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Audi Ad Likening Women To Used Cars In China Backfires - Car Talk - Nairaland

Nairaland ForumNairaland GeneralCar TalkAudi Ad Likening Women To Used Cars In China Backfires (1344 Views)

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Audi Ad Likening Women To Used Cars In China Backfires by obafemee80(op):
English

https://www.youtube.com/watch?v=UEKgxwBfw_c

Chinese

https://www.youtube.com/watch?v=WiBva8pEgTc


An Audi commercial equating women to used cars has riled up consumers in China.

The Chinese commercial opens with a young couple on the cusp of getting married, when the groom's mother suddenly interrupts the ceremony to inspect the bride.

After yanking the bride's nose and ears, and prying open her jaw to inspect her teeth, the mom appears satisfied and gives the couple the okay. She casts one last disapproving look at the bride's chest before the scene changes to an Audi driving through city streets as a voice-over says "an important decision must be made carefully."
The ad ends with a plug for used Audi vehicles, with the male narrator saying: "Only with official certification can you be rest assured."

It did not go over well.
A growing number of Chinese consumers have taken to Weibo,China's Twitter,to slam the German carmaker.Many called the ad sexist and some even vowed to boycott Audi vehicles.

http://money.cnn.com/2017/07/19/news/companies/audi-backlash-ad-china/index.html

https://autojosh.com/audi-ad-likening-women-used-cars-china-backfires/
Re: Audi Ad Likening Women To Used Cars In China Backfires by GAZZUZZ(m): 2:08pm On Jul 19, 2017
how many chinko de use audi? grin they like QQ and picanto tongue
Re: Audi Ad Likening Women To Used Cars In China Backfires by Lexusgs430: 3:13pm On Jul 19, 2017
Lets also compare our Men ........ Mercedes Benz S630 Bi Turbo ............
Re: Audi Ad Likening Women To Used Cars In China Backfires by nurey(m): 3:33pm On Jul 19, 2017
A tokunbo man (Chevrolet camaro SS) is more durable than a tokunbo woman (Nissan bluebird) grin
Re: Audi Ad Likening Women To Used Cars In China Backfires by GAZZUZZ(m): 3:36pm On Jul 19, 2017
what will we compare a 2004 nissan altima with? grin
Re: Audi Ad Likening Women To Used Cars In China Backfires by nurey(m): 3:42pm On Jul 19, 2017
GAZZUZZ:
what will we compare a 2004 nissan altima with? grin
Nah tokunbo kazeem be that grin
Re: Audi Ad Likening Women To Used Cars In China Backfires by DaimlerBen(m): 5:20pm On Jul 19, 2017
GAZZUZZ:
how many chinko de use audi? grin they like QQ and picanto tongue
Don't play with China oh.
Most of the German marques attributed their recent growth to the Chinese market.
They're now a world power.
Re: Audi Ad Likening Women To Used Cars In China Backfires by SmartchoiceNGR: 7:07pm On Jul 19, 2017
angry Advert makes no sense.
Re: Audi Ad Likening Women To Used Cars In China Backfires by Nobody: 7:20pm On Jul 19, 2017
Most women are second hand already so audi is not lying undecided
Re: Audi Ad Likening Women To Used Cars In China Backfires by austin4real(m): 9:31am On Jul 20, 2017
lofty900:
Most women are second hand already so audi is not lying undecided
Savage
1 Reply

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