Sir I sent you a mail

Mail received.

Would revert tomorrow.

1 Like

Re: Is Guinness Nigeria Plc Downsizing? by jaggzy(op): 6:39pm On Apr 19, 2016

it was a tsunami in all their brewery today. Lord have mercy. Guinness is not good place to work for now!!

1 2 Reply

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