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Tips On Becoming A Social Media Manager (videos Included) by rilwan09: 2:42pm On Feb 15, 2017 |
It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead. The role of a social media manager has appealed to the mass generation of socially-active internet users. It’s hard not to. Especially when some might think that you can earn big bucks from posting Facebook updates. Hardly. Being a social media manager is kind of like being a stand- up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at your jokes and you need to know this in real- time. If you can do this, then you have already won the crowd. Being a social media manager brings with it some key benefits within a freelance setting. The most recognisable being the fact that you are your own boss. You make the decisions and answer to no one. You send the invoices and you set the policies. Heck, you could sit in your underpants all day on the computer if you wanted to. The other is money. Social media is an in-demand role, but one that companies are still struggling to come to terms with. Some companies realise and understand the value social media could bring to their enterprise and are willing to invest heavily in robust social media campaigns . Being your own boss, you can decide how to set your costs and price accordingly. Skills Of A Social Media Manager Fundamental Skills: Marketing Knowledge You should have a good grasp of the basic marketing principles. Some education in marketing would be beneficial, but otherwise you can find many quality resources online. Experience Your experience doesn’t necessarily have to be limited to life experiences. Have you managed your own social media profiles for a while? Do you know how to effectively maintain your own social accounts and understand what clients expect? Sociable I touched on this at the beginning of the article. If you are not a sociable person – someone who doesn’t like communicating much and isn’t very outgoing, then becoming a social media manager just isn’t for you. Sure, you can hide behind a keyword and monitor for a while, but clients will usually want to meet, speak on the phone, or have Skype sessions at some point. Project Management You don’t have to have a Prince2 certificate, but you do need to be able to manage projects and your time well. It’s typical for social media manager’s to work with multiple clients at any one time. Keeping tabs on everything is important so that it doesn’t get overwhelming. Technological Social media exists online. Therefore, you need to have a certain degree of computer literacy. Having good knowledge of social technology will enhance your services and ensure you are keeping up to date with the latest social trends and developments. Interpersonal Skills: Communication It kind of goes without saying that if you’re going to be representing a company and engaging with their customers, then you will need to have strong communication skills. Personality Companies tend not to want to hire people with no personality to act on behalf of their brand. It doesn’t resonate well with them, or their audiences. Responsiveness I’ve touched on this a few times – social media is very fast- paced. Imagine if one of your social assignments was largely focused on customer service and you didn’t respond to customer complaints or queries for weeks. People online want rapid responses. Being able to fulfil these needs can stand your client (and you!) in good stead. Entrepreneurial To become a social media manager in a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile and take a few financial risks along the way. If you don’t land a job that pays enough in one month, how will this affect you? Multitasking A great social media manager must be able to effectively carry out a wide range of tasks. I outline a few of the most common activities here in this article. Organisation You should always be very well organised when delivering social media management services. I use all kinds of traditional tools like calenders, white boards and task lists to keep myself organised. I also use many online organisational tools, such as: Thunderbird for accessing all my email accounts in one place, Dropbox to easily share documents with clients and bookmarks to keep track of all the websites I frequently visit. Strategic Thinking Being able to think campaigns through before they happen and sometimes thinking outside the box when needed, are great assets to have as a social media manager. Clients tend to want to know how you will do something before letting you do it, so being able to present a clear and concise strategy is essential. Wider Skills: Copywriting Every good social media manager is a great writer. Writing forms the foundations of many aspects of online marketing, be it creating ads, writing blogs , engaging with customers, scripting sales copy or writing press releases. Graphic Design Pretty much all social media platforms provide the functionality to customise the interface and incorporate your own branding. If you are sharp with Photoshop (or similar design software), then you are in a good position to offer these services as part of your social media package. [I wrote a guest post on SmartInsights about “Improving your Social Media campaigns using Graphic Design“] Similarly, creating content such as infographics, banners or images is standard practise for a social media manager. Advertising Every social media manager should have sound knowledge of advertising. Be it Pay-Per-Click (PPC) advertising or banner advertising, you should know the ins and outs of each discipline and understand how to optimise each format. PR Public relations is closely tied to social media marketing, in the sense that both involve managing the spread of information between a business and the public. You may start out not needing to have a deep knowledge of PR, as it is typically managed by larger brands who have an interest in persuading stakeholders, investors or the public to maintain a certain point of view. Statistical Everything in marketing should be measured. You should periodically measure and analyse your social marketing performance and produce reports to your clients to demonstrate your value. SEO Understanding how social media affects search engine optimisation will ultimately improve campaign performance. In 2012, there was an average of 5,134,000,000 searches on Google every day. If you think SEO doesn’t matter to your social activities, think again. Traditional Marketing Even though you generally won’t be involved in traditional marketing practises while undertaking a social media management role, you should understand how both forms of marketing affect each other and how each can be best leveraged to complement the other. Video Editing This will probably be the least used of your wider skills, but nevertheless it can assist you in your social marketing positions. I’ve had a few clients that required presentations or demonstration videos to be edited before being used within their social media campaigns. I’m for sure no expert, but having a reasonable level of knowledge in using Windows Movie Maker (or similar video editing software) can turn that video file straight from the camera into a beautiful, YouTube-ready video. Even if you possess all the necessary skills to become a social media manager, there is still scope to improve your services by using different social tools and software. watch this video modules for more insights https://www.youtube.com/watch?v=bvTEnJ7VXN4 http://rilnetnigeria.com/2017/02/15/becoming-freelance-social-media-manager-videos-included/ 2 Likes
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Re: Tips On Becoming A Social Media Manager (videos Included) by Thawarplay(m): 10:19am On Feb 16, 2017 |
This will help |
Re: Tips On Becoming A Social Media Manager (videos Included) by akashi01(m): 5:25pm On Feb 17, 2017 |
Nice tip, Thanks! |
Re: Tips On Becoming A Social Media Manager (videos Included) by geunik(m): 9:37pm On Feb 17, 2017 |
Nice |
Re: Tips On Becoming A Social Media Manager (videos Included) by WingIt: 12:33pm On May 07, 2017 |
rilwan09: Great thread and I downloaded all the videos. Thanks. But I need help creating a free Lynda account. The links on your site are not accepting the details I'm putting in. They keep rejecting everything. Please, I need your help desperately. Thanks in advance. |
Re: Tips On Becoming A Social Media Manager (videos Included) by maryannfarrugia(f): 2:41am On May 08, 2018 |
Becoming a social media expert is not that easy, you need to experience and learn a lot but when you master it, it will help a lot in your business. Regards, Maryann Farrugia View Maryann Farrugia on Twitter https://twitter.com/farrugiamaryann?lang=en |
Re: Tips On Becoming A Social Media Manager (videos Included) by MrDanas: 11:36am On Nov 04, 2020 |
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Re: Tips On Becoming A Social Media Manager (videos Included) by nereushouse(m): 10:24pm On May 03, 2021 |
Nice write up |
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